Linda Janineh
SDR Leadership & GTM Engineer | Building and Enabling AI-Powered GTM Systems, Processes, and High-Performing Global Teams
I build scalable GTM systems, create predictable pipeline, lead high-performing sales teams, and win customers through the full sales Before moving into B2B SaaS, I built my career across architecture, construction, leadership, full-cycle sales, and project management.
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It may look like an unconventional path, but designing buildings, selling, and designing go-to-market systems have more in common than you might think: all require deep discovery and research, strategy, structure, cross-functional collaboration, planning, strong execution, and ultimately, closing, whether it’s a deal or a That thinking inspired me to build GTM by Design, where I research and explore how go-to-market can be designed as a repeatable system. It’s currently a side project that I’m developing and monetizing alongside my I believe in non-linear careers and in the immense capacity people have to reinvent themselves. Diverse experiences often create the ability to connect dots others may not Today, I work at the intersection of Sales, GTM, and I’m looking to join a full-time team where I can contribute across:· GTM Engineering, Architecture & Product Management · AI-Powered Pipeline Systems & Automation (Inbound and Outbound)· Sales Leadership, Enablement & Coaching· Full-Cycle SalesCertified Professional Sales Person (CPSP) by NASP | MEDDPICC Certified | GenAI & Agentic AI Practitioner | English & Spanish
GTM Index
- TALKPUSHJOB
- Head of Outbound4M
Head of Outbound | GTM Engineering & ABM
Talkpush
Talkpush is an AI-powered HRTech platform that automates high-volume recruitment, candidate engagement, and recruitment marketing, helping enterprise employers streamline hiring at scale. Engaged on a fixed-term contract to build their initial outbound and GTM strategy during a period of company restructuring. Led pipeline generation and GTM execution, with ownership across inbound, outbound, account-based marketing, paid media, field marketing, and digital campaigns. Engaged directly with enterprise accounts (ACV ~$50K) across the full sales cycle (from prospecting through negotiation) to validate the systems and strategy being built. Built the GTM systems behind these programs >> conne…
- GTM BY DESIGNJOB
- GTM Strategy, Systems and…9M
GTM Strategy, Systems and Architecture - Consultant
GTM by Design
GTM by Design, a consulting practice applying Design Thinking to go-to-market architecture, helping B2B SaaS teams across EMEA build outbound strategy, AI-powered prospecting workflows, and sales enablement systems. Ongoing R&D into agentic AI, signal-based prospecting, and next-gen GTM tooling (Clay, Apollo, Claude, Codex, AI agent orchestration) shared as thought leadership for the sales community.
- COURSERASCHOOL
- Google Digital Mktg & E-Co…9M
Google Digital Marketing & E-Commerce, Marketing
Coursera
- Generative AI for Sales Sp…7M
Generative AI for Sales Specialization, Artificial Intelligence
Coursera
- Google Project Mgr, Projec…7M
Google Project Manager, Project Management
Coursera
- UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGNSCHOOL
- Strategic Leadership and M…1Y 6M
Strategic Leadership and Management, Business Administration, Management and Operations
University of Illinois Urbana-Champaign
- REMOTEJOB
- Sales Development Leader (…1Y 2M
Sales Development Leader (EMEA)
Remote
Remote is a global HRTech unicorn (≈$3B valuation) with 1,700+ employees, providing EOR, Global Payroll, HRIS, and Contractor Management solutions that help companies hire and manage international teams compliantly. -Led and managed a team of 8 SDRs across EMEA to 118% team attainment and €10M+ pipeline through structured coaching, call reviews, and ICP-driven cadences. -Built outbound playbooks, MEDDPICC coaching frameworks, and performance dashboards from scratch, driving a culture of accountability and continuous improvement. -Partnered with Sales Leadership and RevOps on forecasting, territory design, and GTM execution across Iberia, DACH, Nordics, and MENA.
- Senior Outbound SDR2Y 10M
Senior Outbound SDR | Full-Cycle Sales Contributor
Remote
-Sourced €5M+ in qualified pipeline across EMEA, consistently achieving 105–125% quota attainment. -Closed new business across EMEA with an average ACV of €8K–€25K across SMB and mid-market accounts. -Influenced €2.7M+ in total ARR across new business, upsells, and renewals. -Full-cycle sales motions from prospecting through negotiation and close. -Applied MEDDPICC across complex buying committees spanning HR, Finance, Legal, and C-suite to accelerate deal velocity and win rate. -Created 500+ qualified pipeline opportunities across EMEA through structured outbound and multi-channel prospecting. -Maintained 100+ cold calls weekly. Made 300+ demos, achieving +110% quota attainment consistentl…
- MEDDIC ACADEMYSCHOOL
- Advanced MEDDPICC®0M
Advanced MEDDPICC®
MEDDIC Academy
- POWERTOFYJOB
- Regional BD Executive1Y
Regional Business Development Executive | AMER & LATAM Markets
PowerToFy
PowerToFly is an HRTech talent platform connecting diverse professionals with leading global employers through virtual hiring events, career development, and remote job opportunities. More recently, it has expanded into AI talent and human-in-the-loop model training. - Hunted and closed new business across AMER and LATAM via multi-channel outbound, building pipeline from scratch in new regional markets. - Built and nurtured relationships with enterprise HR and DEI leaders, delivering personalized solutions that drove employer brand visibility and long-term partnerships. - Hosted virtual job fairs for enterprise clients, achieving 105% event participation growth and generating new long-term…
- SOUVI ESPAÑAJOB
- Entrepreneur1Y 11M
Entrepreneur
SOUVI España
Souvi is a jewelry brand inspired by the architecture, culture, and identity of cities, creating contemporary pieces that tell the story of places through design. - Founded and scaled a design e-commerce brand, managed the full commercial cycle from market research and production to B2B sales, negotiation, and fulfillment. Sold 1,000+ units in year one. - Built supplier partnerships and digital sales channels before pivoting to tech sales.
- ESCUELA DE NEGOCIOS LLUÍS VIVES.- CÁMARA VALENCIASCHOOL
- Business Administration an…11M
Business Administration and Management, General
Escuela de Negocios Lluís Vives.- Cámara Valencia
- REUNIÓN INDUSTRIAL S.L.U. - REIJOB
- Account Mgr | EMEA1Y 2M
Account Manager | EMEA
REUNIÓN INDUSTRIAL S.L.U. - REI
Reunión Industrial (REI) is a manufacturer of decorative hardware and home improvement products, specializing in the design, production, and commercialization of solutions for the furniture, DIY, and home décor sectors. I managed international accounts across DACH, France & MENA.
- CASER SALUDJOB
- Sales Executive10M
Sales Executive | Iberia & AMER Markets
Caser Salud
- Owned the full sales cycle in health insurance. Pioneered early social selling. Exceeded monthly quota by +20% consistently
- SOLUCIONARQ HONDURASJOB
- Project Dir & Entrepreneur7Y 8M
Project Director & Entrepreneur
Solucionarq Honduras
Built and scaled a boutique architecture studio. Closed 30+ high-value projects (incl. two 50-bed hospitals, retail and housing projects ), managed budgets up to €500K, tripled client base, achieved 90% retention.
- CEDAC CENTRO DE DISEÑO, ARQUITECTURA Y CONSTRUCCIÓNSCHOOL
- Bachelor of Architecture (…5Y 11M
Bachelor of Architecture (BArch), Architecture
CEDAC Centro de Diseño, Arquitectura y Construcción
- Job: PowerToFy — Regional Business Development Executive | AMER & LATAM Markets · 2020-12 – 2021-12 · 1y — PowerToFly is an HRTech talent platform connecting diverse professionals with leading global employers through virtual hiring events, career development, and remote job opportunities. More recently, it has expanded into AI talent and human-in-the-loop model training. - Hunted and closed new business across AMER and LATAM via multi-channel outbound, building pipeline from scratch in new regional markets. - Built and nurtured relationships with enterprise HR and DEI leaders, delivering personalized solutions that drove employer brand visibility and long-term partnerships. - Hosted virtual job fairs for enterprise clients, achieving 105% event participation growth and generating new long-term…
- Job: Solucionarq Honduras — Project Director & Entrepreneur · 2009-01 – 2016-09 · 7y 8mo — Built and scaled a boutique architecture studio. Closed 30+ high-value projects (incl. two 50-bed hospitals, retail and housing projects ), managed budgets up to €500K, tripled client base, achieved 90% retention.
- Job: SOUVI España — Entrepreneur · 2019-01 – 2020-12 · 1y 11mo — Souvi is a jewelry brand inspired by the architecture, culture, and identity of cities, creating contemporary pieces that tell the story of places through design. - Founded and scaled a design e-commerce brand, managed the full commercial cycle from market research and production to B2B sales, negotiation, and fulfillment. Sold 1,000+ units in year one. - Built supplier partnerships and digital sales channels before pivoting to tech sales.
- Job: Remote — Senior Outbound SDR | Full-Cycle Sales Contributor · 2021-12 – 2024-10 · 2y 10mo — -Sourced €5M+ in qualified pipeline across EMEA, consistently achieving 105–125% quota attainment. -Closed new business across EMEA with an average ACV of €8K–€25K across SMB and mid-market accounts. -Influenced €2.7M+ in total ARR across new business, upsells, and renewals. -Full-cycle sales motions from prospecting through negotiation and close. -Applied MEDDPICC across complex buying committees spanning HR, Finance, Legal, and C-suite to accelerate deal velocity and win rate. -Created 500+ qualified pipeline opportunities across EMEA through structured outbound and multi-channel prospecting. -Maintained 100+ cold calls weekly. Made 300+ demos, achieving +110% quota attainment consistentl…
- Job: Caser Salud — Sales Executive | Iberia & AMER Markets · 2017-01 – 2017-11 · 10 mo — - Owned the full sales cycle in health insurance. Pioneered early social selling. Exceeded monthly quota by +20% consistently
- Job: Talkpush — Head of Outbound | GTM Engineering & ABM · 2026-06 – present · 2 mo — Talkpush is an AI-powered HRTech platform that automates high-volume recruitment, candidate engagement, and recruitment marketing, helping enterprise employers streamline hiring at scale. Engaged on a fixed-term contract to build their initial outbound and GTM strategy during a period of company restructuring. Led pipeline generation and GTM execution, with ownership across inbound, outbound, account-based marketing, paid media, field marketing, and digital campaigns. Engaged directly with enterprise accounts (ACV ~$50K) across the full sales cycle (from prospecting through negotiation) to validate the systems and strategy being built. Built the GTM systems behind these programs >> conne…
- Job: REUNIÓN INDUSTRIAL S.L.U. - REI — Account Manager | EMEA · 2017-11 – 2019-01 · 1y 2mo — Reunión Industrial (REI) is a manufacturer of decorative hardware and home improvement products, specializing in the design, production, and commercialization of solutions for the furniture, DIY, and home décor sectors. I managed international accounts across DACH, France & MENA.
- Job: Remote — Sales Development Leader (EMEA) · 2024-09 – 2025-11 · 1y 2mo — Remote is a global HRTech unicorn (≈$3B valuation) with 1,700+ employees, providing EOR, Global Payroll, HRIS, and Contractor Management solutions that help companies hire and manage international teams compliantly. -Led and managed a team of 8 SDRs across EMEA to 118% team attainment and €10M+ pipeline through structured coaching, call reviews, and ICP-driven cadences. -Built outbound playbooks, MEDDPICC coaching frameworks, and performance dashboards from scratch, driving a culture of accountability and continuous improvement. -Partnered with Sales Leadership and RevOps on forecasting, territory design, and GTM execution across Iberia, DACH, Nordics, and MENA.
- Job: GTM by Design — GTM Strategy, Systems and Architecture - Consultant · 2026-01 – present · 7 mo — GTM by Design, a consulting practice applying Design Thinking to go-to-market architecture, helping B2B SaaS teams across EMEA build outbound strategy, AI-powered prospecting workflows, and sales enablement systems. Ongoing R&D into agentic AI, signal-based prospecting, and next-gen GTM tooling (Clay, Apollo, Claude, Codex, AI agent orchestration) shared as thought leadership for the sales community.
- School: University of Illinois Urbana-Champaign — Strategic Leadership and Management, Business Administration, Management and Operations · 2025-06 – 2026-12
- School: Coursera — Generative AI for Sales Specialization, Artificial Intelligence · 2025-10 – 2026-05
- School: MEDDIC Academy — Advanced MEDDPICC® · 2025-10 – 2025-10
- School: Coursera — Google Project Manager, Project Management · 2025-08 – 2026-03
- School: Escuela de Negocios Lluís Vives.- Cámara Valencia — Business Administration and Management, General · 2019-01 – 2019-12
- School: CEDAC Centro de Diseño, Arquitectura y Construcción — Bachelor of Architecture (BArch), Architecture · 2004 – 2009
- School: Coursera — Google Digital Marketing & E-Commerce, Marketing · 2026-01 – present
- School: University of Illinois Urbana-Champaign — Strategic Leadership & Management Specialization
- School: Coursera — Google Data Analytics
- School: CDAC,Noida — Bachelor of Architecture, BArch
- School: Cámara de Comercio de Lima — Master's Degree, Business Administration and Management, General
Skills
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