Irene Ventayol
EMEA GTM Lead at Google Cloud
Google
ex-LinkedIn📍 As the 𝐄𝐌𝐄𝐀 𝐆𝐨-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐋𝐞𝐚𝐝 𝐚𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐥𝐨𝐮𝐝, my focus is to transform 𝐠𝐥𝐨𝐛𝐚𝐥 𝐆𝐓𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐧𝐭𝐨 𝐥𝐨𝐜𝐚𝐥𝐢𝐳𝐞𝐝, 𝐡𝐢𝐠𝐡-𝐢𝐦𝐩𝐚𝐜𝐭 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 across the region.
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This involves 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭—bridging teams across GTM, Sales, Business Development, Marketing, and Partners—to ensure every solution is delivered with a "flavored, localized, last mile execution capability," and rapidly 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐥𝐨𝐜𝐚𝐥 𝐛𝐞𝐬𝐭-𝐢𝐧-𝐜𝐥𝐚𝐬𝐬 𝐆𝐓𝐌 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬. 💼 +20 years of 𝐆𝐓𝐌, 𝐒𝐚𝐥𝐞𝐬 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 experience at tech companies including 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐥𝐨𝐮𝐝, 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐚𝐧𝐝 𝐃𝐞𝐥𝐥. At Dell and Salesforce, I specialized in operationalizing complex business strategies at scale across multiple countries and stakeholders, while at LinkedIn I gained critical insights into social selling and community building. The MBA from HEC Paris provided a strategic mindset and a comprehensive cross-industry, global perspective. ❤️ I thrive when 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐢𝐧 𝐝𝐢𝐯𝐞𝐫𝐬𝐞, 𝐟𝐚𝐬𝐭-𝐩𝐚𝐜𝐞𝐝 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐬. Originally from Barcelona, 𝐒𝐩𝐚𝐢𝐧, I have called 𝐅𝐫𝐚𝐧𝐜𝐞 home for 20 years and am currently based in Paris. Driven by a passion for how technology enables 𝐡𝐮𝐦𝐚𝐧 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐚𝐧𝐝 𝐠𝐥𝐨𝐛𝐚𝐥 𝐩𝐫𝐨𝐬𝐩𝐞𝐫𝐢𝐭𝐲. 🔑 𝐂𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞𝐬: Integrity | Growth | Balance | Fun #TechforGood #Diversity #GoToMarket #RevOps #EMEA
GTM Index
- GOOGLEJOB
- EMEA GTM Lead1Y 1M
EMEA GTM Lead
Google
• Build scalable 𝐆𝐓𝐌 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐭𝐨 𝐞𝐧𝐚𝐛𝐥𝐞 𝐥𝐨𝐜𝐚𝐥𝐢𝐳𝐞𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 across 10 EMEA Subregions. • Establish a consistent 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐚𝐝𝐞𝐧𝐜𝐞 𝐚𝐜𝐫𝐨𝐬𝐬 𝐚𝐥𝐥 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐞𝐚𝐦𝐬 to ensure seamless execution and cross-regional alignment. • Implement the 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐜𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧-𝐛𝐚𝐬𝐞𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 models across key solution lines. • Serve as the primary interface between 𝐆𝐥𝐨𝐛𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐄𝐌𝐄𝐀 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧, ensuring bidirectional strategic alignment. • Identify and rapidly 𝐬𝐜𝐚𝐥𝐞 𝐥𝐨𝐜𝐚𝐥 𝐛𝐞𝐬𝐭-𝐢𝐧-𝐜𝐥𝐚𝐬𝐬 𝐆𝐓𝐌 𝐩𝐫𝐚𝐜𝐭…
- Sales Programs Sr. Mgr4Y 6M
Sales Programs Sr. Manager
Google
• Build the Pipeline management cadence to give visibility to sales leadership on potential risks and actions needed, covering a region including France, Benelux, Italy, Iberia, Israel & META. • Project management with a large number of stakeholders to ensure a coordinated execution (Marketing, Partners, BizDev & Sales Specialists) • Build the infrastructure tools needed to track Pipeline’s health • Drive change management for a consumption pipeline mindset
- SALESFORCEJOB
- EMEA Sales Programs Mgr ECS1Y 8M
EMEA Sales Programs Manager ECS
Salesforce
• Executed programs based on pipeline analysis and the priorities agreed with sales leadership • Built the reporting infrastructure to automate all the data and give the relevant information to sales managers • Coordinated cross-teams (strategy, enablement, marketing and talent teams) to deliver on Sales programs plan • Led of the weekly operational call, DemGen boards, QBRs & All Hands
- DELL TECHNOLOGIESJOB
- Social Media Lead in Europe1Y 3M
Social Media Lead in Europe
Dell Technologies
• Led employee advocacy programs for different internal audiences: Executives, Subject Matter Experts & Sales • Generated +1,000 registrations for local events with a newly designed best practices framework adopted by local teams • Boosted results for LinkedIn company pages (+60% followers YoY)
- Mktg Rotation Program3Y 2M
Marketing Rotation Program
Dell Technologies
The Marketing Rotation Program is a three-year exclusive leadership acceleration program designed to give high-potential talent a comprehensive, global perspective through challenging, strategic assignments across different areas of marketing. Social Media Lead in Europe (3rd year) • Created the social media strategy influencing and coaching marketing teams in 12 different countries • Managed employee advocacy programs, coaching 13 General Managers, and training +300 Sales Content Manager for Dell EMC World (2nd year) • Led the process end-to-end to gather the content of 150 breakout sessions on-demand (YouTube, Mobile App, Slideshare) • Managed the loyalty program to give an exclusive ex…
- New Partnerships Developme…2Y 2M
New Partnerships Development Manager in Europe
Dell Technologies
- Partner Mktg Mgr for EMEA…2Y 1M
Partner Marketing Manager for EMEA CSMB
Dell Technologies
• Successfully negotiated a portfolio of 20 new partners in Europe (Adobe, NVIDIA…) • Effectively coordinated campaigs execution, involving more than 70 cross-functional people worldwide • Led team of 4 in India, getting high-quality results in marketing operations, compliance, and claims process
- Brand Mgr Assistant for So…2Y 9M
Brand Manager Assistant for Southern Europe CSMB
Dell Technologies
• Achieved 50% cost decrease and 70% lead time reduction by developing new company-wide process for production of marketing materials (Yellow Belt Certificate) • Executed marketing operations for Notebooks and Desktops in France, Spain, and Italy
- HEC PARISJOB
- Full-time MBA participant1Y 3M
Full-time MBA participant
HEC Paris
Bilingual section Marketing track
- LINKEDINJOB
- Mktg Mgr for Southern Euro…5M
Marketing Manager for Southern Europe (MBA Internship)
LinkedIn
• Led lead generation campaigns and content creation such as white papers and customer case studies • Evangelized LinkedIn solutions organizing 11 customer events in France, Spain and Italy • Community Manager for the LinkedIn company page in Spain, resulting in 12,000 followers and 10% monthly growth
- HENKELJOB
- Mktg - Intern Adhesives De…5M
Marketing - Intern Adhesives Department
Henkel
- PEPSICOJOB
- Mktg - Market Research Dev…4M
Marketing - Market Research Development trainee
PepsiCo
- Job: PepsiCo — Marketing - Market Research Development trainee · 2005-05 – 2005-09 · 4 mo
- Job: LinkedIn — Marketing Manager for Southern Europe (MBA Internship) · 2012-05 – 2012-10 · 5 mo — • Led lead generation campaigns and content creation such as white papers and customer case studies • Evangelized LinkedIn solutions organizing 11 customer events in France, Spain and Italy • Community Manager for the LinkedIn company page in Spain, resulting in 12,000 followers and 10% monthly growth
- Job: HEC Paris — Full-time MBA participant · 2011-09 – 2012-12 · 1y 3mo — Bilingual section Marketing track
- Job: Dell Technologies — New Partnerships Development Manager in Europe · 2013-01 – 2015-03 · 2y 2mo
- Job: Dell Technologies — Marketing Rotation Program · 2015-03 – 2018-05 · 3y 2mo — The Marketing Rotation Program is a three-year exclusive leadership acceleration program designed to give high-potential talent a comprehensive, global perspective through challenging, strategic assignments across different areas of marketing. Social Media Lead in Europe (3rd year) • Created the social media strategy influencing and coaching marketing teams in 12 different countries • Managed employee advocacy programs, coaching 13 General Managers, and training +300 Sales Content Manager for Dell EMC World (2nd year) • Led the process end-to-end to gather the content of 150 breakout sessions on-demand (YouTube, Mobile App, Slideshare) • Managed the loyalty program to give an exclusive ex…
- Job: Dell Technologies — Brand Manager Assistant for Southern Europe CSMB · 2006-11 – 2009-08 · 2y 9mo — • Achieved 50% cost decrease and 70% lead time reduction by developing new company-wide process for production of marketing materials (Yellow Belt Certificate) • Executed marketing operations for Notebooks and Desktops in France, Spain, and Italy
- Job: Google — EMEA GTM Lead · 2025-09 – present · 11 mo — • Build scalable 𝐆𝐓𝐌 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐭𝐨 𝐞𝐧𝐚𝐛𝐥𝐞 𝐥𝐨𝐜𝐚𝐥𝐢𝐳𝐞𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 across 10 EMEA Subregions. • Establish a consistent 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐚𝐝𝐞𝐧𝐜𝐞 𝐚𝐜𝐫𝐨𝐬𝐬 𝐚𝐥𝐥 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐞𝐚𝐦𝐬 to ensure seamless execution and cross-regional alignment. • Implement the 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐜𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧-𝐛𝐚𝐬𝐞𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 models across key solution lines. • Serve as the primary interface between 𝐆𝐥𝐨𝐛𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐄𝐌𝐄𝐀 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧, ensuring bidirectional strategic alignment. • Identify and rapidly 𝐬𝐜𝐚𝐥𝐞 𝐥𝐨𝐜𝐚𝐥 𝐛𝐞𝐬𝐭-𝐢𝐧-𝐜𝐥𝐚𝐬𝐬 𝐆𝐓𝐌 𝐩𝐫𝐚𝐜𝐭…
- Job: Google — Sales Programs Sr. Manager · 2021-05 – 2025-11 · 4y 6mo — • Build the Pipeline management cadence to give visibility to sales leadership on potential risks and actions needed, covering a region including France, Benelux, Italy, Iberia, Israel & META. • Project management with a large number of stakeholders to ensure a coordinated execution (Marketing, Partners, BizDev & Sales Specialists) • Build the infrastructure tools needed to track Pipeline’s health • Drive change management for a consumption pipeline mindset
- Job: Dell Technologies — Partner Marketing Manager for EMEA CSMB · 2009-08 – 2011-09 · 2y 1mo — • Successfully negotiated a portfolio of 20 new partners in Europe (Adobe, NVIDIA…) • Effectively coordinated campaigs execution, involving more than 70 cross-functional people worldwide • Led team of 4 in India, getting high-quality results in marketing operations, compliance, and claims process
- Job: Henkel — Marketing - Intern Adhesives Department · 2005-09 – 2006-02 · 5 mo
- Job: Dell Technologies — Social Media Lead in Europe · 2018-05 – 2019-08 · 1y 3mo — • Led employee advocacy programs for different internal audiences: Executives, Subject Matter Experts & Sales • Generated +1,000 registrations for local events with a newly designed best practices framework adopted by local teams • Boosted results for LinkedIn company pages (+60% followers YoY)
- Job: Salesforce — EMEA Sales Programs Manager ECS · 2019-09 – 2021-05 · 1y 8mo — • Executed programs based on pipeline analysis and the priorities agreed with sales leadership • Built the reporting infrastructure to automate all the data and give the relevant information to sales managers • Coordinated cross-teams (strategy, enablement, marketing and talent teams) to deliver on Sales programs plan • Led of the weekly operational call, DemGen boards, QBRs & All Hands
- School: HEC Paris — Master of Business Administration (M.B.A.)
- School: University of Cambridge — Certificate, Proficiency in English
- School: Universitat Pompeu Fabra — BA, Business Administration
- School: University of Lancashire — BA, International Business
Skills
Playbooks
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