Anita Burgman
GTM | SaaS Sales, New Business & Strategic Account Growth | DACH | Ex-LinkedIn, Tacto, Google & Asana
Sales and GTM professional with 7+ years of experience across B2B sales, new business, and strategic account management, with revenue growth as a consistent focus across every role.
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I have worked with mid-market and enterprise organisations across DACH at LinkedIn, Tacto, Google, Asana, and Condé Nast. I specialise in consultative, value-based selling, navigating multi-stakeholder sales cycles, building executive relationships, and developing strategic account plans with a focus on growth for both sides, my clients and the business I represent, translating technology into measurable business outcomes. My sales motion: builder mindset, relationships first, hunter and farmer by identity, never stop learning, AI-first, and always focused on outcomes over tasks and process. At the moment: - At Saaslyte, I partner with founders and GTM leaders on hiring high-performing Sales, Customer Success, and RevOps talent. - At KEMB, I support the development of sales and go-to-market strategy for data, analytics, performance marketing, and AI solutions.
GTM Index
- SAASLYTEJOB
- GTM Lead6M
GTM Lead
SaaSlyte
- Built and owned the GTM motion for a B2B technology consultancy, spanning pipeline generation, partnerships, community development, and executive stakeholder engagement. - Advised early-stage technology companies on commercial strategy, talent, and go-to-market execution during critical scaling phases. - Built relationships across the DACH startup and technology ecosystem, connecting founders, operators, and investors around emerging technology trends.
- KEMBJOB
- Sales & GTM1Y 9M
Sales & GTM
kemb GmbH
- Developing the outbound and sales strategy for a data, analytics, performance marketing and AI consultancy serving organisations across DACH. - Defining target segments, ideal customer profiles, value propositions, and outreach approaches to build a focused and repeatable sales motion. - Supporting executive stakeholders in identifying where data and AI can improve decision-making, productivity, and business performance. - Translating complex data, analytics, and AI capabilities into clear commercial use cases and measurable business outcomes. - Establishing the foundations for scalable growth, including sales processes, qualification criteria, pipeline management, forecasting, and sta…
- LINKEDINJOB
- Enterprise Account Dir1Y 2M
Enterprise Account Director
LinkedIn
- Managed a strategic portfolio of enterprise customers across DACH, driving adoption, retention, expansion, and long-term commercial growth. - Built trusted, multi-threaded relationships with VP and C-level stakeholders, aligning executive sponsors and key decision-makers across complex organisations. - Led strategic account planning and complex commercial cycles, identifying growth opportunities and applying MEDDPICC principles to navigate stakeholder environments. - Partnered closely with Customer Success, Solutions Consulting, Product, and executive leadership to accelerate product adoption and deliver measurable customer outcomes. Promoted internally from Enterprise Relationship Ma…
- TACTOJOB
- Account Executive1Y 7M
Account Executive
Tacto
- Owned full sales cycle from prospecting to closing - Built pipeline and closed new business with mid-market clients - Worked closely with founders and procurement teams on digitizing processes - Consistently delivered against revenue targets
- GOOGLEJOB
- Corporate Account Executive7M
Corporate Account Executive
Google
- Supported B2B clients in adopting Google Cloud solutions - Partnered with stakeholders to drive digital transformation and cloud adoption - Contributed to pipeline development and new business opportunities - Worked in a fast-paced, target-driven sales environment
- ASANAJOB
- Corporate Account Executive1Y
Corporate Account Executive
Asana
- Managed and expanded a portfolio of corporate accounts - Closed new and expansion business - Built executive relationships and drove cross-team adoption - Executed account plans to maximise revenue
- CONDÉ NAST GERMANYJOB
- Lead Account Mgr B2B Sales1Y 2M
Lead Account Manager B2B Sales
Condé Nast Germany
- Built executive relationships and acted as trusted advisor - Drove account growth and business development - Led sales cycles and delivered against revenue targets - Advised on advertising strategies across VOGUE, GQ, Glamour and AD
- Senior Digital Sales Mgr1Y 2M
Senior Digital Sales Manager
Condé Nast Germany
- Digital Product Mgr8M
Digital Product Manager
Condé Nast Germany
- Managed and developed digital products with a focus on user experience and business impact - Defined product requirements and worked closely with cross-functional teams (tech, design, sales) - Drove product improvements based on data, user feedback and market insights - Supported go-to-market and monetization of digital products
- STYLIGHTJOB
- Online Mktg Mgr1Y 11M
Online Marketing Manager
Stylight
- Owned paid marketing channels (SEA, Social, Display) across DACH & NL - Managed budgets, ad copy and conversion optimisation
- Working Student Event Mana…8M
Working Student Event Management
Stylight
- Supported execution of large-scale marketing events (2,000+ guests) - Coordinated logistics and stakeholder management - Managed relationships with brands and influencers
- Event Management Intern6M
Event Management Intern
STYLIGHT
- Job: Condé Nast Germany — Digital Product Manager · 2018-08 – 2019-04 · 8 mo — - Managed and developed digital products with a focus on user experience and business impact - Defined product requirements and worked closely with cross-functional teams (tech, design, sales) - Drove product improvements based on data, user feedback and market insights - Supported go-to-market and monetization of digital products
- Job: Stylight — Online Marketing Manager · 2016-09 – 2018-08 · 1y 11mo — - Owned paid marketing channels (SEA, Social, Display) across DACH & NL - Managed budgets, ad copy and conversion optimisation
- Job: Google — Corporate Account Executive · 2022-07 – 2023-02 · 7 mo — - Supported B2B clients in adopting Google Cloud solutions - Partnered with stakeholders to drive digital transformation and cloud adoption - Contributed to pipeline development and new business opportunities - Worked in a fast-paced, target-driven sales environment
- Job: LinkedIn — Enterprise Account Director · 2024-09 – 2025-11 · 1y 2mo — - Managed a strategic portfolio of enterprise customers across DACH, driving adoption, retention, expansion, and long-term commercial growth. - Built trusted, multi-threaded relationships with VP and C-level stakeholders, aligning executive sponsors and key decision-makers across complex organisations. - Led strategic account planning and complex commercial cycles, identifying growth opportunities and applying MEDDPICC principles to navigate stakeholder environments. - Partnered closely with Customer Success, Solutions Consulting, Product, and executive leadership to accelerate product adoption and deliver measurable customer outcomes. Promoted internally from Enterprise Relationship Ma…
- Job: Condé Nast Germany — Senior Digital Sales Manager · 2019-04 – 2020-06 · 1y 2mo
- Job: Condé Nast Germany — Lead Account Manager B2B Sales · 2020-04 – 2021-06 · 1y 2mo — - Built executive relationships and acted as trusted advisor - Drove account growth and business development - Led sales cycles and delivered against revenue targets - Advised on advertising strategies across VOGUE, GQ, Glamour and AD
- Job: STYLIGHT — Event Management Intern · 2014-10 – 2015-04 · 6 mo
- Job: Tacto — Account Executive · 2023 – 2024-08 · 1y 7mo — - Owned full sales cycle from prospecting to closing - Built pipeline and closed new business with mid-market clients - Worked closely with founders and procurement teams on digitizing processes - Consistently delivered against revenue targets
- Job: Asana — Corporate Account Executive · 2021-07 – 2022-07 · 1y — - Managed and expanded a portfolio of corporate accounts - Closed new and expansion business - Built executive relationships and drove cross-team adoption - Executed account plans to maximise revenue
- Job: SaaSlyte — GTM Lead · 2026-04 – present · 4 mo — - Built and owned the GTM motion for a B2B technology consultancy, spanning pipeline generation, partnerships, community development, and executive stakeholder engagement. - Advised early-stage technology companies on commercial strategy, talent, and go-to-market execution during critical scaling phases. - Built relationships across the DACH startup and technology ecosystem, connecting founders, operators, and investors around emerging technology trends.
- Job: Stylight — Working Student Event Management · 2015-08 – 2016-04 · 8 mo — - Supported execution of large-scale marketing events (2,000+ guests) - Coordinated logistics and stakeholder management - Managed relationships with brands and influencers
- Job: kemb GmbH — Sales & GTM · 2025 – present · 1y 7mo — - Developing the outbound and sales strategy for a data, analytics, performance marketing and AI consultancy serving organisations across DACH. - Defining target segments, ideal customer profiles, value propositions, and outreach approaches to build a focused and repeatable sales motion. - Supporting executive stakeholders in identifying where data and AI can improve decision-making, productivity, and business performance. - Translating complex data, analytics, and AI capabilities into clear commercial use cases and measurable business outcomes. - Establishing the foundations for scalable growth, including sales processes, qualification criteria, pipeline management, forecasting, and sta…
- School: University of Augsburg — Bachelor of Applied Science (B.A.Sc.), Business Administration and Management, General
Skills
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