Matthew Iacoviello
Vice President of GTM Infrastructure and Automation | Sales, Marketing, Customer Success Operations
ex-SAPMatthew Iacoviello is a transformational GTM and Revenue Operations executive with more than 25 years of experience driving scalable growth across global SaaS and enterprise organizations.
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He operates at the intersection of sales strategy, operations, enablement, analytics, and technology—building integrated revenue engines that align marketing, sales, and customer success to accelerate performance. Currently serving as Vice President of Infrastructure and Automation at ServiceNow, Matthew leads global demand-to-order solutions and processes. He directs the strategic roadmap for sales technology and oversees global support functions that enable scalable, data-driven growth. Prior to ServiceNow, Matthew served as Senior Vice President of Revenue Operations at Skillsoft, where he led Sales Operations, Enablement, and PreSales while managing the full GTM technology stack. He transformed forecasting and pipeline management systems to improve global visibility and accuracy, modernized compensation and commission processes, and reduced SaaS technology spending. Matthew spent 25 years at SAP in progressive executive leadership roles. As Senior Vice President and Head of Sales Solutions & Support, he led a global team of more than 300 professionals across CRM, CPQ, Commissions, Account Planning, and Partner Solutions. He standardized end-to-end sales processes across six global geographies and played a key role in SAP’s transition to cloud-based selling. Earlier, as Vice President and Head of Enterprise Analytics, he delivered real-time forecasting and analytics capabilities to SAP’s global sales organization Throughout his career, Matthew has built and developed high-performing global teams, modernized revenue infrastructures, and implemented AI-enabled solutions that drive productivity, predictability, and growth. Matthew holds a Master of Theological Studies from Palmer Theological Seminary and a Bachelor of Science in Computer Science and Business from Eastern University.
GTM Index
- SERVICENOW – THE ENTERPRISE CLOUD COMPANYJOB
- VP of GTM Infrastructure a…7M
Vice President of GTM Infrastructure and Automation
ServiceNow – The Enterprise Cloud Company
In this role, I lead the strategy and execution of AI-powered GTM infrastructure, CRM platforms, and intelligent automation that support ServiceNow’s mission to make the world of work better for people. My work sits at the intersection of strategy, operations, enablement, and technology—designing the foundation that empowers the sales and sales operations teams to perform at their best. That includes advancing CRM architecture, embedding AI into go-to-market motions, strengthening signal and insight across the funnel, and scaling automation to improve speed, clarity, and outcomes for our customers.
- SKILLSOFTJOB
- Senior VP, Revenue Operati…3Y
Senior Vice President, Revenue Operations
Skillsoft
• Led the design and implementation of go-to-market strategies for Sales, Marketing, and Customer Success teams at Skillsoft. • Enabled the Sales, Marketing, and Customer Success Operations to effectively assess customer educational needs. • Developed comprehensive learning journeys that transformed customer experiences and fulfilled career aspirations.
- SAPJOB
- Senior VP, Sales Solutions…6Y 7M
Senior Vice President, Sales Solutions and Support
SAP
As the global head of Sales Solutions and Support across six Regions and 40+ market units, I am responsible for the creation, implementation, enablement and support of sales technology covering lead to close, partners and customer success. The team sits at the intersection of strategy, operations, enablement, and technology—designing the foundation that empowers the sales and sales operations teams to perform at their best. Key technical focus areas include mobility, machine learning, AI and the enablement of digital selling. I am helping to define a standard operational execution approach for all market units across SAP to simplify, leverage best practices, and scale. I also leads the su…
- Global VP of Sales Analytics5Y 5M
Global Vice President of Sales Analytics
SAP
Responsible for the global enablement of business reporting and analytics, primarily focused on sales and services pipeline and forecasting SAP's cloud and on-premise lines of business.. The core mission is to provide global sales forecasting, pipeline coverage, reporting shared service for reducing complexity, eliminating redundancy and increasing the speed of decision making across all lines of business. Enablement focuses on mobile, enterprise and in-memory reporting.
- VP Presales Innovation1Y 5M
Vice President Presales Innovation
SAP
- VP of Presales - Northeast11M
Vice President of Presales - Northeast
SAP
- VP of Presales - Utilities11M
Vice President of Presales - Utilities
SAP
- VP of Demo Solutions1Y 11M
Vice President of Demo Solutions
SAP
I managed the Demo Solutions Team to combine three separate organizations, create a mission, drive a purpose and achieve 100% field satisfaction in the area of demonstration support. The teams managed are responsible for demo content and delivery for the entire SAP solution in 27 industries. Growth planning and execution success includes the creation of an India based Demo Engineering team to support 1 billion dollar + revenue goals.
- VP of Solutions - Public S…4Y 11M
Vice President of Solutions - Public Sector
SAP
Supported Public Services, from 25 million dollars to over 100 million dollars in license revenue. Utilities/Telco from 50 million to 100 million. Play key solutions role on the virtual sales teams for large opportunities. Transitioned the national team to support all areas of Private Utilities, Public Sector, including Department of Defense, Federal Civilian, State and Local, Higher Education, Public Utilities and K-12. Built cross departmental channels with Consulting and Development with the sole purpose of customer satisfaction and license sales growth. Individual achievements included: Ranked in the top 5% of all Managers in U.S. (not just SAP) by the Gallup Organization, over 100% ac…
- HR Presales Eng2Y 9M
HR Presales Engineer
SAP
- EASTERN UNIVERSITYJOB
- Adjunct Professor9Y 8M
Adjunct Professor
Eastern University
- PERSONNEL DATA SYSTEMS, INC (PDS)JOB
- Assistant VP4Y 3M
Assistant Vice President
Personnel Data Systems, Inc (PDS)
- ZENITH DATA SYSTEMSJOB
- Account Mgr3Y 8M
Account Manager
Zenith Data Systems
- Job: Personnel Data Systems, Inc (PDS) — Assistant Vice President · 1992-11 – 1997-02
- Job: SAP — Vice President of Presales - Northeast · 2008-01 – 2008-12
- Job: SAP — Vice President of Solutions - Public Sector · 2000-01 – 2004-12 — Supported Public Services, from 25 million dollars to over 100 million dollars in license revenue. Utilities/Telco from 50 million to 100 million. Play key solutions role on the virtual sales teams for large opportunities. Transitioned the national team to support all areas of Private Utilities, Public Sector, including Department of Defense, Federal Civilian, State and Local, Higher Education, Public Utilities and K-12. Built cross departmental channels with Consulting and Development with the sole purpose of customer satisfaction and license sales growth. Individual achievements included: Ranked in the top 5% of all Managers in U.S. (not just SAP) by the Gallup Organization, over 100% ac…
- Job: Skillsoft — Senior Vice President, Revenue Operations · 2022-08 – 2025-08 — • Led the design and implementation of go-to-market strategies for Sales, Marketing, and Customer Success teams at Skillsoft. • Enabled the Sales, Marketing, and Customer Success Operations to effectively assess customer educational needs. • Developed comprehensive learning journeys that transformed customer experiences and fulfilled career aspirations.
- Job: SAP — HR Presales Engineer · 1997-03 – 1999-12
- Job: SAP — Vice President of Demo Solutions · 2005-01 – 2006-12 — I managed the Demo Solutions Team to combine three separate organizations, create a mission, drive a purpose and achieve 100% field satisfaction in the area of demonstration support. The teams managed are responsible for demo content and delivery for the entire SAP solution in 27 industries. Growth planning and execution success includes the creation of an India based Demo Engineering team to support 1 billion dollar + revenue goals.
- Job: ServiceNow – The Enterprise Cloud Company — Vice President of GTM Infrastructure and Automation · 2026-01 – present — In this role, I lead the strategy and execution of AI-powered GTM infrastructure, CRM platforms, and intelligent automation that support ServiceNow’s mission to make the world of work better for people. My work sits at the intersection of strategy, operations, enablement, and technology—designing the foundation that empowers the sales and sales operations teams to perform at their best. That includes advancing CRM architecture, embedding AI into go-to-market motions, strengthening signal and insight across the funnel, and scaling automation to improve speed, clarity, and outcomes for our customers.
- Job: Eastern University — Adjunct Professor · 1988-09 – 1998-05
- Job: SAP — Global Vice President of Sales Analytics · 2010-07 – 2015-12 — Responsible for the global enablement of business reporting and analytics, primarily focused on sales and services pipeline and forecasting SAP's cloud and on-premise lines of business.. The core mission is to provide global sales forecasting, pipeline coverage, reporting shared service for reducing complexity, eliminating redundancy and increasing the speed of decision making across all lines of business. Enablement focuses on mobile, enterprise and in-memory reporting.
- Job: SAP — Vice President of Presales - Utilities · 2007-01 – 2007-12
- Job: SAP — Senior Vice President, Sales Solutions and Support · 2016-01 – 2022-08 — As the global head of Sales Solutions and Support across six Regions and 40+ market units, I am responsible for the creation, implementation, enablement and support of sales technology covering lead to close, partners and customer success. The team sits at the intersection of strategy, operations, enablement, and technology—designing the foundation that empowers the sales and sales operations teams to perform at their best. Key technical focus areas include mobility, machine learning, AI and the enablement of digital selling. I am helping to define a standard operational execution approach for all market units across SAP to simplify, leverage best practices, and scale. I also leads the su…
- Job: SAP — Vice President Presales Innovation · 2009-01 – 2010-06
- Job: Zenith Data Systems — Account Manager · 1989-01 – 1992-09
- School: Palmer Theological Seminary of Eastern University — Masters, Theology
- School: Eastern University — BS, Computer Science/Business
Skills
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