Mike Cooper
Transforming Business Operations Through Intelligent GTM System Design @ Fleetio
GTM Index
- FLEETIOJOB
- GTM Systems Architect9M
GTM Systems Architect
Fleetio
- Define the architectural vision and technical strategy for Salesforce CRM and associated platforms, ensuring alignment with overarching business objectives. - Lead the development of scalable, secure solutions that integrate smoothly with other enterprise systems and support long-term growth. - Architect and execute end-to-end integrations with third-party applications, owning full lifecycle implementation where needed. - Evaluate build-versus-buy decisions and make informed choices based on business value, resource availability, and technical feasibility. - Collaborate with cross-functional departments to gather requirements, prioritize initiatives, and deliver solutions that maximiz…
- WORKIVAJOB
- Senior GTM Systems Adminis…1Y 7M
Senior GTM Systems Administrator
Workiva
- Administer and optimize a suite of 20+ Go-To-Market (GTM) systems across 2000+ stakeholders, ensuring seamless integration, performance, and user experience - Ensure data integrity and consistent reporting across all GTM platforms, streamlining processes and enhancing collaboration across teams - Oversee the successful execution of system upgrades, releases, and migrations for a variety of GTM tools, ensuring the adoption of new features and functionalities without disruption to the stakeholder experience - Manage security protocols, user access, and permissions across multiple systems, ensuring compliance with internal policies, external regulations, and maintaining a secure environme…
- SaaS Operations Eng1Y 11M
SaaS Operations Engineer
Workiva
- Managed and optimized the internal SaaS infrastructure supporting Workiva’s GTM and accounting systems, ensuring high availability, reliability, and scalability - Developed and maintained automated processes for data synchronization between accounting systems and SaaS platforms, reducing manual data entry and errors - Managed user lifecycle processes, including provisioning, deprovisioning, and role-based access control, using Okta to streamline account management and enhance security - Monitored and reported on system performance and user activity across business applications, identifying areas for improvement and proactively addressing potential issues - Played a key role in impleme…
- Associate Solutions Archit…11M
Associate Solutions Architect
Workiva
- Led successful post-sales implementation projects through all phases—Discovery, Design, Build, Enablement, and Go-Live—ensuring seamless integration of Workiva solutions with clients' existing systems and workflows, while collaborating closely with clients to define requirements, deliver tailored solutions, and meet business objectives - Conducted technical assessments and gap analyses, providing recommendations for process improvements and optimized use of Workiva’s platform - Collaborated closely with cross-functional teams (sales, product, customer success) to deliver tailored solutions that meet client-specific needs and business objectives - Delivered end-to-end implementation sup…
- Mktg Operations Intern1Y 4M
Marketing Operations Intern
Workiva
- Develop and deliver detailed reports and interactive dashboards to measure and optimize marketing campaign performance, driving data-driven decision-making - Ensure data accuracy and integrity by maintaining and enhancing marketing databases, adhering to data compliance standards, and improving data quality - Support the creation and refinement of target account lists, enabling tailored marketing campaigns and improving lead generation effectiveness - Contribute to the marketing lifecycle and automation functions, helping to streamline processes and enhance customer engagement through personalized workflows - Build and optimize Marketo programs, ensuring effective campaign execution a…
- US NAVYJOB
- Navigation Electronics Tec…3Y 11M
Navigation Electronics Technician (Submarine)
US Navy
- Job: Fleetio — GTM Systems Architect · 2025-11 – present — - Define the architectural vision and technical strategy for Salesforce CRM and associated platforms, ensuring alignment with overarching business objectives. - Lead the development of scalable, secure solutions that integrate smoothly with other enterprise systems and support long-term growth. - Architect and execute end-to-end integrations with third-party applications, owning full lifecycle implementation where needed. - Evaluate build-versus-buy decisions and make informed choices based on business value, resource availability, and technical feasibility. - Collaborate with cross-functional departments to gather requirements, prioritize initiatives, and deliver solutions that maximiz…
- Job: Workiva — Senior GTM Systems Administrator · 2024-03 – 2025-10 — - Administer and optimize a suite of 20+ Go-To-Market (GTM) systems across 2000+ stakeholders, ensuring seamless integration, performance, and user experience - Ensure data integrity and consistent reporting across all GTM platforms, streamlining processes and enhancing collaboration across teams - Oversee the successful execution of system upgrades, releases, and migrations for a variety of GTM tools, ensuring the adoption of new features and functionalities without disruption to the stakeholder experience - Manage security protocols, user access, and permissions across multiple systems, ensuring compliance with internal policies, external regulations, and maintaining a secure environme…
- Job: Workiva — SaaS Operations Engineer · 2022-04 – 2024-03 — - Managed and optimized the internal SaaS infrastructure supporting Workiva’s GTM and accounting systems, ensuring high availability, reliability, and scalability - Developed and maintained automated processes for data synchronization between accounting systems and SaaS platforms, reducing manual data entry and errors - Managed user lifecycle processes, including provisioning, deprovisioning, and role-based access control, using Okta to streamline account management and enhance security - Monitored and reported on system performance and user activity across business applications, identifying areas for improvement and proactively addressing potential issues - Played a key role in impleme…
- Job: Workiva — Associate Solutions Architect · 2021-05 – 2022-04 — - Led successful post-sales implementation projects through all phases—Discovery, Design, Build, Enablement, and Go-Live—ensuring seamless integration of Workiva solutions with clients' existing systems and workflows, while collaborating closely with clients to define requirements, deliver tailored solutions, and meet business objectives - Conducted technical assessments and gap analyses, providing recommendations for process improvements and optimized use of Workiva’s platform - Collaborated closely with cross-functional teams (sales, product, customer success) to deliver tailored solutions that meet client-specific needs and business objectives - Delivered end-to-end implementation sup…
- Job: Workiva — Marketing Operations Intern · 2020-01 – 2021-05 — - Develop and deliver detailed reports and interactive dashboards to measure and optimize marketing campaign performance, driving data-driven decision-making - Ensure data accuracy and integrity by maintaining and enhancing marketing databases, adhering to data compliance standards, and improving data quality - Support the creation and refinement of target account lists, enabling tailored marketing campaigns and improving lead generation effectiveness - Contribute to the marketing lifecycle and automation functions, helping to streamline processes and enhance customer engagement through personalized workflows - Build and optimize Marketo programs, ensuring effective campaign execution a…
- Job: US Navy — Navigation Electronics Technician (Submarine) · 2015-01 – 2018-12
- School: Iowa State University — Bachelor of Science - BS, Management Information Systems
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