Sarah LeFevre

GTM Pro | AI SDR Agent Architect | Simplify & Scale to 2x Revenue | xDisney | xAdRoll

Atlanta Metropolitan Area12.6k followers
Gray Digital Mediaex-Snow Horse Marketingex-Trimlight

I’m a revenue and operations leader with 15+ years of experience building scalable go-to-market systems across sales, marketing, and operations.

More

I specialize in taking fragmented pipelines, unclear attribution, and underperforming teams—and turning them into predictable, repeatable revenue engines. In leadership roles across agencies and growth-stage companies, I’ve owned the full sales cycle, designed end-to-end GTM strategy, and built systems that consistently delivered measurable results, including 3x ROI for clients and dramatically shortened ramp times for sales teams. What sets me apart is my ability to bridge strategy and execution. I don’t just design frameworks—I operationalize them. From lead scoring and routing to attribution, onboarding, and performance management, I create clarity where teams are overwhelmed and momentum where growth has stalled. I’m most effective in environments undergoing change—new leadership, scaling teams, or revenue inflection points—where a calm, systems-driven operator can step in and drive durable growth.

Career Timeline

JobSchool

GTM Index

  1. GRAY DIGITAL MEDIAJOB
    1. Head of GTM
      11M
    2. Head of Sales Operations
      1Y 3M
    3. Sales Operations Mgr
      1Y 11M
    4. GTM Eng
      5M
  2. SNOW HORSE MARKETINGJOB
    1. Senior Sales & Technical S…
      3Y 1M
    2. Sr. Mgr, Global GTM Enable…
      10M
  3. TRIMLIGHTJOB
    1. Mktg Dir
      1Y 6M
    2. Dir of Revenue Enablement
      8M
  4. PG MARKETINGJOB
    1. Revenue Operations Special…
      3Y
    2. Solutions Architect
      3Y 1M
  5. ADROLLJOB
    1. Account Executive
      8M
  6. COME SHOPPE LLPJOB
    1. Sales Dir
      4Y 11M
  7. WFG WORLD GROUP SECURITIESJOB
    1. Regional Sales Mgr
      1Y 2M
  8. PR UNIVERSITY (GUERRILLA MARKETING GROUP)SCHOOL
    1. Certificate, Public Relati…
      1Y 11M
  9. YOUNG AUTOMOTIVE GROUPJOB
    1. Mktg Mgr
      1Y 11M
    2. Sales Mgr
      1Y 11M
  10. THE CHURCH OF JESUS CHRIST OF LATTER-DAY SAINTSJOB
    1. IT Consultant Intern
      11M
  11. DISNEY UNIVERSITYSCHOOL
    1. Intern, Event Mktg and Sales
      11M
  12. WALT DISNEY WORLDJOB
    1. Enterprise Sales Specialis…
      3M
  13. DAVIS TECHNICAL COLLEGESCHOOL
    1. Certificates, Accounting I…
      11M

Time in market 17Y 9MOpen 5Closed 17Stints 22

gtmindex.io/p/sarah-lefevre

  1. Job: Gray Digital Media — Head of GTM (Head of GTM Engineering) · 2025-11 – present · 9 mo
  2. Job: Gray Digital Media — Head of Sales Operations · 2025-07 – present · 1y 1mo
  3. Job: Gray Digital Media — Sales Operations Manager · 2024-11 – present · 1y 9mo
  4. Job: Gray Digital Media — GTM engineer · 2024-11 – 2025-04 · 5 mo
  5. Job: Snow Horse Marketing — Senior Sales & Technical Strategy Manager (Company Acquired) · 2022-03 – 2025-04 · 3y 1mo
  6. Job: Snow Horse Marketing — Sr. Manager, Global GTM Enablement · 2022-03 – 2023-01 · 10 mo
  7. Job: Trimlight — Marketing Director · 2020-08 – 2022-02 · 1y 6mo
  8. Job: Trimlight — Director of Revenue Enablement · 2020-08 – 2021-04 · 8 mo
  9. Job: PG Marketing — Revenue Operations Specialist (Company Acquired) (RevOps) · 2019-02 – 2022-02 · 3y
  10. Job: PG Marketing — Solutions Architect · 2016 – 2019-02 · 3y 1mo
  11. Job: AdRoll — Account Executive · 2019-09 – 2020-05 · 8 mo —  Covid Layoffs
  12. Job: WFG World Group Securities — Regional Sales Manager · 2018-07 – 2019-09 · 1y 2mo —  Financial Planner
  13. Job: Come Shoppe LLP — Sales Director · 2015 – 2019 · 4y
  14. Job: Young Automotive Group — Marketing Manager · 2014 – 2015 · 1y
  15. Job: Young Automotive Group — Sales Manager · 2013 – 2014 · 1y
  16. Job: The Church of Jesus Christ of Latter-day Saints — IT Consultant Intern · 2012-06 – 2013-05 · 11 mo
  17. Job: Walt Disney World — Enterprise Sales Specialist Intern · 2012-01 – 2012-04 · 3 mo — Business and sales internship
  18. School: Weber State University — Bachelor's Honorary
  19. School: Brigham Young University - Idaho — Marketing
  20. School: PR University (Guerrilla Marketing Group) — Certificate, Public Relations and Marketing Strategy · 2016 – 2017
  21. School: Davis Technical College — Certificates, Accounting I and Accounting II · 2009 – 2009
  22. School: Disney University — Intern, Event Marketing and Sales · 2012 – 2012

Skills

ClayHubSpotSalesforcesqlICPPricing StrategyASWCloud ComputingAI-Powered DevelopmentAttributionLead ManagementAPI DevelopmentSystem ArchitectureWorkflow ManagementSolution ArchitectureSaaS SalesGovernance, Risk Management, and Compliance (GRC)Microsoft AzureSalesforce.com AdministrationBusiness Intelligence (BI)Artificial Intelligence (AI)

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