Brad Larsen

Enterprise GTM & RevOps Leader | Building Operating Systems for Growth, Execution & Performance | Founder, NeuralRAM™

Fountain Hills, Arizona, United States2.7k followers

Pearson Education Services Private Limited

ex-Lumen Technologies

ex-Microsoft

𝐈 𝐛𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞. Most persistent performance problems aren’t talent or strategy problems.
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They’re system problems. Strategy breaks at the seams between functions. Forecasts fail when the architecture beneath them is fragmented. Technology—including AI—amplifies whatever system it enters, well designed or not. My expertise is seeing the commercial system as a whole: how strategy, organization, process, data, technology, partners, and governance must work together to produce customer and business outcomes. I translate strategic intent into executable GTM choices. I design operating models connecting Sales, Marketing, Customer Success, and partner ecosystems. I build forecasting and performance systems that turn data into decisions. And I create governance rhythms that establish accountability and help complex organizations learn and adapt. I developed that expertise over more than 20 years at Microsoft, Lumen, and Pearson across 133 global markets. My work has supported commercial growth from $60B to $119B, forecast accuracy improvement from 82% to 96%, and partner architectures spanning more than 100,000 organizations. Today at Pearson, I apply it to enterprise operations and partner-led growth—including how AI can improve customer outcomes and strengthen the commercial operating system, not simply automate more activity. I founded NeuralRAM LLC to work on a different but related operating system: the one within people. 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 = 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐲 × 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲. Through books, practical frameworks, leadership development, mindfulness, and human-development programs, NeuralRAM explores how people become more available for what matters—and direct their finite attention, capability, and presence with greater intention. That work spans performance, presence, and the stewardship of an unrepeatable life. It includes More Than Speed, the forthcoming The Available Mind, and the work Tameron Jewell and I are building through NeuralRAM and Seed & Sage. Forty years in motorsport shaped how I think about decision quality under pressure. Before my corporate career, I served as a S. Navy Supply Corps Officer, retiring as a Lieutenant Commander after a combat deployment supporting Operation Enduring Freedom. 𝐂𝐥𝐚𝐫𝐢𝐭𝐲 𝐨𝐟 𝐬𝐲𝐬𝐭𝐞𝐦 𝐝𝐫𝐢𝐯𝐞𝐬 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐨𝐟 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧.

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GTM Index

PEARSON EDUCATION SERVICES PRIVATE LIMITEDJOB
1. GTM Operations Lead
  4M
NEURALRAMJOB
1. Founder & President
  2Y
LUMEN TECHNOLOGIESJOB
1. Senior Dir, GTM Operations
  1Y 5M
MICROSOFTJOB
1. Senior Dir, Global GTM Str…
  2Y 1M
2. Senior Dir, Global GTM Str…
  2Y 5M
3. Senior Dir, Microsoft Part…
  5Y 5M
4. Dir of Business Planning &…
  4Y 6M
5. Product Mgr, Xbox & Window…
  9Y 10M
US NAVYJOB
1. Supply Corps Officer
  10Y 5M
EDDIE BAUERJOB
1. Mgr, Interactive Media Mktg
  2Y 2M
GARGOYLESJOB
1. Mktg Mgr
  2Y 2M
YOKOHAMA TIRE CORPORATIONJOB
1. Mktg Specialist
  4Y 2M

Job: Lumen Technologies — Senior Director, GTM Operations · 2025-01 – 2026-06 · 1y 5mo — Architected and led Lumen’s Commercial Excellence function, transforming the end-to-end revenue lifecycle across Sales, Marketing, Customer Success, and Operations. Built the operating model, governance, analytics, and planning disciplines connecting lead generation through retention and growth. Defined and operated the Board of Directors Transformation Scorecard, established and led Lumen’s enterprise Business Policy Review and Escalation Council, and oversaw a $100M+ global marketing and operations budget. Led executive performance reviews, predictive analytics programs, and cross-functional transformations that strengthened accountability, accelerated decisions, and advanced AI-enabled c…
Job: Microsoft — Senior Director, Microsoft Partner Enablement Programs · 2014-08 – 2020-01 · 5y 5mo — I led the global strategy and execution for Microsoft’s commercial partner engagement programs, driving scalable co-sell motions with ISV and Services partners. I grew the Co-Sell program from under 400 to over 30,000 sales annually, accelerating customer success and reinforcing Microsoft’s position as a trusted advisor. I launched and managed the SureStep indirect provider program, enabling over 100,000 partners worldwide and contributing to over 40% annual cloud revenue growth. Additionally, I built and operated the Cloud Enablement Desk to support partners through digital engagement, business model development, and go-to-market planning. I also directed partner readiness, enablement, and…
Job: Microsoft — Director of Business Planning & Operations, Chief of Staff US Marketing & Operations Group · 2010-02 – 2014-08 · 4y 6mo — As Chief of Staff for Microsoft’s US Sales & Marketing subsidiary, I led business operations for a 290+ employee division, overseeing strategic planning, budgeting, business insights, and rhythm of business execution. I managed a $300M annual marketing budget across multiple business groups, ensuring agile reallocation to emerging priorities. In parallel, I built and led the competitive strategy organization, defining and executing national compete frameworks across 24 field sales districts to grow commercial platform share in devices, software, and cloud. My role required deep cross-functional collaboration with product, sales, marketing, finance, and HR teams to drive operational excellen…
Job: Microsoft — Senior Director, Global GTM Strategy and Business Operations · 2020-02 – 2022-07 · 2y 5mo — I led the global business planning strategy and the "Rhythm of the Business" (RoB) for Microsoft’s commercial organization, orchestrating the operational choreography for 60,000 employees across 120+ markets. I was responsible for the structural alignment of GTM strategy with execution, ensuring that global product priorities were successfully translated into field-level commercial excellence. Strategic Planning Architecture: Designed and managed the end-to-end annual planning lifecycle, aligning Sales, Marketing, Finance, and Product functions to a unified set of commercial targets and growth pillars. Executive Governance & Alignment: Orchestrated the executive business review cadence fo…
Job: Gargoyles Inc. — Marketing Manager · 1995-12 – 1998-02 · 2y 2mo — As Marketing Manager in the performance eyewear industry at Gargoyles Sunglasses, Inc., I led brand strategy, product relaunches, and high-impact sports marketing initiatives. I spearheaded the redevelopment and successful relaunch of Hobie Performance Eyewear, aligning the brand with elite athletic performance and outdoor lifestyle markets. I also managed partnerships and activations with NASCAR and MLB athletes, leveraging their influence to elevate brand visibility and drive consumer engagement. My work included end-to-end sponsorship execution, from contract negotiation to campaign rollout, delivering measurable brand growth and market expansion.
Job: Microsoft — Product Manager, Xbox & Windows Teams · 2000-04 – 2010-02 · 9y 10mo — I led go-to-market strategy development and operational execution across the Windows and Xbox business units, with a focus on maximizing revenue and optimizing spend across U.S. and global teams. Windows Revenue Growth: Drove Windows sales growth of 18% per year for three consecutive years in the U.S. market through disciplined GTM strategy, channel execution, and partner enablement programs. Windows XP Launch: Served as a key product launch leader for Windows XP, coordinating cross-functional go-to-market execution at national scale for one of Microsoft's most successful consumer product releases. ROI-Driven Execution: By establishing best practice operating standards and introducing a n…
Job: US Navy — Supply Corps Officer · 2002-12 – 2013-05 · 10y 5mo — As a U.S. Navy Supply Corps Officer, I led complex logistics operations supporting aviation, cargo handling, and inter-theater missions across air, land, and sea domains. I commanded a 30+ member cargo handling unit, executing high-stakes domestic and international deployments with precision and efficiency. Additionally, I directed the training division for a 300+ sailor battalion, designing and delivering comprehensive programs in technical, operational, and weapons readiness. My leadership ensured mission readiness, operational excellence, and the development of a highly skilled, adaptable force—skills directly transferable to dynamic, high-performance business environments.
Job: Pearson Education Services Private Limited — GTM Operations Lead · 2026-06 – present · 2 mo — Lead the operating infrastructure that enables Pearson to scale integrated workforce transformation solutions for enterprise customers. My work spans strategic partner growth, joint GTM planning, commercial governance, partner readiness, and cross-functional execution—connecting sales, product, marketing, delivery, finance, and RevOps to turn Pearson’s portfolio into repeatable customer solutions.
Job: Eddie Bauer — Manager, Interactive Media Marketing · 1998-02 – 2000-04 · 2y 2mo — As Manager of Interactive Media Marketing, I led the early development and execution of digital marketing strategies during a pivotal time in the evolution of online engagement. I was responsible for shaping interactive campaigns that integrated emerging web technologies with traditional marketing efforts to drive brand visibility and customer engagement. My role included managing cross-functional teams, overseeing creative development, and optimizing digital channels to support business growth and innovation in a rapidly changing media landscape.
Job: Yokohama Tire Corporation — Marketing Specialist · 1991-10 – 1995-12 · 4y 2mo — As Marketing Specialist at Yokohama Tire Corporation, I led performance tire testing and marketing initiatives that showcased product innovation and competitive edge. I managed sponsorships and consumer activations for major sports car motorsports series, driving brand visibility and engagement among performance enthusiasts. Additionally, I directed the rebranding and marketing strategy for the Mohawk Tire division, aligning messaging with market demands and expanding reach. My work combined technical product insight with dynamic marketing execution to elevate brand presence and drive measurable business results.
Job: NeuralRAM LLC — Founder & President · 2024-10 – present · 1y 10mo — I founded NeuralRAM to address a problem I had seen repeatedly across executive leadership, enterprise transformation, and motorsports: Capable people do not always perform at the level of their capability. The constraint is often not knowledge, intelligence, talent, or preparation. It is availability—the degree to which people can access and use what they already possess when pressure, complexity, fatigue, emotion, and cognitive load are applied. NeuralRAM is built around a simple premise: Performance = Capability × Availability We develop books, frameworks, tools, and programs that help individuals, teams, and organizations perform more consistently under pressure, reduce cognitive ove…
Job: Microsoft — Senior Director, Global GTM Strategy & Revenue Operations (RevOps) · 2022-07 – 2024-08 · 2y 1mo — At Microsoft, I designed and operated the global framework for commercial excellence, providing the strategic blueprints for revenue operations across 133 markets. I architected the Corporate GTM Strategy process that drove Microsoft's global commercial sales from ~$60B to $119B — doubling revenue over a five-year span. I was responsible for the structural connectivity of the global sales funnel, the definition of core commercial KPIs, and the orchestration of high-stakes executive review rhythms that drove accountability across Microsoft's commercial business. Revenue Impact at Scale: Architected the Corporate GTM Strategy process that drove global commercial sales from ~$60B to $119B — d…
School: UW Foster School of Business — MBA, Business and Marketing
School: University of Kansas — BS, Business and Economics

Skills

Go-to-Market StrategyGTM OperationsRevenue OperationsCommercial ExcellenceExecutive Business ReviewsCategory CreationBrand ArchitectureGo-to-MarketDigital TransformationFinancial AnalysisCommercial OperationEnterprise Technology SalesThought LeadershipOperational OversightBusiness ReviewsPerformance MetricsEntrepreneurshipBusiness Planning & StrategyCognitive Bandwidth EngineeringEnterprise Leadership Architecture

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Brad Larsen

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