Jerry Kurtze
GTM Revenue Architect Leadership
GTM Strategy & Revenue Operations Leader | Architect of the $15M → $550M ARR Scale-UpI architect the commercial engines that turn technical innovation into global market
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My approach is defined by a "bilingual" capability: bridging the gap between complex engineering roadmaps (Harvey Mudd) and aggressive commercial outcomes (Michigan Ross MBA). Over the past decade at JFrog, I have focused on building the systems, deal frameworks, expansion strategies, and marketplace strategies that supported our growth from an early-stage startup to a $550M+ public Core Focus Areas:*Revenue Systems Architecture: I specialize in revenue scaling strategies—instrumenting global frameworks that protect gross margins while accelerating enterprise transaction cycles through automation and data-driven *Hyperscaler Ecosystems: I have a deep track record of leveraging AWS, Azure, and Google Cloud Marketplaces to turn cloud ecosystems into primary revenue *Data-Driven GTM Intelligence: Using data analysis and AI-driven funnel analysis to optimize the journey from Developer-led growth to Global 2000 enterprise Philosophy: Sustainable growth isn't just about hiring; it's about the Operational Rigor behind the team. I’m passionate about building systems that allow sales teams to move faster and finance teams to forecast with Based in Atlanta | Ross MBA | Harvey Mudd Engineer
GTM Index
- SEONJOB
- VP of Revenue Operations2M
Vice President of Revenue Operations
SEON
- JFROGJOB
- Senior Global Dir of Reven…4Y 3M
Senior Global Director of Revenue Operations
JFrog
Platform-Led Scale ($200M → $625M+ ARR): Architected the global revenue engine for the world’s leading Software Supply Chain Security platform. Scaled GTM operations to support a 40% YoY increase in RPO ($566M) and a 42% surge in $1M+ ARR enterprise accounts. Security-First Monetization & NRR: Directed the pricing and packaging overhaul for the "Security Core" (Curation & Advanced Security), contributing to security products reaching 10% of total ARR. Secured a 119% Net Dollar Retention (NDR) rate by aligning value-tiers with enterprise security compliance needs. DevSecOps GTM Orchestration: Bridged the gap between Product Engineering and Sales to sync global GTM motions with major releas…
- Dir of Growth3Y 11M
Director of Growth
JFrog
Hyper-Growth Execution: Built the foundation for scaling annual revenue from $18M to $100M+. Organization Building: Designed and launched the company’s first Global SDR/BDR organization, creating a predictable top-of-funnel lead engine that resulted in 75% YOY SaaS growth. International Expansion: Spearheaded the launch of the APAC region, establishing local operations and sales motions. Built a global reseller network (US Government, EMEA, and APAC) to diversify revenue streams.
- BEBOP SENSORSJOB
- VP, BD & Mktg3Y 11M
VP, Business Development & Marketing
BeBop Sensors
Pioneering GTM Strategy: Led the successful market entry for the world’s first high-fidelity VR Haptic Glove. Managed the full product lifecycle from concept and positioning to shipping hundreds of units in the first 12 months. Sector Diversification: Identified and penetrated high-barrier markets in Robotics and the US Government, securing $1M in new revenue within 6 months of initial shipping. Ecosystem Growth: Scaled the customer base to 50+ enterprise accounts and signed 4 strategic global resellers to extend market reach.
- PANASONIC USAJOB
- Dir, New Product Developme…3Y 11M
Director, New Product Development & Business Innovation
Panasonic USA
Agile Innovation: Utilized Design Thinking and lean methodology to launch Panasonic’s first Consumer Service ecosystem. Successfully moved from white-board concept to commercial market launch in under 1 year. Billion-Dollar Market Entry: Served as the lead strategic advisor for IoT and Connected Healthcare teams, identifying the entry points into two new billion-dollar market categories. Strategic Negotiation: Sourced, negotiated, and closed partnerships with 15+ external vendors and OEMs to build out the service platform’s technical capabilities.
- AMDJOB
- Dir of Market Development11M
Director of Market Development
AMD
Strategic Partnership Management: Orchestrated and managed AMD’s semi-custom relationships with major video game partners, including Microsoft and Nintendo, ensuring alignment on technical specifications and long-term hardware roadmaps. High-Value Contract Negotiation: Successfully closed three major contracts valued at over $1B+ combined, solidifying AMD’s position as the primary silicon provider for the next generation of gaming consoles. Ecosystem Enablement: Served as a key liaison for the ecosystem, bridging the gap between AMD's engineering capabilities and the specific performance requirements of top-tier gaming OEMs.
- GOOGLE/MOTOROLA/4HOMEJOB
- Dir of BD & Mktg3Y 11M
Director of Business Development & Marketing
Google/Motorola/4Home
Platform Monetization: Engineered strategic business development initiatives for an IoT PaaS platform, contributing to a 200% increase in revenue over a three-year period. Strategic Ecosystem Development: Built and managed a massive partner network of 100+ hardware manufacturers and service providers, ensuring the core platform’s market dominance across smart home and energy sectors. High-Value Negotiations: Orchestrated complex white-label deals with Tier 1 retailers, insurance providers, and global telecommunications companies, successfully integrating IoT solutions into broad consumer markets. Integration Leadership: Played a key role in business development and marketing continuity t…
- INTEL CORPORATIONJOB
- Senior PMM, Ecosystem Enab…4Y 11M
Senior Product Marketing Manager, Ecosystem Enabling Marketing Manager
Intel Corporation
Category Creation: Led the global branding and marketing launch of Intel Atom Processor Technology, defining the "Netbook" market segment and resulting in 10M+ units sold in the first year. Global OEM Partnerships: Managed high-level relationships with global OEMs (Dell, HP, Acer, Lenovo) and service providers to define software requirements and negotiate software partnerships for hardware launches. Revenue Scaling: Developed a new marketing initiative to gain OEM support for emerging products, securing 15+ Tier 1 design wins across Asia and Europe. GTM Material Design: Authored comprehensive technical marketing frameworks used by global sales channels to communicate the value of Intel's…
- MENTOR GRAPHICSJOB
- Senior Application Eng\Tec…4Y 11M
Senior Application Engineer\Technical Channel Manager
Mentor Graphics
Sales Optimization: Managed technical client interactions and customized software solutions for enterprise accounts, directly facilitating the closure of $4M+ in sales contracts. Channel Management: Directed the company’s global reseller network of 15+ companies, streamlining sales workflows in the US and Asia to achieve a 50% increase in year-over-year revenue. Product Evolution: Led a cross-functional team of engineers and product managers to develop specifications for next-generation simulation software, allowing the company to capture significant market share from competitors.
- INNOVEDAJOB
- Application Eng4Y 11M
Application Engineer
Innoveda
Complex Solution Architecture: Managed technical relationships with Tier 1 aerospace and automotive accounts, providing architectural guidance for high-speed PCB design and system-level simulation. Sales Enablement: Partnered with the global sales team to deliver technical proof-of-concepts (POCs) that secured multi-million dollar contracts, directly contributing to the company's market leadership prior to its acquisition by Mentor Graphics. Technical Marketing: Developed and delivered advanced workshops and training seminars for engineering teams at Fortune 500 companies, bridging the gap between software capabilities and hardware design requirements.
- Job: SEON — Vice President of Revenue Operations · 2026-06 – present
- Job: Mentor Graphics — Senior Application Engineer\Technical Channel Manager · 2001 – 2005 — Sales Optimization: Managed technical client interactions and customized software solutions for enterprise accounts, directly facilitating the closure of $4M+ in sales contracts. Channel Management: Directed the company’s global reseller network of 15+ companies, streamlining sales workflows in the US and Asia to achieve a 50% increase in year-over-year revenue. Product Evolution: Led a cross-functional team of engineers and product managers to develop specifications for next-generation simulation software, allowing the company to capture significant market share from competitors.
- Job: Intel Corporation — Senior Product Marketing Manager, Ecosystem Enabling Marketing Manager · 2006 – 2010 — Category Creation: Led the global branding and marketing launch of Intel Atom Processor Technology, defining the "Netbook" market segment and resulting in 10M+ units sold in the first year. Global OEM Partnerships: Managed high-level relationships with global OEMs (Dell, HP, Acer, Lenovo) and service providers to define software requirements and negotiate software partnerships for hardware launches. Revenue Scaling: Developed a new marketing initiative to gain OEM support for emerging products, securing 15+ Tier 1 design wins across Asia and Europe. GTM Material Design: Authored comprehensive technical marketing frameworks used by global sales channels to communicate the value of Intel's…
- Job: JFrog — Senior Global Director of Revenue Operations · 2022-01 – 2026-04 — Platform-Led Scale ($200M → $625M+ ARR): Architected the global revenue engine for the world’s leading Software Supply Chain Security platform. Scaled GTM operations to support a 40% YoY increase in RPO ($566M) and a 42% surge in $1M+ ARR enterprise accounts. Security-First Monetization & NRR: Directed the pricing and packaging overhaul for the "Security Core" (Curation & Advanced Security), contributing to security products reaching 10% of total ARR. Secured a 119% Net Dollar Retention (NDR) rate by aligning value-tiers with enterprise security compliance needs. DevSecOps GTM Orchestration: Bridged the gap between Product Engineering and Sales to sync global GTM motions with major releas…
- Job: AMD — Director of Market Development · 2013 – 2013 — Strategic Partnership Management: Orchestrated and managed AMD’s semi-custom relationships with major video game partners, including Microsoft and Nintendo, ensuring alignment on technical specifications and long-term hardware roadmaps. High-Value Contract Negotiation: Successfully closed three major contracts valued at over $1B+ combined, solidifying AMD’s position as the primary silicon provider for the next generation of gaming consoles. Ecosystem Enablement: Served as a key liaison for the ecosystem, bridging the gap between AMD's engineering capabilities and the specific performance requirements of top-tier gaming OEMs.
- Job: Panasonic USA — Director, New Product Development & Business Innovation · 2013 – 2016 — Agile Innovation: Utilized Design Thinking and lean methodology to launch Panasonic’s first Consumer Service ecosystem. Successfully moved from white-board concept to commercial market launch in under 1 year. Billion-Dollar Market Entry: Served as the lead strategic advisor for IoT and Connected Healthcare teams, identifying the entry points into two new billion-dollar market categories. Strategic Negotiation: Sourced, negotiated, and closed partnerships with 15+ external vendors and OEMs to build out the service platform’s technical capabilities.
- Job: JFrog — Director of Growth · 2016 – 2019 — Hyper-Growth Execution: Built the foundation for scaling annual revenue from $18M to $100M+. Organization Building: Designed and launched the company’s first Global SDR/BDR organization, creating a predictable top-of-funnel lead engine that resulted in 75% YOY SaaS growth. International Expansion: Spearheaded the launch of the APAC region, establishing local operations and sales motions. Built a global reseller network (US Government, EMEA, and APAC) to diversify revenue streams.
- Job: BeBop Sensors — VP, Business Development & Marketing · 2019 – 2022 — Pioneering GTM Strategy: Led the successful market entry for the world’s first high-fidelity VR Haptic Glove. Managed the full product lifecycle from concept and positioning to shipping hundreds of units in the first 12 months. Sector Diversification: Identified and penetrated high-barrier markets in Robotics and the US Government, securing $1M in new revenue within 6 months of initial shipping. Ecosystem Growth: Scaled the customer base to 50+ enterprise accounts and signed 4 strategic global resellers to extend market reach.
- Job: Innoveda — Application Engineer · 2000 – 2004 — Complex Solution Architecture: Managed technical relationships with Tier 1 aerospace and automotive accounts, providing architectural guidance for high-speed PCB design and system-level simulation. Sales Enablement: Partnered with the global sales team to deliver technical proof-of-concepts (POCs) that secured multi-million dollar contracts, directly contributing to the company's market leadership prior to its acquisition by Mentor Graphics. Technical Marketing: Developed and delivered advanced workshops and training seminars for engineering teams at Fortune 500 companies, bridging the gap between software capabilities and hardware design requirements.
- Job: Google/Motorola/4Home — Director of Business Development & Marketing · 2010 – 2013 — Platform Monetization: Engineered strategic business development initiatives for an IoT PaaS platform, contributing to a 200% increase in revenue over a three-year period. Strategic Ecosystem Development: Built and managed a massive partner network of 100+ hardware manufacturers and service providers, ensuring the core platform’s market dominance across smart home and energy sectors. High-Value Negotiations: Orchestrated complex white-label deals with Tier 1 retailers, insurance providers, and global telecommunications companies, successfully integrating IoT solutions into broad consumer markets. Integration Leadership: Played a key role in business development and marketing continuity t…
- School: University of Michigan — MBA, Marketing and Corporate Strategy
- School: Stanford University — The Corporate Entrepeneur: Driving Innovation & New Ventures
- School: Harvey Mudd College — BS, Engineering
- School: Plainview High School
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