Marta R.
B2B GTM Strategy | B2B Lead Generation & Expansion Expert, AI Automation Enthusiast@ Fluentbe.com // EdTech
Growth and GTM leader with 12+ years of experience across B2B SaaS, healthcare, and consumer brands. I have built B2B expansion strategies across CEE and LATAM, led regional Total Rewards programs in EMEA, and managed multi-market product portfolios in regulated industries.
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My work sits at the intersection of revenue strategy, customer engagement, and operational execution. I bring structured thinking, strong stakeholder management, and hands-on experience with AI-powered GTM systems.
GTM Index
- FLUENTBEJOB
- GTM Strategy4Y 6M
GTM Strategy | B2B Lead Generation & Expansion Expert@Fluentbe.com // EdTech
Fluentbe
Responsible for designing and executing B2B expansion strategy across CEE, Iberia and LATAM markets. • Built and led B2B expansion initiatives targeting mid-market and enterprise segments • Hired and managed a distributed SDR/GTM team • Implemented and managed the full outbound tech stack (Clay, Apollo, ZoomInfo, Salesloft, Lemlist, Instantly, Smartlead, LinkedIn Sales Navigator) • Designed AI-supported outreach and onboarding workflows using Clay, ChatGPT, and Claude • Improved outbound conversion rates by approximately +40% through workflow optimization and personalization • Collaborated with Sales, Marketing, and CX to align pipeline generation with long-term retention and customer exper…
- JOHNSON & JOHNSONJOB
- Program Operations Lead- T…2Y 7M
Program Operations Lead- Total Rewards (EMEA)
Johnson & Johnson
Focusing on Total Rewards programs, employee wellbeing strategies, engagement, and operational effectiveness. • Served as escalation point for complex operational and stakeholder challenges across markets • Partnered with senior leaders to define KPIs, track outcomes, and optimize programs • Led cross-functional collaboration during high-ambiguity situations across Central & Eastern Europe • Developed and executed digital wellbeing strategy across multiple countries • Served as DEI Program Leader • Led cross-functional teams to enhance Total Rewards programs • Developed and executed communication strategies for program change
- Brand Mgr OTC CEE Digestiv…3Y
Brand Manager OTC CEE Digestive Health-Johnson & Johnson Consumer Health
Johnson & Johnson
Owned P&L and GTM strategy for key healthcare brands across CEE markets. • Led product launches and new product introductions • Developed omnichannel marketing and sales support strategies • Coordinated alignment between regional and global stakeholders • Supported commercial teams with structured go-to-market execution • Developed and executed marketing strategies for digestive health brands • Led cross-functional teams to launch new products in digestive health line
- UNILEVERJOB
- Brand Mgr4Y 5M
Brand Manager
Unilever
Managed brand strategy for market-leading consumer products across Central & Eastern Europe. • Owned brand planning, performance tracking, and campaign execution • Launched new products and led integrated media campaigns • Collaborated closely with sales and trade marketing teams • Analyzed market trends to refine product positioning and strategies • Collaborated with creative teams on successful advertising campaigns
- PIERRE FABREJOB
- Product Mgr2Y 1M
Product Manager
Pierre Fabre
Managed brand strategy and product launches in dermatological and pharmaceutical cosmetics. • Conducted market segmentation and training programs • Supported medical sales force with education and trade marketing materials
- L'ORÉALJOB
- Assistant Product Mgr10M
Assistant Product Manager
L'Oréal
- SABMILLERJOB
- Regional Trade Mktg Specia…5M
Regional Trade Marketing Specialist of Mainstream Brands Activation (short-term assignment)
SABMiller
Lech Brand
- Job: L'Oréal — Assistant Product Manager · 2009-01 – 2009-11 · 10 mo
- Job: Pierre Fabre — Product Manager · 2009-12 – 2012-01 · 2y 1mo — Managed brand strategy and product launches in dermatological and pharmaceutical cosmetics. • Conducted market segmentation and training programs • Supported medical sales force with education and trade marketing materials
- Job: SABMiller — Regional Trade Marketing Specialist of Mainstream Brands Activation (short-term assignment) · 2008-06 – 2008-11 · 5 mo — Lech Brand
- Job: Fluentbe — GTM Strategy | B2B Lead Generation & Expansion Expert@Fluentbe.com // EdTech · 2022-04 – present · 4y 4mo — Responsible for designing and executing B2B expansion strategy across CEE, Iberia and LATAM markets. • Built and led B2B expansion initiatives targeting mid-market and enterprise segments • Hired and managed a distributed SDR/GTM team • Implemented and managed the full outbound tech stack (Clay, Apollo, ZoomInfo, Salesloft, Lemlist, Instantly, Smartlead, LinkedIn Sales Navigator) • Designed AI-supported outreach and onboarding workflows using Clay, ChatGPT, and Claude • Improved outbound conversion rates by approximately +40% through workflow optimization and personalization • Collaborated with Sales, Marketing, and CX to align pipeline generation with long-term retention and customer exper…
- Job: Unilever — Brand Manager · 2012-02 – 2016-07 · 4y 5mo — Managed brand strategy for market-leading consumer products across Central & Eastern Europe. • Owned brand planning, performance tracking, and campaign execution • Launched new products and led integrated media campaigns • Collaborated closely with sales and trade marketing teams • Analyzed market trends to refine product positioning and strategies • Collaborated with creative teams on successful advertising campaigns
- Job: Johnson & Johnson — Brand Manager OTC CEE Digestive Health-Johnson & Johnson Consumer Health · 2016-08 – 2019-08 · 3y — Owned P&L and GTM strategy for key healthcare brands across CEE markets. • Led product launches and new product introductions • Developed omnichannel marketing and sales support strategies • Coordinated alignment between regional and global stakeholders • Supported commercial teams with structured go-to-market execution • Developed and executed marketing strategies for digestive health brands • Led cross-functional teams to launch new products in digestive health line
- Job: Johnson & Johnson — Program Operations Lead- Total Rewards (EMEA) · 2019-09 – 2022-04 · 2y 7mo — Focusing on Total Rewards programs, employee wellbeing strategies, engagement, and operational effectiveness. • Served as escalation point for complex operational and stakeholder challenges across markets • Partnered with senior leaders to define KPIs, track outcomes, and optimize programs • Led cross-functional collaboration during high-ambiguity situations across Central & Eastern Europe • Developed and executed digital wellbeing strategy across multiple countries • Served as DEI Program Leader • Led cross-functional teams to enhance Total Rewards programs • Developed and executed communication strategies for program change
- School: SGH Warsaw School of Economics — Marketing/Marketing Management
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