Madhumitha Dev

Product Marketer| Go-To-Market Specialist | Growth and Digital Marketer | Data-Driven Technophile Bridging Business and People Needs

Seattle2.5k followers

Solo

ex-Unimad

ex-Zoho Corporation

Is Marketing Truly Shaping Product Success? Hey 👋 I’m Madhumitha Dev, a Product Marketer & Growth Strategist passionate about the intersection of digital marketing, data, and product innovation.
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I believe in leveraging technology and user insights to drive sustainable growth and high-impact GTM strategies. With 4+ years in B2B SaaS marketing, I have executed data-driven demand generation, optimized marketing analytics, and improved user experiences to enhance conversions and revenue. My approach combines performance marketing, digital experimentation, and user empathy to scale products effectively. What I Bring to the Table: 📊 Digital Marketing & Performance Growth – Scaled SEO, paid acquisition, and lead gen to drive 5x ROAS & lower CAC, optimizing multi-channel strategies across Google Ads, LinkedIn, and organic growth. 🚀 Growth & GTM Execution – Built and executed growth marketing frameworks, integrating demand generation, funnel optimization, and retention strategies for long-term product success. 🔍 Marketing Analytics & Data-Driven Insights – Leveraged GA, SQL, and tracking tools to refine campaign performance, customer segmentation, and predictive analytics for smarter decision-making. 🎨 UX & Conversion Optimization – Designed intuitive user flows, wireframes, and personas to improve engagement, reducing drop-offs and increasing retention. 💡 Cross-Functional Collaboration – Worked with Product, Sales, and Engineering to align business goals with user needs, ensuring seamless adoption and high-impact marketing strategies. Beyond work, I advocate for diversity, sustainability, and quality education—and I’m always up for a good book recommendation! 💬 Let’s connect and explore how data-driven marketing can fuel product growth!

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GTM Index

SOLOJOB
1. Product Marketer Growth
  1Y 7M
UNIMADJOB
1. Product Marketer-GTM Speci…
  1Y
ZOHO CORPORATIONJOB
1. PMM
  2Y 5M
COGNIZANTJOB
1. Business Analyst
  5M
U&I TRUSTJOB
1. Lead Curriculum Developer
  2Y
SRM UNIVERSITYJOB
1. Student Co-ordinator and M…
  1Y 2M
AUTOSYS GROUPJOB
1. Automation Eng Intern
  4M

Job: Solo — Product Marketer Growth · 2025-03 – present · 1y 5mo
Job: Unimad — Product Marketer-Go-to-Market Specialist · 2023-12 – 2024-12 · 1y — At UMIMAD AI, I led the go-to-market strategy for a new product launch, refining features and pricing through user feedback loops while driving pre-launch engagement with targeted marketing content. I also trained an AI bot using datasets and prompt engineering, enhancing algorithm accuracy and strengthening my expertise in product marketing, AI development, and data-driven strategy.
Job: Zoho Corporation — Product Marketing Manager · 2021-03 – 2023-08 · 2y 5mo — Experienced product marketing professional skilled in cross-functional collaboration and product development. Proven leadership in guiding diverse teams, shaping successful product roadmaps, and driving customer satisfaction through strategic analysis and targeted marketing initiatives. • Led a 8-member team of content creators, UI/UX designers, and data analysts, ensuring product conception to market delivery. • Designed product roadmaps for 4-point products, shaping KPIs for success in the new product and feature enhancement team. • Enabled 40% increase in customer satisfaction metrics by implementing feedback extracted from customer sentiment analysis. • Leveraged competitor acquisition…
Job: Cognizant — Business Analyst · 2020-09 – 2021-02 · 5 mo — Dynamic data professional specializing in healthcare analytics, adept at enhancing data efficiency, employing Tableau and Power BI for impactful visualizations, and constructing robust ETL pipelines. Consistently driving data-driven decision-making and optimizing processing time.
Job: U&I Trust — Lead Curriculum Developer · 2018-01 – 2020-01 · 2y — • Empowered shelter home children with English and life skills, organized 50+ fundraising events for their well-being • Increased employment rate by 80% for students under this program, providing professional development opportunities • Curated content for kids, fostering ethical financial management in our organization's Leadership Development Program
Job: SRM University — Student Co-ordinator and Marketing Head · 2018-06 – 2019-08 · 1y 2mo — • Nominated as the Student Coordinator for the ECE Department in 2019. • Led the college marketing team for the technical symposium Elecxa 2k19, attracting over 2000 participants from other colleges. - Implemented effective social media marketing strategies on Instagram, Facebook, and LinkedIn platforms. - Successfully connected with tech companies to secure sponsorships, contributing to the event's overall success.
Job: Autosys Group — Automation Engineer Intern · 2018-05 – 2018-09 · 4 mo — Experienced in real-time monitoring of production plants through the implementation of Programmable Logic Controllers (PLCs) and SCADA software. Proficient in programming hardware for monitoring water treatment plants and sensor calibration using controllers.
School: University of Illinois Urbana-Champaign — Masters, Technology Management
School: SRM University — Bachelor of Technology - BTech, Electrical, Electronic and Communications Engineering Technology/Technician
School: Chinmaya Vidyalaya — Higher Secondary Education

Skills

Competitive IntelligencePerformance MarketingBeta TestingUser Interface PrototypingEarly-Stage StartupsGrowth MarketingSales EnablementProduct LaunchSales PresentationsBig DataEmpathic DesignDiversity & InclusionOnline Content CreationData VisualizationUser Interface DesignMarketing AnalyticsStatistical Data AnalysisSoftware as a Service (SaaS)Non-Governmental Organizations (NGOs)Retrieval-Augmented Generation (RAG)

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Madhumitha Dev

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