David Auyeung

Product Marketing Leader | Generative AI | Go To Market Strategy and Operations | Engagement Manager | Data Analyst | Testing and Optimization | Growth Marketing | Product Manager |I help companies achieve over $500M ARR

Adobeex-Intel Corporationex-ZipRecruiter

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Innovative product marketing manager with over 10 years of experience in SaaS/software product marketing and go-to-market strategy and execution.

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I help companies like Adobe grow the business by over 4M users by accelerating customer acquisition and engagement using data driven-insights. Some examples of my results include: - Lead a team that drove 30%+ Y/Y gross new ARR/Units in the largest single segment at Adobe - Drove testing and optimization efforts by executing dozens of in-market A/B tests per quarter and increasing paid conversion rates by 15%+ annually both on desktop and mobile - Executed integrated marketing plans for 10+ product launches across desktop and mobile, partnering with cross-functional teams resulting in 4X increase in revenue in 4 years - Defined new key performance indicators and data infrastructure to measure and overall health of the business and drive overall subscriber lifetime value - Mentored new team members on how the business is run, organizational dynamics, personal growth, and ensuring they understand they are a valuable part of the team I get excited about opportunities where I'm able to work with creative, friendly, and fun individuals to develop creative ways to grow the business and improve the lives of customers. I spent the last two years raising two young girls, helping with distance learning during Covid (thankfully, they are back in person), supporting my wife's career in education while also improving my culinary skills. I love connecting with new people. Feel free to reach me here on LinkedIn. Specialties: Product Marketing, Program Management, Product Management, Positioning and Messaging, Marketing Strategy, Leading Cross-Functional Teams, Data Analysis, Competitive Analysis, Business Funnel Analysis, Strategic Planning, Customer and Market Research, Customer Insights Competitive Analysis, SaaS Marketing, Subscription Marketing, Product Lifecycle Management, Agile Development, Sales Enablement, Partner Management, Product Launch, Integrated Marketing, Website Testing and Optimization, Social Media, Mobile Marketing, Web Marketing, Marketing Analytics, Monitoring Key Performance Indicators, Product Requirements, Marketing Requirements, Product Roadmap, Developing Key Value Propositions, Authoring Marketing Collateral Testing and Optimization, Customer Insights, Channel Sales, Education Marketing, Driving Key Performance Indicators, Conversion Rate Optimization (CRO) and eCommerce