Matheus Capano
GTM & Global Enablement | Building AI-powered revenue systems | US, MX & BR at TRACTIAN
TRACTIANEex-Exclusiva Lupo & HavaianasMy work sits at the intersection of commercial strategy and operational reality. I figure out where a business should be going, then build the systems that actually get it there.
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At TRACTIAN I work across the US, Mexico, and Brazil designing GTM frameworks, identifying where the revenue model breaks down, and closing those gaps before they become leadership problems. Before that, at Hertz and Ambev, I led commercial transformations that recovered R$7M in lost revenue, scaled sales forces from 150 to 500 reps, and rebuilt BI infrastructure that became the decision-making layer for entire organizations. What I've learned across all of it: most GTM problems aren't strategy problems or execution problems they're translation problems. The strategy exists. The capability exists. What's missing is someone who can move fluently between both and make them connect. That's the role I play.
GTM Index
- TRACTIANJOB
- GTM Global Enablement8M
GTM Global Enablement
TRACTIAN
TRACTIAN is one of Latin America's fastest-growing industrial AI companies, and my role sits at the center of how the GTM team scales globally across the US, Mexico, and Brazil. My job doesn't have clean edges. I'm part strategist, part builder, and part internal consultant. I look at how the revenue team operates, find what's slowing things down, and create systems to fix it. That means working closely with sales leadership across three markets, understanding each region's dynamics, and designing solutions that actually get adopted. The most concrete example: I built a ramp report from scratch that tracks every AE through their first 180 days. It identifies where reps are falling behind…
- CATARINENSE PHARMAJOB
- Performance & Results Mgr6M
Performance & Results Manager
Catarinense Pharma
I led the Sales Operations and Commercial Excellence vertical during a national expansion, working with a team of 3 and acting as the strategic intelligence layer for the commercial leadership. My job was to make the numbers visible, find what was holding the business back, and give leadership the tools and clarity to act on it. That meant building the KPI architecture, designing campaigns and incentive structures, running market segmentation, and producing the executive governance that kept the whole organization aligned. The outcomes: a churn recovery strategy that brought back R$7M in revenue, 30% year-over-year growth in point-of-sale activation through market segmentation, and a sale…
- Commecial Excellence8M
Commecial Excellence
Catarinense Pharma
Built the commercial intelligence infrastructure from scratch, integrating sales, finance, and logistics data into a single source of truth used by the entire leadership team. Redesigned how monthly targets were set and communicated, moving delivery from day 15 to day 1 of each cycle. Cut executive reporting prep time by 90%, giving leadership more time for decisions and less for data cleanup. The systems built here became the foundation the entire commercial operation ran on.
- EXCLUSIVA LUPO & HAVAIANASJOB
- Business Owner - Retail Op…1Y 8M
Business Owner - Retail Operations
Exclusiva Lupo & Havaianas
Owned the full commercial strategy, P&L management, and market positioning of a retail operation. Monitored consumer behavior and price elasticity continuously, making fast product mix and pricing adjustments based on real-time market response. Delivered sustained double-digit revenue growth year over year.
- HERTZJOB
- Excellence Commercial Mgr1Y 6M
Excellence Commercial Manager
Hertz
Joined to lead the transformation of the commercial intelligence vertical, managing a team of 10 and taking full ownership of how data and analytics supported the business. I restructured the team around automation and focus, identifying what could be systematized, redesigning the workflows around what actually required human judgment, and building a leaner operation of 5 that delivered faster and more reliable output. The result was a 50% efficiency gain without sacrificing quality. On the intelligence side, I rebuilt the BI ecosystem from scratch, reducing reporting latency from 10 days to 1 and creating a single source of truth used at Board level. On the GTM side, I designed the terri…
- BI / REVOPS Specialist2M
BI / REVOPS Specialist
Hertz
Built the commercial intelligence infrastructure from the ground up, creating the analytical foundation that supported the company's growth and operational efficiency. Designed and developed the BI ecosystem from scratch, building performance models that became the strategic monitoring standard for the entire business unit. Integrated critical data sources across Sales, Marketing, and Finance, eliminating information silos and aligning the organization around a unified set of KPIs. Also implemented automation workflows for high-priority reports, removing manual processes and significantly reducing data latency for executive decision-making.
- AMBEVJOB
- Coordinator | Marketplace0M
Coordinator | Marketplace
Ambev
- Analista de Resultado e Pe…1Y 5M
Analista de Resultado e Performance
Ambev
Managed commercial performance across franchised clients nationally, combining data intelligence and commercial governance to support business growth and profitability. Structured the B2B pricing strategy, reducing gaps between commercial policy and field execution, protecting margin and portfolio competitiveness. Managed trade spend allocation using ROI analysis to support financial decision-making. Built Power BI dashboards for real-time P&L and performance monitoring, replacing manual processes with automated visibility. Also implemented KPI tracking rituals for strategic partners, ensuring brand guidelines and national growth targets were consistently met.
- E-commerce Performance & G…5M
E-commerce Performance & Growth Lead - Sales & Marketing
Ambev
- Intern (Cervejaria Colorad…10M
Intern (Cervejaria Colorado) - Engineer
Ambev
Developed KPI dashboards and maintenance planning routines focused on operational reliability. Led energy efficiency initiatives and supported Capex/Opex budget control. Implemented 5S and visual management standards on the shop floor, reducing rework and operational bottlenecks.
- AGC AUTOMOTIVE AMERICASJOB
- Eng Intern4M
Engineer Intern
AGC Automotive Americas
Early international professional experience in an industrial environment in the US, leading continuous improvement projects and working directly with global leadership teams.
- Job: Exclusiva Lupo & Havaianas — Business Owner - Retail Operations · 2024-04 – 2025-12 · 1y 8mo — Owned the full commercial strategy, P&L management, and market positioning of a retail operation. Monitored consumer behavior and price elasticity continuously, making fast product mix and pricing adjustments based on real-time market response. Delivered sustained double-digit revenue growth year over year.
- Job: Ambev — E-commerce Performance & Growth Lead - Sales & Marketing · 2020-07 – 2020-12 · 5 mo
- Job: Ambev — Analista de Resultado e Performance · 2021-01 – 2022-06 · 1y 5mo — Managed commercial performance across franchised clients nationally, combining data intelligence and commercial governance to support business growth and profitability. Structured the B2B pricing strategy, reducing gaps between commercial policy and field execution, protecting margin and portfolio competitiveness. Managed trade spend allocation using ROI analysis to support financial decision-making. Built Power BI dashboards for real-time P&L and performance monitoring, replacing manual processes with automated visibility. Also implemented KPI tracking rituals for strategic partners, ensuring brand guidelines and national growth targets were consistently met.
- Job: Hertz — Excellence Commercial Manager · 2022-10 – 2024-04 · 1y 6mo — Joined to lead the transformation of the commercial intelligence vertical, managing a team of 10 and taking full ownership of how data and analytics supported the business. I restructured the team around automation and focus, identifying what could be systematized, redesigning the workflows around what actually required human judgment, and building a leaner operation of 5 that delivered faster and more reliable output. The result was a 50% efficiency gain without sacrificing quality. On the intelligence side, I rebuilt the BI ecosystem from scratch, reducing reporting latency from 10 days to 1 and creating a single source of truth used at Board level. On the GTM side, I designed the terri…
- Job: Catarinense Pharma — Performance & Results Manager · 2025-07 – 2026-01 · 6 mo — I led the Sales Operations and Commercial Excellence vertical during a national expansion, working with a team of 3 and acting as the strategic intelligence layer for the commercial leadership. My job was to make the numbers visible, find what was holding the business back, and give leadership the tools and clarity to act on it. That meant building the KPI architecture, designing campaigns and incentive structures, running market segmentation, and producing the executive governance that kept the whole organization aligned. The outcomes: a churn recovery strategy that brought back R$7M in revenue, 30% year-over-year growth in point-of-sale activation through market segmentation, and a sale…
- Job: Ambev — Intern (Cervejaria Colorado) - Engineer · 2019-08 – 2020-06 · 10 mo — Developed KPI dashboards and maintenance planning routines focused on operational reliability. Led energy efficiency initiatives and supported Capex/Opex budget control. Implemented 5S and visual management standards on the shop floor, reducing rework and operational bottlenecks.
- Job: TRACTIAN — GTM Global Enablement · 2026-02 – present · 6 mo — TRACTIAN is one of Latin America's fastest-growing industrial AI companies, and my role sits at the center of how the GTM team scales globally across the US, Mexico, and Brazil. My job doesn't have clean edges. I'm part strategist, part builder, and part internal consultant. I look at how the revenue team operates, find what's slowing things down, and create systems to fix it. That means working closely with sales leadership across three markets, understanding each region's dynamics, and designing solutions that actually get adopted. The most concrete example: I built a ramp report from scratch that tracks every AE through their first 180 days. It identifies where reps are falling behind…
- Job: AGC Automotive Americas — Engineer Intern · 2015-04 – 2015-08 · 4 mo — Early international professional experience in an industrial environment in the US, leading continuous improvement projects and working directly with global leadership teams.
- Job: Ambev — Coordinator | Marketplace · 2022-06 – 2022-06 · 0 mo
- Job: Catarinense Pharma — Commecial Excellence · 2024-11 – 2025-07 · 8 mo — Built the commercial intelligence infrastructure from scratch, integrating sales, finance, and logistics data into a single source of truth used by the entire leadership team. Redesigned how monthly targets were set and communicated, moving delivery from day 15 to day 1 of each cycle. Cut executive reporting prep time by 90%, giving leadership more time for decisions and less for data cleanup. The systems built here became the foundation the entire commercial operation ran on.
- Job: Hertz — BI / REVOPS Specialist (RevOps) · 2022-08 – 2022-10 · 2 mo — Built the commercial intelligence infrastructure from the ground up, creating the analytical foundation that supported the company's growth and operational efficiency. Designed and developed the BI ecosystem from scratch, building performance models that became the strategic monitoring standard for the entire business unit. Integrated critical data sources across Sales, Marketing, and Finance, eliminating information silos and aligning the organization around a unified set of KPIs. Also implemented automation workflows for high-priority reports, removing manual processes and significantly reducing data latency for executive decision-making.
- School: UFTM — Bachelor of Engineering (B.E.), Mechanical Engineering
- School: Mitchell Community College — ESL, English
- School: Kettering University — Mechanical Engineering
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