Arun Cavale

APJ Marketing Leader | Demand, Pipeline, ABM & Partner GTM | IBM · Pure Storage | Building AI-native marketing engines

TThe Growth Forge Asia | www.growthforgeasia.comex-Unileverex-IBM

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"Asia's Most Admired Marketing Leader 2023" - CMO Asia | VP/Director-level B2B SaaS Marketer | Singapore/APACI build high-performance teams, trusted brands, and marketing engines that sales leaders actually trust.

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Over 20 years I've led marketing across 13+ APJ markets — Japan, Korea, ANZ, ASEAN, India and Greater China — at IBM and Pure Storage, and now through my own Signature Wins:✦ Demand & Pipeline: $3B+ marketing-sourced pipeline from an ABM programme built from zero across IBM's top 45 APJ accounts; 139% of pipeline target at Pure Storage, inheriting a function nine months without a regional ✦ Partner GTM: Owned APJ partner ecosystem marketing across SIs, ISVs, resellers and cloud partners in 13 markets — $100M+ marketing-sourced revenue and $450M+ partner pipeline on a $10M+ annual ✦ Brand Builder: Built IBM Watson into the #1 AI brand in APAC and launched IBM Consulting across the region — the highest-engagement campaign ✦ People Leader: 15+ years managing people; second-line leader of teams up to 20 across 13 What I bring:✦ Deep APAC market fluency — aligning global strategy with local nuance without fragmenting ✦ AI-native operations — I build the systems, not just the strategy. Production multi-agent AI running content, segmentation, campaign testing, publishing and reporting, wired into live CRM and marketing automation stacks. 50% lower marketing operating cost, 30% higher pipeline ✦ Proven ability to unite sales, marketing, product and partners around measurable I manage pipeline across three dimensions at once — Volume, Velocity and Yield. Most regional demand problems are one of those three, and diagnosing which is most of the What's I'm targeting VP or Director of Marketing roles across B2B technology, particularly software (SaaS, cloud or cybersecurity), where field, partner and ABM excellence can unlock nine-figure growth. Open to Singapore, regional APAC hubs, or remote-first leadership Key Skills: Go-to-Market Leadership | Demand Generation & Pipeline | Account-Based Marketing | Field & Partner Marketing | Digital (SEO, SEM, Social) | Branding & Communications | AI in Marketing | Data Analytics & Performance | P&L and Budget Oversight | Team BuildingTopics I write about: B2B Marketing, Field & Partner Marketing, Generative AI, APAC Go-to-Market, Leadership & com | +65 9180 3085