Marianna Fowles
Performance Regulation Specialist | 9D Breathwork Facilitator | High-Performance & Nervous System Reset for Leaders & Professionals | Fractional ABM & Pipeline Growth (B2B SaaS)
I build revenue engines for B2B SaaS companies and help high performers optimise how they think, operate, and In the interim of relocating from the UK back to my native Canada I’ve been working fractional.
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As a fractional demand generation consultant, I design and execute ABM, outbound, and full-funnel strategies that generate pipeline quickly and scale sustainably. I focus on getting campaigns live early, iterating in-market, and removing friction to keep momentum high and results Alongside this, I’m the founder of Sounds of Resonance, delivering immersive 9D Breathwork experiences that support stress reduction, nervous system regulation, and mental clarity — particularly for individuals operating in high-performance Both sides of my work are connected by one focus: Whether it’s building pipeline or helping individuals reset and refocus, the goal is the same — clarity, execution, and sustained results.
GTM Index
- GO TO MARKET ENGINEERINGJOB
- Fractional Head of Mktg7M
Fractional Head of Marketing | GTM Engineer | I build the engine, I don't just tune it
Go To Market Engineering
Most founders don't fail because they have a bad product. They fail because they hire "Scale Marketers" to do a "Builder's Job." They hire someone with a "polished" CV from a big brand but a few months in, the founder realizes they didn't hire a builder, they hired a squatter. Someone who wants 12 months of runway to "build brand equity" while the company is starving for traction. I'm not here to stall, I'm here to build. I specialize in the Zero-to-One phase. That messy, ambiguous, high-stakes window. And my approach is simple: test the market, find the traction, and build the foundation. I don't believe in 'launching and hoping', I believe in testing the market before the market talks b…
- WORKFREELANCEJOB
- Fractional Head of Mktg7M
Fractional Head of Marketing | GTM Engineer | I build the engine, I don't just tune it
Workfreelance
Most founders don't fail because they have a bad product. They fail because they hire "Scale Marketers" to do a "Builder's Job." They hire someone with a "polished" CV from a big brand but a few months in, the founder realizes they didn't hire a builder, they hired a squatter. Someone who wants 12 months of runway to "build brand equity" while the company is starving for traction. I'm not here to stall, I'm here to build. I specialize in the Zero-to-One phase. That messy, ambiguous, high-stakes window. And my approach is simple: test the market, find the traction, and build the foundation. I don't believe in 'launching and hoping', I believe in testing the market before the market talks b…
- NO-COMPANY. (SELF-EMPLOYED.)JOB
- Fractional Head of Mktg7M
Fractional Head of Marketing | GTM Engineer | I build the engine, I don't just tune it
No-company. (Self-employed.)
Most founders don't fail because they have a bad product. They fail because they hire "Scale Marketers" to do a "Builder's Job." They hire someone with a "polished" CV from a big brand but a few months in, the founder realizes they didn't hire a builder, they hired a squatter. Someone who wants 12 months of runway to "build brand equity" while the company is starving for traction. I'm not here to stall, I'm here to build. I specialize in the Zero-to-One phase. That messy, ambiguous, high-stakes window. And my approach is simple: test the market, find the traction, and build the foundation. I don't believe in 'launching and hoping', I believe in testing the market before the market talks b…
- MIKE OLLEFSJOB
- Fractional Head of Mktg7M
Fractional Head of Marketing | GTM Engineer | I build the engine, I don't just tune it
Mike Ollefs
Most founders don't fail because they have a bad product. They fail because they hire "Scale Marketers" to do a "Builder's Job." They hire someone with a "polished" CV from a big brand but a few months in, the founder realizes they didn't hire a builder, they hired a squatter. Someone who wants 12 months of runway to "build brand equity" while the company is starving for traction. I'm not here to stall, I'm here to build. I specialize in the Zero-to-One phase. That messy, ambiguous, high-stakes window. And my approach is simple: test the market, find the traction, and build the foundation. I don't believe in 'launching and hoping', I believe in testing the market before the market talks b…
- SOUNDS OF RESONANCE - 9D FACILITATED BY MARIANNA FOWLESJOB
- Founding Dir5M
Founding Director | Peak Performance & Emotional Resilience | 9D Breathwork® | DiSC® Practitioner
Sounds of Resonance - 9D Facilitated by Marianna Fowles
Behavioral Insights with 9D Breathwork® to deliver high-impact performance architecture for leaders and high-stakes teams. We bridge the gap between behavioral psychology and nervous system science to optimize executive resilience and organizational health. Core Focus: • Peak Performance: Utilizing 9D Breathwork® to shift the nervous system from "survival mode" to high-level cognitive clarity and focus. • Behavioral Intelligence: Leveraging DiSC® to identify communication blind spots and reduce interpersonal friction. • Sustainable Leadership: Providing a non-clinical, "operating system update" for managing executive pressure and preventing burnout. Key Offerings: • Executive Performance…
- VENTRICAJOB
- Demand Growth Mgr9M
Demand Growth Manager
Ventrica
I built and executed integrated campaigns across LinkedIn, email, events, and outbound, generating consistent pipeline—delivering ~6 leads per SDR per week via LinkedIn outreach alongside scalable top-of-funnel growth through cold email. I shaped go-to-market strategy, refined ICP targeting, and implemented ABM frameworks (1:many and 1:few), aligning sales and marketing to improve conversion and accelerate pipeline. I also led high-impact campaigns and events, including a flagship initiative generating 68+ qualified leads, while embedding a more structured, scalable approach to growth.
- UNIVERSITY OF YORKSCHOOL
- Master of Business Adminis…2Y
Master of Business Administration - MBA, Master of Business Administration
University of York
- OPPS.AIJOB
- Growth Mgr1Y 6M
Growth Manager
Opps.ai
As the Growth Manager at Opps.ai, a cutting-edge startup revolutionizing the sales and marketing landscape through AI-driven solutions, I am passionate about helping businesses optimize their operations, enhance performance, and drive revenue growth. I lead initiatives that leverage artificial intelligence to streamline sales processes, personalize marketing strategies, and improve decision-making for our clients. With a background in CRM, digital transformation, and change management, I bring a holistic approach to scaling businesses, ensuring that both technology and people work in harmony for success. Currently pursuing my MBA at the University of York, I continuously integrate advanced…
- NORTHAMPTON COLLEGEJOB
- Lecturer in Business8M
Lecturer in Business
Northampton College
Lecturer at Northampton College, responsible for delivering BTEC Business Studies modules in Marketing, International Business, and Recruitment across a full academic year, equipping students with practical, industry-relevant knowledge.
- TRACE ONEJOB
- Demand Generation Mgr8M
Demand Generation Manager
Trace One
Managed lead generation and performance marketing campaigns in partnership with agencies, overseeing initiatives such as cold calling, cold emailing, LinkedIn prospecting, PPC, and LinkedIn ads. I was focused on driving measurable results while ensuring alignment with key business objectives. I also took charge of two LinkedIn newsletters and email outreach campaigns, crafting and overseeing content strategies designed specifically for enterprise C-suite executives and niche audiences. This included managing regular email newsletters for subscribers, aimed at maintaining engagement and nurturing leads through thoughtful and relevant content. By developing highly personalized email nurture…
- CALLIGOJOB
- Mktg Mgr- EMEA8M
Marketing Manager- EMEA
Calligo
At Calligo, a consultancy specializing in data analytics, AI, and cloud solutions, I managed account-based marketing (ABM) campaigns, leveraging channels such as email, LinkedIn, and webinars to consistently generate 15-30 new enterprise prospects per month and drive qualified leads into the sales pipeline. I developed and executed personalized outreach strategies and crafted customer-centric content, including webinars, gated content, and paid media campaigns, all aimed at increasing leads, marketing-qualified leads (MQLs), and pipeline conversions. In addition, I led the execution of comprehensive go-to-market strategies, creating landing pages, social media content, and thought leaders…
- CAREOLOGYJOB
- Mktg Mgr7M
Marketing Manager
Careology
As the first marketing hire at Careology, an early-stage startup founded by a pioneer in wearable technology, I played a pivotal role in shaping and driving our marketing and communications strategies. Our mission is to transform traditional cancer care, empowering those living with cancer by connecting them with their healthcare providers, family, and friends through our Digital Cancer Care platform. I led the development and execution of B2B lead generation strategies for a digital health tech startup, focusing on both the public and private health sectors. My work included conducting extensive market research and developing go-to-market strategies, which contributed to the successful la…
- BOSTON COLLEGESCHOOL
- L3 Diploma in Leadership a…8M
L3 Diploma in Leadership and Management (QCF) Business Management, Organizational Leadership
Boston College
- BRIGHTJOB
- Mktg Mgr6M
Marketing Manager
Bright
As a Marketing Manager with project account management responsibilities at Bright Innovation, I worked with SMB clients in the tech sector to refine their brand messaging, positioning, and digital presence, significantly enhancing brand visibility and recognition. I designed and executed lead generation strategies leveraging LinkedIn outreach, email campaigns, and social media advertising (LinkedIn and Meta), driving tangible results in new business acquisition and strengthening client pipelines. I led the development and execution of Account-Based Marketing (ABM) strategies, optimizing outreach efforts to nurture high-value accounts, improve conversion rates, and align marketing and sale…
- CLOUD ADVISORYJOB
- Account and Project Mgr8M
Account and Project Manager
Cloud Advisory LLC
I managed complex enterprise CRM integrations and data migrations, ensuring alignment between cross-functional departmental needs and broader project objectives. I worked closely with marketing teams to develop and execute effective go-to-market strategies that significantly enhanced product visibility and market engagement.
- CHIANG MAI UNIVERSITYSCHOOL
- Master of Fine Arts (MFA)2Y 11M
Master of Fine Arts (MFA)
Chiang Mai University
- NIPISSING UNIVERSITYSCHOOL
- Bachelor of Fine Arts, Eng…3Y 11M
Bachelor of Fine Arts, English Literature (Double Major), Fine and Studio Arts
Nipissing University
- Job: Go To Market Engineering — Fractional Head of Marketing | GTM Engineer | I build the engine, I don't just tune it · 2026-01 – present · 7 mo — Most founders don't fail because they have a bad product. They fail because they hire "Scale Marketers" to do a "Builder's Job." They hire someone with a "polished" CV from a big brand but a few months in, the founder realizes they didn't hire a builder, they hired a squatter. Someone who wants 12 months of runway to "build brand equity" while the company is starving for traction. I'm not here to stall, I'm here to build. I specialize in the Zero-to-One phase. That messy, ambiguous, high-stakes window. And my approach is simple: test the market, find the traction, and build the foundation. I don't believe in 'launching and hoping', I believe in testing the market before the market talks b…
- Job: Opps.ai — Growth Manager · 2023-11 – 2025-05 · 1y 6mo — As the Growth Manager at Opps.ai, a cutting-edge startup revolutionizing the sales and marketing landscape through AI-driven solutions, I am passionate about helping businesses optimize their operations, enhance performance, and drive revenue growth. I lead initiatives that leverage artificial intelligence to streamline sales processes, personalize marketing strategies, and improve decision-making for our clients. With a background in CRM, digital transformation, and change management, I bring a holistic approach to scaling businesses, ensuring that both technology and people work in harmony for success. Currently pursuing my MBA at the University of York, I continuously integrate advanced…
- Job: Workfreelance — Fractional Head of Marketing | GTM Engineer | I build the engine, I don't just tune it · 2026-01 – present · 7 mo — Most founders don't fail because they have a bad product. They fail because they hire "Scale Marketers" to do a "Builder's Job." They hire someone with a "polished" CV from a big brand but a few months in, the founder realizes they didn't hire a builder, they hired a squatter. Someone who wants 12 months of runway to "build brand equity" while the company is starving for traction. I'm not here to stall, I'm here to build. I specialize in the Zero-to-One phase. That messy, ambiguous, high-stakes window. And my approach is simple: test the market, find the traction, and build the foundation. I don't believe in 'launching and hoping', I believe in testing the market before the market talks b…
- Job: Careology — Marketing Manager · 2021-10 – 2022-05 · 7 mo — As the first marketing hire at Careology, an early-stage startup founded by a pioneer in wearable technology, I played a pivotal role in shaping and driving our marketing and communications strategies. Our mission is to transform traditional cancer care, empowering those living with cancer by connecting them with their healthcare providers, family, and friends through our Digital Cancer Care platform. I led the development and execution of B2B lead generation strategies for a digital health tech startup, focusing on both the public and private health sectors. My work included conducting extensive market research and developing go-to-market strategies, which contributed to the successful la…
- Job: No-company. (Self-employed.) — Fractional Head of Marketing | GTM Engineer | I build the engine, I don't just tune it · 2026-01 – present · 7 mo — Most founders don't fail because they have a bad product. They fail because they hire "Scale Marketers" to do a "Builder's Job." They hire someone with a "polished" CV from a big brand but a few months in, the founder realizes they didn't hire a builder, they hired a squatter. Someone who wants 12 months of runway to "build brand equity" while the company is starving for traction. I'm not here to stall, I'm here to build. I specialize in the Zero-to-One phase. That messy, ambiguous, high-stakes window. And my approach is simple: test the market, find the traction, and build the foundation. I don't believe in 'launching and hoping', I believe in testing the market before the market talks b…
- Job: Bright — Marketing Manager · 2021-04 – 2021-10 · 6 mo — As a Marketing Manager with project account management responsibilities at Bright Innovation, I worked with SMB clients in the tech sector to refine their brand messaging, positioning, and digital presence, significantly enhancing brand visibility and recognition. I designed and executed lead generation strategies leveraging LinkedIn outreach, email campaigns, and social media advertising (LinkedIn and Meta), driving tangible results in new business acquisition and strengthening client pipelines. I led the development and execution of Account-Based Marketing (ABM) strategies, optimizing outreach efforts to nurture high-value accounts, improve conversion rates, and align marketing and sale…
- Job: Ventrica — Demand Growth Manager · 2025-04 – 2026-01 · 9 mo — I built and executed integrated campaigns across LinkedIn, email, events, and outbound, generating consistent pipeline—delivering ~6 leads per SDR per week via LinkedIn outreach alongside scalable top-of-funnel growth through cold email. I shaped go-to-market strategy, refined ICP targeting, and implemented ABM frameworks (1:many and 1:few), aligning sales and marketing to improve conversion and accelerate pipeline. I also led high-impact campaigns and events, including a flagship initiative generating 68+ qualified leads, while embedding a more structured, scalable approach to growth.
- Job: Trace One — Demand Generation Manager · 2023-02 – 2023-10 · 8 mo — Managed lead generation and performance marketing campaigns in partnership with agencies, overseeing initiatives such as cold calling, cold emailing, LinkedIn prospecting, PPC, and LinkedIn ads. I was focused on driving measurable results while ensuring alignment with key business objectives. I also took charge of two LinkedIn newsletters and email outreach campaigns, crafting and overseeing content strategies designed specifically for enterprise C-suite executives and niche audiences. This included managing regular email newsletters for subscribers, aimed at maintaining engagement and nurturing leads through thoughtful and relevant content. By developing highly personalized email nurture…
- Job: Mike Ollefs — Fractional Head of Marketing | GTM Engineer | I build the engine, I don't just tune it · 2026-01 – present · 7 mo — Most founders don't fail because they have a bad product. They fail because they hire "Scale Marketers" to do a "Builder's Job." They hire someone with a "polished" CV from a big brand but a few months in, the founder realizes they didn't hire a builder, they hired a squatter. Someone who wants 12 months of runway to "build brand equity" while the company is starving for traction. I'm not here to stall, I'm here to build. I specialize in the Zero-to-One phase. That messy, ambiguous, high-stakes window. And my approach is simple: test the market, find the traction, and build the foundation. I don't believe in 'launching and hoping', I believe in testing the market before the market talks b…
- Job: Cloud Advisory LLC — Account and Project Manager · 2020-12 – 2021-08 · 8 mo — I managed complex enterprise CRM integrations and data migrations, ensuring alignment between cross-functional departmental needs and broader project objectives. I worked closely with marketing teams to develop and execute effective go-to-market strategies that significantly enhanced product visibility and market engagement.
- Job: Northampton College — Lecturer in Business · 2024-09 – 2025-05 · 8 mo — Lecturer at Northampton College, responsible for delivering BTEC Business Studies modules in Marketing, International Business, and Recruitment across a full academic year, equipping students with practical, industry-relevant knowledge.
- Job: Calligo — Marketing Manager- EMEA · 2022-05 – 2023-01 · 8 mo — At Calligo, a consultancy specializing in data analytics, AI, and cloud solutions, I managed account-based marketing (ABM) campaigns, leveraging channels such as email, LinkedIn, and webinars to consistently generate 15-30 new enterprise prospects per month and drive qualified leads into the sales pipeline. I developed and executed personalized outreach strategies and crafted customer-centric content, including webinars, gated content, and paid media campaigns, all aimed at increasing leads, marketing-qualified leads (MQLs), and pipeline conversions. In addition, I led the execution of comprehensive go-to-market strategies, creating landing pages, social media content, and thought leaders…
- Job: Sounds of Resonance - 9D Facilitated by Marianna Fowles — Founding Director | Peak Performance & Emotional Resilience | 9D Breathwork® | DiSC® Practitioner · 2026-03 – present · 5 mo — Behavioral Insights with 9D Breathwork® to deliver high-impact performance architecture for leaders and high-stakes teams. We bridge the gap between behavioral psychology and nervous system science to optimize executive resilience and organizational health. Core Focus: • Peak Performance: Utilizing 9D Breathwork® to shift the nervous system from "survival mode" to high-level cognitive clarity and focus. • Behavioral Intelligence: Leveraging DiSC® to identify communication blind spots and reduce interpersonal friction. • Sustainable Leadership: Providing a non-clinical, "operating system update" for managing executive pressure and preventing burnout. Key Offerings: • Executive Performance…
- School: University of York — Master of Business Administration - MBA, Master of Business Administration · 2023-10 – 2025-10
- School: Boston College — L3 Diploma in Leadership and Management (QCF) Business Management, Organizational Leadership · 2021-07 – 2022-03
- School: Chiang Mai University — Master of Fine Arts (MFA) · 2016 – 2018
- School: Nipissing University — Bachelor of Fine Arts, English Literature (Double Major), Fine and Studio Arts · 2006 – 2009
Skills
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