Mariano Martene
Fractional Head of Growth · Helping post-PMF AI/B2B companies scale beyond founder-led sales ($1–5M ARR) · Building revenue systems · GTM Engineer · Fully hands-on
I build the systems that take companies from founder-led to I do Growth / GTM Engineering for B2B SaaS companies doing $1M–$5M ARR.
More
Most founders at this stage hit the same wall: Revenue is flowing. Customers are happy. But behind the curtain:→ Pipeline is inconsistent→ CRM data is unreliable→ More tools, same confusionThat's not a lead problem. It's a systems I call it the Process-Market Fit gap, and it's exactly where I 🟩 Three things I build:→ GTM stack + AI transformation: wire AI into your live GTM infrastructure. The companies doing this now compound hard. → Signal-based outbound system: buying signals → enriched contacts → automated sequences. End to end. → CRM as a revenue OS: clean, reliable data the whole revenue motion runs on. 🟩 What I bring: → Grew a bootstrapped B2B SaaS from €1M to 5M ARR as Head of Growth→ Ran a Google-recognized performance agency out of Buenos Aires→ Built acquisition, CRM, sales ops, and GTM infrastructure hands-on If you're ready to scale, let's PS: 📩 I also write a newsletter for SaaS founders and operators at the same inflection point. 1,500+ subscribers. Real case studies and workflows to take you to $10M+ ARRPSS: Into muay thai and music for fun.
GTM Index
- MARIANOMARTENE.COMJOB
- Fractional Head of Growth…8M
Fractional Head of Growth · GTM Engineer · AI Growth Engineer
marianomartene.com
I set up growth systems that compound. Every business has different levers; my job is to find them, test them, and turn them into a predictable GTM engine. I’m hands-on from strategy to execution.
- Digital Mktg Consultant10Y 11M
Digital Marketing Consultant
marianomartene.com
- ITERATE.SOJOB
- Co-founder - GTM Eng1Y 11M
Co-founder - GTM Engineer
iterate.so
Building GTM Systems for B2B SaaS
- OCTOPUSH.COMJOB
- Head of Growth3Y 1M
Head of Growth
Octopush.com
Grew a bootstrapped SaaS from €1M to €2.2M ARR: joined early, built the growth engine, and hired the team to run it. A crash course in real growth.
- SAYAT.MEJOB
- CMO6M
CMO
SayAt.me
With 250k DAU and 1M daily visitors, we were building the “LinkedIn for Gen Z”. Then the servers ate the runway.
- WIN.COM.ARJOB
- Google Ads Agency Owner5Y 11M
Google Ads Agency Owner
win.com.ar
I ran a one-man agency, became one of Google’s top-performing partners in 2015. That was my exit ticket to travel the world. ✈️
- I3 HOLDING SRLJOB
- Co-Founder2Y
Co-Founder
i3 Holding SRL
My first venture. We took Odoo’s open source ERP and tried making it Argentina ready from scratch. Learned a lot, the hard way.
- UNIVERSIDAD DE CIENCIAS EMPRESARIALES Y SOCIALESSCHOOL
- Bachelor's degree, Busines…5Y 11M
Bachelor's degree, Business Management
Universidad de Ciencias Empresariales y Sociales
- MINISTERIO DE DEFENSA DE LA REPÚBLICA ARGENTINAJOB
- Intelligence Officer6Y 11M
Intelligence Officer
Ministerio de Defensa de la República Argentina
It's classified. if i told you more, we'd have a problem.
- GO TO MARKET ENGINEERINGJOB
- Stock Trader2Y 1M
Stock Trader
Go To Market Engineering
Some brave friends trusted me with a tiny portfolio. I made 16% returns. The stress took 5 years off my life.
- WORKFREELANCEJOB
- Stock Trader2Y 1M
Stock Trader
Workfreelance
Some brave friends trusted me with a tiny portfolio. I made 16% returns. The stress took 5 years off my life.
- MIKE OLLEFSJOB
- Stock Trader2Y 1M
Stock Trader
Mike Ollefs
Some brave friends trusted me with a tiny portfolio. I made 16% returns. The stress took 5 years off my life.
- Job: Go To Market Engineering — Stock Trader · 2009-07 – 2011-08 · 2y 1mo — Some brave friends trusted me with a tiny portfolio. I made 16% returns. The stress took 5 years off my life.
- Job: i3 Holding SRL — Co-Founder · 2011-08 – 2013-08 · 2y — My first venture. We took Odoo’s open source ERP and tried making it Argentina ready from scratch. Learned a lot, the hard way.
- Job: marianomartene.com — Digital Marketing Consultant · 2015-09 – present · 10y 11mo
- Job: Ministerio de Defensa de la República Argentina — Intelligence Officer · 2005 – 2011-12 · 6y 11mo — It's classified. if i told you more, we'd have a problem.
- Job: Workfreelance — Stock Trader · 2009-07 – 2011-08 · 2y 1mo — Some brave friends trusted me with a tiny portfolio. I made 16% returns. The stress took 5 years off my life.
- Job: win.com.ar — Google Ads Agency Owner · 2011-01 – 2016-12 · 5y 11mo — I ran a one-man agency, became one of Google’s top-performing partners in 2015. That was my exit ticket to travel the world. ✈️
- Job: Mike Ollefs — Stock Trader · 2009-07 – 2011-08 · 2y 1mo — Some brave friends trusted me with a tiny portfolio. I made 16% returns. The stress took 5 years off my life.
- Job: Octopush.com — Head of Growth · 2019-12 – 2023-01 · 3y 1mo — Grew a bootstrapped SaaS from €1M to €2.2M ARR: joined early, built the growth engine, and hired the team to run it. A crash course in real growth.
- Job: SayAt.me — CMO · 2019-02 – 2019-08 · 6 mo — With 250k DAU and 1M daily visitors, we were building the “LinkedIn for Gen Z”. Then the servers ate the runway.
- Job: iterate.so — Co-founder - GTM Engineer · 2024-07 – 2026-06 · 1y 11mo — Building GTM Systems for B2B SaaS
- Job: marianomartene.com — Fractional Head of Growth · GTM Engineer · AI Growth Engineer · 2025-12 – present · 8 mo — I set up growth systems that compound. Every business has different levers; my job is to find them, test them, and turn them into a predictable GTM engine. I’m hands-on from strategy to execution.
- School: Universidad de Ciencias Empresariales y Sociales — Bachelor's degree, Business Management · 2007 – 2012
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
TikTok