David Lee, PMP®
USMC Vet | Founder & CEO, CapexLayer | AI-Agent Native Builder | Podcast Host | Surfacing Revenue Opportunities and Deals That Others Miss
Founder and CEO of CapexLayer. Former Founding US Director/US Hire #1 at Tractian.
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USMC veteran, PMP, and licensed Operating My work sits at the intersection of industrial GTM, CMMS/EAM, predictive maintenance, AI agent-native workflows, and founder-led revenue At Tractian, I helped build the US market entry for an industrial AI and predictive-maintenance company. I also hosted and produced the TRACTIAN-sponsored To Maintainers podcast as a GTM authority channel for US maintenance leaders. That work taught me what moves enterprise buyers: trust, timing, technical clarity, and a sales motion tied to operational CapexLayer is the product expression of that same operating system. It reads public capital-project movement - filings, permits, utility queues, procurement notices, labor signals, capex plans, funding events, and market movement - then turns it into account timing, source trails, buying signals, and seller For companies selling into industrial, construction, infrastructure, manufacturing, energy, maintenance, CMMS/EAM, or capital-project markets, the point is simple: know which accounts are moving, why now, who is involved, and what to do The consulting layer is additive to CapexLayer. Teams can use CapexLayer as the intelligence layer and hire me as a hands-on founder consultant to help implement the GTM system around I help with:- founder-led GTM and upmarket enterprise motion- AI agent-native outbound and RevOps workflows- signal-led account prioritization and qualified pipeline- account rooms, power maps, and buying-group strategy- CMMS/EAM and predictive-maintenance market strategy- founding-staff, first GTM hire, and revenue operating cadence- product ideas turned into workflows teams actually runWays to work with me:- Founder advisory calls: $1,000/hour for focused strategy, diagnosis, and decision support- Co-Founder Advisor retainer: $2500-$5,000/month for 10 billable advisory hours minimum - Execution upgrade: 10-25 total billable hours/month for hands-on implementation- Temporary Acting Co-Founder / GTM Execution Partner: $25,000-$150,000 scoped build-operate engagementThis is not generic coaching. Bring your GTM motion, account list, product workflow, hiring question, outbound process, or enterprise deal constraint. I will look from the co-founder/operator seat and help you find the constraint, the next move, and the system to For CapexLayer account-timing work, DM For hands-on founder advisory, implementation, or execution partner work, DM FOUNDER.
GTM Index
- INDEPENDENT ADVISORY (KASHU, THE PLAYBOOK & RIZEWELL)JOB
- GTM Systems Dir & Advisor…1Y 10M
GTM Systems Director & Advisor (Founding Fractional Operator)
Independent Advisory (Kashu, The Playbook & Rizewell)
- CAPEXLAYERJOB
- Founder (GTM)5M
Founder (GTM)
CapexLayer
- TRACTIANJOB
- GTM Dir (Founding US Reven…1Y 9M
GTM Director (Founding US Revenue Producer)
TRACTIAN
- KWANT AIJOB
- Technical Project Sales Dir9M
Technical Project Sales Director
Kwant ai
- VITA INCLINATA TECHNOLOGIESJOB
- Managing Dir, Industrial a…6M
Managing Director, Industrial and Construction Technology Projects
Vita Inclinata Technologies
- Executive Advisor1Y 2M
Executive Advisor
Vita Inclinata Technologies
- LEAVITT CRANESJOB
- Wholesale Accounts Mgr (Fo…1Y 6M
Wholesale Accounts Manager (Founding U.S. GTM Lead Promotion)
Leavitt Cranes
- GTM Revenue & Sales Lead (…3Y 4M
GTM Revenue & Sales Lead (Founding New Crane & Machinery Technology Hire)
Leavitt Cranes
- DELTA AIR LINESJOB
- ACS AGENT(Sales and Custom…5Y 1M
ACS AGENT(Sales and Customer Service)
Delta Air Lines
- NESSCAMPBELL CRANE + RIGGINGJOB
- OPERATING Eng(project based)1Y 1M
OPERATING ENGINEER(project based)
NessCampbell Crane + Rigging
- SAFEOPS CONSULTANCY LIMITEDJOB
- Operating Eng & Customer S…5M
Operating Engineer & Customer Success Manager(Project Based)
SAFEOPS CONSULTANCY LIMITED
- MI ANG - 127TH AW 107TH FSJOB
- Operations Project Mgr (Co…8Y 5M
Operations Project Manager (Commissioned Officer)
MI ANG - 127th AW 107th FS
- Job: Independent Advisory (Kashu, The Playbook & Rizewell) — GTM Systems Director & Advisor (Founding Fractional Operator) · 2024-10 – present
- Job: Leavitt Cranes — Wholesale Accounts Manager (Founding U.S. GTM Lead Promotion) · 2020-03 – 2021-09
- Job: Vita Inclinata Technologies — Managing Director, Industrial and Construction Technology Projects · 2021-10 – 2022-04
- Job: Delta Air Lines — ACS AGENT(Sales and Customer Service) · 2013-04 – 2018-05
- Job: Kwant ai — Technical Project Sales Director · 2022-04 – 2023-01
- Job: CapexLayer — Founder (GTM) · 2026-03 – present
- Job: NessCampbell Crane + Rigging — OPERATING ENGINEER(project based) · 2017-04 – 2018-05
- Job: Leavitt Cranes — GTM Revenue & Sales Lead (Founding New Crane & Machinery Technology Hire) · 2018-05 – 2021-09
- Job: SAFEOPS CONSULTANCY LIMITED — Operating Engineer & Customer Success Manager(Project Based) · 2016-09 – 2017-02
- Job: TRACTIAN — GTM Director (Founding US Revenue Producer) · 2023-01 – 2024-10
- Job: Vita Inclinata Technologies — Executive Advisor · 2020-07 – 2021-09
- Job: MI ANG - 127th AW 107th FS — Operations Project Manager (Commissioned Officer) · 2008-08 – 2017-01
Skills
Playbooks
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