David Auyeung
Product Marketing Leader | Generative AI | Go To Market Strategy and Operations | Engagement Manager | Data Analyst | Testing and Optimization | Growth Marketing | Product Manager |I help companies achieve over $500M ARR
Adobe
ex-ZipRecruiterInnovative product marketing manager with over 10 years of experience in SaaS/software product marketing and go-to-market strategy and execution.
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I help companies like Adobe grow the business by over 4M users by accelerating customer acquisition and engagement using data driven-insights. Some examples of my results include: - Lead a team that drove 30%+ Y/Y gross new ARR/Units in the largest single segment at Adobe - Drove testing and optimization efforts by executing dozens of in-market A/B tests per quarter and increasing paid conversion rates by 15%+ annually both on desktop and mobile - Executed integrated marketing plans for 10+ product launches across desktop and mobile, partnering with cross-functional teams resulting in 4X increase in revenue in 4 years - Defined new key performance indicators and data infrastructure to measure and overall health of the business and drive overall subscriber lifetime value - Mentored new team members on how the business is run, organizational dynamics, personal growth, and ensuring they understand they are a valuable part of the team I get excited about opportunities where I'm able to work with creative, friendly, and fun individuals to develop creative ways to grow the business and improve the lives of customers. I spent the last two years raising two young girls, helping with distance learning during Covid (thankfully, they are back in person), supporting my wife's career in education while also improving my culinary skills. I love connecting with new people. Feel free to reach me here on LinkedIn. Specialties: Product Marketing, Program Management, Product Management, Positioning and Messaging, Marketing Strategy, Leading Cross-Functional Teams, Data Analysis, Competitive Analysis, Business Funnel Analysis, Strategic Planning, Customer and Market Research, Customer Insights Competitive Analysis, SaaS Marketing, Subscription Marketing, Product Lifecycle Management, Agile Development, Sales Enablement, Partner Management, Product Launch, Integrated Marketing, Website Testing and Optimization, Social Media, Mobile Marketing, Web Marketing, Marketing Analytics, Monitoring Key Performance Indicators, Product Requirements, Marketing Requirements, Product Roadmap, Developing Key Value Propositions, Authoring Marketing Collateral Testing and Optimization, Customer Insights, Channel Sales, Education Marketing, Driving Key Performance Indicators, Conversion Rate Optimization (CRO) and eCommerce
GTM Index
- ADOBEJOB
- PMM - Generative AI - Adob…2Y 9M
Product Marketing - Generative AI - Adobe Acrobat
Adobe
- GTM Strategy and Operation…2Y 3M
GTM Strategy and Operations Lead Product Marketing Manager - Creative Cloud Photography (SaaS)
Adobe
Drove the strategy and execution that delivered growth and sales success across Adobe’s Creative Cloud consumer photography business. Deep knowledge of customer segments with proven experience in online, direct and indirect subscription sales. Partnered with marketing, sales, finance, operations and product teams to lead complex, cross-functional initiatives that resulted in increased customer acquisition, improved customer experiences and improved retention. - Exceeded new subscriber growth targets by developing and executing quarterly plans which resulted in 30%+ Y/Y gross new ARR/Units in the largest single segment at Adobe by volume with over 4M paid subscribers - Ran the business by…
- Senior PMM - Creative Clou…4Y 4M
Senior Product Marketing Manager - Creative Cloud Photography (SaaS)
Adobe
Responsible for go-to-marketing planning and execution for Adobe’s premiere photography and digital imaging offering, driving go-to-market strategies, business funnel optimization, customer acquisition and conversion, resulting in over 1M+ paid subscribers Managed the acquisition portion of the Creative Cloud Photography customer funnel which includes desktop products, mobile apps and web services - Drove product positioning and messaging to clearly and simply articulate the value prop of the Creative Cloud to photography enthusiasts and professionals - Led testing and optimization efforts utilizing A/B testing to improve conversion for product web pages, email communications, campaigns,…
- PMM - Adobe Photoshop Ligh…2Y 9M
Product Marketing Manager - Adobe Photoshop Lightroom Software
Adobe
Defined and drove marketing strategies for Adobe’s key photography offerings resulting in an over 4X increase in revenue in 4 years making Adobe Photoshop Lightroom one of the most important and successful products at Adobe - Led marketing efforts for multiple product launches including Photoshop Lightroom 3,4,5, Lightroom on mobile devices, and Creative Cloud Photography subscription offering - Established Lightroom as the standard for target audience by expanding product awareness by 10X - Successfully managed change by transitioning pricing as well business models from a perpetual product to subscription offering - Developed deployed sales, support and customer training on product fe…
- ZIPRECRUITERJOB
- GTM Lead for Job Seeker an…1Y 5M
Go-to-market Lead for Job Seeker and SMB Marketing
ZipRecruiter
Crafted Holistic GTM Strategies: Crafted comprehensive GTM strategies for cutting-edge Artificial Intelligence AI-powered job seeker product launches, driving significant product adoption. Elevated Sales Enablement: Developed and executed impactful Small and Medium-sized Business (SMB) sales enablement initiatives, including impactful sales training, compelling marketing claims, persuasive sales collateral, and strategic email campaigns, collectively driving a substantial boost in the efficiency and effectiveness of the sales team. Strategic Positioning and Messaging: Orchestrated the creation of compelling positioning and messaging frameworks for both SMB and job seeker product launches…
- INTEL CORPORATIONJOB
- PMM - Embedded Systems (B2B)4Y 1M
Product Marketing Manager - Embedded Systems (B2B)
Intel Corporation
Defined and executed outbound marketing strategies for Altera's embedded product line executing through social media, community forums, wikis, press releases, newsletters, and web content drawing over 1,000,000 impressions annually - Manage and executed bi-annual software product launch and increased software tool download by over 300% in 3 years - Leveraged channel partners to deploy products including the best selling development kit in Altera history
- MILLWARD BROWNJOB
- Customer Research Project…1Y 8M
Customer Research Project Director - Customer Satisfaction Research
Millward Brown
Represented the "voice of the customer" by driving customer satisfaction research for Hewlett-Packard, Apple Retail Stores, Dell, Sun Microsystems, and Motorola resulting in over 40,000 completed web surveys per month offering key customer insights to clients - Effectively planed and conducted research, quantitative and qualitative analysis, survey design, sampling, data collection, and present conclusions that provides insight into customer loyalty and satisfaction
- CISCOJOB
- Commercial Mktg - Small an…1Y 11M
Commercial Marketing - Small and Medium Business (SMB) MBA Intern
Cisco
Program managed all aspects of an international market intelligence program, which greatly influenced go-to-market decisions as well as generate targeted opt-in lists for demand generation programs - Developed a go-to-market strategy for the small and medium sized business (SMB) retail vertical which including channel and retail - Awarded the Cisco Achievement Award for outstanding program management performance. (April 2004)
- MENTOR GRAPHICSJOB
- Software Eng3Y 11M
Software Engineer
Mentor Graphics
Designed and implemented features for a multi-platform embedded systems software development toolkit - Contributed to user interface design by developing complex user interface dialogs consisting of JAVA and C++ components creating a more user friendly application - Managed and maintained complex UNIX shell scripts used for software builds and regression testing resulting in reduced defect incidence
- Job: Adobe — Product Marketing - Generative AI - Adobe Acrobat · 2024-01 – present · 2y 7mo
- Job: ZipRecruiter — Go-to-market Lead for Job Seeker and SMB Marketing · 2022-01 – 2023-06 · 1y 5mo — Crafted Holistic GTM Strategies: Crafted comprehensive GTM strategies for cutting-edge Artificial Intelligence AI-powered job seeker product launches, driving significant product adoption. Elevated Sales Enablement: Developed and executed impactful Small and Medium-sized Business (SMB) sales enablement initiatives, including impactful sales training, compelling marketing claims, persuasive sales collateral, and strategic email campaigns, collectively driving a substantial boost in the efficiency and effectiveness of the sales team. Strategic Positioning and Messaging: Orchestrated the creation of compelling positioning and messaging frameworks for both SMB and job seeker product launches…
- Job: Adobe — GTM Strategy and Operations Lead Product Marketing Manager - Creative Cloud Photography (SaaS) · 2017-06 – 2019-09 · 2y 3mo — Drove the strategy and execution that delivered growth and sales success across Adobe’s Creative Cloud consumer photography business. Deep knowledge of customer segments with proven experience in online, direct and indirect subscription sales. Partnered with marketing, sales, finance, operations and product teams to lead complex, cross-functional initiatives that resulted in increased customer acquisition, improved customer experiences and improved retention. - Exceeded new subscriber growth targets by developing and executing quarterly plans which resulted in 30%+ Y/Y gross new ARR/Units in the largest single segment at Adobe by volume with over 4M paid subscribers - Ran the business by…
- Job: Adobe — Senior Product Marketing Manager - Creative Cloud Photography (SaaS) · 2013-02 – 2017-06 · 4y 4mo — Responsible for go-to-marketing planning and execution for Adobe’s premiere photography and digital imaging offering, driving go-to-market strategies, business funnel optimization, customer acquisition and conversion, resulting in over 1M+ paid subscribers Managed the acquisition portion of the Creative Cloud Photography customer funnel which includes desktop products, mobile apps and web services - Drove product positioning and messaging to clearly and simply articulate the value prop of the Creative Cloud to photography enthusiasts and professionals - Led testing and optimization efforts utilizing A/B testing to improve conversion for product web pages, email communications, campaigns,…
- Job: Adobe — Product Marketing Manager - Adobe Photoshop Lightroom Software · 2010-05 – 2013-02 · 2y 9mo — Defined and drove marketing strategies for Adobe’s key photography offerings resulting in an over 4X increase in revenue in 4 years making Adobe Photoshop Lightroom one of the most important and successful products at Adobe - Led marketing efforts for multiple product launches including Photoshop Lightroom 3,4,5, Lightroom on mobile devices, and Creative Cloud Photography subscription offering - Established Lightroom as the standard for target audience by expanding product awareness by 10X - Successfully managed change by transitioning pricing as well business models from a perpetual product to subscription offering - Developed deployed sales, support and customer training on product fe…
- Job: Intel Corporation — Product Marketing Manager - Embedded Systems (B2B) · 2006-04 – 2010-05 · 4y 1mo — Defined and executed outbound marketing strategies for Altera's embedded product line executing through social media, community forums, wikis, press releases, newsletters, and web content drawing over 1,000,000 impressions annually - Manage and executed bi-annual software product launch and increased software tool download by over 300% in 3 years - Leveraged channel partners to deploy products including the best selling development kit in Altera history
- Job: Millward Brown — Customer Research Project Director - Customer Satisfaction Research · 2004-08 – 2006-04 · 1y 8mo — Represented the "voice of the customer" by driving customer satisfaction research for Hewlett-Packard, Apple Retail Stores, Dell, Sun Microsystems, and Motorola resulting in over 40,000 completed web surveys per month offering key customer insights to clients - Effectively planed and conducted research, quantitative and qualitative analysis, survey design, sampling, data collection, and present conclusions that provides insight into customer loyalty and satisfaction
- Job: Cisco — Commercial Marketing - Small and Medium Business (SMB) MBA Intern · 2003 – 2004 · 1y — Program managed all aspects of an international market intelligence program, which greatly influenced go-to-market decisions as well as generate targeted opt-in lists for demand generation programs - Developed a go-to-market strategy for the small and medium sized business (SMB) retail vertical which including channel and retail - Awarded the Cisco Achievement Award for outstanding program management performance. (April 2004)
- Job: Mentor Graphics — Software Engineer · 1999 – 2002 · 3y — Designed and implemented features for a multi-platform embedded systems software development toolkit - Contributed to user interface design by developing complex user interface dialogs consisting of JAVA and C++ components creating a more user friendly application - Managed and maintained complex UNIX shell scripts used for software builds and regression testing resulting in reduced defect incidence
- School: San Jose State University Graduate School of Business — Master of Business Administration (MBA), Marketing
- School: San Jose State University — Bachelor of Science (BS), Computer Science
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