Lorena Cabré, MBA
Sr Global Digital, Content Lead across industries| Powering GTM models with AI I Product Owner I Empowering teams for superior CX I Speaker I Women’s Health 🌐 advocate
A dynamic international executive with broad experience in strategic marketing, digital marketing, content, and omnichannel strategies, I have carved a niche in the pharmaceuticals (including Consumer Healthcare), luxury goods, and online travel industries.
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My journey has been marked by a relentless pursuit of excellence, leveraging data and insights to assess customer needs and drive impactful decision-making, crafting effective digital customer engagement strategies. My professional odyssey began with foundational roles in marketing and brand management, progressively taking on more complex and influential positions, with different geographical scopes. At Roche, I spearheaded the global digital and content strategy, leading a team to enable the delivery of above-market digital campaigns in two regions, reaching over 12,000 healthcare professionals across 10 countries in just six months. My tenure at Boehringer Ingelheim, Caris Life Sciences, and com further honed my skills in strategic marketing, digital customer engagement, and leadership. Significant achievements include the prestigious "Charles Darwin Recognition," and launching the com platform in Latin America, surpassing revenue targets by 15% in the first year. These milestones reflect my capability to lead cross-functional teams, foster robust partnerships, and drive business growth through innovative strategies. Fluent in English and Spanish, with intermediate proficiency in French and German, I am a certified coach for cultural differences awareness. My educational background includes an MBA, a Master's in Digital Strategic Marketing, a certification in Digital Marketing Strategies from Kellogg Executive Education, and a certification in Lifestyle Medicine from Harvard Medical Executive Education. My passion lies in empowering women with knowledge for optimal health and wellness journeys. Hence, I am interested in connecting and exploring opportunities to collaborate on innovative solutions to impact lives positively.
GTM Index
- ROCHE PHARMACEUTICALSJOB
- Sr Global Digital and Cont…2M
Sr Global Digital and Content Strategy and Operations Lead / GTM content models
Roche Pharmaceuticals
- Global Digital & Content S…4Y 8M
Global Digital & Content Strategy Lead / AI powered GTM Content Models
Roche Pharmaceuticals
- Digital Strategy Planning…1Y 5M
Digital Strategy Planning Lead for Established Products
Roche Pharmaceuticals
- Global Digital Governance…3Y 11M
Global Digital Governance Lead
Roche Pharmaceuticals
- Global Web Strategy and Ex…6M
Global Web Strategy and External Digital Communications Manager
Roche Pharmaceuticals
- CARIS LIFE SCIENCESJOB
- Associate Mktg Dir and Dig…1Y 1M
Associate Marketing Director and Digital Marketing Lead
Caris Life Sciences
- BOEHRINGER INGELHEIM MEXICOJOB
- Senior Mktg Dir Consumer H…1Y 2M
Senior Marketing Director Consumer Health Care Mexico and Central America
Boehringer Ingelheim Mexico
- BD Head OTC brands1Y 11M
Business Development Head OTC brands
Boehringer Ingelheim Mexico
- Group brand Mgr Cough& Col…4Y 11M
Group brand manager Cough& Cold and Gastrointestinals OTC brands
Boehringer Ingelheim Mexico
- HOTELS.COMJOB
- Digital Mktg Regional Head…1Y 5M
Digital Marketing Regional Head for Spanish LATAM
Hotels.com
- BAYER CONSUMER HEALTHCAREJOB
- Global Brand Mgr Bepanthol…11M
Global Brand Manager Bepanthol & Priorin
Bayer Consumer healthcare
- JOHNSON & JOHNSONJOB
- New Business Opportunities…1Y 11M
New Business Opportunities Manager ( Retail Sales / Key Accounts / Trade Marketing)
Johnson & Johnson
- Skin Care & Women's Health…2Y 11M
Skin Care & Women's Health Business Unit Manager
Johnson & Johnson
- THE ESTÉE LAUDER COMPANIESJOB
- Latin American Region Mktg…2Y 11M
Latin American Region Marketing and Special Events Manager
The Estée Lauder Companies Inc.
- BEIERSDORFJOB
- Senior Brand Mgr Nivea Vis…2Y 11M
Senior Brand Manager Nivea Visage
Beiersdorf
- L'ORÉALJOB
- Junior Brand Mgr Armani &…2Y 11M
Junior Brand Manager Armani & Paloma Picasso
L'Oréal
- Job: Roche Pharmaceuticals — Global Digital & Content Strategy Lead / AI powered GTM Content Models · 2021-10 – 2026-06
- Job: L'Oréal — Junior Brand Manager Armani & Paloma Picasso · 1993 – 1995
- Job: Roche Pharmaceuticals — Global Web Strategy and External Digital Communications Manager · 2015-09 – 2016-03
- Job: Boehringer Ingelheim Mexico — Business Development Head OTC brands · 2006 – 2007
- Job: Beiersdorf — Senior Brand Manager Nivea Visage · 1995 – 1997
- Job: The Estée Lauder Companies Inc. — Latin American Region Marketing and Special Events Manager · 1997 – 1999
- Job: Roche Pharmaceuticals — Global Digital Governance Lead · 2016-04 – 2020-03
- Job: Roche Pharmaceuticals — Digital Strategy Planning Lead for Established Products · 2020-04 – 2021-09
- Job: Caris Life Sciences — Associate Marketing Director and Digital Marketing Lead · 2012-06 – 2013-07
- Job: Boehringer Ingelheim Mexico — Senior Marketing Director Consumer Health Care Mexico and Central America · 2010-07 – 2011-09
- Job: Hotels.com — Digital Marketing Regional Head for Spanish LATAM · 2009-01 – 2010-06
- Job: Johnson & Johnson — Skin Care & Women's Health Business Unit Manager · 1999 – 2001
- Job: Johnson & Johnson — New Business Opportunities Manager ( Retail Sales / Key Accounts / Trade Marketing) · 2001 – 2002
- Job: Boehringer Ingelheim Mexico — Group brand manager Cough& Cold and Gastrointestinals OTC brands · 2002 – 2006
- Job: Roche Pharmaceuticals — Sr Global Digital and Content Strategy and Operations Lead / GTM content models · 2026-06 – present
- Job: Bayer Consumer healthcare — Global Brand Manager Bepanthol & Priorin · 2008 – 2008
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