Lucian Coman

About

Most early-stage B2B SaaS teams are drowning in activity and still missing pipeline. The problem isn't effort. It's that growth is run as a series of campaigns instead of a system, and AI tools are bolted on as shortcuts instead of woven into the system itself.I build the system. I spent a decade building growth machines before AI made every step faster, and now I rebuild them as agentic motions, with AI agents running the work, from research and outbound to landing page generation, pipeline operations, and conversion infrastructure. I step in as a fractional GTM Engineer, VP of Marketing, or VP of Growth, owning GTM strategy, priorities, and execution end to end. Marketing, sales, and partnerships, designed as one machine that tracks to real pipeline and revenue. - A decade of in-house and advisory work across: Cavalry, AMP, Shop Circle, Gorgias, MightyScout, Plobal Apps, VITALS, Cartloop- Co-founder of GrowthCube, where I've led growth for 10+ startups including Fermat, Superfiliate, AfterSell, Triple Whale, Pack Digital, and Groove- Operator background: built and scaled ecommerce brands and a Shopify agencyWhat I'm good at: designing the agentic engine that turns strategy into pipeline, then running it, from outbound systems and paid acquisition to event-led demand, partner activations, content engines, influencer campaigns, on-site video case studies, and the operations that hold it together. Specialties: GTM Engineering · GTM Agentic Motions · B2B Acquisition & Conversion · AI-Driven Outbound & Inbound · LinkedIn / Search / Social Paid · Multi-Channel Lead Generation · ABM · Demand Generation · Product Marketing · Event Marketing · Trade Shows · Partner Marketing · Partner Activations · Co-Marketing · Influencer-Led Campaigns · Video Case Study Production · Sales Enablement · Pipeline Generation · Revenue Operations · AI-Driven Growth · Fractional CMO · Fractional VP Marketing · GTM Operator · GTM Marketing Motions If you're a founder or operator who wants a second set of eyes on your GTM, send me a note: lucian@growthcube.io

Company history

1. 
   CavalryVP of Marketing2024-10 – present · 1y 10mo
2. 
   Ad Master MediaCo-Founder2017-12 – 2020-01 · 2y 1mo
3. 
   AMPDirector of Demand Generation2024-01 – 2024-12 · 11 mo
4. 
   Extravagant JewelCo-Founder2017-12 – 2020-01 · 2y 1mo
5. 
   VITALSHead of Growth & Partnerships2020-01 – 2020-10 · 9 mo
6. 
   AMPFractional GTM Engineering2024-12 – 2026-08 · 1y 8mo
7. 
   Shop CircleFractional GTM Engineering2022-01 – 2022-10 · 9 mo
8. 
   Plobal AppsFractional GTM Engineering2021-01 – 2021-10 · 9 mo
9. 
   Plobal AppsVP of Growth Marketing2021-10 – 2022-12 · 1y 2mo
10. 
    GrowthCube.ioCo-Founder & CMO2022-12 – 2024-12 · 2y
11. 
    GorgiasGrowth Marketing Manager2021-04 – 2021-12 · 8 mo
12. 
    CartloopHead of Growth Marketing2020-08 – 2021-05 · 9 mo

Skills

No playbooks indexed for this profile yet.