Daniel Castro

Toronto999 followers

The Magnum Ice Cream Company

ex-Pontificia Universidad Javeriana

ex-Coca-Cola Canada Bottling Limited

I help large-scale CPG and manufacturing organizations turn complex supply chain data into clear operational decisions across demand, capacity, and network planning.
More
With extensive experience leading supply chain functions at Coca-Cola, Hershey's, Unilever, and Loblaw, I specialize in building the S&OP and IBP frameworks that connect forecast to factory floor to financial outcomes. At Coca-Cola Canada Bottling, I led capacity and demand planning across a $2B network , 500+ SKUs, 5 manufacturing facilities, and 35 distribution centers. I designed and elevated end-to-end S&OP processes that aligned Brand, Sales, Finance, and Supply teams around a single operating plan , improving forecast accuracy by 9%, boosting fulfillment rates by over 5%, and delivering a 15% reduction in operating costs through network optimization. What makes me different: I connect strategy with execution. I build S&OP and IBP processes that scale, supported by network optimization models in Coupa, Power BI dashboards that give leadership real‑time visibility, and cross‑functional alignment that turns plans into action rather than just presentations. Tools & Systems: JDA-BY · SAP APO · Coupa SCGX · Power BI · Nielsen/POS Core Expertise: S&OP · IBP · Demand Planning · Capacity Planning · Network Optimization · Working Capital Management · Cross-Functional Leadership Open to Supply Chain, S&OP, IBP, and Capacity Planning leadership roles in CPG, manufacturing, or retail operations.

LinkedIn Browse people

Claim profile

Career Timeline

JobSchool

GTM Index

THE MAGNUM ICE CREAM COMPANYJOB
1. ERP implementation Regiona…
  5M
COCA-COLA CANADA BOTTLING LIMITEDJOB
1. Sr Mgr Capacity Planning
  3Y 5M
2. Demand Planning Mgr
  7Y
THE HERSHEY COMPANYJOB
1. Demand Planner
  1Y 9M
UNILEVERJOB
1. Customer Demand Planner (C…
  1Y 8M
LOBLAW COMPANIES LIMITEDJOB
1. Integrated Planning Foreca…
  10M
2. Integrated Planning Foreca…
  8M
DIAGEO CANADAJOB
1. Regional Demand Planner
  6M
U SABANAJOB
1. Lecturer -Mktg Information…
  11M
ICCK NET S.A.JOB
1. Producer
  11M
PONTIFICIA UNIVERSIDAD JAVERIANAJOB
1. Lecturer- Dir Thesis Proje…
  9M
L'ORÉALJOB
1. Forecasting and Replenishm…
  1Y 7M

Job: Pontificia Universidad Javeriana — Lecturer- Director Thesis Projects- Supply Chain Management · 2008-09 – 2009-06 · 9 mo — SCM / MIS Lecturer SCM Thesis Project Director
Job: Coca-Cola Canada Bottling Limited — Sr Manager Capacity Planning · 2022-08 – 2026-01 · 3y 5mo — Responsible for the long term domestic production capacity of CCCBL in the scope of aligning demand to all manufacturing processes. This position includes the function of projecting production capacity across 5 manufacturing facilities and multiple production lines. Ensuring effective capacity planning at an operational level that is measurable to forecast and strategic plans and initiatives driven by the Strategic Infrastructure Planning team to add and ensure source of growth across CCCBL network. Leading network optimization projects ( manufacturing , storage , inventory )across the Coke supply chain network through network optimization models (Coupa software) to increase efficiencies…
Job: The Hershey Company — Demand Planner · 2013-11 – 2015-08 · 1y 9mo — Responsible for managing and the development of the Demand Planning Cycle and a shipments plan by product family and SKU level utilizing and analyzing consumption inputs, sales plan, statistical models, historical sales data, POS, trade inventory assumptions, price elasticity, and sales plan for Convenience Wholesale and Dollar Channel. Manage and lead volume validation meeting and the integration of the Demand planning process with Supply Planning. Review drivers, market and sales plan assumptions and lead the team to align on the overall demand plan. Analyzing and improving forecast accuracy and Bias performance through the execution of process improvements, incorporate best practices a…
Job: U Sabana — Lecturer -Marketing Information Systems · 2009 – 2009 · 0 mo
Job: Loblaw Companies Limited — Integrated Planning Forecasting & Replenishment (IPFR) Senior Analyst · 2011-05 – 2012-03 · 10 mo — Developed of Loblaw Supply Chain Strategy focusing on the functional design, configuration, testing and implementation system of JDA Forecasting and Replenishment solution integration with SAP. Designed the Demand Planning process in JDA, and developed the forecast within the forecasting cycle through use of statistical modeling tools, while integrating with SAP. Led Forecasting Management design tracks and supported Complex Fresh Solution design (JDA Master Planning). Designed and utilized forecast KPI metrics ( Forecast accuracy and Forecast Bias) to drive improvement in the forecast Led and completed special projects as assigned by IPFR Management to integrate Demand and Supply Plan…
Job: Loblaw Companies Limited — Integrated Planning Forecasting & Replenishment (IPFR) Analyst · 2010-09 – 2011-05 · 8 mo — Flow Supply Chain is a multi-year strategy to transform Loblaw Companies Limited Supply Chain fundamentals. It will concentrate on accelerating flows to deliver the customer the freshest products focusing on improved inventory management capabilities, planning, forecasting and replenishment. Integrated Planning Forecasting and Replenishment Analyst is responsible for supporting and organizing the design and implementation activities for IPFR and SAP integration. It will focus on ensuring the integration between Flow Supply Chain, SAP supply chain, SAP store operations, and SAP Merchandising/Master Data.
Job: L'Oréal — Forecasting and Replenishment Team lead · 2005-01 – 2006-08 · 1y 7mo — Managed key forecasting techniques and demand planning processes in conjunction with Sales, Marketing, Finances and Supply Planning teams. Was responsible for the final net forecast at the SKU level, managing an overall of 2,000 SKUs, belonging to L´Oreal`s business units. Worked with Sales and \Marketing to ensure that all relevant market demand inputs were measured on a timely basis; incorporated various forecast adjustments based on the market intelligence provided by Sales team.(CPFR) Led 3 direct reports and coached team members, as appropriate, to develop skills and confidence in their ability to examine forecasting process, create solutions, and measure improvements. Managed and…
Job: Diageo Canada — Regional Demand Planner · 2009-11 – 2010-05 · 6 mo — Managed the operational forecasting process, incorporating forecast adjustments based on Marketing Intelligence provided by the Sales Team at monthly consensus meetings. Created and Managed the Manugistics Statistical Shipment Forecast, deciding how historical data was used to produce the best possible statistical forecast. Participated in Monthly forecast consensus meetings, ensuring all agreements from these meetings were incorporated in the final or Net Manugistics forecast. Managed the non –statistical forecast in Manugistics for holiday programs and innovations items based on inputs from clusters, the VAP (Value Added Program) team or commercial innovations. Solved situations using…
Job: ICCK Net S.A. — Producer · 2009 – 2009 · 0 mo
Job: The Magnum Ice Cream Company — ERP implementation Regional GTM planning and Logistics Lead · 2026-05 – present · 3 mo — Key liaison between the North America ( US & Canada) Business Unit and the central Global Supply Chain team on a 1.5–2 year global ERP transformation, aligning Planning and E2E Logistics processes with the new SAP S/4HANA platform and Kinaxis Capability.
Job: Unilever — Customer Demand Planner (CDP) · 2012-03 – 2013-11 · 1y 8mo — Customer Demand Planner is responsible for integrating demand to develop a total volume forecast by accounts/ business area by working with Key Account Managers, Marketing, Finance, Customer Service and Supply Chain Planning team - Provide business insights regarding short / long term volume forecast for sales,and functional teams to develop volume projection assumptions, risks and opportunities which align with Financial objectives - Provide leadership and coordination for Supply Chain Planning, serving as the key link among Sales, Marketing, Operations and Finance, using analytical tools and judgment in balancing customer support with business efficiencies. -Provide input into the key…
Job: Coca-Cola Canada Bottling Limited — Demand Planning Manager · 2015-08 – 2022-08 · 7y — Reporting to Director- Demand Planning, this position manages 500+ SKUs, 150 million cases with revenue of over $2 billion per year across 5 manufacturing facilities and 35 distribution centers within the Bottled Driven Business in Canada. Responsible for the Demand Planning process as well as supports process improvement initiatives and leadership of supply chain transformation projects including S&OP and Demand Planning.
School: University of Toronto - Rotman School of Management — Business Edge Program
School: Tilburg University — M.S.c in International Business, Business
School: Pontificia Universidad Javeriana — Industrial Engineer, Industrial Engineering

Skills

S&OP -IBPProfitable GrowthAnalyticsSupply Chain ManagementManugisticsSAPBusiness Process ImprovementDemandAC NielsenDemand PlanningSupply ChainLogisticsInventory ManagementDemand & Capacity Planning / Network OptimizationLeadershipTeam Leadership

Playbooks

No playbooks indexed for this profile yet.

Daniel Castro

Skills

Playbooks

More GTM Engineers