Nancy Hoque
Finance, Strategy & Operations Leader | GTM & Sales Strategy | FP&A | Driving Scalable Growth & Operational Excellence
AdobeI am a GTM Finance, Strategy and Operations leader with 20+ years of experience spanning engineering, product marketing, and strategic finance.
More
Currently, I lead GTM Sales Finance for Adobe’s Americas business, where I partner with our business leaders to oversee the total top-line revenue and expense I specialize in building the "operating engine" for SaaS organizations. By bridging the gap between financial planning (FP&A) and sales execution, I help leadership teams align resources, optimize investments, and drive double-digit year-over-year com
GTM Index
- ADOBEJOB
- Dir, Sales Finance3Y 5M
Director, Sales Finance | GTM & Revenue Strategy
Adobe
Strategic Partnership: Direct Finance partner to the Americas Enterprise VPs, overseeing the strategic operating rhythm for the digital experience business. Full P&L Oversight: Review and manage the complete Americas P&L, including total top-line revenue performance and total expense management. GTM Strategy: Lead annual and long-range planning, translating high-level vision into actionable sales motions and resource allocation models. Investment Governance: Manage Investment decisions to ensure ROI-driven decision-making and optimal headcount deployment across 1,000+ personnel. Operational Excellence: Architected executive dashboards and pipeline analytics to frame revenue risk and gro…
- Senior Mgr of DX Sales Ope…1Y 5M
Senior Manager of DX Sales Operations
Adobe
Sales Strategy: Drove GTM design across sales segments, aligning headcount and quotas to optimize rep productivity and territory coverage. Focus on Product Specialists and Renewal Specialists Business Operations: Streamlined organizational structures and operational workflows to support rapid scaling of the Americas sales engine. Financial Modeling: Developed complex top-down and bottom-up models to guide quarterly forecasting and long-term planning.
- Mgr of DX Sales Operations1Y 3M
Manager of DX Sales Operations
Adobe
Strategic head for Americas Central Operations, running Adobe’s Digital Experience business across all Americas segments. Key responsibilities included: • Special projects for Sales execution & analysis (Win/ Loss & Competition, Rep Participation, GTM Planning) • Drive Americas Cadence, Pipeline and Retention reviews • Manage Leadership cadence and quarterly business reviews • Lead analytics team and build tools to scale across organization • Drive GTM Planning across region; coordination with cross-functional partners to develop and establish strategy, programs and standard processes to scale across org
- GTM Strategy DX1Y 1M
GTM Strategy DX
Adobe
Led key strategic initiatives and global GTM Strategy across Adobe’s Worldwide Field Organization for Digital Experience (DX), taking a consultative approach. Example of Special Projects include: • Design of Enterprise Sales Methodology- including cross-functional program management and change management • Support office of the CRO, management of internal initiatives, including Sales kickoff and GTM Product readiness • Built Adobe's Government (Public Sector) GTM Strategy and Sales Execution strategy, leading team to achieve annual targets for both Federal and State and Local markets; SalesOps partner to the VP of Public Sector
- RELATIONSHIPS AND SOCIAL COGNITION LAB, U.C. BERKELEYJOB
- Professional Faculty, Lect…2Y 4M
Professional Faculty, Lecturer/ Executive Ed
Relationships and Social Cognition Lab, U.C. Berkeley
Alongside UC Berkeley faculty, teach leadership communications, storytelling and audience focused communications to UC Berkeley Haas School of Business students and professionals in the Gulf region.
- SYMANTECJOB
- Principal PMM1Y 11M
Principal Product Marketing Manager
Symantec
Go-to-market strategy for Symantec's consumer business unit, focusing on launching new ventures in emerging tech, drive strategic business initiatives and introduce products to test and grow in the market. Manage and integrate go-to-market channels across mobile, desktop, CRM, social, acquisition, support, pricing, partnerships, Norton.com, and e-commerce, aligning key stakeholders across functions.
- OPENINVESTJOB
- MBA Fellow- Product Manage…5M
MBA Fellow- Product Management
OpenInvest
Product Management and Marketing in Socially Responsible Investing (Fintech). Focused on consumer-facing product and analytics.
- MOTOROLA SOLUTIONSJOB
- Senior Sales Eng8Y 8M
Senior Sales Engineer
Motorola Solutions
Designed and sold customized mission critical communications systems for the U.S. Federal Markets and DoD customers aiding in the sale of enterprise designs in EMEA, APAC, and the US. Tech: Land Mobile Radio (LMR) Long-Term Evolution (LTE) Wireless Broadband (WiBB) Physical Security Information Management (PSIM) Command and Control Dispatch Microwave Design Networking Site Design Fire Station Alerting
- SIXTEENRJOB
- CEO and Creative Dir5Y
CEO and Creative Director
SixteenR
Designer and purveyor of forward thinking scarves that carry a social statement. The brand presented the scarf as a "tool of empowerment" to a global audience of the conservatively fashionable Muslim women. Oversaw all aspects of the company, from website design, vendor and inventory management, marketing, accounting, photography, and styling. Built business relationships with vendors and competitors alike. Managed multi-channel social media campaign.
- FEDERAL AVIATION ADMINISTRATION (FAA)JOB
- Long Range RADAR Eng, Prog…5M
Long Range RADAR Engineer, Program Management Office
Federal Aviation Administration (FAA)
Contractor to the Federal Aviation Administration Long Range Radar Service Life Extension (LRR SLEP) Program involving the management of acquisition and implementation of 60+ radar systems.
- NOKIAJOB
- DSP Test Eng1Y 8M
DSP Test Engineer
Nokia
Developed and executed test plans for DSP and CDMA Protocol, documented test results and reported errors to software developers and manufacturing engineers in order to verify product functionality.
- Job: Adobe — Director, Sales Finance | GTM & Revenue Strategy · 2023-05 – present · 3y 3mo — Strategic Partnership: Direct Finance partner to the Americas Enterprise VPs, overseeing the strategic operating rhythm for the digital experience business. Full P&L Oversight: Review and manage the complete Americas P&L, including total top-line revenue performance and total expense management. GTM Strategy: Lead annual and long-range planning, translating high-level vision into actionable sales motions and resource allocation models. Investment Governance: Manage Investment decisions to ensure ROI-driven decision-making and optimal headcount deployment across 1,000+ personnel. Operational Excellence: Architected executive dashboards and pipeline analytics to frame revenue risk and gro…
- Job: Adobe — Senior Manager of DX Sales Operations · 2021-12 – 2023-05 · 1y 5mo — Sales Strategy: Drove GTM design across sales segments, aligning headcount and quotas to optimize rep productivity and territory coverage. Focus on Product Specialists and Renewal Specialists Business Operations: Streamlined organizational structures and operational workflows to support rapid scaling of the Americas sales engine. Financial Modeling: Developed complex top-down and bottom-up models to guide quarterly forecasting and long-term planning.
- Job: Adobe — Manager of DX Sales Operations · 2020-09 – 2021-12 · 1y 3mo — Strategic head for Americas Central Operations, running Adobe’s Digital Experience business across all Americas segments. Key responsibilities included: • Special projects for Sales execution & analysis (Win/ Loss & Competition, Rep Participation, GTM Planning) • Drive Americas Cadence, Pipeline and Retention reviews • Manage Leadership cadence and quarterly business reviews • Lead analytics team and build tools to scale across organization • Drive GTM Planning across region; coordination with cross-functional partners to develop and establish strategy, programs and standard processes to scale across org
- Job: Adobe — GTM Strategy DX · 2019-08 – 2020-09 · 1y 1mo — Led key strategic initiatives and global GTM Strategy across Adobe’s Worldwide Field Organization for Digital Experience (DX), taking a consultative approach. Example of Special Projects include: • Design of Enterprise Sales Methodology- including cross-functional program management and change management • Support office of the CRO, management of internal initiatives, including Sales kickoff and GTM Product readiness • Built Adobe's Government (Public Sector) GTM Strategy and Sales Execution strategy, leading team to achieve annual targets for both Federal and State and Local markets; SalesOps partner to the VP of Public Sector
- Job: Relationships and Social Cognition Lab, U.C. Berkeley — Professional Faculty, Lecturer/ Executive Ed · 2019-05 – 2021-09 · 2y 4mo — Alongside UC Berkeley faculty, teach leadership communications, storytelling and audience focused communications to UC Berkeley Haas School of Business students and professionals in the Gulf region.
- Job: Symantec — Principal Product Marketing Manager · 2017-05 – 2019-04 · 1y 11mo — Go-to-market strategy for Symantec's consumer business unit, focusing on launching new ventures in emerging tech, drive strategic business initiatives and introduce products to test and grow in the market. Manage and integrate go-to-market channels across mobile, desktop, CRM, social, acquisition, support, pricing, partnerships, Norton.com, and e-commerce, aligning key stakeholders across functions.
- Job: OpenInvest — MBA Fellow- Product Management · 2016-12 – 2017-05 · 5 mo — Product Management and Marketing in Socially Responsible Investing (Fintech). Focused on consumer-facing product and analytics.
- Job: Motorola Solutions — Senior Sales Engineer · 2008-04 – 2016-12 · 8y 8mo — Designed and sold customized mission critical communications systems for the U.S. Federal Markets and DoD customers aiding in the sale of enterprise designs in EMEA, APAC, and the US. Tech: Land Mobile Radio (LMR) Long-Term Evolution (LTE) Wireless Broadband (WiBB) Physical Security Information Management (PSIM) Command and Control Dispatch Microwave Design Networking Site Design Fire Station Alerting
- Job: SixteenR — CEO and Creative Director · 2009-03 – 2014-03 · 5y — Designer and purveyor of forward thinking scarves that carry a social statement. The brand presented the scarf as a "tool of empowerment" to a global audience of the conservatively fashionable Muslim women. Oversaw all aspects of the company, from website design, vendor and inventory management, marketing, accounting, photography, and styling. Built business relationships with vendors and competitors alike. Managed multi-channel social media campaign.
- Job: Federal Aviation Administration (FAA) — Long Range RADAR Engineer, Program Management Office · 2007-04 – 2007-09 · 5 mo — Contractor to the Federal Aviation Administration Long Range Radar Service Life Extension (LRR SLEP) Program involving the management of acquisition and implementation of 60+ radar systems.
- Job: Nokia — DSP Test Engineer · 2004-12 – 2006-08 · 1y 8mo — Developed and executed test plans for DSP and CDMA Protocol, documented test results and reported errors to software developers and manufacturing engineers in order to verify product functionality.
- School: University of California, Berkeley, Haas School of Business — Master of Business Administration (M.B.A.), Product Marketing, Go-to-market strategy, product management
- School: San Diego State University-California State University — MS, Electrical Engineering
- School: University Of California, San Diego — BS, Electrical Engineering
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Paramita BhattacharyaChief Marketing Officer 3x | AI-Native Marketing | Enterprise GTM | SMB SaaS | Cloud | Agentic AI | Ex-Adobe, Hitachi Vantara and Nokia | Forbes and HBR Councils
Athos Commerce
ex-Sortly
- Ahmed AbuhakmehDrive consistent revenue growth through sales leadership, Partner business development GTM & Startup Lead | Sales, BD & Partners Leader | Fortune 100 Experience Microsoft, Affirmed Networks, Nokia, Motorola
Rakuten Symphony
ex-BrightPath Consulting
- Vipin GopinathAI Ethics & Human-AI Collaborator | Agentic AI Enthusiast @ Docusign Orchestrating Autonomous Multi-Agent Systems | Enterprise Revenue Intelligence Integrator | GTM Engineering | Salesforce CRM
DocuSignex-Axis Bank
- CJ RadfordChannel Sales | Strategic Partnerships | GTM | Cyber Growth
TPO Group
ex-Halcyon
