Marlon A. L.

Director of Nearshore Solutions at JULIUS Connected 2 Grow

Mexico City, Mexico2.3k followers

JULIUS Connected 2 Grow

ex-Integrated Media Group

ex-Smelter

With over five years of experience in the marketing and technology sector, I am a professional who drives business growth and ROI by delivering nearshore talent solutions for companies in North America.
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I work with remote teams and a highly specialized selection process to match the best candidates with the most suitable projects and clients in As the Director of Nearshore Solutions at Julius2Grow, I am in charge of developing strategic partnerships and expanding the market presence of our company in the United States. I leverage my skills in customer relationship management, consultative sales management, outbound and inbound sales to generate leads, close deals, and ensure customer I also manage and mentor a team of sales executives and account managers who share my vision of providing high-quality and cost-effective nearshore staffing and performance marketing services.

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JULIUS CONNECTED 2 GROWJOB
1. Mgr of Nearshore Solutions
  4M
INTEGRATED MEDIA GROUPJOB
1. BDR Mgr
  1Y 10M
UNIR MÉXICOSCHOOL
1. Master of Business Adminis…
  1Y 11M
SMELTERJOB
1. Sr. BDR
  1Y
SUNDEVSJOB
1. GTM Eng
  5M
ONTOPJOB
1. Inbound SDR Mgr
  4M
2. Sales Readiness Mgr
  2M
3. SDR Trainer
  4M
4. Senior SDR
  2M
MRPJOB
1. Learning And Development S…
  1Y 7M
2. Team Leader LATAM
  2M
3. Senior SDR
  11M
4. SDR
  9M
SOLUCIONES ELÉCTRICAS Y CONTROLES (SOLEC)JOB
1. Operations Mgr
  1Y 1M
2. BD Mgr
  11M
3. Sales Eng
  2M
UNIVERSIDAD NACIONAL AUTÓNOMA DE NICARAGUA (UNAN-MANAGUA)SCHOOL
1. Bachelor's degree, Busines…
  5Y 11M
MINISTERIO DE TRANSPORTE E INFRAESTRUCTURAJOB
1. Asistente administrativo
  2M

Job: JULIUS Connected 2 Grow — Manager of Nearshore Solutions · 2026-04 – present · 4 mo — As Director of Nearshore Marketing at Julius2Grow, I lead the development of strategic partnerships and drive the expansion of our market presence in the United States. I combine consultative sales, customer relationship management, and both outbound and inbound strategies to generate qualified opportunities, accelerate deal cycles, and ensure long-term client success. I specialize in driving business growth and maximizing ROI through nearshore talent and performance marketing solutions for companies across North America.
Job: Integrated Media Group — BDR Manager · 2024-06 – 2026-04 · 1y 10mo — My main objective is to deliver consistent and measurable pipeline for clients by building AI-enabled prospecting systems and workflows. I design and maintain the tech stacks and automations that power our client campaigns, ensuring data flows cleanly from outreach to CRM and into reporting. Responsibilities: • Built, tested and scaled automated cold email programs and LinkedIn prospecting flows across multiple client accounts—managing hundreds of campaigns and thousands of touchpoints. • Implemented and maintained integrated stacks using Clay, Instantly, Pardot/Salesforce (and Zapier/automation connectors) to sync outreach, qualification and lead routing. • Created dashboards tracking del…
Job: Smelter — Sr. BDR · 2023-06 – 2024-06 · 1y — Responsibilities: • Achieved the target of 10 qualified SQLs every month at Smelter by conducting thorough qualification calls with prospects before facilitating handovers to clients, ensuring a seamless transition and high potential for conversion. • Utilized a multi-channel approach for outreach, including cold calls, cold emails, and LinkedIn messages, leveraging tools such as Apollo.io, Linked Helper, Snov.io, SalesQL, Expandi.io, LinkedIn Sales Navigator, and HubSpot to maximize efficiency and reach. • Meticulously documented all interactions with prospects in HubSpot CRM, ensuring detailed records were maintained to enhance follow-up strategies and maintain continuity in client commu…
Job: SunDevs — GTM Engineer · 2023-01 – 2023-06 · 5 mo — In my role as the first GTM Engineer, my main objective was to collaborate closely with the BDR Manager to consistently generate qualified leads for the BDR team using advanced automation, AI, and sales tools. • Creating, testing, and scaling automated prospecting campaigns with killer, high-impact copywriting that resulted in a 15% increase in open rates and a 10% increase in click-rates. • Using tools like Apollo, LinkedHelper, MeetAlfred, Zerobounce, HubSpot, Zapier, and Make to build out automated outreach flows. • Setting up and maintaining clear dashboards with key metrics, such as: Emails sent, Email open & reply rates, Qualified lead volume (MQLs), Calls made. • Tapping into Gener…
Job: Ontop — Inbound SDR Manager · 2022-08 – 2022-12 · 4 mo — In this completely new role, I’m leading one of Ontop's most strategic channels. One of my main goals are to develop an exceptional customer experience and journey for Inbound customers, working in conjunction with the demand generation team. In addition, I’m focusing on front-line coaching SDR to succeed and helping Sales and Marketing Leadership to bring innovation to how Ontop engages customers inquiring about the service. My purpose in this role is to develop our inbound operations further and be heavily data-driven. Responsibilities: • Work to develop a scalable and effective inbound approach unique to Ontop and its market • Work with Senior Marketing leaders and C-Level to understand…
Job: Ontop — Sales Readiness Manager · 2022-06 – 2022-08 · 2 mo — As the very first Sales Enablement, internally called Pre-Sales Readiness Manager in Ontop I will be responsible for educating and enabling the Outbound Sales Teams on lead generation strategies, product, and sales-related topics. This role is within the Sales Readiness Team, and I am reporting directly to the Head of Sales Enablement. Responsibilities: • Identify and mitigate knowledge and skill gaps through designing, planning, organizing, scheduling, reporting, and facilitating enablement sessions. • Support pre-sales and technical enablement programs by developing curriculum, authoring content, coordinating with stakeholders, and delivering training and coaching across all delivery pla…
Job: Ontop — SDR Trainer · 2022-02 – 2022-06 · 4 mo — In this brand-new role for Mexican Region, I’m taking accountability of the new hire onboarding and support them during their first weeks as an LGA. Additionally, I’m in charge of the success of our existing LGAs teams by develop strategies and measurement standards. Responsibilities: • Manage and develop for a rapidly growing team of talented Lead Generation Agents • Deliver exceptional onboarding for cohorts of Lead Generation Agents in various remote locations. • Track sales team metrics and report data to senior leadership on a regular basis • Determine learning interventions that help meet key productivity metrics. • Collaborate with Senior LGA and AEs leadership to identify new proce…
Job: Ontop — Senior SDR · 2021-12 – 2022-02 · 2 mo — Under this role, I was responsible for helping AE’s managing the LGAs and helping LGAs to book more meeting demos and achieving exceptional results to the Region. I developed, trained, and supported team members to become top producers LGA, all the while making them highly driven and enthusiastic team members. Under this role, I also booked up to 10-15 qualified meetings/demos per week. Responsibilities: • Represent and demonstrate Ontop's products in daily meetings with Mexican DMs • Identify and develop an in-depth understanding of each lead generation process, supporting marketing activities, prospect touch-points, and the handoff to an Account Executive. • Make recommendations to Senio…
Job: MRP — Learning And Development Specialist (L&DS) · 2020-05 – 2021-12 · 1y 7mo — As L&D I had responsibility and accountability for all Learning and Development (L and D) activities for LATAM and Caribbean Team within MRP. I was responsible for developing, delivering, and supporting training courses for MRP sales force which included both new hires and experienced sales representatives. I worked closely with multiple departments to coordinate training sessions that ensure maximum efficiency and productivity. Additionally, I covered selling skills and products knowledges specific to MRP solutions and services. Responsibilities: • Fostering the company’s continual growth by onboarding every company new start. Training each new hire in every individual aspect of the role…
Job: MRP — Team Leader LATAM · 2020-03 – 2020-05 · 2 mo — Providing training and support to account executives and driving performance from within the team, as well as generating leads for our clients in the IT B2B sector through calls and emails to potential prospects. Responsibilities: • Consistently exceeding company KPIs, working within various regions including the USA, LATAM and Caribbean region. • I have provided 1-on-1 coaching to my team members, which led to a 20% increase in sales conversion rates. • Provide coaching, training and mentoring to 8+ team members to help them develop their sales skills and achieve their sales goals. • Leading weekly/monthly team meetings and providing regular reports on sales and revenue to upper manage…
Job: MRP — Senior SDR · 2019-04 – 2020-03 · 11 mo — Responsible for managing, developing, and training every member of the team, consistently exceeding company KPIs, working within various regions including LATAM and US. Responsibilities: • Providing assistance, support, development and training to a team based in LATAM operations. • Provide direct marketing for leaders in IT infrastructure and applications such as Cisco, HP, Aruba, Dell, Lenovo, Huawei, Tenable, Symantec, McAfee in all LATAM countries. • B2B conversations with company employees at various levels of seniority; C-Level, VP-Level, Directors, Managers, and other staff levels. • Executing campaigns within a variety of verticals; healthcare, financial services, government (fede…
Job: MRP — SDR · 2018-07 – 2019-04 · 9 mo — Responsible for lead generation activities on behalf of biggest technologies companies with focus on increasing their sales pipelines, prospecting through outbound cold callings. The client base includes the largest global manufacturers and distributors of technology hardware and software in the world, such as Cisco, HPE, Dell. Responsibilities: • Identify decision-makers, value-proposition them by providing product and services information, and set up appointments as part of our lead generation process • Prospect within businesses to qualify them against certain criteria by initiating outbound calls • Research and gather information about the companies and update our database accordingly…
Job: Soluciones Eléctricas y Controles (SOLEC) — Operations Manager · 2016-12 – 2018-01 · 1y 1mo — As the OM at SOLEC I provide leadership, schedule, coordination, supervision, and oversight of the performance of personnel. Furthermore, I often act as a client interface and problem solver. As a manager, I’m exercising responsibility for developing and managing operations that increase sales, profitability, market share, and customer and employee satisfaction. In this role I report directly to the CEO. Responsibilities: • Leading a multi-disciplinary project team and staff at every level • Developing step-by-step project plans and resolving any issues or delays • Ensure accurate documentation and reporting is maintained to a high standard • Effective coordination and supervision of cont…
Job: Soluciones Eléctricas y Controles (SOLEC) — Business Development Manager · 2016-01 – 2016-12 · 11 mo — In this role I was working closely with the CEO to identify and close new business deals and expand existing business opportunities while owning the whole process for generating sales qualified outbound opportunities. Furthermore, I was not only generating new sales leads but negotiating client pricing, and forecasting sales revenue, all for helping SOLEC maximize their profits. Responsibilities: • Create positive working relationships and maintain regular contact with assigned accounts. Reinforce SOLEC’s reputation as a premier provider and valuable partner for electrical product and services. • Evaluating business opportunities & make recommendations on specifications, system design, an…
Job: Soluciones Eléctricas y Controles (SOLEC) — Sales Engineer · 2015-11 – 2016-01 · 2 mo — The Sales Engineer is the primary contact for new and existing customers of SOLEC and is responsible for meeting the assigned sales growth target. I was working with operations manager and CEO to develop new business, communicate with internal and external contacts, prepare and deliver proposals, negotiate with customers, and secure business with new and existing customers within the Nicaraguan region. In this role I was reporting to Operations Manager Organization. Responsibilities: • Responsible for the generation of new business opportunities as well as some account management across the country • Outlining timescales, costs and resources needed to design and deliver an electrical oper…
Job: Ministerio de Transporte e Infraestructura — Asistente administrativo · 2013-03 – 2013-05 · 2 mo — Responsabilidades: • Responsable del registro y actualización de la base de datos de inventarios • Apoyo en tareas operativas al supervisor del área • Reportes de Ingresos y salidas de materiales del área
School: UNIR México — Master of Business Administration - MBA, Business Administration and Management, General · 2022-10 – 2024-09
School: Universidad Nacional Autónoma de Nicaragua (UNAN-Managua) — Bachelor's degree, Business Administration and Management, General · 2012-01 – 2017-12

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ApolloautomationCold EmailSales EnablementSales TrainingsSDR CoachingEmail ProspectingVideo ProspectingLearning Management SystemsSales CoachingGoogle GeminiChatGPTBardCopywritingReportingAPILinkedIn AutomationLinked HelperExpandi.io

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Marlon A. L.

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