Amrutha Aprameya
I help B2B technology companies achieve their Pipeline and Revenue Targets | Integrated Marketing & Demand Generation | GTM | APAC Marketing Lead
Senior APAC Marketing Leader leading regional growth strategy for enterprise technology portfolios spanning cloud infrastructure, AI, and SaaS platforms.
More
Drove multimillion-dollar qualified pipeline across APAC enterprise markets by architecting integrated GTM strategies aligned to CIO and CISO buying journeys. Improved conversion efficiency across funnel stages (MQL → SQL → Revenue), directly influencing ARR growth and strategic deal acceleration. Designed and executed account-based marketing programs across priority enterprise accounts, aligning sales, product, and regional stakeholders. Built regional demand generation frameworks connecting product positioning to measurable outcomes including MRR growth, trial-to-paid conversion, and database expansion. Led cross-functional initiatives across marketing, sales, and technical teams to translate complex infrastructure and AI technologies into executive-ready business narratives.
GTM Index
- RED HATJOB
- JAPAC Principal Program De…3Y 11M
JAPAC Principal Program Demand Generation Lead-GTM -Ansible (Automation/RHEL/Linux)
Red Hat
- GOOGLEJOB
- JAPAC Enterprise Mktg Mgr(…2Y
JAPAC Enterprise Marketing Manager(via Adecco)
Google
• Achieved over 120%+ QoQ pipeline and 25%+ growth goals by driving demand generation and enterprise marketing initiatives for Google cloud's API platform-Apigee. • Drove over 140%+ of marketing-sourced demand by developing and scaling integrated go-to-market campaigns. • Generated over $50M+ in pipeline for CY21-22 with APAC as the leading region globally to surpass its growth goals by 25% by launching Apigee’s leaders circle campaign. • Managed stakeholders worldwide across local and global marketing, sales, business development, customer engineering and technology teams to align on JAPAC marketing goals with business priorities.
- CAPILLARY TECHNOLOGIESJOB
- APAC Regional Demand Gener…1Y 3M
APAC Regional Demand Generation Lead
Capillary Technologies
• Successfully achieved 100% pipeline goals consistently through a series of integrated demand generation campaigns across SEA and India • Drove over $90M in marketing sourced pipeline by spearheading the product launch and go-to-market strategy for Capillary's Store2Door and Retail X-Engage products across APAC • Achieved $60M in incremental pipeline by developed and implementing the foundational ABM campaign engine, enhancing personalised outreach • Managed a high-performing team of SDRs across multiple countries, driving qualified leads into the sales funnel
- PMM1Y 2M
Product Marketing Manager
Capillary Technologies
-Planned and executed the complete global GTM for Capillary's Loyalty+ and Smartstore+ products -Established the complete sales enablement and email marketing engine for Capillary in FY16-17 -Planned and executed a series of thought leadership activities including analyst -led TEI reports, webinars, research studies and nuture campaigns -Initiated co-marketing campaigns to retail CRM and loyalty communities across APAC
- AVAAMOJOB
- Global PMM Lead1Y 2M
Global Product Marketing Lead
Avaamo
-As the first marketer in the team, I planned and implemented the complete product marketing & sales enablement engine for Avaamo.ai working alongside CEO and VP of products -Created and executed the global launch of Avaamo.ai’s conversational AI platform -Laid the foundation for analyst briefings with Gartner and Forrester that enabled Avaamo to be named a leader in the Forrester wave and a niche player in the Gartner magic quadrant
- ZOHO CORPORATIONJOB
- Mktg Strategist1Y 2M
Marketing Strategist
Zoho Corporation
-Part of the central marketing & demand gen team @ Zoho's IT management Divison-ManageEngine -Served as the product marketing POC for Zoho's network monitoring product portfolio -Initiated monthly sprints of free to paid users campaigns -Implemented several integrated campaigns including events, webinars, paid social and more
- COGNIZANTJOB
- Programmer Analyst2Y 6M
Programmer Analyst
Cognizant
- Programmer Analyst Trainee1Y
Programmer Analyst Trainee
Cognizant
- Job: Capillary Technologies — APAC Regional Demand Generation Lead · 2019-07 – 2020-10 · 1y 3mo — • Successfully achieved 100% pipeline goals consistently through a series of integrated demand generation campaigns across SEA and India • Drove over $90M in marketing sourced pipeline by spearheading the product launch and go-to-market strategy for Capillary's Store2Door and Retail X-Engage products across APAC • Achieved $60M in incremental pipeline by developed and implementing the foundational ABM campaign engine, enhancing personalised outreach • Managed a high-performing team of SDRs across multiple countries, driving qualified leads into the sales funnel
- Job: Cognizant — Programmer Analyst Trainee · 2009-12 – 2010-12 · 1y
- Job: Avaamo — Global Product Marketing Lead · 2017-08 – 2018-10 · 1y 2mo — -As the first marketer in the team, I planned and implemented the complete product marketing & sales enablement engine for Avaamo.ai working alongside CEO and VP of products -Created and executed the global launch of Avaamo.ai’s conversational AI platform -Laid the foundation for analyst briefings with Gartner and Forrester that enabled Avaamo to be named a leader in the Forrester wave and a niche player in the Gartner magic quadrant
- Job: Zoho Corporation — Marketing Strategist · 2015-04 – 2016-06 · 1y 2mo — -Part of the central marketing & demand gen team @ Zoho's IT management Divison-ManageEngine -Served as the product marketing POC for Zoho's network monitoring product portfolio -Initiated monthly sprints of free to paid users campaigns -Implemented several integrated campaigns including events, webinars, paid social and more
- Job: Capillary Technologies — Product Marketing Manager · 2016-06 – 2017-08 · 1y 2mo — -Planned and executed the complete global GTM for Capillary's Loyalty+ and Smartstore+ products -Established the complete sales enablement and email marketing engine for Capillary in FY16-17 -Planned and executed a series of thought leadership activities including analyst -led TEI reports, webinars, research studies and nuture campaigns -Initiated co-marketing campaigns to retail CRM and loyalty communities across APAC
- Job: Cognizant — Programmer Analyst · 2010-12 – 2013-06 · 2y 6mo
- Job: Google — JAPAC Enterprise Marketing Manager(via Adecco) · 2020-10 – 2022-10 · 2y — • Achieved over 120%+ QoQ pipeline and 25%+ growth goals by driving demand generation and enterprise marketing initiatives for Google cloud's API platform-Apigee. • Drove over 140%+ of marketing-sourced demand by developing and scaling integrated go-to-market campaigns. • Generated over $50M+ in pipeline for CY21-22 with APAC as the leading region globally to surpass its growth goals by 25% by launching Apigee’s leaders circle campaign. • Managed stakeholders worldwide across local and global marketing, sales, business development, customer engineering and technology teams to align on JAPAC marketing goals with business priorities.
- Job: Red Hat — JAPAC Principal Program Demand Generation Lead-GTM -Ansible (Automation/RHEL/Linux) · 2022-11 – present · 3y 9mo
- School: T.A.PAI MANAGEMENT INSTITUTE — Master of Business Administration / PGDM, Marketing and IT systems
- School: Visvesvaraya Technological University — B .E, Electronics & Telecommunications
- School: JSS Academy Of Technical Education Karnataka
- School: Kendriya Vidyalaya
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Navin JebaTechnical Program Manager - Revenue Enablement ToolStack | Partner Technical Enablement | Customer Onboarding and Retention | Product Adoption | Professional Services
Freshworksex-Cognizant
- David ShraderAI GTM Tech Lead @ Google | vLLM Semantic Router Committer | I bring AI where the internet isn’t | k8s OG
Googleex-FCN IT
- Aashish KaranjawalaCommercializing AI Agents for Financial Services | Banking, Asset Management, Insurance | ex-Google Cloud | GenAI GTM
Alpha FMC
ex-Infosys
- Jerome GotangcoAI GTM lead @ Google for Philippines and Vietnam | Stanford GSB LEAD ’23Google
ex-ABS-CBN Foundation
