Sarah LeFevre
GTM Pro | AI SDR Agent Architect | Simplify & Scale to 2x Revenue | xDisney | xAdRoll
I’m a revenue and operations leader with 15+ years of experience building scalable go-to-market systems across sales, marketing, and operations.
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I specialize in taking fragmented pipelines, unclear attribution, and underperforming teams—and turning them into predictable, repeatable revenue engines. In leadership roles across agencies and growth-stage companies, I’ve owned the full sales cycle, designed end-to-end GTM strategy, and built systems that consistently delivered measurable results, including 3x ROI for clients and dramatically shortened ramp times for sales teams. What sets me apart is my ability to bridge strategy and execution. I don’t just design frameworks—I operationalize them. From lead scoring and routing to attribution, onboarding, and performance management, I create clarity where teams are overwhelmed and momentum where growth has stalled. I’m most effective in environments undergoing change—new leadership, scaling teams, or revenue inflection points—where a calm, systems-driven operator can step in and drive durable growth.
GTM Index
- GRAY DIGITAL MEDIAJOB
- Head of GTM11M
Head of GTM
Gray Digital Media
- Head of Sales Operations1Y 3M
Head of Sales Operations
Gray Digital Media
- Sales Operations Mgr1Y 11M
Sales Operations Manager
Gray Digital Media
- GTM Eng5M
GTM engineer
Gray Digital Media
- SNOW HORSE MARKETINGJOB
- Senior Sales & Technical S…3Y 1M
Senior Sales & Technical Strategy Manager (Company Acquired)
Snow Horse Marketing
- Sr. Mgr, Global GTM Enable…10M
Sr. Manager, Global GTM Enablement
Snow Horse Marketing
- TRIMLIGHTJOB
- Mktg Dir1Y 6M
Marketing Director
Trimlight
- Dir of Revenue Enablement8M
Director of Revenue Enablement
Trimlight
- PG MARKETINGJOB
- Revenue Operations Special…3Y
Revenue Operations Specialist (Company Acquired)
PG Marketing
- Solutions Architect3Y 1M
Solutions Architect
PG Marketing
- ADROLLJOB
- Account Executive8M
Account Executive
AdRoll
Covid Layoffs
- COME SHOPPE LLPJOB
- Sales Dir4Y 11M
Sales Director
Come Shoppe LLP
- WFG WORLD GROUP SECURITIESJOB
- Regional Sales Mgr1Y 2M
Regional Sales Manager
WFG World Group Securities
Financial Planner
- PR UNIVERSITY (GUERRILLA MARKETING GROUP)SCHOOL
- Certificate, Public Relati…1Y 11M
Certificate, Public Relations and Marketing Strategy
PR University (Guerrilla Marketing Group)
- YOUNG AUTOMOTIVE GROUPJOB
- Mktg Mgr1Y 11M
Marketing Manager
Young Automotive Group
- Sales Mgr1Y 11M
Sales Manager
Young Automotive Group
- THE CHURCH OF JESUS CHRIST OF LATTER-DAY SAINTSJOB
- IT Consultant Intern11M
IT Consultant Intern
The Church of Jesus Christ of Latter-day Saints
- DISNEY UNIVERSITYSCHOOL
- Intern, Event Mktg and Sales11M
Intern, Event Marketing and Sales
Disney University
- WALT DISNEY WORLDJOB
- Enterprise Sales Specialis…3M
Enterprise Sales Specialist Intern
Walt Disney World
Business and sales internship
- DAVIS TECHNICAL COLLEGESCHOOL
- Certificates, Accounting I…11M
Certificates, Accounting I and Accounting II
Davis Technical College
- Job: Gray Digital Media — Head of GTM (Head of GTM Engineering) · 2025-11 – present · 9 mo
- Job: Gray Digital Media — Head of Sales Operations · 2025-07 – present · 1y 1mo
- Job: Gray Digital Media — Sales Operations Manager · 2024-11 – present · 1y 9mo
- Job: Gray Digital Media — GTM engineer · 2024-11 – 2025-04 · 5 mo
- Job: Snow Horse Marketing — Senior Sales & Technical Strategy Manager (Company Acquired) · 2022-03 – 2025-04 · 3y 1mo
- Job: Snow Horse Marketing — Sr. Manager, Global GTM Enablement · 2022-03 – 2023-01 · 10 mo
- Job: Trimlight — Marketing Director · 2020-08 – 2022-02 · 1y 6mo
- Job: Trimlight — Director of Revenue Enablement · 2020-08 – 2021-04 · 8 mo
- Job: PG Marketing — Revenue Operations Specialist (Company Acquired) (RevOps) · 2019-02 – 2022-02 · 3y
- Job: PG Marketing — Solutions Architect · 2016 – 2019-02 · 3y 1mo
- Job: AdRoll — Account Executive · 2019-09 – 2020-05 · 8 mo — Covid Layoffs
- Job: WFG World Group Securities — Regional Sales Manager · 2018-07 – 2019-09 · 1y 2mo — Financial Planner
- Job: Come Shoppe LLP — Sales Director · 2015 – 2019 · 4y
- Job: Young Automotive Group — Marketing Manager · 2014 – 2015 · 1y
- Job: Young Automotive Group — Sales Manager · 2013 – 2014 · 1y
- Job: The Church of Jesus Christ of Latter-day Saints — IT Consultant Intern · 2012-06 – 2013-05 · 11 mo
- Job: Walt Disney World — Enterprise Sales Specialist Intern · 2012-01 – 2012-04 · 3 mo — Business and sales internship
- School: Weber State University — Bachelor's Honorary
- School: Brigham Young University - Idaho — Marketing
- School: PR University (Guerrilla Marketing Group) — Certificate, Public Relations and Marketing Strategy · 2016 – 2017
- School: Davis Technical College — Certificates, Accounting I and Accounting II · 2009 – 2009
- School: Disney University — Intern, Event Marketing and Sales · 2012 – 2012
Skills
Playbooks
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EvenUp
ex-Dr. Squatch