Guilherme Bezerra

Go-To-Market Data, Strategy & Engineering Manager @Tractian

TRACTIANex-Pipefyex-Bosch

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8+ years experience in B2B SaaS moving between frontline Sales and GTM Operations. This dual perspective allows me to build automated solutions that don't just look good on paper, they actually work for the teams using

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Currently, I lead GTM Data & Engineering, focusing on three areas:- Vibe Coding & AI Automation: Claude and Clay usage to rapidly prototype and deploy automated workflows (ABM, intent-based prospecting, territory planning and lead scoring). I act as the Product Owner for these tools, ensuring they solve real problems for our Revenue and Marketing - Data Analytics: I own the full-funnel analysis (Marketing → Sales → CS) and translate complex datasets into action plans for the C-suite and sales teams, focusing on win/loss trends, Gong insights, and removal of pipeline - GTM Strategy: I design the architecture behind the motion, defining ICPs, mapping territories, and setting the Rules of Engagement that allow a revenue org to I thrive in fast-paced environments, being on the first years of two high-growth companies where I helped lead the transition from generalist motions to verticalized The Stack: Claude (Vibe Coding), Clay, Gong, CRM Architecture, and GTM Strategy.