Matthew Hills
Transforming how governments serve citizens through voice AI 🏛️
I am a seasoned Enterprise Sales professional with 16 years of experience in SaaS sales, consulting FTSE 100 and Fortune 500 companies on leveraging technology to optimise operations, drive revenue growth, and achieve strategic
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The companies I’ve worked for a share a unifying theme: Enabling organisational productivity and efficiency. These solutions empower businesses to operate smarter by automating repetitive tasks, streamlining workflows, and enabling data-driven decision-making. From enhancing team collaboration to optimising hiring processes, I’ve championed offerings that deliver measurable operational A core principle that underpins my approach to client engagement is what I call R: Honesty, Integrity, Professionalism, Appreciation, and Respect. This philosophy has been instrumental in building and nurturing long-lasting relationships by consistently prioritising the client’s Throughout my career, I’ve successfully generated new business, expanded key accounts, and led sales teams in highly competitive markets. My portfolio includes selling a diverse range of solutions, including Work Management Software, HCM/Talent Management Software, Event Management Software, Data Management Software, Business Intelligence, Data Analytics, Database Products, and Consultancy Services.
GTM Index
- AI FOR GROWTHJOB
- Advisory Board Member6M
Advisory Board Member
AI for Growth
- ELEVENLABSJOB
- GTM Lead - Government and…6M
GTM Lead - Government and Public Sector UKI
ElevenLabs
First UK Government and Public Sector hire, building the GTM and selling into central government departments, local authorities, and public sector organisations. Working with AI stakeholders (Chief AI Officers, Heads of AI, AI/ML Leads, Data Science Directors) focusing on voice AI adoption, accessible citizen communication, service delivery innovation, and AI-driven digital transformation. My role is predominantly new business, landing and growing key strategic public sector customers across the UK.
- DEEPLJOB
- Senior Account Executive,…1Y 3M
Senior Account Executive, Enterprise and Public Sector - UKI
DeepL
Part of the Northern Europe Enterprise team, selling into key verticals [Tech/SaaS and Gov/PubSec]. Working with AI stakeholders and C-suite (COO, CMO, CTO, CFO) and Localisation/Operations Leads focusing on language optimization, global market expansion, team efficiency, and AI-driven digital transformation. My role is predominantly account management, growing key strategic customers (FTSE 100 >5k employees) globally with an element of net new business. Achievements 2025 (FY 26): 120% FY 26 [258% H1] Second Highest Performer in EMEA and sixth globally. Highest Performer within NE H1
- ASANAJOB
- Head of Enterprise Sales a…1Y 11M
Head of Enterprise Sales and Public Sector - UKI
Asana
Built and scaled a $20M ARR EMEA business with the team, driving 10x growth from $2M (2021), equating to ~78% average YoY growth, through disciplined pipeline generation, territory design, enterprise account strategy, stakeholder mapping, and board-level forecasting. Led, coached, and scaled a high-performing team of eight Enterprise Account Directors across four strategic verticals (FinServ/ProServ, Retail/CPG, Gov/PubSec, and Media/Entertainment). Key accounts included LSEG, PWC, Octopus Energy and Playrix. Achievements 2024 (FY 25): 96% H1 Highest Performing team within UKI Highest Performing team within EMEA Achievements 2023 (FY 24): 102% FY 24 [115% H2] President's "Yeti" Club High…
- Enterprise Sales Mgr - UKI7M
Enterprise Sales Manager - UKI
Asana
Achievements 2022 (FY 23): 171% FY 23 122% FY 23 President's "Yeti" Club Highest Performing team within UKI Highest Performing team within NE Largest deal (ACV) in FY 23 (All Time EMEA)
- Senior Enterprise Account…5M
Senior Enterprise Account Director - UKI
Asana
- Enterprise Account Dir - UKI1Y 1M
Enterprise Account Director - UKI
Asana
Part of the Northern Europe Enterprise landing team. Working with C-suite (COO, CMO, CTO, CFO) and Marketing/Operations Leads focusing on change management, new growth innovation, performance/productivity and digital transformation. My role was predominantly account management, growing key strategic customers (FTSE 100 >1k employees) globally with an element of net new business. Key wins included LSEG, Anglo American, Pearson and Shell. Achievements 2021 (FY 22): 129% FY 22 [185% H1, 104% H2] President's "Yeti" Club Highest Performer within UKI 2nd Highest Performer within EMEA
- WORKABLEJOB
- Senior Enterprise Account…9M
Senior Enterprise Account Executive - UKI / EMEA
Workable
Part of the enterprise landing team / first in UK. Worked with C-suite (CHRO, CPO, COO, CTO, CFO) and Talent Leads focusing on performance/productivity and digital transformation. My role was purely net new business. Key wins included MatchesFashion, Jellyfish, ADIA (Abu Dhabi Investment Authority) and Jazz. Achievements 2021 (FY 21): 100% FY 21 Largest new business deal (ACV) in FY 21
- Senior Enterprise Account…3M
Senior Enterprise Account Executive - UKI
Workable
- LINKEDINJOB
- Lead Enterprise Account Ex…1Y
Lead Enterprise Account Executive - UKI
LinkedIn
Worked with Business Owners and C-suite (CHRO, CPO, COO, CTO, CFO) to directly drive exponential top line growth, change management, performance/productivity and digital transformation. My role was a combination of net new business and account management (pilots). Key wins included G2V Group, HRGO, Franklin Fitch and Penta Consulting. Recently lead, coached and motivated a team of 4x EAE's (whilst carrying my own number) in overachieving sales quotas in FY 19 and was one of the Co-Founders of InDialogue - Men’s Mental Health Group. Achievements 2019 (FY 19): 113% FY 19 122% Ent AE Team FY 19
- Enterprise Account Executi…2Y
Enterprise Account Executive - UKI
LinkedIn
Achievements 2018 (FY 18): 125% FY 18 128% Ent AE Team FY 18. Part of the most successful UK Enterprise Staffing team on record Achievements 2017 (FY 17): 197% FY 17 2nd Highest Performer within EMEA Highest first H1 & FY on record, within the Talent Solutions business LinkedIn 'Rookie Award' H1 2017 2 largest new business deals (ACV, TCV) on record, within the Talent Solutions business 119% Ent AE Team FY 17 - Part of the most successful UK Enterprise Staffing team on record
- CVENTJOB
- Enterprise Account Executi…1Y 3M
Enterprise Account Executive - UKI / EMEA
Cvent
Worked with C-suite (CMO) and Marketing Leads to consolidate and streamline event management software and processes. My role was purely net new business. Key wins included BBVA, Juniper Networks, MACE and MERZ. Achievements 2016 (FY 16): 104% FY 16 Largest EMEA new business deal (ACV, TCV) on record
- Enterprise Account Executi…1Y 1M
Enterprise Account Executive - UKI (Doubledutch)
Cvent
Part of the UKI landing team / second employee in UK. My role was purely net new business. Key wins included NationalGrid, Aberdeen Asset Management, PWC, O2, Capita and ARM.
- Senior BD Mgr - UKI8M
Senior Business Development Manager - UKI / APAC (Lanyon)
Cvent
My role was purely net new business. Key wins included UBM, Reed Elsevier, IQPC and Informa.
- BD Mgr - UKI / APAC (Lanyon)6M
Business Development Manager - UKI / APAC (Lanyon)
Cvent
- AIHITJOB
- Senior Sales Mgr - Global1Y 9M
Senior Sales Manager - Global
aiHit
[Acquired by Matchdeck] Part of the landing team / first employee in UK. Worked with C-suite (CDO, CIO, CTO, COO) and Data Leads to reduce data acquisition costs and enhance internal data quality processes. My role was purely net new business. Key wins included Dun & Bradstreet, Infogroup, PagesJaunes (Yell France) and Experian. Promoted to Senior Sales Manager leading a team of 3x SM's (whilst also managing my own book) in overachieving sales quotas in FY 12. Achievements 2012 (FY 12): 109% FY 12 aiHit 'High Achiever Award' Largest new business deal on record
- Sales Mgr - Global1Y 2M
Sales Manager - Global
aiHit
Achievements 2011 (FY 11): 115% FY 11 aiHit 'High Achiever Award'
- VENN GROUPJOB
- Senior Recruitment Consult…1Y
Senior Recruitment Consultant - Public Sector
Venn Group
- HAYSJOB
- Senior Recruitment Consult…2Y
Senior Recruitment Consultant
Hays
- Job: Hays — Senior Recruitment Consultant · 2007-06 – 2009-06 · 2y
- Job: Workable — Senior Enterprise Account Executive - UKI · 2020-01 – 2020-04 · 3 mo
- Job: LinkedIn — Lead Enterprise Account Executive - UKI · 2019-01 – 2020-01 · 1y — Worked with Business Owners and C-suite (CHRO, CPO, COO, CTO, CFO) to directly drive exponential top line growth, change management, performance/productivity and digital transformation. My role was a combination of net new business and account management (pilots). Key wins included G2V Group, HRGO, Franklin Fitch and Penta Consulting. Recently lead, coached and motivated a team of 4x EAE's (whilst carrying my own number) in overachieving sales quotas in FY 19 and was one of the Co-Founders of InDialogue - Men’s Mental Health Group. Achievements 2019 (FY 19): 113% FY 19 122% Ent AE Team FY 19
- Job: aiHit — Sales Manager - Global · 2010-06 – 2011-08 · 1y 2mo — Achievements 2011 (FY 11): 115% FY 11 aiHit 'High Achiever Award'
- Job: Asana — Senior Enterprise Account Director - UKI · 2022-02 – 2022-07 · 5 mo
- Job: LinkedIn — Enterprise Account Executive - UKI · 2017-01 – 2019-01 · 2y — Achievements 2018 (FY 18): 125% FY 18 128% Ent AE Team FY 18. Part of the most successful UK Enterprise Staffing team on record Achievements 2017 (FY 17): 197% FY 17 2nd Highest Performer within EMEA Highest first H1 & FY on record, within the Talent Solutions business LinkedIn 'Rookie Award' H1 2017 2 largest new business deals (ACV, TCV) on record, within the Talent Solutions business 119% Ent AE Team FY 17 - Part of the most successful UK Enterprise Staffing team on record
- Job: DeepL — Senior Account Executive, Enterprise and Public Sector - UKI · 2025-01 – 2026-04 · 1y 3mo — Part of the Northern Europe Enterprise team, selling into key verticals [Tech/SaaS and Gov/PubSec]. Working with AI stakeholders and C-suite (COO, CMO, CTO, CFO) and Localisation/Operations Leads focusing on language optimization, global market expansion, team efficiency, and AI-driven digital transformation. My role is predominantly account management, growing key strategic customers (FTSE 100 >5k employees) globally with an element of net new business. Achievements 2025 (FY 26): 120% FY 26 [258% H1] Second Highest Performer in EMEA and sixth globally. Highest Performer within NE H1
- Job: AI for Growth — Advisory Board Member · 2026-04 – present · 4 mo
- Job: Asana — Enterprise Sales Manager - UKI · 2022-07 – 2023-02 · 7 mo — Achievements 2022 (FY 23): 171% FY 23 122% FY 23 President's "Yeti" Club Highest Performing team within UKI Highest Performing team within NE Largest deal (ACV) in FY 23 (All Time EMEA)
- Job: Cvent — Business Development Manager - UKI / APAC (Lanyon) · 2013-07 – 2014-01 · 6 mo
- Job: Asana — Enterprise Account Director - UKI · 2021-01 – 2022-02 · 1y 1mo — Part of the Northern Europe Enterprise landing team. Working with C-suite (COO, CMO, CTO, CFO) and Marketing/Operations Leads focusing on change management, new growth innovation, performance/productivity and digital transformation. My role was predominantly account management, growing key strategic customers (FTSE 100 >1k employees) globally with an element of net new business. Key wins included LSEG, Anglo American, Pearson and Shell. Achievements 2021 (FY 22): 129% FY 22 [185% H1, 104% H2] President's "Yeti" Club Highest Performer within UKI 2nd Highest Performer within EMEA
- Job: Cvent — Senior Business Development Manager - UKI / APAC (Lanyon) · 2014-01 – 2014-09 · 8 mo — My role was purely net new business. Key wins included UBM, Reed Elsevier, IQPC and Informa.
- Job: Cvent — Enterprise Account Executive - UKI / EMEA · 2015-10 – 2017-01 · 1y 3mo — Worked with C-suite (CMO) and Marketing Leads to consolidate and streamline event management software and processes. My role was purely net new business. Key wins included BBVA, Juniper Networks, MACE and MERZ. Achievements 2016 (FY 16): 104% FY 16 Largest EMEA new business deal (ACV, TCV) on record
- Job: ElevenLabs — GTM Lead - Government and Public Sector UKI · 2026-04 – present · 4 mo — First UK Government and Public Sector hire, building the GTM and selling into central government departments, local authorities, and public sector organisations. Working with AI stakeholders (Chief AI Officers, Heads of AI, AI/ML Leads, Data Science Directors) focusing on voice AI adoption, accessible citizen communication, service delivery innovation, and AI-driven digital transformation. My role is predominantly new business, landing and growing key strategic public sector customers across the UK.
- Job: aiHit — Senior Sales Manager - Global · 2011-08 – 2013-05 · 1y 9mo — [Acquired by Matchdeck] Part of the landing team / first employee in UK. Worked with C-suite (CDO, CIO, CTO, COO) and Data Leads to reduce data acquisition costs and enhance internal data quality processes. My role was purely net new business. Key wins included Dun & Bradstreet, Infogroup, PagesJaunes (Yell France) and Experian. Promoted to Senior Sales Manager leading a team of 3x SM's (whilst also managing my own book) in overachieving sales quotas in FY 12. Achievements 2012 (FY 12): 109% FY 12 aiHit 'High Achiever Award' Largest new business deal on record
- Job: Venn Group — Senior Recruitment Consultant - Public Sector · 2009-06 – 2010-06 · 1y
- Job: Asana — Head of Enterprise Sales and Public Sector - UKI · 2023-02 – 2025-01 · 1y 11mo — Built and scaled a $20M ARR EMEA business with the team, driving 10x growth from $2M (2021), equating to ~78% average YoY growth, through disciplined pipeline generation, territory design, enterprise account strategy, stakeholder mapping, and board-level forecasting. Led, coached, and scaled a high-performing team of eight Enterprise Account Directors across four strategic verticals (FinServ/ProServ, Retail/CPG, Gov/PubSec, and Media/Entertainment). Key accounts included LSEG, PWC, Octopus Energy and Playrix. Achievements 2024 (FY 25): 96% H1 Highest Performing team within UKI Highest Performing team within EMEA Achievements 2023 (FY 24): 102% FY 24 [115% H2] President's "Yeti" Club High…
- Job: Cvent — Enterprise Account Executive - UKI (Doubledutch) · 2014-09 – 2015-10 · 1y 1mo — Part of the UKI landing team / second employee in UK. My role was purely net new business. Key wins included NationalGrid, Aberdeen Asset Management, PWC, O2, Capita and ARM.
- Job: Workable — Senior Enterprise Account Executive - UKI / EMEA · 2020-04 – 2021-01 · 9 mo — Part of the enterprise landing team / first in UK. Worked with C-suite (CHRO, CPO, COO, CTO, CFO) and Talent Leads focusing on performance/productivity and digital transformation. My role was purely net new business. Key wins included MatchesFashion, Jellyfish, ADIA (Abu Dhabi Investment Authority) and Jazz. Achievements 2021 (FY 21): 100% FY 21 Largest new business deal (ACV) in FY 21
- School: University of Nottingham — BA, Archaeology
- School: Verulam School
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