Cristina Alvarado (She/Her)

Venezuela4.8k followers

DIASA

ex-Smart Occupational Health

ex-PowerToFy

I build the operational systems that make revenue teams actually work.
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With 11+ years of experience across B2B SaaS, HRTech, EdTech, and industrial distribution — in LATAM, USA, and EU markets — I specialize in Revenue Operations and GTM Strategy: designing the infrastructure that connects marketing, sales, and product so companies can grow predictably. What I actually do: ▸ Build and optimize CRM systems (HubSpot, Salesforce, Odoo) — pipeline governance, lifecycle stages, data hygiene ▸ Design and implement AI-assisted outreach and prospecting workflows com + Claude AI + OpenAI agents) ▸ Develop executive dashboards and KPI reporting frameworks (CAC, pipeline velocity, quota attainment, CPL/ROI) ▸ Lead GTM execution: go-to-market planning, ICP definition, outbound cadences, inbound qualification ▸ Build and coach high-performance commercial teams — 1:1s, sales enablement, process documentation Results I've driven: → +30% lead-to-customer conversion (CRM redesign + pipeline governance) → +10% YoY revenue growth (full GTM strategy execution) → 40% automation of marketing and sales activities com + AI agents) → -20% CPC/CPA (paid acquisition optimization across Meta and TikTok) → +15% close rate improvement (SDR coaching cadences) → +20% customer retention (key account management, LATAM) Background: Industrial Engineer (UCAB) + MBA in Marketing (IESA) + Sales Management (IESA). I bring systems thinking from engineering and commercial strategy from marketing — which is exactly what Operations roles need. Open to: Remote RevOps, GTM Ops, Sales Ops, Marketing Ops, or Business Operations roles globally. Languages: Spanish (native) · English (C2 professional) Let's connect: com/cristi-a-alvarado

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GTM Index

DIASAJOB
1. Commercial Operations & GT…
  2Y 6M
CADEMYJOB
1. Founder
  5Y 9M
SMART OCCUPATIONAL HEALTHJOB
1. GTM & Operations Consultant
  4M
POWERTOFYJOB
1. SDR Ops & Inbound Mgr
  2M
2. BD Team Lead
  1Y 11M
3. BD Representative
  1Y 5M
CLADIRECTJOB
1. Inside Sales Cordinator
  1Y 11M
TEKNACORP USA,JOB
1. Sales Eng
  4Y 9M
INDUSTRIAS ULMA VENEZUELAJOB
1. Sales Eng
  6M
PARTICIPACIÓN EN PROYECTO GUAIREJOB
1. Eng Assistance
  3M
TELARES DE PALO GRANDEJOB
1. Industrial Eng Intership
  1M

Job: DIASA — Commercial Operations & GTM Manager · 2024-04 – present · 2y 4mo — - Drove 10% YoY revenue growth by designing and executing a full GTM strategy for the B2B industrial electrical market. - Led data collection, analysis, and visualization to support executive decision-making and strengthen internal data literacy. - Conducted market research and competitive analysis to refine positioning, price strategy, and re-engagement approaches - Rebuilt lead acquisition and qualification system in Odoo CRM — increased conversion of qualified leads to active customers by 30% through pipeline redesign and SDR coaching. - Built AI-assisted prospecting and outreach workflows (Make.com + Claude/OpenAI/Gemini agents), automating ~40% of outbound sequences while maintaini…
Job: Cademy — Founder · 2021-01 – present · 5y 7mo — Founded and operate a B2B consulting and sales training company serving clients across Mexico, USA, Central America, and Venezuela. As the sole operator, I own end-to-end business operations: GTM strategy, marketing infrastructure, commercial process design, and client delivery — the same scope as a COO/Head of Operations in an early-stage startup. What I built and run: ▸ GTM & Go-to-Market Operations Launched a SaaS education platform brand from zero: defined ICP, built Buyer Personas and customer journey maps, and coordinated cross-functional execution across Marketing, Sales, Product, and Operations. ▸ CRM & Marketing Automation Implemented HubSpot Marketing Hub Professional for B…
Job: Smart Occupational Health — GTM & Operations Consultant · 2026-01 – 2026-05 · 4 mo — - Led full website and messaging revamp to strengthen inbound credibility and conversion for NHS Trust procurement teams. - Built multi-channel lead gen strategy (email + LinkedIn cadences) aligned with NHS procurement frameworks — unlocking access to enterprise accounts. - Designed marketing performance dashboards (CPL, CAC, ROI by channel) for a company with no prior analytics - infrastructure. - Contributed to SaaS product transition: requirements gathering, user workflow design (employers + clinicians), and go-to-market planning.
Job: PowerToFy — SDR Ops & Inbound Manager · 2024-04 – 2024-06 · 2 mo — - Promoted through 3 roles in 3 years. Redesigned the outbound qualification process in HubSpot CRM — increased lead-to-opportunity conversion 20% QoQ. - Led CRM implementation (Salesforce + Outreach + Sales Navigator) — automated 40% of marketing and sales activities, improving data hygiene and reducing manual workload. - Managed and mentored BDR/SDR team; coaching interventions drove 20% improvement in lead conversion metrics. - Designed personalized outbound cadences for C-Suite and VP decision-makers, improving open rates, CTR, and reply rates across target segments.
Job: PowerToFy — Business Development Team Lead · 2022-05 – 2024-04 · 1y 11mo
Job: PowerToFy — Business Development Representative · 2020-12 – 2022-05 · 1y 5mo
Job: CLAdirect — Inside Sales Cordinator · 2019-01 – 2020-12 · 1y 11mo — Oversaw an advertising agency to achieve objectives, including the design of banners, billboards, social media campaigns, and the website, with a focus on teamwork and accountability. Planned and developed ad campaigns for Meta and Google across a diverse product portfolio, optimizing budget usage to triple the return of investment and reduce advertising costs by 70%. - Organized physical and virtual corporate and promotional events, with participation of up to 100 attendees. - Created email marketing campaigns and newsletters using Canva and Mailchimp, achieving open rates above 25%. - Created the Marketing Department Manual - Developed a comprehensive manual for the Marketing Department.…
Job: Teknacorp USA, Inc — Sales Engineer · 2014-04 – 2019-01 · 4y 9mo — - Created Manuals and procedures according to ISO 9001 - Managed B2B sales operations for key LATAM accounts (Techint, PEMEX, Iberdrola) — POs exceeding $500K; 100% on-time proposal response rate. - Improved customer retention by 20% through systematic relationship management and personalized account service.
Job: Industrias Ulma Venezuela — Sales Engineer · 2011-11 – 2012-05 · 6 mo — Analysis, quote´s preparation and contact with clients in the piping business for the Oil and Gas Industry (Sales Executive).
Job: Participación en Proyecto Guaire — Engineer Assistance · 2011-05 – 2011-08 · 3 mo — Collection and Classification of information regarding wastewater treatment plants (WWTP)
Job: Telares de Palo Grande — Industrial Engineer Intership · 2010-07 – 2010-08 · 1 mo — Analysis, Evaluation and Improvement Proposals for the Workplaces of the areas corresponding to Spinning and Sheets Making on the Production Area
School: IESA — Master's degree, Sales Management
School: IESA — Master, Marketing
School: University of California, San Diego — Intensive Business English, Idiomas
School: University of California, San Diego — Intensive Academic English, Idiomas
School: Universidad Católica Andrés Bello — Engineer, Industrial
School: Universidad Pontificia de Comillas Madrid — Ingeniería industrial

Skills

SalesforceMakeHubSpotOperations AdministrationCommercial OperationMarketing AutomationAI AgentsGo-to-Market StrategyBusiness OperationsChurn ManagementBusiness Process DesignForecastingSales Funnel OptimizationPlaybookDigital StrategyBusiness Process ImprovementBusiness MarketingNational Sales ManagementArtificial Intelligence (AI)Cross-functional Team LeadershipRevenue & Profit GrowthTeam Leadership & EnablementStakeholder Management

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Cristina Alvarado (She/Her)

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