CAMILA ROCHA

Digital Business Development

NP Digital

Mar – Jun 20213 months

Top sales performance in closed revenue and qualified pipeline in 3 out of 4 months Executed consultative audits (SEO, CRO, Paid Media) and crafted ROI models for mid-market and enterprise prospects (B2B & B2C) Ran full inbound sales cycle in HubSpot CRM: lead qualification, needs analysis, proposal generation and deal negotiation Collaborated with strategists to align campaign roadmaps with competitive positioning and channel mix Maintained >95 % data hygiene and forecasting accuracy through disciplined pipeline management

Key Account Manager

Ambev

Nov 2019 – Dec 202013 months

Led portfolio of A+ restaurants in Belo Horizonte, the first base to achieve >90% adherence to the digital programs “BEES” and “Meu Parceiro Ambev.” Achieved an overall NPS of 8.5/10 (Sales + Finance + Delivery) and 9.7/10 for account management, reinforcing customer experience as a competitive advantage. Led the transition from the traditional sales model to an online platform, designing CRM strategies, sales KPIs, and brand visibility at points of consumption. --- ROLE o CRM monitoring. o Sales goals monitoring (KPI). o Sales strategies development. o NPS analysis. o Implementation of the transition between the traditional sales model (field) to an online platform. o Establish partners…

Corporate Sustainability Intern

Fundação Dom Cabral

Aug – Dec 20194 months

o Sustainable benchmarks development and analysis. o Holding events and partnerships in entrepreneurial projects, focusing on the SDGs actions. o Conducting market studies and analyzing good business practices in the socio-environmental area. o Impact projects implementation in big companies such as Nestlé, BASF, Gerdau, VLI, Natura and Klüber. o Awareness of responsible and sustainable practices within industries based on the implementation of socio-environmental projects and business strategies.

Exchange Program

Atlas Language School

Aug 2018 – May 20199 months

Exchange held in Dublin - Ireland, whose objective was to improve my English (student at Atlas Language School - advanced level); and develop my self-knowledge and interpersonal relationships. o I worked in the commercial area of customer service and contributed to the construction of the strategic business plan for a Polish coffee, to improve the interaction between the establishment and consumer.

Innovation Technologies Pre-acceleration Agent

Instituto Nacional de Ciência e Tecnologia Midas (INCT Midas)

Dec 2017 – Apr 20184 months

Scientific Initiation Scholarship

Centro de Desenvolvimento da Tecnologia Nuclear

Mar 2017 – Apr 201813 months

“Evaluation of the activities of 226Ra, 228 Ra, 238U, 234U, 232Th and 40K in some tubular wells in the metropolitan region of Belo Horizonte”. During the scientific initiation, 15 points from different areas of the metropolitan region of Belo Horizonte were analyzed, where, strategically, they had higher risks of radioactive contamination. After collecting the samples, the following laboratory procedures were performed: • Preparation of samples for concentration of radioactive elements • Ion exchange column for removing iron and other impurities from the samples • Electrodeposition of the radioactive element on stainless steel discs • Alpha spectrometry for quantification of radioactive s…

Environmental Intern

Prefeitura de Belo Horizonte

Aug – Dec 20174 months

o Mathematical modelling of air pollution dispersion rates in the metropolitan region of Belo Horizonte. o Development of Environmental Reports in the Industrial Environmental Licensing Management department. o Conducting environmental reports and technical surveys of industries wishing to get Operation License. o Deliberation of Operating Licenses. o Development of process analysis checkpoints for inspections carried out by the licensing department at companies.