Muhammad Junaid
Founding GTM Engineer @ Software Finder | Go-to-market | Cold Outbound | Clay | Smartlead | AI Automations
I build high-performing outbound systems from scratch, the kind that actually get founders and sales teams real conversations, not just opens and clicks.
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Over the years I've worked across tech, B2B SaaS, software, IT, cybersecurity, staffing and recruitment, expert hiring, marketing agencies, and coaching or consulting businesses. Different industries, same core problem: how do you get in front of the right person with a message they actually want to reply to. Here's what I bring to the table: Cold outbound strategy: Prospecting through to personalized outreach across email and LinkedIn, built around who the buyer actually is, not a generic template. Sales automation: Smartlead, Sendkit, Instantly, com. I use these to scale personalization instead of scaling spam. List building: Apollo, LinkedIn Sales Navigator, Crunchbase, BuiltWith, Trigify, and a few other tools depending on the ICP. Copy and ghostwriting: Cold emails, LinkedIn posts, whatever gets someone to stop scrolling and actually respond like a human. CRM and pipeline ops: HubSpot Salesforce, Pipedrive. Tracking deals, reporting on what's working, and cutting what isn't. Full cycle sales: From first cold touch to closed deal, across inbound and outbound. On results: most of my campaigns land in the 3 to 8% reply rate range, with well targeted, well written sequences pushing past 10% when the list and message are dialed in. Of those replies, I typically see 30 to 50% convert into qualified conversations worth a sales team's time. Anyone promising blanket numbers way above that across every industry is probably rounding up. If you're building a lean sales machine and want someone who can own strategy, messaging, and execution end to end, let's talk.
GTM Index
- SOFTWARE FINDERJOB
- Founding GTM Lead4M
Founding GTM Lead
Software Finder
Build GTM systems from scratch, designing and running full funnel cold outbound automation. Source and enrich prospect data using Apollo, LinkedIn Sales Navigator, and ZoomInfo. Layer Clay on top of enrichment data for advanced signal-based segmentation. Use Claude and GPT, integrated directly into Clay, for prompt engineered, hyper personalized email copywriting at scale. Set up and manage complete email sequences in Sendkit, connected end to end with Clay for dynamic personalization. Run LinkedIn outreach campaigns through Heyreach, alongside manual prospecting in Sales Navigator. Manage the full pipeline in HubSpot, tracking leads from MQL generation through SQL conversion. Contin…
- RAPID LABSJOB
- Senior BD Executive5M
Senior Business Development Executive
Rapid Labs
Develop and execute sales strategies to drive business growth, expand market reach, and build a strong revenue pipeline. Build and implement Go-To-Market (GTM) strategies to successfully position and launch products/services. Identify, build, and close strategic partnerships to increase brand visibility and support market expansion. Train and mentor, the sales team to improve performance and ensure effective deal execution. Plan and execute events and engagement activities to generate leads and enhance customer relationships. Build automated cold email outreach systems using Clay and Claude to create hyper-personalized emails. Integrate leads into Smartlead to run scalable and efficie…
- NEOSOFTJOB
- BD Executive11M
Business Development Executive
NeoSOFT
Collaborated with Account Executives to build and maintain a strong sales pipeline. Managed and executed email campaigns using tools like Salesforce and Instantly to generate and nurture leads. Converted marketing-qualified leads (MQLs) into discovery calls and initial meetings. Conducted lead qualification using frameworks like BANT to ensure high-quality opportunities. Developed and implemented follow-up strategies to nurture leads effectively. Engaged prospects through cold calls, emails, and LinkedIn outreach to generate interest in company solutions. Presented company products and services to prospective clients, tailoring communication to client needs. Used Salesforce as a CRM…
- KODEX TECHNOLOGIESJOB
- Sales Development Represen…2Y 9M
Sales Development Representative
Kodex Technologies
Successfully managed Upwork proposals, consistently securing projects by crafting clear, compelling, and client-focused proposals. Utilized tools like Apollo, Instantly, and Sender.net for email campaigns, cold outreach, and data collection, driving effective client engagement. Managed projects and tracked leads using Salesforce, optimizing the sales pipeline and supporting data-driven decision-making. Identified and secured new project opportunities by leveraging LinkedIn, indeed, and other social platforms. Created industry-specific email templates to address client needs and improve response rates. Maintained smooth communication with clients and internal teams via Slack, Trello, an…
- RED SEA INTERNATIONAL - RSIJOB
- Senior Sales Executive1Y 3M
Senior Sales Executive
Red Sea International - RSI
Conducted thorough market analysis to identify potential clients, emerging trends, and business opportunities in the modular building construction industry. Developed and implemented strategic sales plans to drive business growth, successfully achieving and exceeding revenue targets for modular construction projects. Prepared and delivered customized proposals, presentations, and bids that highlighted the cost efficiency, sustainability, and speed of modular construction compared to traditional methods. Negotiated project terms, contracts, and pricing with clients and partners, ensuring mutually beneficial agreements while aligning with company objectives. Worked closely with desi…
- DUCON INDUSTRIES FZCOJOB
- Sales Development Represen…4Y 3M
Sales Development Representative
Ducon Industries FZCO
Identified, engaged, and developed strong relationships with contractors, construction companies, developers, and architects to drive sales of concrete blocks and interlocks. Successfully met and exceeded sales targets by promoting high-quality concrete blocks and interlocking products across designated regions. Conducted market research to identify potential clients and business opportunities, generating new leads and growing the customer base in the construction sector. Negotiated pricing, contracts, and terms of sale with clients, ensuring favorable outcomes that align with company objectives while maintaining strong customer satisfaction. Managed the end-to-end sales process,…
- INTERNATIONAL REFRESHMENTS COMPANY LTD. (PEPSICO)JOB
- Sales Representative1Y 2M
Sales Representative
International Refreshments Company LTD. (PEPSICO)
Built and maintained strong relationships with key clients, consistently meeting and exceeding sales targets by promoting FMCG products and identifying new business opportunities. Conducted market research to stay updated on consumer trends and actively promoted products through store visits and presentations, increasing brand visibility and market share. Managed the entire sales cycle, from order placement to timely delivery, and collaborated with retailers, distributors, and internal teams for optimal product placement and smooth operations. Negotiated contracts, analyzed customer feedback, and prepared detailed sales reports to track performance, identify improvements, and drive…
- Job: Kodex Technologies — Sales Development Representative · 2022-02 – 2024-11 — Successfully managed Upwork proposals, consistently securing projects by crafting clear, compelling, and client-focused proposals. Utilized tools like Apollo, Instantly, and Sender.net for email campaigns, cold outreach, and data collection, driving effective client engagement. Managed projects and tracked leads using Salesforce, optimizing the sales pipeline and supporting data-driven decision-making. Identified and secured new project opportunities by leveraging LinkedIn, indeed, and other social platforms. Created industry-specific email templates to address client needs and improve response rates. Maintained smooth communication with clients and internal teams via Slack, Trello, an…
- Job: NeoSOFT — Business Development Executive · 2024-11 – 2025-10 — Collaborated with Account Executives to build and maintain a strong sales pipeline. Managed and executed email campaigns using tools like Salesforce and Instantly to generate and nurture leads. Converted marketing-qualified leads (MQLs) into discovery calls and initial meetings. Conducted lead qualification using frameworks like BANT to ensure high-quality opportunities. Developed and implemented follow-up strategies to nurture leads effectively. Engaged prospects through cold calls, emails, and LinkedIn outreach to generate interest in company solutions. Presented company products and services to prospective clients, tailoring communication to client needs. Used Salesforce as a CRM…
- Job: Software Finder — Founding GTM Lead · 2026-04 – present — Build GTM systems from scratch, designing and running full funnel cold outbound automation. Source and enrich prospect data using Apollo, LinkedIn Sales Navigator, and ZoomInfo. Layer Clay on top of enrichment data for advanced signal-based segmentation. Use Claude and GPT, integrated directly into Clay, for prompt engineered, hyper personalized email copywriting at scale. Set up and manage complete email sequences in Sendkit, connected end to end with Clay for dynamic personalization. Run LinkedIn outreach campaigns through Heyreach, alongside manual prospecting in Sales Navigator. Manage the full pipeline in HubSpot, tracking leads from MQL generation through SQL conversion. Contin…
- Job: Red Sea International - RSI — Senior Sales Executive · 2020-07 – 2021-10 — Conducted thorough market analysis to identify potential clients, emerging trends, and business opportunities in the modular building construction industry. Developed and implemented strategic sales plans to drive business growth, successfully achieving and exceeding revenue targets for modular construction projects. Prepared and delivered customized proposals, presentations, and bids that highlighted the cost efficiency, sustainability, and speed of modular construction compared to traditional methods. Negotiated project terms, contracts, and pricing with clients and partners, ensuring mutually beneficial agreements while aligning with company objectives. Worked closely with desi…
- Job: Ducon Industries FZCO — Sales Development Representative · 2016-04 – 2020-07 — Identified, engaged, and developed strong relationships with contractors, construction companies, developers, and architects to drive sales of concrete blocks and interlocks. Successfully met and exceeded sales targets by promoting high-quality concrete blocks and interlocking products across designated regions. Conducted market research to identify potential clients and business opportunities, generating new leads and growing the customer base in the construction sector. Negotiated pricing, contracts, and terms of sale with clients, ensuring favorable outcomes that align with company objectives while maintaining strong customer satisfaction. Managed the end-to-end sales process,…
- Job: Rapid Labs — Senior Business Development Executive · 2025-11 – 2026-04 — Develop and execute sales strategies to drive business growth, expand market reach, and build a strong revenue pipeline. Build and implement Go-To-Market (GTM) strategies to successfully position and launch products/services. Identify, build, and close strategic partnerships to increase brand visibility and support market expansion. Train and mentor, the sales team to improve performance and ensure effective deal execution. Plan and execute events and engagement activities to generate leads and enhance customer relationships. Build automated cold email outreach systems using Clay and Claude to create hyper-personalized emails. Integrate leads into Smartlead to run scalable and efficie…
- Job: International Refreshments Company LTD. (PEPSICO) — Sales Representative · 2014-09 – 2015-11 — Built and maintained strong relationships with key clients, consistently meeting and exceeding sales targets by promoting FMCG products and identifying new business opportunities. Conducted market research to stay updated on consumer trends and actively promoted products through store visits and presentations, increasing brand visibility and market share. Managed the entire sales cycle, from order placement to timely delivery, and collaborated with retailers, distributors, and internal teams for optimal product placement and smooth operations. Negotiated contracts, analyzed customer feedback, and prepared detailed sales reports to track performance, identify improvements, and drive…
- School: Hailey College of Commerce, University of the Punjab — MBA, Business Administration, Management and Operations
- School: University of the Punjab — Beacholer in commerce (B.Com), BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
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