David Lee, PMP®
USMC Vet | Founder & CEO, CapexLayer | AI-Agent Native Builder | Podcast Host | Surfacing Revenue Opportunities and Deals That Others Miss
ex-TRACTIANFounder and CEO of CapexLayer. Former Founding US Director/US Hire #1 at Tractian.
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USMC veteran, PMP, and licensed Operating My work sits at the intersection of industrial GTM, CMMS/EAM, predictive maintenance, AI agent-native workflows, and founder-led revenue At Tractian, I helped build the US market entry for an industrial AI and predictive-maintenance company. I also hosted and produced the TRACTIAN-sponsored To Maintainers podcast as a GTM authority channel for US maintenance leaders. That work taught me what moves enterprise buyers: trust, timing, technical clarity, and a sales motion tied to operational CapexLayer is the product expression of that same operating system. It reads public capital-project movement - filings, permits, utility queues, procurement notices, labor signals, capex plans, funding events, and market movement - then turns it into account timing, source trails, buying signals, and seller For companies selling into industrial, construction, infrastructure, manufacturing, energy, maintenance, CMMS/EAM, or capital-project markets, the point is simple: know which accounts are moving, why now, who is involved, and what to do The consulting layer is additive to CapexLayer. Teams can use CapexLayer as the intelligence layer and hire me as a hands-on founder consultant to help implement the GTM system around I help with:- founder-led GTM and upmarket enterprise motion- AI agent-native outbound and RevOps workflows- signal-led account prioritization and qualified pipeline- account rooms, power maps, and buying-group strategy- CMMS/EAM and predictive-maintenance market strategy- founding-staff, first GTM hire, and revenue operating cadence- product ideas turned into workflows teams actually runWays to work with me:- Founder advisory calls: $1,000/hour for focused strategy, diagnosis, and decision support- Co-Founder Advisor retainer: $2500-$5,000/month for 10 billable advisory hours minimum - Execution upgrade: 10-25 total billable hours/month for hands-on implementation- Temporary Acting Co-Founder / GTM Execution Partner: $25,000-$150,000 scoped build-operate engagementThis is not generic coaching. Bring your GTM motion, account list, product workflow, hiring question, outbound process, or enterprise deal constraint. I will look from the co-founder/operator seat and help you find the constraint, the next move, and the system to For CapexLayer account-timing work, DM For hands-on founder advisory, implementation, or execution partner work, DM FOUNDER.
GTM Index
- CAPEXLAYERJOB
- Founder (GTM)7M
Founder (GTM)
CapexLayer
CapexLayer, an industrial intelligence platform built to help companies selling into capital projects act earlier and win more often by using data, and deep research uncover where ICP needs exist. It reads the full project signal trail across 100+ signal classes to surface timing, relevance, and urgency before work goes to bid. Cappy is our AI-Agent driven predictive revenue execution designed to minimize latency between signal discovery and action. This is not just data. It is a revenue execution system that helps companies identify, scope, target where work is moving, when the window opens, and what solution is most relevant.
- INDEPENDENT ADVISORY (KASHU, THE PLAYBOOK & RIZEWELL)JOB
- GTM Systems Dir & Advisor…2Y
GTM Systems Director & Advisor (Founding Fractional Operator)
Independent Advisory (Kashu, The Playbook & Rizewell)
• I act as the technical architect for 0-to-1 revenue systems, engineering the "plumbing" required for predictable GTM execution. • Kashu: Engineered the foundational technical infrastructure including DNS, SPF, DKIM, and CNAME configurations to stabilize outbound revenue channels and ensure 100% deliverability. • Kashu: Architected GTM and M&A automated project tracking systems and cross-functional workflows to eliminate manual friction in international payment operations. • Rizewell: Stabilized GTM delivery systems and engineered pipeline visibility for founding leadership to facilitate the transition from founder-led to system-led sales. • Rizewell: Coach and direct POC/Pilot projects ac…
- TRACTIANJOB
- GTM Dir (Founding US Reven…1Y 9M
GTM Director (Founding US Revenue Producer)
TRACTIAN
• US Hire #1 - YC portfolio company: Spearheaded the US market entry for an industrial AI company, personally transitioning operations from Brazil to establish the initial US revenue and delivery footprint. • GTM Strategy & Authority Engineering: Hosted and produced the TRACTIAN-sponsored podcast, To Maintainers, as a core strategic vehicle to build brand authority and influence within the US industrial maintenance sector. • Technical Deployment Architect: Managed the end-to-end project lifecycle for IoT sensor networks and CMMS integrations, bridging the gap between hardware signals and customer data platforms. • Enterprise Stakeholder Alignment: Coordinated requirements and technical task…
- KWANT AIJOB
- Technical Project Sales Dir9M
Technical Project Sales Director
Kwant ai
• Directed sales process, technical implementation, and global rollout for AI-driven analytics platforms within high-stakes construction and industrial environments. • Engineered the Jira architecture and sprint plans to align engineering output with customer GTM expectations and delivery milestones. • Coordinated cross-functional teams across deployment, technical testing, and final rollout to ensure system integrity. • Documented complex technical requirements and operational workflows to bridge the gap between AI data signals and executive leadership updates. • Identified and mitigated technical project risks, improving delivery predictability for internal stakeholders and external clien…
- VITA INCLINATA TECHNOLOGIESJOB
- Managing Dir, Industrial a…6M
Managing Director, Industrial and Construction Technology Projects
Vita Inclinata Technologies
• TechStars backed Start-up • Lead GTM Efforts including strategy & Execution. • Industrial Sales, Marketing, & Operations Execution. • Led development and rollout of hardware and software processes for industrial safety technology. • Managed timelines, deliverables, and coordination across engineering, operations, and customer teams. • Designed PM workflows and SOPs for technology deployment and early-stage customer pilots. • Conducted risk assessments, project reviews, and progress reporting to leadership.
- Executive Advisor1Y 2M
Executive Advisor
Vita Inclinata Technologies
- LEAVITT CRANESJOB
- Wholesale Accounts Mgr (Fo…1Y 6M
Wholesale Accounts Manager (Founding U.S. GTM Lead Promotion)
Leavitt Cranes
• Identified a critical structural gap in specialized equipment trade-cycles and architected the inaugural Wholesale Department from the ground up to capture national demand. • Engineered the end-to-end wholesale lifecycle, including the financial governance for acquisitions, dispositions, and buy/sell margin optimization. • Designed the operational "plumbing" for the new unit, including automated scheduling, inventory tracking, and cross-functional coordination between sales and logistics. • Scaled the wholesale program from a regional pilot to a national revenue stream, standardizing the processes used by the project team for long-term growth. • Managed the transition from founding Execut…
- GTM Revenue & Sales Lead (…3Y 4M
GTM Revenue & Sales Lead (Founding New Crane & Machinery Technology Hire)
Leavitt Cranes
• Served as the inaugural sales and systems hire for the Emerging Technology Business Unit within a Private Equity-backed ecosystem. • Identified and established Product-Market Fit (PMF) for spider cranes and Smart Lift technologies, expanding the footprint from local territories to a national presence. • Engineered the department's foundational "plumbing," including the first-ever scheduling frameworks, CRM workflows, and estimating systems for specialized equipment. • Orchestrated end-to-end project coordination for high-stakes technology deployments, aligning technical requirements with safe field-level execution. • Developed the initial "Closed-Won" playbook by extracting technical requ…
- NESSCAMPBELL CRANE + RIGGINGJOB
- OPERATING Eng(project based)1Y 1M
OPERATING ENGINEER(project based)
NessCampbell Crane + Rigging
• I served as the primary on-site authority for high-capacity crane operations, responsible for the safe and precise execution of every lift. • I directly operated computerized crane systems, configuring the software to maintain stability and performance on Tier-1 industrial sites. • I led the technical planning process using the PMBOK framework to define project scopes and manage site-level risks. • I was the final word on technical readiness, coordinating with engineering teams and site superintendents to ensure all operations met strict regulatory and safety benchmarks.
- DELTA AIR LINESJOB
- ACS AGENT(Sales and Custom…5Y 1M
ACS AGENT(Sales and Customer Service)
Delta Air Lines
- SAFEOPS CONSULTANCY LIMITEDJOB
- Operating Eng & Customer S…5M
Operating Engineer & Customer Success Manager(Project Based)
SAFEOPS CONSULTANCY LIMITED
• I held the primary technical authority for crane deployments, managing both the hardware execution and regulatory compliance. • I used Agile and PMI standards to lead site setups and deliver complex industrial projects for enterprise clients. • I was responsible for the configuration and operation of IoT-enabled systems, ensuring 100% uptime and technical accuracy. • I served as the lead interface for site leadership, providing the technical expertise required to translate operational data into successful project outcomes.
- MI ANG - 127TH AW 107TH FSJOB
- Operations Project Mgr (Co…8Y 5M
Operations Project Manager (Commissioned Officer)
MI ANG - 127th AW 107th FS
• Executed mission-critical operations involving scheduling, logistics, personnel coordination, and compliance. • Created documentation, status reports, SOPs, and communication plans for leadership. • Led cross-unit teams, managed risks, and ensured alignment with operational goals. • Strengthened readiness through structured planning and process improvements.
- Job: CapexLayer — Founder (GTM) · 2026-03 – present · 5 mo — CapexLayer, an industrial intelligence platform built to help companies selling into capital projects act earlier and win more often by using data, and deep research uncover where ICP needs exist. It reads the full project signal trail across 100+ signal classes to surface timing, relevance, and urgency before work goes to bid. Cappy is our AI-Agent driven predictive revenue execution designed to minimize latency between signal discovery and action. This is not just data. It is a revenue execution system that helps companies identify, scope, target where work is moving, when the window opens, and what solution is most relevant.
- Job: Independent Advisory (Kashu, The Playbook & Rizewell) — GTM Systems Director & Advisor (Founding Fractional Operator) · 2024-10 – present · 1y 10mo — • I act as the technical architect for 0-to-1 revenue systems, engineering the "plumbing" required for predictable GTM execution. • Kashu: Engineered the foundational technical infrastructure including DNS, SPF, DKIM, and CNAME configurations to stabilize outbound revenue channels and ensure 100% deliverability. • Kashu: Architected GTM and M&A automated project tracking systems and cross-functional workflows to eliminate manual friction in international payment operations. • Rizewell: Stabilized GTM delivery systems and engineered pipeline visibility for founding leadership to facilitate the transition from founder-led to system-led sales. • Rizewell: Coach and direct POC/Pilot projects ac…
- Job: TRACTIAN — GTM Director (Founding US Revenue Producer) · 2023-01 – 2024-10 · 1y 9mo — • US Hire #1 - YC portfolio company: Spearheaded the US market entry for an industrial AI company, personally transitioning operations from Brazil to establish the initial US revenue and delivery footprint. • GTM Strategy & Authority Engineering: Hosted and produced the TRACTIAN-sponsored podcast, To Maintainers, as a core strategic vehicle to build brand authority and influence within the US industrial maintenance sector. • Technical Deployment Architect: Managed the end-to-end project lifecycle for IoT sensor networks and CMMS integrations, bridging the gap between hardware signals and customer data platforms. • Enterprise Stakeholder Alignment: Coordinated requirements and technical task…
- Job: Kwant ai — Technical Project Sales Director · 2022-04 – 2023-01 · 9 mo — • Directed sales process, technical implementation, and global rollout for AI-driven analytics platforms within high-stakes construction and industrial environments. • Engineered the Jira architecture and sprint plans to align engineering output with customer GTM expectations and delivery milestones. • Coordinated cross-functional teams across deployment, technical testing, and final rollout to ensure system integrity. • Documented complex technical requirements and operational workflows to bridge the gap between AI data signals and executive leadership updates. • Identified and mitigated technical project risks, improving delivery predictability for internal stakeholders and external clien…
- Job: Vita Inclinata Technologies — Managing Director, Industrial and Construction Technology Projects · 2021-10 – 2022-04 · 6 mo — • TechStars backed Start-up • Lead GTM Efforts including strategy & Execution. • Industrial Sales, Marketing, & Operations Execution. • Led development and rollout of hardware and software processes for industrial safety technology. • Managed timelines, deliverables, and coordination across engineering, operations, and customer teams. • Designed PM workflows and SOPs for technology deployment and early-stage customer pilots. • Conducted risk assessments, project reviews, and progress reporting to leadership.
- Job: Vita Inclinata Technologies — Executive Advisor · 2020-07 – 2021-09 · 1y 2mo
- Job: Leavitt Cranes — Wholesale Accounts Manager (Founding U.S. GTM Lead Promotion) · 2020-03 – 2021-09 · 1y 6mo — • Identified a critical structural gap in specialized equipment trade-cycles and architected the inaugural Wholesale Department from the ground up to capture national demand. • Engineered the end-to-end wholesale lifecycle, including the financial governance for acquisitions, dispositions, and buy/sell margin optimization. • Designed the operational "plumbing" for the new unit, including automated scheduling, inventory tracking, and cross-functional coordination between sales and logistics. • Scaled the wholesale program from a regional pilot to a national revenue stream, standardizing the processes used by the project team for long-term growth. • Managed the transition from founding Execut…
- Job: Leavitt Cranes — GTM Revenue & Sales Lead (Founding New Crane & Machinery Technology Hire) · 2018-05 – 2021-09 · 3y 4mo — • Served as the inaugural sales and systems hire for the Emerging Technology Business Unit within a Private Equity-backed ecosystem. • Identified and established Product-Market Fit (PMF) for spider cranes and Smart Lift technologies, expanding the footprint from local territories to a national presence. • Engineered the department's foundational "plumbing," including the first-ever scheduling frameworks, CRM workflows, and estimating systems for specialized equipment. • Orchestrated end-to-end project coordination for high-stakes technology deployments, aligning technical requirements with safe field-level execution. • Developed the initial "Closed-Won" playbook by extracting technical requ…
- Job: NessCampbell Crane + Rigging — OPERATING ENGINEER(project based) · 2017-04 – 2018-05 · 1y 1mo — • I served as the primary on-site authority for high-capacity crane operations, responsible for the safe and precise execution of every lift. • I directly operated computerized crane systems, configuring the software to maintain stability and performance on Tier-1 industrial sites. • I led the technical planning process using the PMBOK framework to define project scopes and manage site-level risks. • I was the final word on technical readiness, coordinating with engineering teams and site superintendents to ensure all operations met strict regulatory and safety benchmarks.
- Job: Delta Air Lines — ACS AGENT(Sales and Customer Service) · 2013-04 – 2018-05 · 5y 1mo
- Job: SAFEOPS CONSULTANCY LIMITED — Operating Engineer & Customer Success Manager(Project Based) · 2016-09 – 2017-02 · 5 mo — • I held the primary technical authority for crane deployments, managing both the hardware execution and regulatory compliance. • I used Agile and PMI standards to lead site setups and deliver complex industrial projects for enterprise clients. • I was responsible for the configuration and operation of IoT-enabled systems, ensuring 100% uptime and technical accuracy. • I served as the lead interface for site leadership, providing the technical expertise required to translate operational data into successful project outcomes.
- Job: MI ANG - 127th AW 107th FS — Operations Project Manager (Commissioned Officer) · 2008-08 – 2017-01 · 8y 5mo — • Executed mission-critical operations involving scheduling, logistics, personnel coordination, and compliance. • Created documentation, status reports, SOPs, and communication plans for leadership. • Led cross-unit teams, managed risks, and ensured alignment with operational goals. • Strengthened readiness through structured planning and process improvements.
- School: George Washington University — Master's degree, Mechanical Engineering
- School: Heavy Equipment Colleges of America(G.A. Campus) — NCCCO Hydraulic Operator Certificate, Construction/Heavy Equipment/Earthmoving Equipment Operation
- School: Phoenix Tower Crane School — NCCCO Tower Crane Certification, Construction
- School: Hampton University — Bachelor's degree, Aviation
- School: Infrared Training Center — Infrared Thermographer Level 1
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