Navneet Kumar
Marketing Generalist Turned AI-Led Growth Leader | GTM Strategy | B2B Full-Funnel Marketing | Startups
My marketing career started with a classic generalist role - wearing multiple hats, rolling up sleeves, and learning every piece of the funnel by doing.
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From building campaigns with minimal resources to launching full-stack demand engines, I’ve spent 17 years helping businesses go from “let’s get started” to “let’s scale.” Along the way, 𝗜 𝗳𝗼𝘂𝗻𝗱𝗲𝗱 𝘁𝘄𝗼 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀, navigated B2B consulting, and led growth initiatives across 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴, 𝗦𝗮𝗮𝗦, 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵. But what excites me now is what’s next, not just doing more, 𝗯𝘂𝘁 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁 𝗿𝗮𝗱𝗶𝗰𝗮𝗹𝗹𝘆 𝗯𝗲𝘁𝘁𝗲𝗿. Today, I’m focused on 𝗔𝗜-𝗹𝗲𝗱, 𝗮𝗴𝗲𝗻𝘁-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻. I believe the modern marketing leader isn’t just strategic, they orchestrate systems, speed, and simplicity. My work now centers on blending GTM strategy, automation, and intelligent workflows to create momentum that lasts. Before my marketing career took shape, I began in the trenches, managing industrial expansion projects, leading vendor coordination, and driving business development in engineering-led environments. Those early years taught me structure, execution, and the importance of moving with intent, lessons that now shape how I scale marketing engines. At this point, I find myself at the intersection of 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗱𝗲𝗽𝘁𝗵, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗳𝘂𝘁𝘂𝗿𝗲-𝗿𝗲𝗮𝗱𝘆 𝘁𝗲𝗰𝗵 = and that’s overwhelming and exciting at the same time. I bring along deep expertise in: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗚𝗧𝗠, 𝗙𝘂𝗹𝗹-𝗙𝘂𝗻𝗻𝗲𝗹 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻, 𝗔𝗜-𝗟𝗲𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁, 𝗔𝗕𝗠, 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴, 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗮𝗻𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.
GTM Index
- ZYCUSJOB
- Lead GTM1Y 1M
Lead GTM
Zycus
- REALIZATION TECHNOLOGIES PVT LTD, INDIAJOB
- Head Of Mktg5Y 5M
Head Of Marketing
Realization Technologies Pvt Ltd, India
This role gave me the chance to build something from the ground up. I set up the marketing function, rolled out full-funnel campaigns, and brought in automation and AI to simplify execution. We redefined how the company showed up — and I learned a lot about scaling in complex, real-world environments. Key Focus Areas & Tools: • 𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 • 𝗙𝘂𝗹𝗹-𝗙𝘂𝗻𝗻𝗲𝗹 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 • 𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗔𝗕𝗠) • 𝗖𝗼𝗻𝘁𝗲𝗻𝘁-𝗟𝗲𝗱 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 • 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 • 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 & 𝗖𝗿𝗼𝘀𝘀-𝗧𝗲𝗮𝗺 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻�…
- Sr. Mgr - Strategic Sales9M
Sr. Mgr - Strategic Sales
Realization Technologies Pvt Ltd, India
- HOBCOBJOB
- Co-Founder & CEO1Y 1M
Co-Founder & CEO
Hobcob
At Hobcob, I set out to build a curated content and e-learning platform — from idea to launch. I led product definition, crafted the go-to-market strategy, and drove early growth through community and partnerships. We secured seed funding and validated traction in a short span. While the journey was brief, it sharpened my thinking around product-market fit, storytelling, and early-stage GTM execution.
- ZOOMOT SERVICES LLPJOB
- Co-Founder1Y 4M
Co-Founder
Zoomot Services LLP
Zoomot was my first entrepreneurial venture — an urban mobility platform aimed at simplifying shared transport. I led everything from product development and operations to investor outreach and early branding. We raised seed funding, built traction, and formed strategic partnerships. It was a crash course in building lean, adapting fast, and communicating a bold vision in a competitive space.
- JSW STEELJOB
- Business Excellence Mgr8M
Business Excellence Manager
JSW Steel Ltd
- WELSPUN GROUPJOB
- Mgr-Projects3Y 3M
Manager-Projects
Welspun Group
This role gave me firsthand exposure to the complexity of large-scale industrial projects. I worked across business development, bid strategy, and project enablement — often acting as the bridge between commercial, engineering, and execution teams. It taught me the importance of cross-functional coordination, stakeholder alignment, and getting things moving in high-stakes environments. Highlights: -Coordinated user acceptance testing activities related to the implementation of SAP PS . Developed use case scenarios, test case and business specifications documentation in partnership with operational subject matter experts. -Lead the project scheduling, monitoring and reporting of Coal Gasifi…
- L&T KOMATSUJOB
- Summer Intern1M
Summer Intern
L&T Komatsu Ltd
Designed the Shop layout and in house material movement of proposed mixed model assembly line of 20 machines per shift capacity or excavator models PC-200, PC-300 and PC-450 at L&T-Komatsu Bangalore works.
- TATA MOTORSJOB
- Summer Training at2M
Summer Training at
Tata Motors
TATA MOTORS, Jamshedpur-" Effect of decarburization and Carbide formation on the heat Treated Jobs". NIFFT Ranchi-"Aluminium based Composites and their Applications",
- STEEL AUTHORITY OF INDIA LIMITEDJOB
- Junior Mgr3Y 4M
Junior Manager
Steel Authority of India Limited
•As an Operation Manager at the continuous Casting Section of Steel Melting Shop - 2, my primary responsibilities was to produce continuously cast slabs and blooms which serve as the primary feed stocks to down streams plant like Plate Mill and Rail Mill. •Production planning and Scheduling the heats for the shift. •Manpower management and Resource optimization. •Monitoring key machine parameters and Quality control. •Ensuring high machine Up-time. •Material handling and Inventory management. •Commissioning Coordinator: Ensuring smooth start- up, ramp-up and stabilization of a new Continuous Caster.
- Job: L&T Komatsu Ltd — Summer Intern · 2010-04 – 2010-05 — Designed the Shop layout and in house material movement of proposed mixed model assembly line of 20 machines per shift capacity or excavator models PC-200, PC-300 and PC-450 at L&T-Komatsu Bangalore works.
- Job: Hobcob — Co-Founder & CEO · 2020-08 – 2021-09 — At Hobcob, I set out to build a curated content and e-learning platform — from idea to launch. I led product definition, crafted the go-to-market strategy, and drove early growth through community and partnerships. We secured seed funding and validated traction in a short span. While the journey was brief, it sharpened my thinking around product-market fit, storytelling, and early-stage GTM execution.
- Job: JSW Steel Ltd — Business Excellence Manager · 2014-10 – 2015-06
- Job: Steel Authority of India Limited — Junior Manager · 2006-01 – 2009-05 — •As an Operation Manager at the continuous Casting Section of Steel Melting Shop - 2, my primary responsibilities was to produce continuously cast slabs and blooms which serve as the primary feed stocks to down streams plant like Plate Mill and Rail Mill. •Production planning and Scheduling the heats for the shift. •Manpower management and Resource optimization. •Monitoring key machine parameters and Quality control. •Ensuring high machine Up-time. •Material handling and Inventory management. •Commissioning Coordinator: Ensuring smooth start- up, ramp-up and stabilization of a new Continuous Caster.
- Job: Zoomot Services LLP — Co-Founder · 2015-08 – 2016-12 — Zoomot was my first entrepreneurial venture — an urban mobility platform aimed at simplifying shared transport. I led everything from product development and operations to investor outreach and early branding. We raised seed funding, built traction, and formed strategic partnerships. It was a crash course in building lean, adapting fast, and communicating a bold vision in a competitive space.
- Job: Zycus — Lead GTM · 2025-07 – present
- Job: Realization Technologies Pvt Ltd, India — Sr. Mgr - Strategic Sales · 2017-03 – 2017-12
- Job: Realization Technologies Pvt Ltd, India — Head Of Marketing · 2018-01 – 2023-06 — This role gave me the chance to build something from the ground up. I set up the marketing function, rolled out full-funnel campaigns, and brought in automation and AI to simplify execution. We redefined how the company showed up — and I learned a lot about scaling in complex, real-world environments. Key Focus Areas & Tools: • 𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 • 𝗙𝘂𝗹𝗹-𝗙𝘂𝗻𝗻𝗲𝗹 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 • 𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗔𝗕𝗠) • 𝗖𝗼𝗻𝘁𝗲𝗻𝘁-𝗟𝗲𝗱 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 • 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 • 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 & 𝗖𝗿𝗼𝘀𝘀-𝗧𝗲𝗮𝗺 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻�…
- Job: Tata Motors — Summer Training at · 2010-03 – 2010-05 — TATA MOTORS, Jamshedpur-" Effect of decarburization and Carbide formation on the heat Treated Jobs". NIFFT Ranchi-"Aluminium based Composites and their Applications",
- Job: Welspun Group — Manager-Projects · 2011-06 – 2014-09 — This role gave me firsthand exposure to the complexity of large-scale industrial projects. I worked across business development, bid strategy, and project enablement — often acting as the bridge between commercial, engineering, and execution teams. It taught me the importance of cross-functional coordination, stakeholder alignment, and getting things moving in high-stakes environments. Highlights: -Coordinated user acceptance testing activities related to the implementation of SAP PS . Developed use case scenarios, test case and business specifications documentation in partnership with operational subject matter experts. -Lead the project scheduling, monitoring and reporting of Coal Gasifi…
- School: The Johns Hopkins University — Licentiate degree, Artificial Intelligence
- School: Symbiosis Institute of Business Management (SIBM) Bengaluru — Master of Business Administration - MBA, Business Administration, Management and Operations
- School: National Institute of Foundry and Forge Technology — Bachelor’s Degree, Metallurgical and Materials Science
Skills
Playbooks
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