Lovro Čulina
Automate recruitment and hire top talent, faster | GTME @ TalentLyft
I've never had 'HR' in my job title but I've spent years closely observing how top teams recruit and grow.
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Despite never officially working in HR, my last five years in HR tech sales have allowed me to connect with hundreds of HR and People Operations leaders, gaining invaluable insights into how advanced and fast-growing organizations approach their recruitment processes and people operations. I started out as a cashier, got my first internship in beauty tech influencer marketing (imagine the excitement of a junior student speaking with social media influencers), began my business development journey at a boat rental platform and finally anchored in HR tech. Having worked for both an ATS and a core HRIS company enabled me to have a deep understanding of how modern companies are utilizing best point-solutions to streamline their processes as opposed to an all-in-one approach. Whether it's recruitment, employer branding, or onboarding, I bring a holistic perspective to hiring and helping organizations create an amazing hiring experience for their candidates. Obsessed with learning, follow me for the latest industry news, insights, and innovative strategies about recruitment & talent acquisition.
GTM Index
- TALENTLYFTJOB
- GTM Eng3Y 3M
GTM Engineer
TalentLyft
Everything you need to hire top talent in one tool. TalentLyft is an all-in-one recruitment software that combines ATS with CRM and Recruitment Marketing to help you find, attract and hire top talent. As a GTM Engineer, I: • Develop targeted playbooks, architecting and optimizing the end-to-end buyer journey from discovery to revenue conversion • Set up and manage sales automation tools (Clay, HubSpot, n8n, Claude Code, Heyreach, Instantly, Apollo, Hyperise...) to streamline outreach and data hygiene, creating automated workflows that effectively scale revenue operations • Drive enterprise deals from initial discovery to contract signing, leveraging methodologies like MEDDPIC • Create eng…
- Team Lead BD11M
Team Lead Business Development
TalentLyft
TalentLyft is an easy to use Applicant Tracking System and a recruitment marketing software that helps you find, attract and hire best candidates. As a Business Development Team Lead, I have: • Led a team of 5 BDRs • Created an internship program that got recognized with the "Breakout Star" award • Hired and coached 2 new BDRs • Defined team and individual OKRs • Provided coaching and conducted performance reviews • Continuously worked on optimizing sales & revenue operations • Had an additional role as a full-cycle sales representative
- BD Representative10M
Business Development Representative
TalentLyft
• Created a predictable outbound sales process • Developed a GTM strategy to enter new markets • Prospected leads through cold calls, cold emails, and LinkedIn • Optimized the sales tech stack (HubSpot, Apollo, Aircall, Vidyard) • Created new sequences and call scripts • Managed inbound leads
- HUMAANSJOB
- BD Representative1Y 2M
Business Development Representative
Humaans
Humaans (YC W21) is a core HRIS designed to help People Ops, Finance, and IT teams operate collaboratively with all the best-in-class point solutions while maintaining a central record of employee data. As a member of the Growth team, I have: • Created initial sales conversations through cold calls, cold emails, and LinkedIn • Worked closely with the sales & revenue operations team on implementing new process automations • Designed and executed personal LinkedIn content strategy • Worked closely with the Sales team on executing our GTM strategy • Tested and analyzed new outbound approaches • Built targeted lists and worked in a pod on account multi-threading strategies • Managed inbound l…
- CLICK & BOATJOB
- BD Representative6M
Business Development Representative
Click & Boat
Click&Boat is the leading professional and private yacht charter platform. As a member of the Southeastern European Prospecting team, I have: • Prospected new boat owners through cold calling • Onboarded new users to the platform • Developed and expanded the Croatian fleet of boats included in the platform • Supported charter companies and boat-owners in their price-booking strategy and online presentation of their fleet with the goal of increasing bookings
- RIT CROATIASCHOOL
- Bachelor's degree, Interna…4Y 11M
Bachelor's degree, International Business
RIT Croatia
- FUTURE ERAJOB
- Growth Specialist3M
Growth Specialist
Future Era
Future Era is a custom software development startup that focuses on creating websites that engage, inspire, and convert. As a Growth Specialist, I have: • Created an outbound sales process with the main focus on cold emails • Created and executed LinkedIn & blog content strategy • Optimized SEO • Managed Google Ads campaigns for clients
- YMCA OF THE ROCKIESJOB
- Work & Travel3M
Work & Travel
YMCA of the Rockies
Spent an entire summer in the laundry room and never really learned how to properly fold a fitted sheet.
- FOREOJOB
- Digital Media Intern1Y
Digital Media Intern
FOREO
FOREO creates technologically advanced skincare and oral care devices, offering innovative solutions for personal care routines. As a member of the MEA Digital Media team, I have: • Negotiated partnerships with social media influencers and secured 10.4 million impressions in a single quarter • Managed paid and earned content distribution • Protected the online reputation of products • Evaluated performance data
- H&MJOB
- Cashier2M
Cashier
H&M
If you’ve read this far, you are probably wondering how my first job as a Cashier prepared me for a career in HR tech sales. Faulty barcode scanners taught me patience. I also learned my first negotiation lesson about staying composed as customers tried to hit me with the "I saw it on sale somewhere" line.
- IV. GIMNAZIJASCHOOL
- IV. Gimnazija4Y 11M
IV. Gimnazija
IV. Gimnazija
- Job: Future Era — Growth Specialist · 2019-07 – 2019-10 · 3 mo — Future Era is a custom software development startup that focuses on creating websites that engage, inspire, and convert. As a Growth Specialist, I have: • Created an outbound sales process with the main focus on cold emails • Created and executed LinkedIn & blog content strategy • Optimized SEO • Managed Google Ads campaigns for clients
- Job: TalentLyft — Team Lead Business Development · 2021-06 – 2022-05 · 11 mo — TalentLyft is an easy to use Applicant Tracking System and a recruitment marketing software that helps you find, attract and hire best candidates. As a Business Development Team Lead, I have: • Led a team of 5 BDRs • Created an internship program that got recognized with the "Breakout Star" award • Hired and coached 2 new BDRs • Defined team and individual OKRs • Provided coaching and conducted performance reviews • Continuously worked on optimizing sales & revenue operations • Had an additional role as a full-cycle sales representative
- Job: Click & Boat — Business Development Representative · 2019-10 – 2020-04 · 6 mo — Click&Boat is the leading professional and private yacht charter platform. As a member of the Southeastern European Prospecting team, I have: • Prospected new boat owners through cold calling • Onboarded new users to the platform • Developed and expanded the Croatian fleet of boats included in the platform • Supported charter companies and boat-owners in their price-booking strategy and online presentation of their fleet with the goal of increasing bookings
- Job: H&M — Cashier · 2016-06 – 2016-08 · 2 mo — If you’ve read this far, you are probably wondering how my first job as a Cashier prepared me for a career in HR tech sales. Faulty barcode scanners taught me patience. I also learned my first negotiation lesson about staying composed as customers tried to hit me with the "I saw it on sale somewhere" line.
- Job: YMCA of the Rockies — Work & Travel · 2018-06 – 2018-09 · 3 mo — Spent an entire summer in the laundry room and never really learned how to properly fold a fitted sheet.
- Job: Humaans — Business Development Representative · 2022-05 – 2023-07 · 1y 2mo — Humaans (YC W21) is a core HRIS designed to help People Ops, Finance, and IT teams operate collaboratively with all the best-in-class point solutions while maintaining a central record of employee data. As a member of the Growth team, I have: • Created initial sales conversations through cold calls, cold emails, and LinkedIn • Worked closely with the sales & revenue operations team on implementing new process automations • Designed and executed personal LinkedIn content strategy • Worked closely with the Sales team on executing our GTM strategy • Tested and analyzed new outbound approaches • Built targeted lists and worked in a pod on account multi-threading strategies • Managed inbound l…
- Job: TalentLyft — Business Development Representative · 2020-08 – 2021-06 · 10 mo — • Created a predictable outbound sales process • Developed a GTM strategy to enter new markets • Prospected leads through cold calls, cold emails, and LinkedIn • Optimized the sales tech stack (HubSpot, Apollo, Aircall, Vidyard) • Created new sequences and call scripts • Managed inbound leads
- Job: FOREO — Digital Media Intern · 2017-06 – 2018-06 · 1y — FOREO creates technologically advanced skincare and oral care devices, offering innovative solutions for personal care routines. As a member of the MEA Digital Media team, I have: • Negotiated partnerships with social media influencers and secured 10.4 million impressions in a single quarter • Managed paid and earned content distribution • Protected the online reputation of products • Evaluated performance data
- Job: TalentLyft — GTM Engineer · 2023-07 – present · 3y 1mo — Everything you need to hire top talent in one tool. TalentLyft is an all-in-one recruitment software that combines ATS with CRM and Recruitment Marketing to help you find, attract and hire top talent. As a GTM Engineer, I: • Develop targeted playbooks, architecting and optimizing the end-to-end buyer journey from discovery to revenue conversion • Set up and manage sales automation tools (Clay, HubSpot, n8n, Claude Code, Heyreach, Instantly, Apollo, Hyperise...) to streamline outreach and data hygiene, creating automated workflows that effectively scale revenue operations • Drive enterprise deals from initial discovery to contract signing, leveraging methodologies like MEDDPIC • Create eng…
- School: RIT Croatia — Bachelor's degree, International Business · 2015 – 2019
- School: IV. Gimnazija · 2011 – 2015
Skills
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