Marty M.

Building GTM Engines

London2.9k followers

GTM Fabric

ex-Various Startups

ex-SentryBay

10 years in B2B sales / revops / marketing in the tech data space. Core team / founding employee at a bootstrapped company that exited for $50M, where I built the sales and marketing infrastructure and sourced near 100% of revenue.
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Also had exposure to a $250M exit, where I went on to close 6-figure complex enterprise and mid-market data/SaaS deals face to face and via phone in the tech space. Later consulted in GTM Engineering, helping companies adopt GTM tech to scale revenue and run leaner sales/marketing teams.

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GTM Index

GTM FABRICJOB
1. GTM Eng
  4M
CRONICALJOB
1. Founder
  8M
VARIOUS STARTUPSJOB
1. GTM Eng / Sales / Analytics
  1Y
2. GTM Eng / Sales / Analytics
  1Y
SENTRYBAYJOB
1. GTM Eng
  2M
BUYERCADDYJOB
1. GTM Eng
  8M
HG INSIGHTSJOB
1. Senior Account Executive
  2Y 3M
DATA SCIENCE FOUNDATIONJOB
1. Founder Member
  2Y 10M
PIVOTAL IQJOB
1. Head of Revenue Operations
  2Y
BIG DATA FOR HUMANSJOB
1. Account Executive
  7M
GLOBALDATA TECHNOLOGYJOB
1. BD Mgr
  2Y 4M
LONDON SOUTH BANK UNIVERSITYSCHOOL
1. Bachelor of Eng - BE, Elec…
  2Y 10M

Job: GTM Fabric — GTM Engineer · 2026-06 – present · 2 mo
Job: Cronical — Founder · 2026-02 – present · 6 mo
Job: Various Startups — GTM Engineer / Sales / Analytics · 2025-02 – 2026-02 · 1y
Job: Various Startups — GTM Engineer / Sales / Analytics · 2025-02 – 2026-02 · 1y
Job: SentryBay — GTM Engineer · 2023-04 – 2023-06 · 2 mo
Job: BuyerCaddy — GTM Engineer · 2022-05 – 2023-01 · 8 mo — BuyerCaddy (currently in private Beta) enables SaaS companies to visualize and architect tech stacks that outperform their peers and competitors by comparing your sales & marketing tools against various cohort groups
Job: HG Insights — Senior Account Executive · 2019-01 – 2021-04 · 2y 3mo — -$250mil Exit with Riverwood Capital HG Insights have built the worlds largest and most granular collection of account based IT spend, IT install and contract renewal intelligence which is revolutionising the way our customers Go-To-Market and win new business. Our unique insights supports clients to better understand who to target, with what message and when, to ultimately drive sales. We help you to perform TAM analysis & territory optimization by pinpointing exactly which companies have the highest propensity to buy from you in the next 6 months, then create a laser focused message that maximizes your chances of winning their business.
Job: Data Science Foundation — Founder Member · 2017-12 – 2020-10 · 2y 10mo
Job: Big Data For Humans — Account Executive · 2016-08 – 2017-03 · 7 mo — Big Data for Humans democratizes customer insights so that business leaders have the pulse of their customers and marketers run profitable campaigns. Our software is the world's first automated customer insights engine which uses networks to analyse customers so that anyone in your business from management, the marketing department and data scientists can generate more revenue.
Job: GlobalData Technology — Business Development Manager · 2014-02 – 2016-06 · 2y 4mo — Was part of Kable Global ICT Intelligence, a market intelligence provider delivering organisation-level data and analysis on technology markets to an international client base. The team covered hundreds of thousands of organisations across every major vertical sector - banking, telecom, energy, construction, manufacturing and more - providing daily analysis, opportunity identification, and commentary on markets, customers and competitors. The intelligence was built to integrate with clients' sales and marketing functions, effectively acting as an extension of their business development teams to sharpen market planning, targeting and client engagement. Kable was acquired by GlobalData in 201…
Job: Pivotal iQ — Head of Revenue Operations (RevOps) · 2017-01 – 2019-01 · 2y
Job: Go To Market Engineering — GTM Engineer / Sales / Analytics · unknown – present
Job: Mike Ollefs — GTM Engineer / Sales / Analytics · unknown – present
Job: Go To Market Engineering — Head of Revenue Operations (RevOps) · unknown – present
Job: No-company. (Self-employed.) — Head of Revenue Operations (RevOps) · unknown – present
Job: Mike Ollefs — Head of Revenue Operations (RevOps) · unknown – present
Job: No-company. (Self-employed.) — GTM Engineer / Sales / Analytics · unknown – present
School: London South Bank University — Bachelor of Engineering - BE, Electrical and Electronics Engineering · 2009-03 – 2012-01

Skills

PresalesInternational SalesMarket PlanningMarketing StrategyAnalytical SkillsSales ManagementSales PresentationsSoftware IndustryLead GenerationMarket AnalysisBig DataMarket IntelligenceSales StrategySales ProcessMarketingBusiness StrategyCustomer Relationship Management (CRM)Business-to-Business (B2B)Account ManagementSoftware as a Service (SaaS)

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Marty M.

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