Paramita Bhattacharya

San Francisco8.8k followers

Athos Commerce

ex-Sortly

ex-Hitachi Vantara

I have spent the last twenty years going where the technology was transforming. Adobe through the SaaS transition.
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Hitachi Vantara through the pivot to hybrid cloud, data infrastructure, and IoT. Nokia through the launch of VR, 5G, and edge computing. Velocity Global through its move to an AI-powered workforce platform. Sortly as founding CMO building a product-led SaaS business. And Athos Commerce, where I am working on ushering in the new era of agentic commerce. I translate the technology, find the wedge, and grow What I actually do is build the full marketing function across product marketing and positioning, demand generation and revenue marketing, and brand and corporate marketing. I work across SMB, mid-market, enterprise, developer, and creator audiences. Pipeline, ARR, win rate, CAC efficiency and NRR are critical to me. My domain depth runs deep in a few places. Enterprise GTM across Adobe, Hitachi Vantara, Nokia, and Velocity Global, where I have led marketing into CFOs, CHROs, CIOs, and IT buyers inside complex, multi-stakeholder buying committees. AI infrastructure and cloud GTM at Hitachi Vantara (hybrid cloud, datacenter infrastructure, Lumada IoT) and Nokia (5G cloud-native core, edge computing, immersive media infrastructure). SaaS and product-led growth across Adobe, Sortly, and Velocity Global. SMB and self-serve motions across all three plus Blurb. Creator and developer ecosystem GTM from Adobe Developer Connection to the Nokia VR platform. And the commerce arc from self-serve, lifecycle-driven growth at Blurb to Agentic commerce at Honored as a Top 50 Women Leader in SaaS, Top 50 Thought Leader in CRM, and Top 100 Thought Leader in Customer Loyalty. Member of the Harvard Business Review Advisory Council and past Forbes Communications Council contributor. Limited Partner at Stage 2 Capital. I work with founders, operators, and investors at the intersection of emerging technology and I am open to conversations on full-time operating roles, board seats, and advisory engagements across enterprise SaaS and cloud companies, strong SMB and self-serve businesses, developer and creator platforms, and AI-native companies redefining how their markets buy and sell.

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ATHOS COMMERCEJOB
1. Head of PMM and Growth GTM
  7M
STAGE 2 CAPITALJOB
1. Limited Partner
  1Y 7M
VELOCITY GLOBALJOB
1. CMO I Global Head of Mktg…
  1Y
SORTLYJOB
1. Chief Mktg Officer - GTM,…
  1Y
BLURBJOB
1. Chief Mktg & Growth Office…
  2Y
NOKIAJOB
1. Global Head of Mktg - VR/X…
  3Y
FORBES COMMUNICATIONS COUNCILJOB
1. Official Member
  1Y 11M
HITACHI VANTARAJOB
1. Dir, Integrated Mktg - IoT…
  2Y 11M
ADOBEJOB
1. Group Mgr, Global/Corporat…
  2Y 11M
2. Sr. Mgr, Global/Corporate…
  3Y 11M
3. Mgr, Global/Corp Mktg - Cr…
  4Y 11M
DESIGN REACTORJOB
1. Digital Mktg: Cisco and Ap…
  2Y 11M

Job: Sortly — Chief Marketing Officer - GTM, Brand & Product Marketing · 2022-08 – 2023-08 — As founding CMO, I established the brand, product marketing, and a hybrid product-led-to-enterprise vertical GTM motion for a B2B SaaS inventory and asset management platform, driving 25% YoY growth across Construction, Manufacturing, Healthcare, IT Asset Management, Field Services and Retail. ● Designed the brand platform, visual identity, and positioning from scratch. Developed value propositions, messaging, and vertical segmentation grounded in ICP research across Operations, IT, and Procurement with content built around compliance, AI automation, and multi-location management. ● Built a product-led demand engine across SEO, SEM, paid social, website and CRO, review platforms, and email…
Job: Hitachi Vantara — Director, Integrated Marketing - IoT, Cloud, Infrastructure (TSE: 6501) · 2015 – 2017 — Led marketing transformation across a $3B+ portfolio as the company pivoted from storage hardware to a global data and AI infrastructure leader, spanning Lumada IoT, hybrid cloud, Pentaho analytics, and data center modernization. Delivered 65% YoY marketing-sourced pipeline growth. ● Pivoted GTM to a solution-centric model. Unified messaging across Lumada IoT, Unified Compute Platform for hybrid cloud, Pentaho analytics, and VSP data infrastructure. Built deep vertical playbooks for financial services (compliance, fraud, core banking modernization), manufacturing (smart factories, predictive maintenance), and healthcare (population health, secure data infrastructure). Anchored the portfolio…
Job: Design Reactor — Digital Marketing: Cisco and Apple · 2003 – 2005 — Led the groundbreaking and Stevie Award-winning ExecNet thought leadership series over a 2-year period. The ExecNet initiative was designed to showcase Cisco’s vision for future technology by featuring insightful discussions with top executives and thought leaders from the Cisco Internet Business Solutions Group (IBSG) and the Executive Leadership Team. Highly recognized for its forward-thinking messaging and elevated viewership, it received: - 2005 Stevie Award for Interactive Multimedia - Business/Government - 2006 Web Marketing Association WebAward for Outstanding Achievement in Web Development - 2007 Stevie Award for Interactive Multimedia - Marketing - 2007 Interactive Media Award (IMA…
Job: Adobe — Sr. Manager, Global/Corporate Marketing - Creative Suite/Cloud (NASDAQ:ADBE) · 2009 – 2012 — Accelerated SMB, commercial, and enterprise growth through brand transformation and partner channel expansion. Drove market share growth for Adobe Premiere Pro and video tools, overtaking Apple in the video software segment. ● Led lifecycle marketing for the video segment with campaigns spanning NAB, IBC, SIGGRAPH, and Sundance. Co-created customer case studies and voice-of-customer content featuring CondeNast, Hearst, Nobel Foundation, and Avatar. ● Orchestrated & led a pioneering brand campaign showcasing the intersection of art, technology, and creativity. Partnered with global artists and institutions on signature collaborations. Drove 30%+ increase in brand awareness and 20M+ views. Ea…
Job: Nokia — Global Head of Marketing - VR/XR, 5G, Cloud (NYSE:NOK) · 2017-08 – 2020-08
Job: Athos Commerce — Head of Product Marketing and Growth GTM · 2026-01 – present — Leading strategies and execution across product marketing and go-to-market campaigns. Athos is building the agentic commerce platform that redefines the future of retail technology. ● Defined platform positioning, messaging architecture, competitive differentiation, and pricing for a new agentic commerce platform targeting enterprise retail and B2B commerce buyers, using AI to synthesize market research, customer signals and buyer interviews to inform and curate. ● Led the launch of the Athos Commerce Intelligent Discovery Platform, a major release introducing three AI agents (Conversational, Channel, GEO Assistants) and a new suite of AI capabilities across search, personalization, merchan…
Job: Stage 2 Capital — Limited Partner · 2025 – present — Limited Partner and operator-advisor at Stage 2 Capital, a venture capital firm around go-to-market expertise. Stage 2 invests across AI-native categories that map to my own technology depth: AI agents and infrastructure, creator economy, marketplaces, applications, vertical SaaS and fintech. ● Engage with portfolio companies on product marketing, positioning, category creation, and AI-native GTM and growth execution. Recently advised and delivered messaging, positioning and GTM design for an AI-native commerce company. ● AI is rewriting how companies are built and scaled. Staying close to early-stage founders working at that edge keeps me sharp on emerging technology, new GTM models, and t…
Job: Forbes Communications Council — Official Member · 2018 – 2019
Job: Blurb — Chief Marketing & Growth Officer (acquired by RPI) · 2020-08 – 2022-08 — As CMO, I reversed declining bookings to 20% YoY bookings growth for a global creator software and two-sided marketplace platform through self-serve, lifecycle-driven commerce and strategic partnerships, while leading the company through acquisition and unifying brand, GTM, and teams of 30+ post-merger. ● Defined platform positioning and product marketing around a frictionless design-to-publish experience for creators and SMBs. Drove key product integrations with Adobe, embedding Blurb's publishing workflow directly inside one of the largest creator tool ecosystems, deepening stickiness, and opening new acquisition channels. ● Built marketplace GTM for a two-sided platform, launching one-cl…
Job: Velocity Global — CMO I Global Head of Marketing - Growth, Brand & Product Marketing · 2024-08 – 2025-08 — As CMO, I rebuilt the marketing strategy and full marketing function for an AI-driven global workforce platform ($2B+ valuation, 185 countries), reversed declining revenues to 10% YoY growth, and led the company's repositioning from an operational EOR services provider to a strategic AI-led workforce leader. ● Grew pipeline 50% YoY, lifted win rate from 18% to 24%, and reduced CAC 20% by rebuilding marketing strategy and initiatives, including a 25+ person org with new hires across product marketing, brand, demand, and marketing operations. ● Rebuilt product marketing function. Clarified and redefined ICP, sharpened messaging for HR and Finance buyers, and established a tiered launch framew…
Job: Adobe — Group Manager, Global/Corporate Marketing - Creative Cloud (NASDAQ:ADBE) · 2012 – 2014 — Promoted to Group Manager to spearhead integrated GTM through Adobe's landmark pivot from packaged software to Creative Cloud and SaaS, the transformation that reshaped how Adobe sold to enterprise, SMB, and creator audiences globally. Helped grow Digital Media ARR to $1.6B+ and Creative Cloud subscribers from 1.4M to 3.4M+ in two years. ● Played a key role in the inaugural Creative Cloud product launch. Developed subscription messaging, conversion content, immersive product demos, sales toolkits, and launch microsites. ● Drove enterprise growth through strategic account programs, field marketing, and multi-touch campaigns across media, retail, and financial services. Built competitive batt…
Job: Adobe — Manager, Global/Corp Marketing - Creative Suite & Acrobat/Document (NASDAQ:ADBE) · 2005 – 2009 — Led high-velocity product launches, early self-serve ecommerce, and developer and creator community growth for Creative Suite and Acrobat across direct, SMB, and channel segments. Drove 25% average YoY growth, with CS3 becoming the fastest-adopted creative suite at the time. ● Spearheaded global launches for Creative Suite 3, 4, and 5 (14 products, 3 suites) and Acrobat 7 and 8. Developed integrated messaging, segmented value propositions, sales toolkits, product videos, dedicated launch microsites, and PR roadshows. ● Rebuilt Adobe.com into an early self-serve digital engine with optimized trial and purchase flows, geo-targeted promotions, interactive tools, and localized content hubs. Man…
School: Stanford University Graduate School of Business — Stanford Executive Program I Strategic Marketing and Management
School: University of New Orleans — Master's degree, Communications
School: Sophia College, Mumbai — Post Graduate Diploma, Mass Communication and Media Studies
School: Delhi University — Bachelor of Arts - BA (Honors), Political Science

Skills

AI-Driven Content StrategyAI-MarketingGenerative AIGo-to-Market StrategyAI-Powered MarketingGrowth MarketingStrategic LeadershipCustomer MarketingCustomer CommunicationC-SuiteManagement TeamVenture CapitalDue DiligenceAdvisoryMessagingCompetitive AnalysisVR/AR/XRCloud ApplicationsField Marketing and EventsSaaS

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Paramita Bhattacharya

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