Madhumitha Dev

Product Marketer| Go-To-Market Specialist | Growth and Digital Marketer | Data-Driven Technophile Bridging Business and People Needs

Soloex-Zohoex-Unimad

“

Is Marketing Truly Shaping Product Success? Hey 👋 I’m Madhumitha Dev, a Product Marketer & Growth Strategist passionate about the intersection of digital marketing, data, and product innovation.

More

I believe in leveraging technology and user insights to drive sustainable growth and high-impact GTM strategies. With 4+ years in B2B SaaS marketing, I have executed data-driven demand generation, optimized marketing analytics, and improved user experiences to enhance conversions and revenue. My approach combines performance marketing, digital experimentation, and user empathy to scale products effectively. What I Bring to the Table: 📊 Digital Marketing & Performance Growth – Scaled SEO, paid acquisition, and lead gen to drive 5x ROAS & lower CAC, optimizing multi-channel strategies across Google Ads, LinkedIn, and organic growth. 🚀 Growth & GTM Execution – Built and executed growth marketing frameworks, integrating demand generation, funnel optimization, and retention strategies for long-term product success. 🔍 Marketing Analytics & Data-Driven Insights – Leveraged GA, SQL, and tracking tools to refine campaign performance, customer segmentation, and predictive analytics for smarter decision-making. 🎨 UX & Conversion Optimization – Designed intuitive user flows, wireframes, and personas to improve engagement, reducing drop-offs and increasing retention. 💡 Cross-Functional Collaboration – Worked with Product, Sales, and Engineering to align business goals with user needs, ensuring seamless adoption and high-impact marketing strategies. Beyond work, I advocate for diversity, sustainability, and quality education—and I’m always up for a good book recommendation! 💬 Let’s connect and explore how data-driven marketing can fuel product growth!