Daniel Castro

Supply Chain Leader | S&OP -IBP | Demand & Capacity Planning | $2B ​>500 SKUs | Network Optimization | Multi-Facility Manufacturing | JDA /SAP APO / Coupa / Power BI

The Magnum Ice Cream Companyex-Pontificia Universidad Javerianaex-Coca-Cola Canada Bottling Limited

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I help large-scale CPG and manufacturing organizations turn complex supply chain data into clear operational decisions across demand, capacity, and network planning.

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With extensive experience leading supply chain functions at Coca-Cola, Hershey's, Unilever, and Loblaw, I specialize in building the S&OP and IBP frameworks that connect forecast to factory floor to financial outcomes. At Coca-Cola Canada Bottling, I led capacity and demand planning across a $2B network , 500+ SKUs, 5 manufacturing facilities, and 35 distribution centers. I designed and elevated end-to-end S&OP processes that aligned Brand, Sales, Finance, and Supply teams around a single operating plan , improving forecast accuracy by 9%, boosting fulfillment rates by over 5%, and delivering a 15% reduction in operating costs through network optimization. What makes me different: I connect strategy with execution. I build S&OP and IBP processes that scale, supported by network optimization models in Coupa, Power BI dashboards that give leadership real‑time visibility, and cross‑functional alignment that turns plans into action rather than just presentations. Tools & Systems: JDA-BY · SAP APO · Coupa SCGX · Power BI · Nielsen/POS Core Expertise: S&OP · IBP · Demand Planning · Capacity Planning · Network Optimization · Working Capital Management · Cross-Functional Leadership Open to Supply Chain, S&OP, IBP, and Capacity Planning leadership roles in CPG, manufacturing, or retail operations.