Carlos Enrique Parada Sanabria
I’ve helped build 1 decacorn, 1 unicorn, and an acquired startup. Now building my own | Founder @ BOTTEGA*
ex-RemoteAyudando a startups globales a ofrecer los mejores beneficios a todos sus colaboradores, sin importar dónde estén.
GTM Index
- BOTTEGA*JOB
- Founder3Y 2M
Founder
BOTTEGA*
Founded and scaled a Google Partner digital marketing agency specialized in healthcare (dental clinics), serving 25+ clients across Colombia, Peru, Argentina, and Switzerland with full P&L ownership, commercial strategy, and service delivery. Direct and lead a multidisciplinary team across paid media, content, web development, and operations — defining strategy, quality standards, and growth roadmaps for every account. Paid Media: Manage 100K+ USD in annual ad spend across Google Ads (Search, Performance Max, Local) and Meta Ads as a certified Google Partner — owning strategy, creative direction, bidding, and ROAS optimization for patient and customer acquisition. Web Design & Development…
- REMOTEJOB
- Inbound Sales Representati…7M
Inbound Sales Representative - via acquisition of Atlas
Remote
Transitioned to Remote following its acquisition of Atlas, supporting the integration of Atlas's commercial motion into a global HR-tech leader with 1,000+ employees. Led first discovery calls with inbound, high-intent prospects, qualifying opportunities and converting hand-raisers into sales pipeline for the enterprise sales team. Brought outbound-honed discovery and qualification frameworks into the inbound motion, improving lead-to-opportunity conversion.
- ATLASJOB
- GTM Eng11M
GTM Engineer
Atlas
Promoted from SDR to design and own the company's go-to-market engine end-to-end, building the automated systems behind pipeline generation through the acquisition by Remote. Designed and executed the outbound growth strategy end-to-end — market segmentation, ICP definition, messaging, channel mix, and conversion targets — sustaining ~10% month-over-month growth for 24 consecutive months through the launch of Atlas Card. Built the company's GTM infrastructure from zero: AI-powered prospecting and enrichment (Clay), multi-channel campaign orchestration (Instantly), CRM architecture and automation (HubSpot, n8n), and proprietary email infrastructure with full deliverability ownership (DMARC…
- Sales Development Represen…11M
Sales Development Representative
Atlas
Early commercial hire; owned the outbound strategy and first-meeting pipeline for a high-growth HR-tech / EOR startup. Developed and executed multi-channel outbound campaigns (cold email, cold calling, LinkedIn Sales Navigator), consistently over-achieving meeting and pipeline quotas. Conducted data-driven client prospecting and market research to identify high-intent accounts across global markets. Built and documented the outbound playbook — ICP, messaging frameworks, objection handling, and qualification criteria (MQL/SQL) — used to onboard new reps. Collaborated cross-functionally with marketing and sales to align inbound and outbound motions and ensure a seamless customer journey.
- DEELJOB
- GTM Specialist1Y 6M
GTM Specialist
Deel
Played a key role bringing new deal opportunities to Deel, helping build the fastest growing SaaS company in history. Utilized Salesforce to create comprehensive reports and dashboards, providing valuable insights and analytics for data-driven decision-making. Built customized Salesforce reports to track key performance indicators (KPIs), sales pipeline, and revenue metrics, while designing intuitive dashboards to visualize critical sales and marketing data for real-time monitoring and informed decision-making. Developed and executed successful outbound strategies, leveraging data-based client prospecting and market research. Created and implemented inbound marketing strategies on LinkedIn…
- LEARNING GENIEJOB
- Digital Mktg Specialist1Y 11M
Digital Marketing Specialist
Learning Genie
Conducted intensive market research to identify and profile potential prospects based on predetermined criteria for outbound lead generation. Researched, reached out to, and qualified potential leads, driving top-of-the-funnel lead generation for decision-makers and school directors. Generated targeted contact lists and executed cold calling campaigns aimed at creating product awareness and driving sales opportunities. Prospected new business clients through strategic phone calls and email outreach, consistently achieving weekly quotas of qualified opportunities. Worked closely with the Marketing team to create campaigns aligned with the sales pitch, ensuring cohesive messaging and maximiz…
- UNIVERSIDAD DE LOS ANDES - COLOMBIASCHOOL
- Bachelor of Business Admin…4Y 6M
Bachelor of Business Administration - BBA, Administración y gestión de empresas, general
Universidad de los Andes - Colombia
- Job: BOTTEGA* — Founder · 2023-08 – present · 3y — Founded and scaled a Google Partner digital marketing agency specialized in healthcare (dental clinics), serving 25+ clients across Colombia, Peru, Argentina, and Switzerland with full P&L ownership, commercial strategy, and service delivery. Direct and lead a multidisciplinary team across paid media, content, web development, and operations — defining strategy, quality standards, and growth roadmaps for every account. Paid Media: Manage 100K+ USD in annual ad spend across Google Ads (Search, Performance Max, Local) and Meta Ads as a certified Google Partner — owning strategy, creative direction, bidding, and ROAS optimization for patient and customer acquisition. Web Design & Development…
- Job: Remote — Inbound Sales Representative - via acquisition of Atlas · 2025-12 – 2026-07 · 7 mo — Transitioned to Remote following its acquisition of Atlas, supporting the integration of Atlas's commercial motion into a global HR-tech leader with 1,000+ employees. Led first discovery calls with inbound, high-intent prospects, qualifying opportunities and converting hand-raisers into sales pipeline for the enterprise sales team. Brought outbound-honed discovery and qualification frameworks into the inbound motion, improving lead-to-opportunity conversion.
- Job: Atlas — GTM Engineer · 2025-01 – 2025-12 · 11 mo — Promoted from SDR to design and own the company's go-to-market engine end-to-end, building the automated systems behind pipeline generation through the acquisition by Remote. Designed and executed the outbound growth strategy end-to-end — market segmentation, ICP definition, messaging, channel mix, and conversion targets — sustaining ~10% month-over-month growth for 24 consecutive months through the launch of Atlas Card. Built the company's GTM infrastructure from zero: AI-powered prospecting and enrichment (Clay), multi-channel campaign orchestration (Instantly), CRM architecture and automation (HubSpot, n8n), and proprietary email infrastructure with full deliverability ownership (DMARC…
- Job: Atlas — Sales Development Representative · 2024-01 – 2024-12 · 11 mo — Early commercial hire; owned the outbound strategy and first-meeting pipeline for a high-growth HR-tech / EOR startup. Developed and executed multi-channel outbound campaigns (cold email, cold calling, LinkedIn Sales Navigator), consistently over-achieving meeting and pipeline quotas. Conducted data-driven client prospecting and market research to identify high-intent accounts across global markets. Built and documented the outbound playbook — ICP, messaging frameworks, objection handling, and qualification criteria (MQL/SQL) — used to onboard new reps. Collaborated cross-functionally with marketing and sales to align inbound and outbound motions and ensure a seamless customer journey.
- Job: Deel — GTM Specialist · 2022-05 – 2023-11 · 1y 6mo — Played a key role bringing new deal opportunities to Deel, helping build the fastest growing SaaS company in history. Utilized Salesforce to create comprehensive reports and dashboards, providing valuable insights and analytics for data-driven decision-making. Built customized Salesforce reports to track key performance indicators (KPIs), sales pipeline, and revenue metrics, while designing intuitive dashboards to visualize critical sales and marketing data for real-time monitoring and informed decision-making. Developed and executed successful outbound strategies, leveraging data-based client prospecting and market research. Created and implemented inbound marketing strategies on LinkedIn…
- Job: Learning Genie — Digital Marketing Specialist · 2020-06 – 2022-05 · 1y 11mo — Conducted intensive market research to identify and profile potential prospects based on predetermined criteria for outbound lead generation. Researched, reached out to, and qualified potential leads, driving top-of-the-funnel lead generation for decision-makers and school directors. Generated targeted contact lists and executed cold calling campaigns aimed at creating product awareness and driving sales opportunities. Prospected new business clients through strategic phone calls and email outreach, consistently achieving weekly quotas of qualified opportunities. Worked closely with the Marketing team to create campaigns aligned with the sales pitch, ensuring cohesive messaging and maximiz…
- School: Universidad de los Andes - Colombia — Bachelor of Business Administration - BBA, Administración y gestión de empresas, general · 2012-01 – 2016-07
Skills
Playbooks
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