Cristina Alvarado (She/Her)

Revenue Operations & GTM Strategy | CRM · Pipeline · AI Automation | HubSpot · Salesforce · Make.com | B2B SaaS · HRTech · Industrial | LATAM · USA · EU | Remote

DIASAex-Teknacorp USA, Incex-CLAdirect

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I build the operational systems that make revenue teams actually work.

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With 11+ years of experience across B2B SaaS, HRTech, EdTech, and industrial distribution — in LATAM, USA, and EU markets — I specialize in Revenue Operations and GTM Strategy: designing the infrastructure that connects marketing, sales, and product so companies can grow predictably. What I actually do: ▸ Build and optimize CRM systems (HubSpot, Salesforce, Odoo) — pipeline governance, lifecycle stages, data hygiene ▸ Design and implement AI-assisted outreach and prospecting workflows com + Claude AI + OpenAI agents) ▸ Develop executive dashboards and KPI reporting frameworks (CAC, pipeline velocity, quota attainment, CPL/ROI) ▸ Lead GTM execution: go-to-market planning, ICP definition, outbound cadences, inbound qualification ▸ Build and coach high-performance commercial teams — 1:1s, sales enablement, process documentation Results I've driven: → +30% lead-to-customer conversion (CRM redesign + pipeline governance) → +10% YoY revenue growth (full GTM strategy execution) → 40% automation of marketing and sales activities com + AI agents) → -20% CPC/CPA (paid acquisition optimization across Meta and TikTok) → +15% close rate improvement (SDR coaching cadences) → +20% customer retention (key account management, LATAM) Background: Industrial Engineer (UCAB) + MBA in Marketing (IESA) + Sales Management (IESA). I bring systems thinking from engineering and commercial strategy from marketing — which is exactly what Operations roles need. Open to: Remote RevOps, GTM Ops, Sales Ops, Marketing Ops, or Business Operations roles globally. Languages: Spanish (native) · English (C2 professional) Let's connect: com/cristi-a-alvarado