Kristina Worobey

GTM Enablement Lead @ Mimica

Greater Pittsburgh Region1.6k followers
Mimicaex-mParticle by Roktex-Sumo Logic

Experienced revenue enablement professional with a demonstrated history of working successfully in the computer software industry (specifically SaaS applications) at both large and small companies, in the public and private spaces.

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Skilled in revenue onboarding, enablement, and training, revenue operations, revenue analytics, project management, and Software as a Service (SaaS). I'm passionate about learning in a fun and engaging way(for those I support and for myself), making a positive impact, and helping those around me succeed professionally. Received a Bachelor of Science ) focused in Business Administration from California State Polytechnic University-Pomona.

Career Timeline

JobSchool

GTM Index

  1. MIMICAJOB
    1. GTM Enablement Lead (Head…
      10M
    2. Sales Enablement Lead (Hea…
      1Y 2M
  2. MPARTICLE BY ROKTJOB
    1. Dir, GTM Enablement (Head…
      1Y 5M
    2. Senior Mgr, GTM Enablement…
      5M
    3. GTM Enablement Mgr
      8M
  3. SUMO LOGICJOB
    1. Sales Enablement & Trainin…
      1Y 6M
  4. NETSUITE ORACLEJOB
    1. Mgr, Sales Operations (Dea…
      1Y 5M
    2. Mgr, Sales Operations (Tra…
      1Y 3M
    3. Sales Support Specialist (…
      1Y 6M
  5. ORACLEJOB
    1. Sales Operations Analyst
      1Y 6M
  6. RIGHTNOWJOB
    1. BD Representative
      5M
    2. Sales Associate
      2M
  7. HERTZJOB
    1. Management Trainee
      11M

Time in market 16Y 3MOpen 2Closed 12Stints 14

gtmindex.io/p/kworobey

  1. Job: mParticle by Rokt — Senior Manager, GTM Enablement (Head of GTM Enablement) (Head of GTM Engineering) · 2022-09 – 2023-02 · 5 mo — In my role as Head of GTM Enablement at mParticle I'm responsible for the training and onboarding of our entire global GTM organization which includes: SDRs, Sellers, Customer Success Managers, Solutions Engineers, and Partners. I partner closely with PMM, Sales leadership, CS leadership, SE leadership, Partner leadership, Marketing, and c-level executives to make sure the onboarding and training content I produce/we release aligns with company initiatives and that anything being released to our teams is strategically in keeping with those initiatives and our priorities. I am the owner/administrator of our LMS (Lessonly) and the content within. I manage one direct report, whose responsibi…
  2. Job: Sumo Logic — Sales Enablement & Training Manager · 2017-09 – 2019-03 · 1y 6mo — In my role as the Sales Enablement & Training Manager at Sumo Logic I partnered closely with the global GTM organization to drive revenue through my administration, management, and creation of the GTM weekly enablement calls, in-person monthly new hire training boot camp, new hire on-boarding and continuous training materials, the company-wide end of quarter events, and sales kick off. Additionally, I owned strategic projects such as implementing a new learning management system, scheduling executive meetings at third party events, and organizing global sales leadership functions. Certifications: Sumo Logic Pro User Certified Sumo Logic Power User Certified
  3. Job: Hertz — Management Trainee · 2010-07 – 2011-06 · 11 mo — Assistant to management. Duties included: daily inventory and financial reports, organizing office activities, use of databases to assist customers, streamlining office procedures, and verifying customer data for accuracy and completeness.
  4. Job: RightNow — Sales Associate · 2011-06 – 2011-08 · 2 mo — Assisting others with administrative tasks, creating web assessments, working on RFI and RFP teams.
  5. Job: Mimica — GTM Enablement Lead (Head of GTM Enablement) (Head of GTM Engineering) · 2025-12 – present · 8 mo — In my role as GTM Enablement Lead at Mimica, I work as the sole enabler for the global BDR, AE, SE and VE teams. My main responsibilities include onboarding new hires, training the existing teams, planning and organizing our bi-annual in-person SKOs, creating and executing fun cold calling competitions, supporting the BDR and AE interview processes, and supporting strategic sales initiatives at Mimica. I'm currently working on building out Mimica's mid market AE and partnership programs from the ground up. I partner closely with our CEO, BDR Leader, VP of Sales, Customer Value and SE leader, Marketing leader, product lead, and our head sellers to connect the dots across Mimica to ensure th…
  6. Job: NetSuite Oracle — Sales Support Specialist (Training & Enablement) · 2013-07 – 2015-01 · 1y 6mo — In my Sales Support Specialist role I was focused on the global on-boarding and training of newly hired Direct, Channel and Account Management sales representatives and managers. I managed "SuiteStart"​ for NetSuite's global sales organization. I built new training materials, delivered training sessions, supported sales hires one on one and managed the existing training materials. I strategically built best practices, for communication via SuiteStart, to the sales organization, tracked new hire training completion and made SuiteStart scalable as NetSuite continued to grow. Additional Responsibilities: I booked, managed and executed monthly, global Sales All Hands Calls. I worked with our…
  7. Job: Mimica — Sales Enablement Lead (Head of Sales Enablement) · 2024-10 – 2025-12 · 1y 2mo — In my role as Sales Enablement Lead at Mimica, I work as the sole enabler for the global BDR, AE, SE and VE teams. My main responsibilities include onboarding new hires, training the existing teams, planning and organizing our bi-annual in-person SKOs, creating and executing fun cold calling competitions, supporting the BDR and AE interview processes, and supporting strategic sales initiatives at Mimica. I'm currently working on building out Mimica's mid market AE program from the ground up. I completed a ground-up creation of BDR Bootcamp (BDR onboarding) and enterprise AE onboarding both in Q1 2025, SE onboarding in Q2 2025, and CS onboarding in Q3 2025. I partner closely with our CEO, B…
  8. Job: RightNow — Business Development Representative · 2011-08 – 2012-01 · 5 mo — RightNow Technologies was acquired by Oracle in January 2012. Focused on improving customer experiences in the insurance industry. Made cold calls to generate new leads to promote to the sales team 130% of Quota FY2011
  9. Job: Oracle — Sales Operations Analyst · 2012-01 – 2013-07 · 1y 6mo — I worked on the North American Applications Sales Operations team to improve system data integrity, create bi-weekly metrics reports, and analyze & track sales, product and client data. I specialized in renewals & anniversaries for existing customers, competitive data, and client information. I made observations and recommendations on the information I processed to pass along to help management make informed decisions; as well as working on any ad hoc assignments that arose that needed attention. I also assisted the sales teams with system issues and information & data requests.
  10. Job: mParticle by Rokt — Director, GTM Enablement (Head of GTM Enablement) (Head of GTM Engineering) · 2023-02 – 2024-07 · 1y 5mo — In my role as Head of GTM Enablement at mParticle I'm responsible for the training and onboarding of our entire global GTM organization which includes: SDRs, Sellers, CSMs, SEs, and Partners. As of April 2024, I've also been tasked with educating mParticle's technical teams: TAMs, PS, Technical CSMs, TSEs, etc. I partner closely with PMM, Sales leadership, CS leadership, SE leadership, Partner leadership, Marketing, and c-level executives to make sure the onboarding and training content I produce/we release aligns with company initiatives and that anything being released to our teams is strategically in keeping with those initiatives and our priorities. I am the owner/administrator of our…
  11. Job: NetSuite Oracle — Manager, Sales Operations (Deal Desk) · 2016-04 – 2017-09 · 1y 5mo — In my role at NetSuite I worked to support the North American retail and general business sales teams though deal processing and customer management. This support included everything from quote to order processing, ad hoc support for sales and working as a liaison for sales to other departments such as Finance, Billing & Collections, PS Operations and Accounting. In addition to this responsibility, I worked on the operational projects for the Sales Operations team. This included: creating our company intranet sales page, maintaining our sales facing assets site "The Hub", strategically structuring and managing the item creation and roll-out process for all new items in NetSuite, consulting…
  12. Job: NetSuite Oracle — Manager, Sales Operations (Training & Enablement) · 2015-01 – 2016-04 · 1y 3mo — In my role as a Manager, Sales Operations​ I was focused on the global on-boarding and training of newly hired and newly acquired: Direct, Channel and Account Management sales representatives, managers and executives & sales operations personnel. I managed a team, with two direct reports, that executed "SuiteStart"​ for NetSuite's global sales organization. SuiteStart teaches systems, processes and best practices to new sales hires and provides continuing education for existing sales employees. My team built new training materials, delivered training sessions, supported sales hires one on one, managed the existing training materials and provided hands on, in-person systems training at mon…
  13. Job: mParticle by Rokt — GTM Enablement Manager · 2022-01 – 2022-09 · 8 mo — In my role as GTM Enablement Manager at mParticle I'm responsible for the training and onboarding of our entire global GTM organization which includes: SDRs, Sellers, Customer Success Managers, Solutions Engineers, and Partners. I partner closely with PMM, Sales leadership, CS leadership, SE leadership, Partner leadership, Marketing, and c-level executives to make sure the onboarding and training content I produce/we release aligns with company initiatives and that anything being released to our teams is strategically in keeping with those initiatives and our priorities. I am the owner/administrator of our LMS (Lessonly) and the content within.
  14. School: California State Polytechnic University-Pomona — Bachelor of Science (B.S.), Business Administration

Skills

OnboardingEvent PlanningEvent ManagementMachine LearningTask MiningProcess ImprovementProcess AutomationEnablementSales EnablementValue SellingMEDDPICCProgram DesignOrganization SkillsArtificial Intelligence (AI)Business-to-Business (B2B)Command of the MessageManagement of Direct ReportsProject ManagementEmotional IntelligenceTime Management

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