Maya Ospina
AI-Native Lead Product Manager | GTM Advisor | Former UX & Product Design Leader | Driving PLG and AI-powered productivity
AI-native Technical and Strategic Product Manager with a builder mindset, 8+ years experience, and a background in UX and Product Design leadership. Known for bringing structure, clarity, and momentum throughout the product life-cycle.
More
I’ve led product teams at mission-driven companies, where I’ve rebuilt the product function from the ground up—introducing scalable development processes, implementing data governance and feedback systems, improving platform performance, and strengthening our value proposition. Within my first quarter at Innpactia, I led the reduction of reported bugs by 75%, improved our search functionality (one of main value propositions) to return 10x more relevant results, and led the creation of 8 metrics dashboards to drive the transition to becoming a data-first organization. Beyond improving products, I’ve led the internal deployment and training of Claude and ChatGPTs to increase company-wide productivity, empowering teams across design, marketing, customer support, and development. These initiatives directly increased operational efficiency and visibility, contributing to measurable growth in engagement (eg: 400% increase in social media post impressions within a month), output (20-60% increase in productivity depending on the workflow), and more than doubling user traffic to digital products. My strength lies in thinking holistically—balancing user needs, technical feasibility, and business outcomes to ship products that grow sustainably. I’m as comfortable in the weeds with edge cases and bugs as I am defining roadmaps or facilitating team alignment. Before moving into Product, I led UX and product design teams across industries—health, finance, government, and aviation to name a few—developing a deep empathy for users and a rigorous approach to problem-solving using methodologies like human-centered design and systems thinking that continues to guide my work today. I thrive in environments where collaboration, curiosity, and continuous improvement are valued, and where product teams are empowered to build with purpose.
GTM Index
- SELF-EMPLOYEDJOB
- Fractional Product, AI, an…2Y 3M
Fractional Product, AI, and GTM Advisor
Self-employed
Full-stack Product, GTM, and AI strategy, implementation, and automation. Internal process and data consumption optimization for multiple startups (MVP to market entry and growth stages) and digital / strategic design agencies. AI agent implementation and testing. Overtone (NY-based, growth stage startup) – Binaural sound meditation app with a real instrument recording USP: Fractional product management, AI workflow implementation and automation. Valya (conception stage startup) – AI agent-based sales funnel management platform with voice message to CRM and Kanban functionality: MVP definition workshop, AI agent testing and UX, AI-first branding and styles, interface build with design and…
- MINDSET CREATEJOB
- Product Lead1Y 2M
Product Lead
Mindset Create
• AI-first workflows and automation • GTM and customer acquisition strategies • Roadmap definition, planning, and prioritization • Backlog management and reporting automation (Notion) for multiple simultaneous projects • Technical requirement definition • Metrics dashboard setup and data analysis • PGL • Quality control • People leadership
- INNPACTIAJOB
- Head of Product5M
Head of Product | Technical Product Management
Innpactia
Led Innpactia’s Product function from the ground up, introducing scalable systems that improved delivery quality, reduced technical debt, and enhanced operational efficiency. Drove cross-functional AI adoption and helped embed a data-informed culture across teams. - Rebuilt product and engineering processes: structured the backlog in Linear, introduced user stories, ticket estimation, dev velocity tracking, and implemented Git-based deployment/versioning for the first time. - Led user research and segmentation to better align value propositions and improve PMF; conducted a platform-wide audit to assess DVF, analyze user behavior, and define strategic positioning for long-term growth. - Bui…
- QANTASJOB
- Product Design Lead6M
Product Design Lead
Qantas
As a consultant, I led the initial design discovery phase to revamp the Manage Booking Dashboard and the Voluntary Rebooking and Cancellation flows. My focus was to assist the solution architecture team in integrating a new API layer, aimed at enhancing user interface control and improving the overall user experience.
- NABJOB
- Experience Design Mgr5M
Experience Design Manager
NAB
- Senior User Experience Des…8M
Senior User Experience Designer
NAB
As a consultant at NAB, I took charge of the Mobile Self-Serve Onboarding and Banker Assisted Onboarding flows. Initially, the mobile experience had a 2% conversion rate, leading to significant revenue loss. By leveraging heuristic analysis, product metrics, and customer research, I boosted conversion rates by 600% to 12% in under 5 months. I managed the entire design process, collaborating with the triad and senior stakeholders on strategy, research, prototyping, and implementation, as well as supporting and guiding other designers in my space.
- TELSTRA HEALTHJOB
- Senior UX Designer (Virtua…1Y 2M
Senior UX Designer (Virtual Health Services)
Telstra Health
At Telstra Health, the largest HealthTech company in Australia, I led the redesign of the clinician-facing portion of our remote health monitoring software, which was in high demand during and after the COVID-19 pandemic. Key achievements include establishing a streamlined design process with the triad, enhancing design tools and research methods, and developing a UI component library in the absence of a mature design system within the organization. I prioritized responsiveness and WCAG 2 Level AA compliance, facilitated cross-business unit design consistency, and provided leadership and mentorship to junior designers.
- AUSTRALIAN DIGITAL HEALTH AGENCYJOB
- User Experience Designer8M
User Experience Designer
Australian Digital Health Agency
At the Australian Digital Health Agency, I designed a feature for MyHealthRecord that integrated with the Australian Immunisation Register (AIR) to manage vaccination reminders and records, crucial during the COVID-19 vaccine rollout. I also collaborated on a 5-month discovery project with the Department of Health to map the current state of Primary Health in Australia and contributed to research and scenario mapping for a proof of concept on a national digital diagnostic imaging solution.
- BLANQA PTYJOB
- User Experience Designer R…1Y 9M
User Experience Designer Researcher
Blanqa Pty Ltd
As the director of my own small design agency, Blanqa, I engaged in a diverse range of projects, including: FilmLife: Provided UX improvement and business strategy advice for an upcoming streaming service that lacked a clear revenue model. Zero Co.: Conducted a comprehensive analysis to address low conversion rates during the startup’s Kickstarter campaign, resulting in successful recommendations that propelled it to become the largest Kickstarter campaign in Australia in 2019. AnsaAI: Collaborated closely with the founder of a startup to test the beta version of their conversational AI product. Following the determination of its non-viability, provided digital health strategy consulting…
- THE RESILIENCE BOXJOB
- User Experience Consultant3M
User Experience Consultant
The Resilience Box
- Assisted in running branding workshops to define The Resilience Box's brand identity - Provided digital transformation and UX design and research consulting services - Collaborated in developing design timelines and managed the pipeline for design work - Worked in fast-paced design sprints to research and progressively create features for a new employee mental health mobile application and product web browser landing page - Collaborated in creating app content based on brand tone and voice and existing company content / UX writing
- NEEDLECALMJOB
- Clinical Device User Exper…4M
Clinical Device User Experience Researcher
NeedleCalm
- Job: Self-employed — Fractional Product, AI, and GTM Advisor · 2024-05 – present — Full-stack Product, GTM, and AI strategy, implementation, and automation. Internal process and data consumption optimization for multiple startups (MVP to market entry and growth stages) and digital / strategic design agencies. AI agent implementation and testing. Overtone (NY-based, growth stage startup) – Binaural sound meditation app with a real instrument recording USP: Fractional product management, AI workflow implementation and automation. Valya (conception stage startup) – AI agent-based sales funnel management platform with voice message to CRM and Kanban functionality: MVP definition workshop, AI agent testing and UX, AI-first branding and styles, interface build with design and…
- Job: Innpactia — Head of Product | Technical Product Management · 2024-12 – 2025-05 — Led Innpactia’s Product function from the ground up, introducing scalable systems that improved delivery quality, reduced technical debt, and enhanced operational efficiency. Drove cross-functional AI adoption and helped embed a data-informed culture across teams. - Rebuilt product and engineering processes: structured the backlog in Linear, introduced user stories, ticket estimation, dev velocity tracking, and implemented Git-based deployment/versioning for the first time. - Led user research and segmentation to better align value propositions and improve PMF; conducted a platform-wide audit to assess DVF, analyze user behavior, and define strategic positioning for long-term growth. - Bui…
- Job: NeedleCalm — Clinical Device User Experience Researcher · 2019-08 – 2019-12
- Job: Blanqa Pty Ltd — User Experience Designer Researcher · 2019-01 – 2020-10 — As the director of my own small design agency, Blanqa, I engaged in a diverse range of projects, including: FilmLife: Provided UX improvement and business strategy advice for an upcoming streaming service that lacked a clear revenue model. Zero Co.: Conducted a comprehensive analysis to address low conversion rates during the startup’s Kickstarter campaign, resulting in successful recommendations that propelled it to become the largest Kickstarter campaign in Australia in 2019. AnsaAI: Collaborated closely with the founder of a startup to test the beta version of their conversational AI product. Following the determination of its non-viability, provided digital health strategy consulting…
- Job: The Resilience Box — User Experience Consultant · 2020-02 – 2020-05 — - Assisted in running branding workshops to define The Resilience Box's brand identity - Provided digital transformation and UX design and research consulting services - Collaborated in developing design timelines and managed the pipeline for design work - Worked in fast-paced design sprints to research and progressively create features for a new employee mental health mobile application and product web browser landing page - Collaborated in creating app content based on brand tone and voice and existing company content / UX writing
- Job: Qantas — Product Design Lead · 2023-10 – 2024-04 — As a consultant, I led the initial design discovery phase to revamp the Manage Booking Dashboard and the Voluntary Rebooking and Cancellation flows. My focus was to assist the solution architecture team in integrating a new API layer, aimed at enhancing user interface control and improving the overall user experience.
- Job: Australian Digital Health Agency — User Experience Designer · 2020-10 – 2021-06 — At the Australian Digital Health Agency, I designed a feature for MyHealthRecord that integrated with the Australian Immunisation Register (AIR) to manage vaccination reminders and records, crucial during the COVID-19 vaccine rollout. I also collaborated on a 5-month discovery project with the Department of Health to map the current state of Primary Health in Australia and contributed to research and scenario mapping for a proof of concept on a national digital diagnostic imaging solution.
- Job: NAB — Experience Design Manager · 2023-04 – 2023-09
- Job: Telstra Health — Senior UX Designer (Virtual Health Services) · 2021-06 – 2022-08 — At Telstra Health, the largest HealthTech company in Australia, I led the redesign of the clinician-facing portion of our remote health monitoring software, which was in high demand during and after the COVID-19 pandemic. Key achievements include establishing a streamlined design process with the triad, enhancing design tools and research methods, and developing a UI component library in the absence of a mature design system within the organization. I prioritized responsiveness and WCAG 2 Level AA compliance, facilitated cross-business unit design consistency, and provided leadership and mentorship to junior designers.
- Job: NAB — Senior User Experience Designer · 2022-08 – 2023-04 — As a consultant at NAB, I took charge of the Mobile Self-Serve Onboarding and Banker Assisted Onboarding flows. Initially, the mobile experience had a 2% conversion rate, leading to significant revenue loss. By leveraging heuristic analysis, product metrics, and customer research, I boosted conversion rates by 600% to 12% in under 5 months. I managed the entire design process, collaborating with the triad and senior stakeholders on strategy, research, prototyping, and implementation, as well as supporting and guiding other designers in my space.
- Job: Mindset Create — Product Lead · 2025-06 – present — • AI-first workflows and automation • GTM and customer acquisition strategies • Roadmap definition, planning, and prioritization • Backlog management and reporting automation (Notion) for multiple simultaneous projects • Technical requirement definition • Metrics dashboard setup and data analysis • PGL • Quality control • People leadership
- School: Academy Xi — UX Design
- School: University of Sydney — Master of Nursing
- School: Western Sydney University — Master of Interpreting and Translation With Distinction
- School: UNSW — Bachelor in Digital Media
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Scott James PattersonCommercial & Growth Leader | Market Entry, Partnerships & Distribution | Fintech & Financial Services
Bendigo and Adelaide Bank
ex-Saïd Business School, University of Oxford
- Nicholas PearceCRO | Perception Hacker | Podcaster | GTM Focused Board Advisor | Co-Founder Object Matrix, GlobalWelsh, WIG & Chepstow Gold
Recce
ex-Storj Labs
- Gurpreet SethiHelping SI Partners & Customers To Harness Data + AI potential
Databricksex-Insight
- Anil ThusooChief Revenue Officer · CCO · Head of Sales | GTM & Enterprise Sales across BFSI + AI/Deep Tech | 20 yrs scaling revenue in Banking & Tech | APAC · US · ME
Stealth Startup
ex-Westpac
