Mariano Martene

Fractional Head of Growth · Helping post-PMF AI/B2B companies scale beyond founder-led sales ($1–5M ARR) · Building revenue systems · GTM Engineer · Fully hands-on

Portugal6.2k followers
marianomartene.comex-Go To Market Engineeringex-i3 Holding SRL

I build the systems that take companies from founder-led to I do Growth / GTM Engineering for B2B SaaS companies doing $1M–$5M ARR.

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Most founders at this stage hit the same wall: Revenue is flowing. Customers are happy. But behind the curtain:→ Pipeline is inconsistent→ CRM data is unreliable→ More tools, same confusionThat's not a lead problem. It's a systems I call it the Process-Market Fit gap, and it's exactly where I 🟩 Three things I build:→ GTM stack + AI transformation: wire AI into your live GTM infrastructure. The companies doing this now compound hard. → Signal-based outbound system: buying signals → enriched contacts → automated sequences. End to end. → CRM as a revenue OS: clean, reliable data the whole revenue motion runs on. 🟩 What I bring: → Grew a bootstrapped B2B SaaS from €1M to 5M ARR as Head of Growth→ Ran a Google-recognized performance agency out of Buenos Aires→ Built acquisition, CRM, sales ops, and GTM infrastructure hands-on If you're ready to scale, let's PS: 📩 I also write a newsletter for SaaS founders and operators at the same inflection point. 1,500+ subscribers. Real case studies and workflows to take you to $10M+ ARRPSS: Into muay thai and music for fun.

Career Timeline

JobSchool

GTM Index

  1. MARIANOMARTENE.COMJOB
    1. Fractional Head of Growth…
      8M
    2. Digital Mktg Consultant
      10Y 11M
  2. ITERATE.SOJOB
    1. Co-founder - GTM Eng
      1Y 11M
  3. OCTOPUSH.COMJOB
    1. Head of Growth
      3Y 1M
  4. SAYAT.MEJOB
    1. CMO
      6M
  5. WIN.COM.ARJOB
    1. Google Ads Agency Owner
      5Y 11M
  6. I3 HOLDING SRLJOB
    1. Co-Founder
      2Y
  7. UNIVERSIDAD DE CIENCIAS EMPRESARIALES Y SOCIALESSCHOOL
    1. Bachelor's degree, Busines…
      5Y 11M
  8. MINISTERIO DE DEFENSA DE LA REPÚBLICA ARGENTINAJOB
    1. Intelligence Officer
      6Y 11M
  9. GO TO MARKET ENGINEERINGJOB
    1. Stock Trader
      2Y 1M
  10. WORKFREELANCEJOB
    1. Stock Trader
      2Y 1M
  11. MIKE OLLEFSJOB
    1. Stock Trader
      2Y 1M

Time in market 21Y 7MOpen 2Closed 10Stints 12

gtmindex.io/p/marianomartene

  1. Job: Go To Market Engineering — Stock Trader · 2009-07 – 2011-08 · 2y 1mo — Some brave friends trusted me with a tiny portfolio. I made 16% returns. The stress took 5 years off my life.
  2. Job: i3 Holding SRL — Co-Founder · 2011-08 – 2013-08 · 2y — My first venture. We took Odoo’s open source ERP and tried making it Argentina ready from scratch. Learned a lot, the hard way.
  3. Job: marianomartene.com — Digital Marketing Consultant · 2015-09 – present · 10y 11mo
  4. Job: Ministerio de Defensa de la República Argentina — Intelligence Officer · 2005 – 2011-12 · 6y 11mo — It's classified. if i told you more, we'd have a problem.
  5. Job: Workfreelance — Stock Trader · 2009-07 – 2011-08 · 2y 1mo — Some brave friends trusted me with a tiny portfolio. I made 16% returns. The stress took 5 years off my life.
  6. Job: win.com.ar — Google Ads Agency Owner · 2011-01 – 2016-12 · 5y 11mo — I ran a one-man agency, became one of Google’s top-performing partners in 2015. That was my exit ticket to travel the world. ✈️
  7. Job: Mike Ollefs — Stock Trader · 2009-07 – 2011-08 · 2y 1mo — Some brave friends trusted me with a tiny portfolio. I made 16% returns. The stress took 5 years off my life.
  8. Job: Octopush.com — Head of Growth · 2019-12 – 2023-01 · 3y 1mo — Grew a bootstrapped SaaS from €1M to €2.2M ARR: joined early, built the growth engine, and hired the team to run it. A crash course in real growth.
  9. Job: SayAt.me — CMO · 2019-02 – 2019-08 · 6 mo — With 250k DAU and 1M daily visitors, we were building the “LinkedIn for Gen Z”. Then the servers ate the runway.
  10. Job: iterate.so — Co-founder - GTM Engineer · 2024-07 – 2026-06 · 1y 11mo — Building GTM Systems for B2B SaaS
  11. Job: marianomartene.com — Fractional Head of Growth · GTM Engineer · AI Growth Engineer · 2025-12 – present · 8 mo — I set up growth systems that compound. Every business has different levers; my job is to find them, test them, and turn them into a predictable GTM engine. I’m hands-on from strategy to execution.
  12. School: Universidad de Ciencias Empresariales y Sociales — Bachelor's degree, Business Management · 2007 – 2012

Skills

InstantlySmartleadHubSpotAttioLemlistoutbound systemsqlAhrefsGoogle AdsMeta adsGrowth ManagementBusiness GrowthPaid Search CampaignsPPCERP SoftwareERP ImplementationsOdooAPIGTMpythonSaaS

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