Laura Craig (Laura Lee)
Sales Leader | Data, Analytics & AI | Cloud & SaaS GTM | Partner-Led Revenue Growth | Team Building & Coaching | Manager of Managers | Mentor | Advisor | Guest Lecturer on Strategic Selling
I'm a sales leader driving Data, Analytics, and AI application sales organizations through large-scale transformation, accelerating cloud adoption, scaling manager-of-managers teams, and driving partner-led revenue growth across Enterprise, Mid-Market and SMB
More
Currently at Microsoft, I lead global GTM strategy for Azure Data & AI as part of our Strategic Partnerships team, architecting and scaling partner-led motions through System Integrator partners, orchestrating a 20+ person partner global team with zero direct reporting authority. Previously, as Sales Leader for our West/Midwest Data & AI organization, I built a high-performing team that achieved a #1 S. Area ranking and 91% YoY consumption growth, and led the strategy behind several strategic Microsoft Azure Consumption Contracts (MACCs), winning against our toughest competition. Earlier in my career, I built and led sales organizations at high-growth startups (Dynatrace, AI, Datameer) and held progressive sales leadership roles at Teradata, from Account Executive through Area Vice President, where I was recognized as a Consistent Achiever , exceeding objectives year over year and received the company's Distinguished Pinnacle Award for sustained, top-tier What I bring:• Building and scaling high-performing sales teams, from the ground up or through turnarounds• Partner-led GTM strategy across ISV and System Integrator ecosystems• Driving cloud consumption and revenue growth in complex, matrixed organizations• Leading cross-functional teams through influence, not just authorityI'm passionate about coaching sales leaders and building teams that outlast any one deal. Let's connect!
GTM Index
- MICROSOFTJOB
- WW Business Strategy1Y 1M
WW Business Strategy / GTM Lead, Strategic Partnerships, Data & AI
Microsoft
Sales-aligned GTM leader architecting and scaling Microsoft’s AI + Data GTM motion with Strategic ISV and System Integrator partners to drive pipeline creation, customer acquisition, and Azure consumption across all segments. Direct a global cross-functional v-team of 20+ across Partner Strategy, Product Engineering, Marketing, and Field/Partner sales to scale AI + Data motions.
- America's Enterprise Datab…5M
America's Enterprise Database & Analytics GBB Sales Leader
Microsoft
Led Microsoft’s Global Black Belt (GBB) team for Database and Analytics for America’s Enterprise segment (in an interim dual-role). This included managing Global Black Belts (GBBs) and a Chief Data Officer Advisors (CDAOs) whom are responsible for shaping and influencing customer decisions to adopt Microsoft’s cloud solutions – particularly Azure Databases and Analytics workloads. Our GBB’s are focused on some the most complex and/or high-stakes scenario, large scale digital transformations, and are seen as trusted advisors and/or domain thought leaders, often presenting at industry events and customer briefings.
- WW Data, Apps & AI Sales L…6M
WW Data, Apps & AI Sales Leader, Small Medium Enterprises & Channels
Microsoft
Lead a team of Data, Apps and AI Time Zone Leaders, responsible for driving execution of Microsoft’s Azure Data, Apps and AI GTM across our Corporate (Corp) and Small Medium Business (SMB) segments. Azure Data, Apps and AI solutions in our SME&C segments represents $4.75B business for Microsoft. My team and I bring industry insights to customer and partner engagements and help close deals with customers and coach and influence key stakeholders internally and externally (i.e Partners) on how to do this. Influence Microsoft’s strategic direction across various markets. Act as a thought leader in digital transformation across our data, apps and AI solution areas to advise customers. Lead…
- General Mgr, Data & AI Sal…2Y 5M
General Manager, Data & AI Sales, West & Midwest Region
Microsoft
Lead the Data & AI Specialist team (Data & AI Sales Specialist and Sales Engineers) for the West & Midwest regions for Telco, Media & ET, Gaming, Energy/Utilities, Automotive and Professional Services industries.
- West Region Data & AI Sale…1Y 9M
West Region Data & AI Sales Leader
Microsoft
Lead the sales strategy, planning and execution of Microsoft's Data & AI Services Portfolio.
- THE OHIO STATE UNIVERSITY FISHER COLLEGE OF BUSINESSJOB
- Board Member, Professional…11M
Board Member, Professional Sales Advisory Board
The Ohio State University Fisher College of Business
Among the inaugural group of members of the Professional Sales Advisory Board at the Fisher College of Business, The Ohio State University. We are working with university and industry leaders to rapidly advance the sales education initiative at the university to benefit our students and partners.
- DYNATRACEJOB
- Region VP, West7M
Region Vice President, West
Dynatrace
- HEAVY.AIJOB
- VP of Sales, Americas9M
Vice President of Sales, Americas
HEAVY.AI
Heavy.ai (formerly OmniSci) is the pioneer in GPU-accelerated analytics, enabling business and government to rapidly find insights into data beyond the limits of mainstream analytics tools. Responsible for driving hyper-growth sales execution for the Americas. Manage a team of nine, including a Regional VP of East, Sales Directors and Customer Value Managers who sell the OmniSci GPU-accelerated analytics platform. Hire, onboard, train and lead a world-class sales team. Lead and coach the team to achieve pipeline creation and sales achievement targets. Collaborate closely with Customer Success/Field Engineering, Alliances, Marketing and Product to execute upon OmniSci’s go-to-market str…
- DATAMEERJOB
- VP of Sales, North America1Y 1M
Vice President of Sales, North America
Datameer
Datameer is the agile enterprise big data platform that fuels faster, trusted data-driven insights anywhere. Datameer’s advanced data preparation, exploration and governance functionality makes it easy to transform big data into curated data sets to feed any analytics initiative. Using a hybrid architecture that spans on-premise and in the cloud, Datameer helps organizations deliver new insights in days and operationalize them immediately, increasing the agility and responsiveness of the analytics that drive the business. To learn more, visit: www.datameer.com.
- TERADATAJOB
- VP Sales1Y 9M
Vice President Sales
Teradata
Recruited, developed & managed a team of front-line Sales and Sale Architect Directors, Account Executive and Solution Architects who are responsible for selling Teradata’s Analytical Platforms (both relational & open source via on-premise or Cloud), Applications (i.e. CRM and Finance & Performance Management) & Consulting services to existing and new accounts. Industry focus: Healthcare, Life Sciences, Retail, Hi-Tech Mfg, Media & ET, Utilities & Payments industries. Developed effective relationships with Sr-level Business & IT Executives. Managed area P&L and developed the area business plan. Built strategic partnerships with Teradata’s key strategic accounts.
- Region Dir, Healthcare, In…9Y 11M
Region Director, Healthcare, Insurance & Financial Services
Teradata
Managed seven account executives. Actively recruited, coached, trained and assisted account executives to achieve annual objectives. Assisted account executives in development of sales strategies. Ensured adherence to management of sales funnel and outlook commitments, training and building of industry / product knowledge, budget and expense control across sales team. Developed effective relationships with senior level executives. Worked closely with Healthcare Industry Consultants and Global Industry Marketing to develop company strategy, offerings, value proposition and marketing plan for the healthcare industry. Built strategic partnerships with key Alliance Partners (i.e. SI’s and ISV…
- Sr. Account Executive, Fin…5Y 8M
Sr. Account Executive, Financial Services, Insurance, Healthcare & Life Sciences
Teradata
Sold Teradata’s solution and services portfolio to major accounts, with primary focus on Nationwide Insurance. Capitalized on industry knowledge and understanding of customer’s key business objectives and challenges to uncover business opportunities, effectively advised and influenced customers through consultative selling techniques, and articulated the solution in terms of business value and ROI. Managed a customer support/sales team of eight members, including pre-sale, and post-sale consultants.
- Job: Microsoft — WW Business Strategy / GTM Lead, Strategic Partnerships, Data & AI · 2025-07 – present — Sales-aligned GTM leader architecting and scaling Microsoft’s AI + Data GTM motion with Strategic ISV and System Integrator partners to drive pipeline creation, customer acquisition, and Azure consumption across all segments. Direct a global cross-functional v-team of 20+ across Partner Strategy, Product Engineering, Marketing, and Field/Partner sales to scale AI + Data motions.
- Job: Datameer — Vice President of Sales, North America · 2018-02 – 2019-03 — Datameer is the agile enterprise big data platform that fuels faster, trusted data-driven insights anywhere. Datameer’s advanced data preparation, exploration and governance functionality makes it easy to transform big data into curated data sets to feed any analytics initiative. Using a hybrid architecture that spans on-premise and in the cloud, Datameer helps organizations deliver new insights in days and operationalize them immediately, increasing the agility and responsiveness of the analytics that drive the business. To learn more, visit: www.datameer.com.
- Job: Teradata — Vice President Sales · 2016-01 – 2017-10 — Recruited, developed & managed a team of front-line Sales and Sale Architect Directors, Account Executive and Solution Architects who are responsible for selling Teradata’s Analytical Platforms (both relational & open source via on-premise or Cloud), Applications (i.e. CRM and Finance & Performance Management) & Consulting services to existing and new accounts. Industry focus: Healthcare, Life Sciences, Retail, Hi-Tech Mfg, Media & ET, Utilities & Payments industries. Developed effective relationships with Sr-level Business & IT Executives. Managed area P&L and developed the area business plan. Built strategic partnerships with Teradata’s key strategic accounts.
- Job: The Ohio State University Fisher College of Business — Board Member, Professional Sales Advisory Board · 2025-09 – present — Among the inaugural group of members of the Professional Sales Advisory Board at the Fisher College of Business, The Ohio State University. We are working with university and industry leaders to rapidly advance the sales education initiative at the university to benefit our students and partners.
- Job: Teradata — Region Director, Healthcare, Insurance & Financial Services · 2006-01 – 2015-12 — Managed seven account executives. Actively recruited, coached, trained and assisted account executives to achieve annual objectives. Assisted account executives in development of sales strategies. Ensured adherence to management of sales funnel and outlook commitments, training and building of industry / product knowledge, budget and expense control across sales team. Developed effective relationships with senior level executives. Worked closely with Healthcare Industry Consultants and Global Industry Marketing to develop company strategy, offerings, value proposition and marketing plan for the healthcare industry. Built strategic partnerships with key Alliance Partners (i.e. SI’s and ISV…
- Job: Microsoft — West Region Data & AI Sales Leader · 2020-10 – 2022-07 — Lead the sales strategy, planning and execution of Microsoft's Data & AI Services Portfolio.
- Job: HEAVY.AI — Vice President of Sales, Americas · 2019-03 – 2019-12 — Heavy.ai (formerly OmniSci) is the pioneer in GPU-accelerated analytics, enabling business and government to rapidly find insights into data beyond the limits of mainstream analytics tools. Responsible for driving hyper-growth sales execution for the Americas. Manage a team of nine, including a Regional VP of East, Sales Directors and Customer Value Managers who sell the OmniSci GPU-accelerated analytics platform. Hire, onboard, train and lead a world-class sales team. Lead and coach the team to achieve pipeline creation and sales achievement targets. Collaborate closely with Customer Success/Field Engineering, Alliances, Marketing and Product to execute upon OmniSci’s go-to-market str…
- Job: Dynatrace — Region Vice President, West · 2020-03 – 2020-10
- Job: Microsoft — WW Data, Apps & AI Sales Leader, Small Medium Enterprises & Channels · 2025-01 – 2025-07 — Lead a team of Data, Apps and AI Time Zone Leaders, responsible for driving execution of Microsoft’s Azure Data, Apps and AI GTM across our Corporate (Corp) and Small Medium Business (SMB) segments. Azure Data, Apps and AI solutions in our SME&C segments represents $4.75B business for Microsoft. My team and I bring industry insights to customer and partner engagements and help close deals with customers and coach and influence key stakeholders internally and externally (i.e Partners) on how to do this. Influence Microsoft’s strategic direction across various markets. Act as a thought leader in digital transformation across our data, apps and AI solution areas to advise customers. Lead…
- Job: Teradata — Sr. Account Executive, Financial Services, Insurance, Healthcare & Life Sciences · 2000-05 – 2006-01 — Sold Teradata’s solution and services portfolio to major accounts, with primary focus on Nationwide Insurance. Capitalized on industry knowledge and understanding of customer’s key business objectives and challenges to uncover business opportunities, effectively advised and influenced customers through consultative selling techniques, and articulated the solution in terms of business value and ROI. Managed a customer support/sales team of eight members, including pre-sale, and post-sale consultants.
- Job: Microsoft — General Manager, Data & AI Sales, West & Midwest Region · 2022-07 – 2024-12 — Lead the Data & AI Specialist team (Data & AI Sales Specialist and Sales Engineers) for the West & Midwest regions for Telco, Media & ET, Gaming, Energy/Utilities, Automotive and Professional Services industries.
- Job: Microsoft — America's Enterprise Database & Analytics GBB Sales Leader · 2025-02 – 2025-07 — Led Microsoft’s Global Black Belt (GBB) team for Database and Analytics for America’s Enterprise segment (in an interim dual-role). This included managing Global Black Belts (GBBs) and a Chief Data Officer Advisors (CDAOs) whom are responsible for shaping and influencing customer decisions to adopt Microsoft’s cloud solutions – particularly Azure Databases and Analytics workloads. Our GBB’s are focused on some the most complex and/or high-stakes scenario, large scale digital transformations, and are seen as trusted advisors and/or domain thought leaders, often presenting at industry events and customer briefings.
- School: The Ohio State University Fisher College of Business — Bachelor of Business Administration, Marketing
- School: University of Dayton — Master of Business Administration, Marketing
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Chris ButcherWW GSI - Strategic Alliances & GTM Lead
Lenovo
ex-VCE, the Virtual Computing Environment Company
- Tharun PSGTM Engineer & Outbound Systems Builder | AI-Powered Pipeline | Clay · Make · n8n · Apollo · HubSpot · Salesforce | B2B SaaS . 0→1 builder with experience across SaaS, product and global markets. Founder | 90K+ audience.
xto10x
ex-VertxAI
- Namrata MahapatroHiring @ServiceNow
ServiceNow – The Enterprise Cloud Company
ex-Microsoft
- David E.Global GTM Executive | Commercial Architecture & Revenue Operations | AI & SaaS Scale-UpRRetail Reimagined
ex-Powa Technologies
