Michael Pidcock

APJ GTM Leader | Cloud Migration & Modernization | Partner Ecosystems | Enterprise Transformation | AWS, Microsoft, Citrix & Oracle

Location n/a
Amazon Web Services (AWS)ex-Microsoftex-SkyKick

I am a technology go-to-market leader with more than 25 years of experience building partner ecosystems, driving revenue growth, and helping customers navigate major technology transitions.

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Throughout my career at AWS, Microsoft, Citrix, Oracle, and SkyKick, I have worked at the intersection of strategy, sales, partnerships, and technology. From scaling partner programs across Asia Pacific to leading cloud migration and modernization initiatives across APJ, my focus has remained consistent: helping organisations achieve better business outcomes through strong partnerships and clear execution. Today, I lead partner go-to-market initiatives focused on migration and modernization, enabling partners to accelerate customer transformation while building sustainable, scalable growth. My areas of expertise include: • Cloud migration and modernization • Go-to-market strategy and execution • Partner ecosystem development • Strategic alliances and channel leadership • Enterprise transformation • Team leadership and talent development • Revenue growth and business expansion I am passionate about building high-performing teams, developing long-term strategic relationships, and creating environments where customers, partners, and organisations can succeed together. Always interested in conversations around cloud transformation, ecosystem strategy, leadership, and growth.

Career Timeline

GTM Index

  1. AMAZON WEB SERVICES (AWS)JOB
    1. APJ Partner GTM Lead - Mig…
      1Y 3M
    2. APJ Leader, Modernization…
      1Y
    3. APJ Head of Windows Worklo…
      2Y 5M
    4. Partner Development Specia…
      2Y
  2. SKYKICKJOB
    1. Partner Development Dir Au…
      5M
  3. CITRIX SYSTEMSJOB
    1. Channel Development Mgr -…
      2Y 5M
  4. MICROSOFTJOB
    1. Partner Sales Executive -…
      3Y 1M
    2. Partner BD Mgr- SMS&P
      2Y 11M
    3. Partner Account Mgr - SMS&P
      2Y 11M
    4. Partner Business Mgr - EPG
      1Y 11M
    5. Partner Account Sales Repr…
      1Y 11M
  5. ORACLEJOB
    1. Partner Network Consultant
      3Y

Time in market 26Y 2MOpen 1Closed 11Stints 12

gtmindex.io/p/michaelpidcock

  1. Job: Microsoft — Partner Sales Executive - SMS&P · 2013-07 – 2016-08
  2. Job: Microsoft — Partner Account Manager - SMS&P · 2007-07 – 2010-06
  3. Job: SkyKick — Partner Development Director Australia and New Zealand · 2019-04 – 2019-09
  4. Job: Amazon Web Services (AWS) — APJ Leader, Modernization Partners · 2024-04 – 2025-04
  5. Job: Amazon Web Services (AWS) — APJ Partner GTM Lead - Migration and Modernization · 2025-05 – present
  6. Job: Microsoft — Partner Business Manager - EPG · 2005-07 – 2007-06
  7. Job: Microsoft — Partner Business Development Manager- SMS&P · 2010-07 – 2013-06
  8. Job: Microsoft — Partner Account Sales Representative - EPG · 2003-07 – 2005-06
  9. Job: Amazon Web Services (AWS) — APJ Head of Windows Workloads Partnerships · 2021-11 – 2024-04
  10. Job: Amazon Web Services (AWS) — Partner Development Specialist · 2019-10 – 2021-10
  11. Job: Citrix Systems — Channel Development Manager - Citrix Service Providers · 2016-10 – 2019-03
  12. Job: Oracle — Partner Network Consultant · 2000-06 – 2003-06

Skills

BarkChannel PartnersSolution SellingPartner ManagementCloud ComputingSales EnablementEnterprise SoftwareDemand GenerationProfessional ServicesPre-salesChannelSales ProcessStrategic PartnershipsCRMSalesSaaSB2BManagementStart-upsNegotiation

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