Louis Demerliac
Cloud Go-To-Market Strategy at AWS
Amazon Web Services (AWS)Cloud computing professional with 10+ years’ experience across EMEA, fluent in French and English. Proven expertise in sales, go-to-market strategy, and alliances.
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Currently leading AWS Graviton’s Go-to-Market, driving growth through strategic customer engagement, vendor partnerships, and marketing initiatives.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- GTM Specialist AI Infrastr…4Y
GTM Specialist AI Infrastructure EMEA
Amazon Web Services (AWS)
Supporting customers in the adoption of AWS high-value compute services such as Graviton/AMD/Intel for application, data, hpc, agentic AI workloads. Create joint GTM playbooks with strategic software partners. Enable and activate AWS teams cross regions, functions and services (direct/indirect sales and marketing). Engage with major public sector organisations in Europe. Support strategic deals worth $100m+.
- AMDJOB
- Cloud Alliance Lead - EMEA1Y 3M
Cloud Alliance Lead - EMEA
AMD
Developed the go-to-market strategy of latest computing technologies through a leading public cloud provider. Led sales and marketing initiatives triggering high volume and growth revenue at EMEA scale. Cascaded product launch in EMEA for latest compute solutions such as high-performance-computing.
- THINGTALEJOB
- Startup Founder10M
Startup Founder
Thingtale
Designed and created an innovative AI product and developed an MVP. Secured initial funding, strategic partners and customers.
- ALIBABA CLOUDJOB
- Sr BD Mgr - North Europe3Y 2M
Sr Business Development Manager - North Europe
Alibaba Cloud
Part of the European first foot on the ground. Acquired strategic customers and partners, from lead to close and account management. Supported customers in cross border market entry strategy including compliance to public regulatory policies in Europe and China.
- MICROSOFTJOB
- Sr PMM (MBA MACH)1Y 11M
Sr Product Marketing Manager (MBA MACH)
Microsoft
Designed, launched and operated go-to-market initiatieves through direct sales and channel, accelerating Azure in hundreds of accounts in the UK.
- BOUYGUES ENERGIES & SERVICESJOB
- BD Mgr - Europe and Africa2Y 10M
Business Development Manager - Europe and Africa
Bouygues Energies & Services
Developed and won large opportunities in power generation, utilities and data center projects in Europe (public-private partnerships worth $130m) and in Africa ($50m). Developed relationship with public sector bodies such as Agence Francaise du Development and Ademe and coordinated bids for World Bank.
- Project Mgr3Y 1M
Project Manager
Bouygues Energies & Services
Managed teams in Paris, France, and in Addis Ababa, Ethiopia, for the construction and maintenance of low and high voltage utility networks. Main point of contact between public sector stakeholders and the company.
- Job: Amazon Web Services (AWS) — GTM Specialist AI Infrastructure EMEA · 2022-10 – present · 3y 10mo — Supporting customers in the adoption of AWS high-value compute services such as Graviton/AMD/Intel for application, data, hpc, agentic AI workloads. Create joint GTM playbooks with strategic software partners. Enable and activate AWS teams cross regions, functions and services (direct/indirect sales and marketing). Engage with major public sector organisations in Europe. Support strategic deals worth $100m+.
- Job: AMD — Cloud Alliance Lead - EMEA · 2021-06 – 2022-09 · 1y 3mo — Developed the go-to-market strategy of latest computing technologies through a leading public cloud provider. Led sales and marketing initiatives triggering high volume and growth revenue at EMEA scale. Cascaded product launch in EMEA for latest compute solutions such as high-performance-computing.
- Job: Thingtale — Startup Founder · 2020-10 – 2021-08 · 10 mo — Designed and created an innovative AI product and developed an MVP. Secured initial funding, strategic partners and customers.
- Job: Alibaba Cloud — Sr Business Development Manager - North Europe · 2017-07 – 2020-09 · 3y 2mo — Part of the European first foot on the ground. Acquired strategic customers and partners, from lead to close and account management. Supported customers in cross border market entry strategy including compliance to public regulatory policies in Europe and China.
- Job: Microsoft — Sr Product Marketing Manager (MBA MACH) · 2015-07 – 2017-06 · 1y 11mo — Designed, launched and operated go-to-market initiatieves through direct sales and channel, accelerating Azure in hundreds of accounts in the UK.
- Job: Bouygues Energies & Services — Business Development Manager - Europe and Africa · 2010-09 – 2013-07 · 2y 10mo — Developed and won large opportunities in power generation, utilities and data center projects in Europe (public-private partnerships worth $130m) and in Africa ($50m). Developed relationship with public sector bodies such as Agence Francaise du Development and Ademe and coordinated bids for World Bank.
- Job: Bouygues Energies & Services — Project Manager · 2007-07 – 2010-08 · 3y 1mo — Managed teams in Paris, France, and in Addis Ababa, Ethiopia, for the construction and maintenance of low and high voltage utility networks. Main point of contact between public sector stakeholders and the company.
- School: London Business School — Master of Business Administration (MBA)
- School: Ecole nationale supérieure des Beaux-Arts — Bachelor's degree, Fine Arts
- School: Institut d'Optique — Master's degree, Engineering
- School: CPGE St-Louis — Bachelor of Science (B.Sc.), Mathematics
Skills
Playbooks
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