Malay D.
Tech start up Co-founder, Ex-GTM-Amazon AWS. Ex Product Manager @ National Instruments | Driving business with product innovation
ex-Amazon Web Services (AWS)With over 14 years of experience in the deep tech industry, I am a passionate and driven product leader who thrives on creating innovative solutions and leading the go-to-market strategy.
More
As the Chief Product Manager at NI, I develop and execute a growth strategy for wireless and 5G products that aligns with the company's vision and delivers value to our customers and partners across the globe. I leverage my domain expertise in wireless technologies, IoT, and WiFi to collaborate closely with cross-functional teams, such as engineering, marketing, and sales, to ensure successful product execution and performance. I also build external strategic partnerships to establish credibility and market position for our products. I have a proven track record of influencing and advising senior stakeholders, both internally and externally, and leading strategic initiatives in a matrix organization. I am motivated by the challenge of solving complex problems and driving impact in the deep tech industry.
GTM Index
- STEALTH MODE START UP - DATA DRIVEN EDUCATION AND EXAM PREP PLATFORMJOB
- Co-Founder1Y 1M
Co-Founder
Stealth mode start up - Data driven education and exam prep platform
- AMAZON WEB SERVICES (AWS)JOB
- Senior World Wide GTM Spec…1Y 1M
Senior World Wide GTM Specialist
Amazon Web Services (AWS)
• Spearheaded the development and execution of go-to-market strategies for AWS Observability and cloud management services, enhancing customer engagement. • Driving adoption and revenue growth for cloud services • Influencing product innovation
- NATIONAL INSTRUMENTSJOB
- Chief Product Mgr & Market…1Y 9M
Chief Product Manager & Market Segment Lead
National Instruments
Develop a growth strategy for the product that takes into account financial implications and go-to-market requirements. Experienced in driving sales and marketing strategies across America, Europe / EMEA and APAC Ownership of the sales cadence and required operational activities to exceed sales target and identify and course correction needed Build external strategic partnerships to establish credibility and build market position Create and maintain product and business roadmaps that align with the company's strategic direction and gain leadership buy-in. Collaborate closely with cross-functional teams such as engineering, marketing, and sales to ensure successful product execution. Manage…
- Principal GTM Lead and Sol…1Y 10M
Principal Go to Market Lead and Solutions Marketing Manager
National Instruments
Leading the global Go To Market strategy (GTM / G2M) Negotiating and setting revenue targets Ownership of the sales cadence and required operational activities to exceed sales target and identify and course correction needed Align marketing, sales, business development and product management to a common vision and drive the execution for each region - Americas, EMEA and APAC. Create a common vision and simplified messaging for what are typically complex offerings used in deep technology applications. Use data analysis tools to track leading and lagging indicators to measure performance and iterate strategy through the year. Deep understanding of sales strategy, sales operations and selling…
- Technical BD Mgr5Y
Technical Business Development Manager
National Instruments
Responsible for Technical / Engineering Business development across APAC region including China for wireless products business. Work with the local sales teams to grow NI's wireless business (in 5G and electronics, semiconductor companies) by leveraging domain expertise and identifying emerging whitespaces. Target strategic accounts in semiconductor, electronics and automotive to get early wins in order to influence other accounts in the supply chain. Work through ambiguity to expand to new markets for existing solutions or help to evolve new products for new requirements. Develop deep understanding technological and business concerns of customers in the wireless industry to help define com…
- Senior RF Specialist1Y
Senior RF Specialist
National Instruments
Advise on building highly automated test systems, taking advantage of cutting edge technology like Software Defined Instruments to tackle complex RF measurements
- Staff Advanced Eng1Y 8M
Staff Advanced Engineer
National Instruments
- RF V&V Eng11M
RF V&V Engineer
National Instruments
Developed understanding of the HW product design process. Analyzed RF measurements to characterize product performance and provide input to design team Designed test framework for the test stations to drive down test times and improve coverage by focusing on automation. This helped to cut down the over all design time by providing a quicker turnaround time. Tested Phase noise, Linearity, IP3, Gain, BW, LO Emissions, Spurs, Environmental, Temperature chamber EMC testing and calibration. Worked on characterizing sub-circuits and RF components (such as YiG filters, LNAs, ADCs), specification measurements and calibration.
- Eng Leadership Program11M
Engineering Leadership Program
National Instruments
Focus on getting deeper understanding of customer requirements and guiding them to resolve technical challenges. Took the opportunity to develop insight into customer's view of our product value proposition and used it to provide feedback to product, marketing and sales teams
- TE CONNECTIVITYJOB
- SVT Technical Lead1Y 5M
SVT Technical Lead
TE Connectivity
• System Integration and RF validation of Wireless Distributed Antenna System (DAS) • Set up a million dollar RF test lab, grew team from 1 to 4 engineers • Increased Automation test coverage to 49%, when the target was 25% • Received award for proactive effort in dealing with logistical and design challenges in creating the Test hardware framework • LabVIEW based test automations used SNMP protocol, Spectrum analyzers, Signal Generators to test RF Parameters such as Gain, Noise Figure, Delay, ALC, IP3, EVM
- PET AVIATIONS PVTJOB
- Project Lead2Y
Project Lead
PET Aviations Pvt Ltd
Managed a team of four engineers to develop software applications, primarily in LabVIEW. This included creating time / resource allocation schedule, identifying intermediate milestones to track progress, conducting routine meetings to resolve issues in a timely manner and interacting with the customers on a regular basis to ensure the product is shaping as desired.
- QUALCOMMJOB
- Intern3M
Intern
Qualcomm
Composed a complete Evaluation and Test plan to determine linearity parameters of PMIC ADC such as INL, DNL, Gain, Offset and Missing Codes. Developed automated tests in an extremely short time frame. Created a simulator in LabVIEW to test statistical analysis algorithms for linearity of ADCs. This helped ensure that the algorithms for calculating linearity were accurate and reduced test-debug time and number of errors.
- UNIVERSITY OF WISCONSIN-MADISONJOB
- Data Acquisition, Plasma P…2Y
Data Acquisition, Plasma Physics lab
University of Wisconsin-Madison
Worked on implementing complex analysis algorithms that required understanding of the measurements. Designed the user interface and record storage systems
- Job: Stealth mode start up - Data driven education and exam prep platform — Co-Founder · 2025-09 – present · 11 mo
- Job: Amazon Web Services (AWS) — Senior World Wide GTM Specialist · 2024-08 – 2025-09 · 1y 1mo — • Spearheaded the development and execution of go-to-market strategies for AWS Observability and cloud management services, enhancing customer engagement. • Driving adoption and revenue growth for cloud services • Influencing product innovation
- Job: National Instruments — Chief Product Manager & Market Segment Lead · 2022-11 – 2024-08 · 1y 9mo — Develop a growth strategy for the product that takes into account financial implications and go-to-market requirements. Experienced in driving sales and marketing strategies across America, Europe / EMEA and APAC Ownership of the sales cadence and required operational activities to exceed sales target and identify and course correction needed Build external strategic partnerships to establish credibility and build market position Create and maintain product and business roadmaps that align with the company's strategic direction and gain leadership buy-in. Collaborate closely with cross-functional teams such as engineering, marketing, and sales to ensure successful product execution. Manage…
- Job: National Instruments — Principal Go to Market Lead and Solutions Marketing Manager · 2021-01 – 2022-11 · 1y 10mo — Leading the global Go To Market strategy (GTM / G2M) Negotiating and setting revenue targets Ownership of the sales cadence and required operational activities to exceed sales target and identify and course correction needed Align marketing, sales, business development and product management to a common vision and drive the execution for each region - Americas, EMEA and APAC. Create a common vision and simplified messaging for what are typically complex offerings used in deep technology applications. Use data analysis tools to track leading and lagging indicators to measure performance and iterate strategy through the year. Deep understanding of sales strategy, sales operations and selling…
- Job: National Instruments — Technical Business Development Manager · 2016-01 – 2021-01 · 5y — Responsible for Technical / Engineering Business development across APAC region including China for wireless products business. Work with the local sales teams to grow NI's wireless business (in 5G and electronics, semiconductor companies) by leveraging domain expertise and identifying emerging whitespaces. Target strategic accounts in semiconductor, electronics and automotive to get early wins in order to influence other accounts in the supply chain. Work through ambiguity to expand to new markets for existing solutions or help to evolve new products for new requirements. Develop deep understanding technological and business concerns of customers in the wireless industry to help define com…
- Job: National Instruments — Senior RF Specialist · 2014-12 – 2015-12 · 1y — Advise on building highly automated test systems, taking advantage of cutting edge technology like Software Defined Instruments to tackle complex RF measurements
- Job: National Instruments — Staff Advanced Engineer · 2013-04 – 2014-12 · 1y 8mo
- Job: TE Connectivity — SVT Technical Lead · 2011-10 – 2013-03 · 1y 5mo — • System Integration and RF validation of Wireless Distributed Antenna System (DAS) • Set up a million dollar RF test lab, grew team from 1 to 4 engineers • Increased Automation test coverage to 49%, when the target was 25% • Received award for proactive effort in dealing with logistical and design challenges in creating the Test hardware framework • LabVIEW based test automations used SNMP protocol, Spectrum analyzers, Signal Generators to test RF Parameters such as Gain, Noise Figure, Delay, ALC, IP3, EVM
- Job: PET Aviations Pvt Ltd — Project Lead · 2009-10 – 2011-10 · 2y — Managed a team of four engineers to develop software applications, primarily in LabVIEW. This included creating time / resource allocation schedule, identifying intermediate milestones to track progress, conducting routine meetings to resolve issues in a timely manner and interacting with the customers on a regular basis to ensure the product is shaping as desired.
- Job: Qualcomm — Intern · 2009-06 – 2009-09 · 3 mo — Composed a complete Evaluation and Test plan to determine linearity parameters of PMIC ADC such as INL, DNL, Gain, Offset and Missing Codes. Developed automated tests in an extremely short time frame. Created a simulator in LabVIEW to test statistical analysis algorithms for linearity of ADCs. This helped ensure that the algorithms for calculating linearity were accurate and reduced test-debug time and number of errors.
- Job: National Instruments — RF V&V Engineer · 2007-01 – 2007-12 · 11 mo — Developed understanding of the HW product design process. Analyzed RF measurements to characterize product performance and provide input to design team Designed test framework for the test stations to drive down test times and improve coverage by focusing on automation. This helped to cut down the over all design time by providing a quicker turnaround time. Tested Phase noise, Linearity, IP3, Gain, BW, LO Emissions, Spurs, Environmental, Temperature chamber EMC testing and calibration. Worked on characterizing sub-circuits and RF components (such as YiG filters, LNAs, ADCs), specification measurements and calibration.
- Job: National Instruments — Engineering Leadership Program · 2006-02 – 2007-01 · 11 mo — Focus on getting deeper understanding of customer requirements and guiding them to resolve technical challenges. Took the opportunity to develop insight into customer's view of our product value proposition and used it to provide feedback to product, marketing and sales teams
- Job: University of Wisconsin-Madison — Data Acquisition, Plasma Physics lab · 2003-05 – 2005-05 · 2y — Worked on implementing complex analysis algorithms that required understanding of the measurements. Designed the user interface and record storage systems
- School: Carnegie Mellon University — MS, Electrical, Electronics and Communications Engineering
- School: University of Wisconsin-Madison — Bachelors of Science, Electrical Engineering, Physics
- School: Rishi Valley School — High School
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Anthony McCraySr. Director, Global BD & GTM Strategy | AI Factory Data Centers | Nvidia DSX · OCP · Hyperscale · NeoCloud · Colocation
SolarEdge Technologies
ex-Danfoss
- Ashish Naik, MBADirector of Business Development | Accelerated Computing, HPC, AI/ML in the Cloud | Charity TrusteeAmazon Web Services (AWS)
ex-National Instruments
- Marc ClarkHelping executives and leaders navigate GenAI/AI/ML decisions around strategy, governance, ROI, security and risk, without hype.Amazon Web Services (AWS)
ex-Teradata
- Sagar MurthyAgentic AI GTM & Partnerships leaderAmazon Web Services (AWS)
ex-ThoughtSpot
