Larry van der Meulen 🔜 Gamescom
Gaming Team Cloudflare. EMEA BD & GTM Lead
Cloudflare, Inc.Two decades of BD/PM strategy roles in tech/data, solving cloud services growth and consumption revenue problems. - I get hired by people who want change, new growth, and do things differently.
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- Extremely good at understanding the internet needs of a business and connecting the right dots.
GTM Index
- CLOUDFLARE,JOB
- Gaming & iGaming GTM Lead,…4M
Gaming & iGaming GTM Lead, EMEA North
Cloudflare, Inc.
Leading the GTM, BD & Sales Motion in the Benelux & Nordics. Part of Digital Natives & Growth.
- SAFESPRINGJOB
- CMO1Y
CMO
Safespring
Led an End-to-End GTM Strategy for Brand, Digital, Growth & Product. Handover to the New CEO.
- FLARIEJOB
- CMO/CRO - Business Mentor1Y 1M
CMO/CRO - Business Mentor
Flarie
Pro Bono Commercial Mentor for the VP of Marketing. GTM. Market Strategy. Deal Making.
- MICROSOFTJOB
- Startup, Unicorn, Gaming I…1Y
Startup, Unicorn, Gaming Incubation & Partnerships (DNB) - Area Sales Strategy Lead, Western Europe
Microsoft
I led the BD/GTM incubation strategy for all our digital native (DNB & Xbox) cloud teams. Building up a new segmentation, inc. planning/hiring GTM and sales leadership to increase our share in the B2C/B2B ISV landscape - all stages/series in 14 markets. Result: I hired multiple roles (up to GM/CTO-level) and led/grew the deal pipeline to $600M+.
- Commercial Market Strategy…1Y 8M
Commercial Market Strategy - Azure GTM Lead, Western Europe
Microsoft
Strategy, Planning, Execution, and Culture Building in the Market Intelligence and Area Revenue/Strategy Team. I ran all our Win Rooms + Azure Competition Programs in an area covering 4,000 sellers. We are the strategic consultancy arm for our area leadership team, transforming how we win our market growth.
- Global Partnerships - AIML…4Y 8M
Global Partnerships - AIML BD / ISV Lead, Western Europe
Microsoft
I led our BD/incubation strategy for AIML ISVs/SIs in 14 markets. I specialize in complex cases, such as invisible, competing technology, decreasing sales cycles, and increasing growth curve optimization.
- MICROSOFT FOR STARTUPSJOB
- Microsoft Epicenter Accele…1Y
Microsoft Epicenter Accelerator AIML Lead - Amsterdam Location
Microsoft for Startups
I led a 12-month commercial and technical scale program for software companies building invisible and competing technology. End-to-end responsibility. Located in Amsterdam’s most prominent startup hub.
- Microsoft Accelerator AIML…1Y
Microsoft Accelerator AIML Lead - Amsterdam Location
Microsoft for Startups
I led our 'YC' accelerator program with 30 potential unicorns in Amsterdam. Responsible for everything from sourcing and programming to closure.
- TECHLEAPNLJOB
- EIR5M
EIR / Digital Advisor In Residence
Techleapnl
Six months of EIR. Advisory role on how to make NL the ideal place for startups.
- LEASEWEBJOB
- WW BD5Y 5M
WW BD / GTM - Startup, ISV, Media, Gaming and Data Lead
LeaseWeb
New segmentation development and international expansion in Frankfurt, London, Singapore, Washington DC, and Zurich. KPI: Rebuild client base. Pilot new revenue streams/products. Growth of 175% YoY.
- XS4ALL INTERNET BVJOB
- Sr. Strategic BD - Tech In…4Y 8M
Sr. Strategic BD - Tech Incubation Cloud/IoT & Internet (BeNeLux)
XS4ALL Internet BV
- INGJOB
- Financial10M
Financial / Investment Consultant SME & Startups, NL
ING
- INSTITUUT VOOR BEURS EN TENTOONSTELLINGJOB
- Tech1Y 3M
Tech / Web Market Research Lead & Product Manager (SaaS)
Instituut voor Beurs en Tentoonstelling
- Job: Techleapnl — EIR / Digital Advisor In Residence · 2017-09 – 2018-02 — Six months of EIR. Advisory role on how to make NL the ideal place for startups.
- Job: Cloudflare, Inc. — Gaming & iGaming GTM Lead, EMEA North · 2026-04 – present — Leading the GTM, BD & Sales Motion in the Benelux & Nordics. Part of Digital Natives & Growth.
- Job: XS4ALL Internet BV — Sr. Strategic BD - Tech Incubation Cloud/IoT & Internet (BeNeLux) · 2006-02 – 2010-10
- Job: ING — Financial / Investment Consultant SME & Startups, NL · 2005-04 – 2006-02
- Job: Microsoft for Startups — Microsoft Epicenter Accelerator AIML Lead - Amsterdam Location · 2019-07 – 2020-07 — I led a 12-month commercial and technical scale program for software companies building invisible and competing technology. End-to-end responsibility. Located in Amsterdam’s most prominent startup hub.
- Job: Microsoft — Startup, Unicorn, Gaming Incubation & Partnerships (DNB) - Area Sales Strategy Lead, Western Europe · 2022-07 – 2023-07 — I led the BD/GTM incubation strategy for all our digital native (DNB & Xbox) cloud teams. Building up a new segmentation, inc. planning/hiring GTM and sales leadership to increase our share in the B2C/B2B ISV landscape - all stages/series in 14 markets. Result: I hired multiple roles (up to GM/CTO-level) and led/grew the deal pipeline to $600M+.
- Job: Microsoft for Startups — Microsoft Accelerator AIML Lead - Amsterdam Location · 2018-07 – 2019-07 — I led our 'YC' accelerator program with 30 potential unicorns in Amsterdam. Responsible for everything from sourcing and programming to closure.
- Job: Flarie — CMO/CRO - Business Mentor · 2024-01 – 2025-02 — Pro Bono Commercial Mentor for the VP of Marketing. GTM. Market Strategy. Deal Making.
- Job: Instituut voor Beurs en Tentoonstelling — Tech / Web Market Research Lead & Product Manager (SaaS) · 2004-01 – 2005-04
- Job: Safespring — CMO · 2025-04 – 2026-04 — Led an End-to-End GTM Strategy for Brand, Digital, Growth & Product. Handover to the New CEO.
- Job: Microsoft — Commercial Market Strategy - Azure GTM Lead, Western Europe · 2020-11 – 2022-07 — Strategy, Planning, Execution, and Culture Building in the Market Intelligence and Area Revenue/Strategy Team. I ran all our Win Rooms + Azure Competition Programs in an area covering 4,000 sellers. We are the strategic consultancy arm for our area leadership team, transforming how we win our market growth.
- Job: Microsoft — Global Partnerships - AIML BD / ISV Lead, Western Europe · 2016-03 – 2020-11 — I led our BD/incubation strategy for AIML ISVs/SIs in 14 markets. I specialize in complex cases, such as invisible, competing technology, decreasing sales cycles, and increasing growth curve optimization.
- Job: LeaseWeb — WW BD / GTM - Startup, ISV, Media, Gaming and Data Lead · 2010-10 – 2016-03 — New segmentation development and international expansion in Frankfurt, London, Singapore, Washington DC, and Zurich. KPI: Rebuild client base. Pilot new revenue streams/products. Growth of 175% YoY.
- School: Geert Groote College — HAVO NT & NG, Biology + German 1, 2
- School: St. Ignatiusgymnasium — Latin, Greek, Classical Cultural Education
Skills
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