Mia Thorsted

Go-to-Market and Innovative Growth Leader | Microsoft Alumni | ex-Oracle

Zurich, Zurich, Switzerland3.4k followers

Invisible Technologies

ex-Microsoft

ex-Oracle

Who am I, other than the voice of Copilot:Go-to-Market and product leader with a proven track record of driving growth, market adoption, and commercial impact across both enterprise and SMB for SaaS, AI, ERP and CX
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I translate customer insights into clear positioning, enable sales and partner ecosystems, and drive adoption of solutions such as Dynamics 365, Copilot (AI), and the Power Platform. My strength lies in bridging complex technology with tangible business value -accelerating pipeline, improving customer journeys, and supporting high-impact product My background spans Microsoft and Oracle, where I have worked across the full end-to-end business application stack (Marketing, Sales, Service, ERP, CPQ, Commerce), combining technical expertise with commercial and strategic thinking. I have supported clients across diverse industries including retail, financial services, and media, designing customer-centric solutions that deliver measurable I bring a strong foundation in:• Go-to-market strategy & product positioning• Customer journey & experience design• Sales enablement & partner activation• Marketing automation & digital transformation• Executive storytelling & high-impact presentationsKnown for my ability to align cross-functional teams and stakeholders across markets, I enjoy dynamic, international environments and turning complexity into clarity. My approach is rooted in customer-centricity and design thinking—using real user perspectives to shape strategy and Earlier in my career, I led retail teams at HUGO BOSS, building a strong foundation in leadership, customer experience, and commercial Feel free to engage with me around product inquiries or to share best Phone: +45 29 64 96 21 / +31 6 15 46 57 77E-mail: com*Views expressed on this profile do not necessarily reflect the views of my employer*

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GTM Index

INVISIBLE TECHNOLOGIESJOB
1. Independent Consultant
  9M
MICROSOFTJOB
1. GTM Mgr - Business Applica…
  3Y 5M
2. Microsoft Modern Consultan…
  2Y 5M
3. PMM SMC France (Interim)
  6M
4. Digital Technical Speciali…
  2Y
ORACLEJOB
1. CX Solution Eng
  1Y 1M
2. Oracle Mktg Cloud Coach -…
  1Y 7M
3. CX Key Account Mgr - Retail
  1Y 1M
4. CX Sales Executive - Denma…
  1Y 4M
HUGO BOSSJOB
1. Mgr
  1Y 4M
2. Sales Consultant
  1Y 1M
AARHUS TEATERJOB
1. Mktg and Communication
  8M
NO 15JOB
1. Mgr
  1Y 5M
CHANGE OF SCANDINAVIAJOB
1. Sales Consultant
  2Y 6M
ÅRHUS LOKALRADIOJOB
1. Radio Host
  11M
HAWAII PACIFIC UNIVERSITYJOB
1. Charity event coordinator
  11M

Job: Microsoft — Go-To-Market Manager - Business Applications · 2022-07 – 2025-12 · 3y 5mo — As Go-To-Market Manager for Business Applications, I am accountable for the revenue and market share of Microsoft Dynamics 365 (end-to-end ERP and CRM platforms), Business Copilots (AI) & Power Platform (Low Code/No Code) product brands, and the Microsoft customer and partner experience in Switzerland. As proud Business Application ambassador I continuously aim to develop, adapt and drive relevant business and marketing strategies to land and expand our solution portfolio through key focus areas: - Driving Business Performance: Drive GTM for business applications and business orchestration across Switzerland. Ensuring field execution is maximized for revenue target achievement. - Leading S…
Job: Microsoft — Product Marketing Manager SMC France (Interim) · 2022-02 – 2022-08 · 6 mo — - Connected Sales, Pre-Sales, and partners to drive more cohesive GTM execution - Built discovery interview frameworks to elevate customer conversations and opportunity quality - Contributed to FY23 strategic planning for the France SMC Biz Apps business - Created “Champagne Race,” a gamified pipeline program delivering +€1.4M in qualified pipeline
Job: Microsoft — Digital Technical Specialist - Dynamics 365 CX & Power Platform · 2020-07 – 2022-07 · 2y — As Technical Specialt for Dynamics 365, specialized in Customer Experience applications and the Power Platform, I am part of our great solution engineering team working with our Western European customers. Together with the sales teams we aim to understand customers functional and technical requirements, and architect/customize solutions and experiences to solve business problems to achieve strategic goals.
Job: Oracle — CX Solution Engineer · 2019-06 – 2020-07 · 1y 1mo — As Customer Experience Solution Engineer, specialized in Oracle Marketing Cloud, I work with our amazing customers to: - Understand their functional and technical requirements - Architect and customizing solutions - Design experiences to solve business problems In order for them to achieve their strategic marketing goals.
Job: Oracle — CX Key Account Manager - Retail / Media & Entertainment · 2018-06 – 2019-07 · 1y 1mo — As Customer Experience Account Manager I work with our fantastic Danish and Norwegian CX Cloud Install base customers. Through means of Marketing, Sales, and Service Cloud Technology we work to strengthen their business, achieve and deliver best-in-class Costumer Experiences, and expand their footprint on the market - All in an effective and cost-efficient way.
Job: HUGO BOSS — Manager · 2015-08 – 2016-12 · 1y 4mo — - Manager for 9 employees - Responsible for KPI’s, sales growth/process as well as sales training - Visual Merchandiser: responsible for VM both mens and womens wear (Denmark and Finland) - Extensive B2C market experience with great results - Reporting on product development and marked trends - Managing budgets and calculating daily and individual sales targets - Developed and implemented a new ordering system, perfected via the use of academic quantitative and qualitative analysis - Training in FMCG focus and management, to strengthen sales of high value goods Achievements: - U-PT and N-SPT growth (both Individual and team) - Employees on top 10 best Sales Consultants in Scandinavia, thro…
Job: HUGO BOSS — Sales Consultant · 2014-07 – 2015-08 · 1y 1mo — - Specialization via Hugo Boss University: sales, products, material, tailoring and customer guidance - Responsible for entire departments: A motivating challenge to coordinate work, communicate and guide customers, achieve the daily U-PT and N-SPT goals and sales budgets, as well as maintaining our high customer sales excellence score (>90%)
Job: Aarhus Teater — Marketing and Communication · 2013-05 – 2014-01 · 8 mo — - Role focus: Branding, external and strategic communication - Collect data and analyze different consumer demographics - Develop a possible new strategic profile and brand/image - Collaboration with National Channel DRk for the program ’Teatertesten’. (see link)
Job: No 15 — Manager · 2012-03 – 2013-08 · 1y 5mo — - Design/frame roles and responsibilities - Hire staff and organize a training/on-boarding process - Responsible for event marketing and promoting - Organize timetables, evaluate work and employees, and make suggestions for improvements
Job: Change of Scandinavia — Sales Consultant · 2010-10 – 2013-04 · 2y 6mo — - Textiles and product specialization - Arrange customer events - Customer service and guidance - Sales courses and sales optimization
Job: Århus lokalradio — Radio Host · 2012 – 2012 · 0 mo — Every Wednsday we would broadcast the radio program 'Den Skæve Vinkel' (The Crooked Angle) on Aarhus Local Radio. An entertainment program with a satirical twist on the week's news and various events. It was a fun and challenging experience, as we had free rein, we could produce, structure and promote the program as we wanted.
Job: Hawaii Pacific University — Charity event coordinator · 2011 – 2011 · 0 mo — - Responsible for all participating students from HPU - Distributing the different areas of work - Coordinating the event with the event team
Job: Oracle — CX Sales Executive - Denmark & Norway · 2017-01 – 2018-05 · 1y 4mo
Job: Oracle — Oracle Marketing Cloud Coach - Responsys · 2018-12 – 2020-07 · 1y 7mo
Job: Invisible Technologies — Independent Consultant · 2026-01 – present · 7 mo
Job: Microsoft — Microsoft Modern Consultant Program Co-Program Lead · 2023-01 – 2025-06 · 2y 5mo
School: Aarhus Universitet — Master of Arts (MA), Corporate Communication, cand.ling.merc
School: Aarhus Universitet — Bachelor of Arts (BA), Marketing and Management Communication
School: Hawaii Pacific University — Bachelor's degree, Marketing and Communication
School: Hugo Boss University — Textile and Sales Education, Consultant

Skills

Dynamics 365Analytiske kompetencerProjektstyringBrandingProject CoordinationStrategic CommunicationsCreativity SkillsTextilesSponsorship MarketingSponsorship ResearchSAPSociale medierCoachingMicrosoft Power PlatformMicrosoft CopilotMicrosoft Business CentralProject ManagementMarketingSalesMicrosoft Office

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Mia Thorsted

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