Michael Pidcock
APJ GTM Leader | Cloud Migration & Modernization | Partner Ecosystems | Enterprise Transformation | AWS, Microsoft, Citrix & Oracle
Amazon Web Services (AWS)I am a technology go-to-market leader with more than 25 years of experience building partner ecosystems, driving revenue growth, and helping customers navigate major technology transitions.
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Throughout my career at AWS, Microsoft, Citrix, Oracle, and SkyKick, I have worked at the intersection of strategy, sales, partnerships, and technology. From scaling partner programs across Asia Pacific to leading cloud migration and modernization initiatives across APJ, my focus has remained consistent: helping organisations achieve better business outcomes through strong partnerships and clear execution. Today, I lead partner go-to-market initiatives focused on migration and modernization, enabling partners to accelerate customer transformation while building sustainable, scalable growth. My areas of expertise include: • Cloud migration and modernization • Go-to-market strategy and execution • Partner ecosystem development • Strategic alliances and channel leadership • Enterprise transformation • Team leadership and talent development • Revenue growth and business expansion I am passionate about building high-performing teams, developing long-term strategic relationships, and creating environments where customers, partners, and organisations can succeed together. Always interested in conversations around cloud transformation, ecosystem strategy, leadership, and growth.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- APJ Partner GTM Lead - Mig…1Y 5M
APJ Partner GTM Lead - Migration and Modernization
Amazon Web Services (AWS)
- APJ Leader, Modernization…1Y
APJ Leader, Modernization Partners
Amazon Web Services (AWS)
- APJ Head of Windows Worklo…2Y 5M
APJ Head of Windows Workloads Partnerships
Amazon Web Services (AWS)
- Partner Development Specia…2Y
Partner Development Specialist
Amazon Web Services (AWS)
- SKYKICKJOB
- Partner Development Dir Au…5M
Partner Development Director Australia and New Zealand
SkyKick
- CITRIX SYSTEMSJOB
- Channel Development Mgr -…2Y 5M
Channel Development Manager - Citrix Service Providers
Citrix Systems
Working with a select group of growth partners, focused on growing the Citrix Service Provider business in Australia.
- MICROSOFTJOB
- Partner Sales Executive -…3Y 1M
Partner Sales Executive - SMS&P
Microsoft
- Partner BD Mgr- SMS&P2Y 11M
Partner Business Development Manager- SMS&P
Microsoft
- Partner Account Mgr - SMS&P2Y 11M
Partner Account Manager - SMS&P
Microsoft
- Partner Business Mgr - EPG1Y 11M
Partner Business Manager - EPG
Microsoft
• Managing the sales and business relationship between Microsoft and key strategic partners such as Dynamics (ERP/CRM) ISV and SI partners. • Responsible for driving new license and services revenue. • On boarding and enablement for newly recruited partners.. • Program related queries including Microsoft Partner Program, readiness and events. • Sales and Pipeline Management with partners leveraging the Microsoft Solution Selling Process.
- Partner Account Sales Repr…1Y 11M
Partner Account Sales Representative - EPG
Microsoft
• Responsible for 10 Enterprise Partners (at approx 20 sites, 40 contacts throughout Australia), supporting the Partners and their National and local Partner Account Managers • Drive monthly communication with PAMs to collaborate on partner activities • Maintain monthly contact with nominated contacts (40 Contact Points)Responsible for the monthly newsletter to Partners (approx 500 contacts) • Assist in implementation of partner business development activities as assigned through national planning • Driving EPG Partner involvement in broad partner engagement events and relationship activities such as the partner conference and executive summits • Developed strong relationships across Micros…
- ORACLEJOB
- Partner Network Consultant3Y
Partner Network Consultant
Oracle
• Deployed the Oracle Partner Resource Network to 17 countries within the Asia Pacific region (scaling the Partner Resource to over 1500 partners) • Developed and maintained plans with specified Certified Partners across Asia Pacific Region, ensuring meeting of targets and delivery on goals • Managed Scheduled, Developed and ran Oracle Partner Webinars, monthly Partner updates on varying topics such as the Oracle Partner Program and product updates.
- Job: Microsoft — Partner Sales Executive - SMS&P · 2013-07 – 2016-08 · 3y 1mo
- Job: Microsoft — Partner Account Manager - SMS&P · 2007-07 – 2010-06 · 2y 11mo
- Job: SkyKick — Partner Development Director Australia and New Zealand · 2019-04 – 2019-09 · 5 mo
- Job: Amazon Web Services (AWS) — APJ Leader, Modernization Partners · 2024-04 – 2025-04 · 1y
- Job: Amazon Web Services (AWS) — APJ Partner GTM Lead - Migration and Modernization · 2025-05 – present · 1y 3mo
- Job: Microsoft — Partner Business Manager - EPG · 2005-07 – 2007-06 · 1y 11mo — • Managing the sales and business relationship between Microsoft and key strategic partners such as Dynamics (ERP/CRM) ISV and SI partners. • Responsible for driving new license and services revenue. • On boarding and enablement for newly recruited partners.. • Program related queries including Microsoft Partner Program, readiness and events. • Sales and Pipeline Management with partners leveraging the Microsoft Solution Selling Process.
- Job: Microsoft — Partner Business Development Manager- SMS&P · 2010-07 – 2013-06 · 2y 11mo
- Job: Microsoft — Partner Account Sales Representative - EPG · 2003-07 – 2005-06 · 1y 11mo — • Responsible for 10 Enterprise Partners (at approx 20 sites, 40 contacts throughout Australia), supporting the Partners and their National and local Partner Account Managers • Drive monthly communication with PAMs to collaborate on partner activities • Maintain monthly contact with nominated contacts (40 Contact Points)Responsible for the monthly newsletter to Partners (approx 500 contacts) • Assist in implementation of partner business development activities as assigned through national planning • Driving EPG Partner involvement in broad partner engagement events and relationship activities such as the partner conference and executive summits • Developed strong relationships across Micros…
- Job: Amazon Web Services (AWS) — APJ Head of Windows Workloads Partnerships · 2021-11 – 2024-04 · 2y 5mo
- Job: Amazon Web Services (AWS) — Partner Development Specialist · 2019-10 – 2021-10 · 2y
- Job: Citrix Systems — Channel Development Manager - Citrix Service Providers · 2016-10 – 2019-03 · 2y 5mo — Working with a select group of growth partners, focused on growing the Citrix Service Provider business in Australia.
- Job: Oracle — Partner Network Consultant · 2000-06 – 2003-06 · 3y — • Deployed the Oracle Partner Resource Network to 17 countries within the Asia Pacific region (scaling the Partner Resource to over 1500 partners) • Developed and maintained plans with specified Certified Partners across Asia Pacific Region, ensuring meeting of targets and delivery on goals • Managed Scheduled, Developed and ran Oracle Partner Webinars, monthly Partner updates on varying topics such as the Oracle Partner Program and product updates.
- School: St Ignatius College, Riverview
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