Malin Lundell
Marketing @ Google
GoogleProfessional Specialties: Brand | Go to Market Acceleration | Demand Generation | Account Based Marketing | Marketing Automation | B2C and B2B | Lead generation | Big Data | PR | Customer Lifecycle | Sales Enablement I Field Marketing I Social Media Marketing I People + Process I…
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Tech Marketing I IT I Creativity I Advertising I Copywriting I Result-Driven I Product Marketing Personal attributes and trades: Marketing I Music I Friends I Travel I Entrepreneurial I Sunshine I Creativity I People I Enthusiasm I Advertising I Humor I Writing I Summer I Saturdays I Family I Spontaneity I Coffee I Passion
GTM Index
- GOOGLEJOB
- GTM Lead Mktg Nordics1Y
GTM Lead Marketing Nordics
Google
- Nordics Partner Mktg Mgr1Y 6M
Nordics Partner Marketing Manager
Google
Driving Google Cloud's rapid growth through partners in the Nordics. - Regional Partner Marketing planning and implementation - Partner Marketing strategy - Development and execution of joint marketing strategy - Identify, map and assess partner ecosystem - Manage relationships with all strategic partners - Accountable for partners performance and revenue
- TICKSTARJOB
- Global Mktg Mgr3Y
Global Marketing Manager
Tickstar
Tickstar has been at the forefront of digitization since its foundation and has been a key player in developing the global standards for eDelivery and the Peppol network. In 2021 Xero acquired Tickstar and it's now a fully owned subsidiary. The acquisition put Tickstar on a growth trajectory and it's how I came to join the business.
- SIGGESTA HOTELL OCH KONFERENSJOB
- Mktg Dir9M
Marketing Director
Siggesta Hotell och Konferens
Since I moved to my house in the countryside in 2020 and completely changed my life I decided that I would try something new in my professional life for a break as well. Since covid started I’ve been home based for almost 2 years and spent 14 years(!!) in IT and Tech. There is this beautiful place nearby me called Siggesta Gård, with nature, beaches, alpacas, horses, an awesome restaurant, beautiful hotels and lots lots more. I really love it there, so I called. So what job was I calling about? Well no job was listed, I just called. It was the best timing ever apparently, they are in busy times expanding, more rooms and so on and as it happens they need marketing. Spent a lovely time at S…
- MONGODBJOB
- Mktg Mgr Nordics & Benelux1Y 6M
Marketing Manager Nordics & Benelux
MongoDB
As the first Marketeer in the regions I closely aligned with the sales and marketing teams to drive MongoDB’s value proposition and go-to-market strategy to support sales and developer advocacy goals for the Nordics & Benelux region. A few key responsibilities include planning, organizing, and executing event and marketing programs that generate new prospects and advance existing opportunities. Create and execute a lead generation plan that delivering significant inbound, qualified leads and pipeline growth to hit targets. Invent strategic and scalable ABM programs, co- produced partner events leveraging the MongoDB partnership and customer ecosystem.
- MAG INTERACTIVEJOB
- Mktg Mgr, Global2Y 10M
Marketing Manager, Global
MAG Interactive
We are MAG Interactive – a mobile gaming company built on a wealth of creativity and passion. We thrive on creating quality experiences that make our players want to come back for more. Players agree! Our games have been downloaded more than 250 million times, and we are proud to say that Ruzzle is one of the most played mobile word games ever made. I joined and together created a global marketing team at MAG since early 2016. Now a couple of years later we ́ve become a public company, purchased FEO Media and released 5 games, all this besides managing MAG ́s vast portfolio of 10 games with 250M+ players as well as MAG as a brand. KPI´s include: * LTV * Monetization * Retention * Engageme…
- LINKEDINJOB
- Nordics Mktg Mgr2Y 10M
Nordics Marketing Manager
LinkedIn
Started the Marketing organization in the Nordics for LinkedIn, built out strategy and operations. As a marketeer I supported LinkedIn fastest growing business for the Nordics region through demand generation, customer nurturing, sales enablement and thought leadership activities. Work closely with sales and my global marketing peers to support growth and nurture of the Nordic landscape. Understand go to market strategy and the brand as well as run data-driven demand generation and customer lifecycle programs. KPIs include: * Marketing Qualified Leads * Marketing Sourced Revenue * Target Account Interest Score * Upsell influence * Brand tracker & NPS Responsibilities include: •…
- SERENA SOFTWAREJOB
- Nordics & Baltics Mktg Mgr…4Y 8M
Nordics & Baltics Marketing Manager & Global Head of Social Media
Serena Software
As the first marketer in the region I started and build out the marketing strategy and operations for the Nordics & Baltics. Areas of company expertise include: * Cloud * SAAS * REL-ALM * Mainframe * ALM * BPM * Agile Responsibilities Include: * Own Nordic Budget, Quota & Revenue * Lead generating activities and campaigns for the Nordics * Assisting global marketing with local knowledge for Nordics& Baltics Global participation * Arrange Seminars and events * Brand Awareness - e-mail, processed brochure ect. * Manage Serena´s Partner ́s in the Nordics * PR for the region * Customer success group Travel US and EMEA frequently Started, built strategy and ran Social Media on a Global level…
- DANAHER MOTIONJOB
- Executive Assistant2Y 5M
Executive Assistant / Office Service
Danaher Motion
* Executive Assistant to CEO and Global CMO * Head of Implementation with Office Related programs and initiatives: On- line booking systems, Conference Call services * Travel Manager * Administrative assistant to Company Management Team * Support HR and Finance department with policy, events and other administration * Administrator of the Company Intranet * Front desk/Office Service : Switchboard, Conference, translation of documents among other tasks
- SVENSK NÖJESUTVECKLINGJOB
- Hostess4Y 4M
Hostess
Svensk Nöjesutveckling
* ABBA Original Orchestra * World Cup Party * Ladies night 2007/2008 * Rekryteringsbasaren 2005/2006
- Job: Siggesta Hotell och Konferens — Marketing Director · 2021-12 – 2022-09 · 9 mo — Since I moved to my house in the countryside in 2020 and completely changed my life I decided that I would try something new in my professional life for a break as well. Since covid started I’ve been home based for almost 2 years and spent 14 years(!!) in IT and Tech. There is this beautiful place nearby me called Siggesta Gård, with nature, beaches, alpacas, horses, an awesome restaurant, beautiful hotels and lots lots more. I really love it there, so I called. So what job was I calling about? Well no job was listed, I just called. It was the best timing ever apparently, they are in busy times expanding, more rooms and so on and as it happens they need marketing. Spent a lovely time at S…
- Job: MAG Interactive — Marketing Manager, Global · 2016-02 – 2018-12 · 2y 10mo — We are MAG Interactive – a mobile gaming company built on a wealth of creativity and passion. We thrive on creating quality experiences that make our players want to come back for more. Players agree! Our games have been downloaded more than 250 million times, and we are proud to say that Ruzzle is one of the most played mobile word games ever made. I joined and together created a global marketing team at MAG since early 2016. Now a couple of years later we ́ve become a public company, purchased FEO Media and released 5 games, all this besides managing MAG ́s vast portfolio of 10 games with 250M+ players as well as MAG as a brand. KPI´s include: * LTV * Monetization * Retention * Engageme…
- Job: Svensk Nöjesutveckling — Hostess · 2004-01 – 2008-05 · 4y 4mo — * ABBA Original Orchestra * World Cup Party * Ladies night 2007/2008 * Rekryteringsbasaren 2005/2006
- Job: MongoDB — Marketing Manager Nordics & Benelux · 2020-06 – 2021-12 · 1y 6mo — As the first Marketeer in the regions I closely aligned with the sales and marketing teams to drive MongoDB’s value proposition and go-to-market strategy to support sales and developer advocacy goals for the Nordics & Benelux region. A few key responsibilities include planning, organizing, and executing event and marketing programs that generate new prospects and advance existing opportunities. Create and execute a lead generation plan that delivering significant inbound, qualified leads and pipeline growth to hit targets. Invent strategic and scalable ABM programs, co- produced partner events leveraging the MongoDB partnership and customer ecosystem.
- Job: Tickstar — Global Marketing Manager · 2022-09 – 2025-09 · 3y — Tickstar has been at the forefront of digitization since its foundation and has been a key player in developing the global standards for eDelivery and the Peppol network. In 2021 Xero acquired Tickstar and it's now a fully owned subsidiary. The acquisition put Tickstar on a growth trajectory and it's how I came to join the business.
- Job: LinkedIn — Nordics Marketing Manager · 2013-04 – 2016-02 · 2y 10mo — Started the Marketing organization in the Nordics for LinkedIn, built out strategy and operations. As a marketeer I supported LinkedIn fastest growing business for the Nordics region through demand generation, customer nurturing, sales enablement and thought leadership activities. Work closely with sales and my global marketing peers to support growth and nurture of the Nordic landscape. Understand go to market strategy and the brand as well as run data-driven demand generation and customer lifecycle programs. KPIs include: * Marketing Qualified Leads * Marketing Sourced Revenue * Target Account Interest Score * Upsell influence * Brand tracker & NPS Responsibilities include: •…
- Job: Serena Software — Nordics & Baltics Marketing Manager & Global Head of Social Media · 2008-07 – 2013-03 · 4y 8mo — As the first marketer in the region I started and build out the marketing strategy and operations for the Nordics & Baltics. Areas of company expertise include: * Cloud * SAAS * REL-ALM * Mainframe * ALM * BPM * Agile Responsibilities Include: * Own Nordic Budget, Quota & Revenue * Lead generating activities and campaigns for the Nordics * Assisting global marketing with local knowledge for Nordics& Baltics Global participation * Arrange Seminars and events * Brand Awareness - e-mail, processed brochure ect. * Manage Serena´s Partner ́s in the Nordics * PR for the region * Customer success group Travel US and EMEA frequently Started, built strategy and ran Social Media on a Global level…
- Job: Google — Nordics Partner Marketing Manager · 2018-12 – 2020-06 · 1y 6mo — Driving Google Cloud's rapid growth through partners in the Nordics. - Regional Partner Marketing planning and implementation - Partner Marketing strategy - Development and execution of joint marketing strategy - Identify, map and assess partner ecosystem - Manage relationships with all strategic partners - Accountable for partners performance and revenue
- Job: Danaher Motion — Executive Assistant / Office Service · 2006-01 – 2008-06 · 2y 5mo — * Executive Assistant to CEO and Global CMO * Head of Implementation with Office Related programs and initiatives: On- line booking systems, Conference Call services * Travel Manager * Administrative assistant to Company Management Team * Support HR and Finance department with policy, events and other administration * Administrator of the Company Intranet * Front desk/Office Service : Switchboard, Conference, translation of documents among other tasks
- Job: Google — GTM Lead Marketing Nordics · 2025-10 – present · 10 mo
- School: Berghs school of communication — Bachelor, Copywriting
- School: Samurai PR — Diploma, Public Relations - Online & Print, License
- School: Walter Private Banking — Finance
- School: Täby Media — Upper Secondary School, Media
- School: Roden — Upper Secondary School, Civics,Society
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