Farasat Khan
GTM & Sales Operations Specialist | Building Scalable Outbound Systems | TikTok UK
TikTokI help B2B companies build scalable outbound systems that generate qualified pipeline and consistent With 5+ years of experience across SaaS, cybersecurity, and marketplaces, I’ve worked on 100+ outbound campaigns, generating 600+ meetings with decision-makers
More
Most recently, I worked on TikTok’s seller acquisition team, where I generated 4,500+ leads while consistently exceeding weekly What I focus on:• Sales Operations & Outbound Strategy – Building systems that drive predictable pipeline• CRM & Automation – Designing workflows in HubSpot and other tools to improve efficiency• Cold Email & LinkedIn Outreach – Creating campaigns that actually get replies• GTM Systems – Connecting data, tools, and processes into one scalable engineHow I work:Most outbound fails because it’s generic and poorly structured. I focus on building systems, not just running That means:• Clean targeting based on ICP and real signals• Personalised messaging, not templates• Strong deliverability setup to avoid spam• Continuous optimisation based on dataTools I work with:Clay, Apollo, ZoomInfo, LinkedIn Sales Navigator, Smartlead, Instantly, Lemlist, HubSpot, Salesforce, Notion, Google Sheets, automation workflowsWhat I bring:• Systems-first thinking – I build repeatable outbound engines• End-to-end execution – From targeting to booked meetings• Strong technical understanding of tools and automation• Proven results across multiple industries and marketsIf you’re looking to build or improve your outbound system, feel free to connect or message me.
GTM Index
- REVGENIUSJOB
- Member4M
Member
RevGenius
60k community of revenue creators where culture, community, and creation collide.
- GTM ALLIANCEJOB
- Insider member4M
Insider member
GTM Alliance
The GTM Alliance exists to create an exclusive centre of excellence for current (and aspiring) Go-to-Market leaders across the globe. Through intimate councils, peer-to-peer roundtables, articles, podcasts, events, and industry reports, their mission is to equip GTM professionals with the insights, frameworks, and community they need to launch successfully, scale predictably, and drive revenue growth.
- TIKTOKJOB
- Sales Operations Specialist1Y 7M
Sales Operations Specialist | GTM Engineer
TikTok
Built and scaled TikTok Shop's outbound GTM engine from scratch across Fashion, FMCG, Beauty, Home & Living, and Electronics — establishing the data and systems infrastructure for a brand-new SDR team. Exceeded weekly pipeline targets by 142%, consistently delivering high-quality, qualified prospects to accelerate seller onboarding. Built and implemented advanced Excel validation models (VLOOKUP, fuzzy match) to ensure 99%+ data accuracy across 2,700+ enriched leads, cutting sequencing errors and manual rework. Generated 4,500+ net-new leads via automation and scraping workflows, boosting conversion efficiency from raw seller data to qualified opportunities by 15%. Managed CRM integrity and…
- OMNI HRJOB
- Outreach Specialist1Y 1M
Outreach Specialist
Omni HR
• Boosted website visibility and search rankings through strategic backlink building. • Cultivated partnerships for guest posts, content sharing, and link exchanges, enhancing web presence. • Increased Domain Rating from 23 to 38 by optimizing backlinks and acquiring high-quality links. • Utilized Ahrefs for website analysis, leading to a 65% rise in leads and a 35% conversion rate. • Drove organic traffic growth, achieving over 90K monthly visitors from 5K through continuous SEO optimization and link-building strategies.
- SOLVOJOB
- Sales Development Represen…1Y 3M
Sales Development Representative
Solvo
• Expanded client base across the US, Canada, UK, and Asia with strategic Email and LinkedIn outreach. • Led marketing campaigns, webinars, F2F events, and workshops, driving engagement and participation. • Used tools such as ZoomInfo Sales OS & Engage, Apollo, Crunchbase, Seamless, Hunter, and Hubspot • Crafted targeted email copies and engaged leads, focusing on specific ICPs for events. • Ensured high attendance and interest in events, boosting marketing initiative success. • Spearheaded campaigns, fostering relationships with high-end clients and driving Solvo's growth. • Developed and implemented strategies, enhancing email deliverability, meeting bookings, and lead…
- UPWORKJOB
- Sales Development & Sales…4Y 3M
Sales Development & Sales Operations (Freelance)
Upwork
• Partnered with US and EU-based startups and SMEs across SaaS, e-commerce, and digital marketing sectors to strengthen outbound sales and lead management. • Delivered 1,000+ qualified leads monthly, using Apollo, LinkedIn Sales Navigator, ZoomInfo, and manual research to build targeted prospect lists. • Maintained and updated CRM systems (HubSpot, Salesforce, Zoho), ensuring accurate records, clean pipelines, and reliable reporting. • Conducted data cleaning and enrichment (Excel: VLOOKUP, pivot tables, SUMIFS) to improve lead accuracy and support sales forecasting. • Assisted with email outreach campaigns, ensuring data validation (Hunter.io, NeverBounce), list segmentation, and improved…
- Job: Upwork — Sales Development & Sales Operations (Freelance) · 2019-10 – 2024-01 · 4y 3mo — • Partnered with US and EU-based startups and SMEs across SaaS, e-commerce, and digital marketing sectors to strengthen outbound sales and lead management. • Delivered 1,000+ qualified leads monthly, using Apollo, LinkedIn Sales Navigator, ZoomInfo, and manual research to build targeted prospect lists. • Maintained and updated CRM systems (HubSpot, Salesforce, Zoho), ensuring accurate records, clean pipelines, and reliable reporting. • Conducted data cleaning and enrichment (Excel: VLOOKUP, pivot tables, SUMIFS) to improve lead accuracy and support sales forecasting. • Assisted with email outreach campaigns, ensuring data validation (Hunter.io, NeverBounce), list segmentation, and improved…
- Job: RevGenius — Member · 2026-06 – present · 2 mo — 60k community of revenue creators where culture, community, and creation collide.
- Job: Solvo — Sales Development Representative · 2022-11 – 2024-02 · 1y 3mo — • Expanded client base across the US, Canada, UK, and Asia with strategic Email and LinkedIn outreach. • Led marketing campaigns, webinars, F2F events, and workshops, driving engagement and participation. • Used tools such as ZoomInfo Sales OS & Engage, Apollo, Crunchbase, Seamless, Hunter, and Hubspot • Crafted targeted email copies and engaged leads, focusing on specific ICPs for events. • Ensured high attendance and interest in events, boosting marketing initiative success. • Spearheaded campaigns, fostering relationships with high-end clients and driving Solvo's growth. • Developed and implemented strategies, enhancing email deliverability, meeting bookings, and lead…
- Job: Omni HR — Outreach Specialist · 2024-02 – 2025-03 · 1y 1mo — • Boosted website visibility and search rankings through strategic backlink building. • Cultivated partnerships for guest posts, content sharing, and link exchanges, enhancing web presence. • Increased Domain Rating from 23 to 38 by optimizing backlinks and acquiring high-quality links. • Utilized Ahrefs for website analysis, leading to a 65% rise in leads and a 35% conversion rate. • Drove organic traffic growth, achieving over 90K monthly visitors from 5K through continuous SEO optimization and link-building strategies.
- Job: GTM Alliance — Insider member · 2026-06 – present · 2 mo — The GTM Alliance exists to create an exclusive centre of excellence for current (and aspiring) Go-to-Market leaders across the globe. Through intimate councils, peer-to-peer roundtables, articles, podcasts, events, and industry reports, their mission is to equip GTM professionals with the insights, frameworks, and community they need to launch successfully, scale predictably, and drive revenue growth.
- Job: TikTok — Sales Operations Specialist | GTM Engineer · 2025-03 – present · 1y 5mo — Built and scaled TikTok Shop's outbound GTM engine from scratch across Fashion, FMCG, Beauty, Home & Living, and Electronics — establishing the data and systems infrastructure for a brand-new SDR team. Exceeded weekly pipeline targets by 142%, consistently delivering high-quality, qualified prospects to accelerate seller onboarding. Built and implemented advanced Excel validation models (VLOOKUP, fuzzy match) to ensure 99%+ data accuracy across 2,700+ enriched leads, cutting sequencing errors and manual rework. Generated 4,500+ net-new leads via automation and scraping workflows, boosting conversion efficiency from raw seller data to qualified opportunities by 15%. Managed CRM integrity and…
- School: University of the Punjab — Bs applied Geology, Geology/Earth Science, General
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Faiq KhanSales Operations Manager | Marketing Operations Manager | Top Rated Plus Upwork Specialist | Outbound Strategy Specialist
iDeals
ex-MarketScale
- Chuk NwaliaGTM @ AiPrise Inc. | Crafting Compliance across the Globe
AiPrise
ex-Tech Sales Starter
- Arsal JavedEmail Marketing | RevOps | Sales Outreach & Development | Clay expert
RevGeniusex-The Islamia University of Bahawalpur
- Hannah AjikawoYour Dream GTM Execution Partner | Founder of Symbiotic-IO - Find A Vetted Fractional Consultant | Proud 🏳️🌈 Mummy | ENTJ
Revenue Funnel
ex-Sistas In Sales
