kumy veluppillai
founder @ anbu // building apps we want our daughter to grow up with + fractional gtm engineer
I help B2B SaaS founders and GTM leaders start building their own AI-native go-to-market engines.
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How I work: → Diagnosis before tactics → Systems over slides → Validation over opinions → Humans + AI, wired into the same loop If you’re a founder or GTM leader trying to make AI actually move revenue, we’ll probably get on well.
GTM Index
- GO TO MARKET ENGINEERINGJOB
- GTM Eng1Y 1M
GTM Engineer
Go To Market Engineering
- MIKE OLLEFSJOB
- GTM Eng1Y 1M
GTM Engineer
Mike Ollefs
- PROLIFICJOB
- Growth Mktg Lead - AI Rese…1Y 11M
Growth Marketing Lead - AI Research Labs
Prolific
- HOWNOWJOB
- Head of Mktg & Revenue Ope…3Y 11M
Head of Marketing & Revenue Operations
HowNow
- RAINMAKINGJOB
- Digital Transformation & I…3Y 11M
Digital Transformation & Innovation Coach
Rainmaking
- SAASTOCKJOB
- Dir of Mktg & Revenue Oper…1Y 11M
Director of Marketing & Revenue Operations
SaaStock
- KAYAKOJOB
- Dir of Mktg & Revenue Oper…3Y 11M
Director of Marketing & Revenue Operations
Kayako
- FORWARD INTERNET GROUPJOB
- Entrepreneur in Residence1Y 11M
Entrepreneur in Residence
Forward Internet Group
- Analyst1Y 11M
Analyst
Forward Internet Group
- MITOO - PLATFORM FOR THE WORLD'S SPORTSJOB
- Co-Founder, Product & Growth2Y 11M
Co-Founder, Product & Growth
Mitoo - platform for the world's sports
500 Startups & Seedcamp Venture-backed Startup
- ICROSSINGJOB
- Account Mgr1Y 11M
Account Manager
iCrossing
- UNIVERSITY OF NOTTINGHAMSCHOOL
- MSc, Management of Informa…1Y 11M
MSc, Management of Information Technlogy
University of Nottingham
- UNIVERSITY OF EAST ANGLIASCHOOL
- BA, Economics3Y 11M
BA, Economics
University of East Anglia
- Job: Go To Market Engineering — GTM Engineer · 2025-09 – present · 11 mo
- Job: Prolific — Growth Marketing Lead - AI Research Labs · 2024 – 2025 · 1y
- Job: Kayako — Director of Marketing & Revenue Operations (RevOps) · 2014 – 2017 · 3y
- Job: SaaStock — Director of Marketing & Revenue Operations (RevOps) · 2017 – 2018 · 1y
- Job: Rainmaking — Digital Transformation & Innovation Coach · 2018 – 2021 · 3y
- Job: iCrossing — Account Manager · 2010 – 2011 · 1y
- Job: Mitoo - platform for the world's sports — Co-Founder, Product & Growth · 2011 – 2013 · 2y — 500 Startups & Seedcamp Venture-backed Startup
- Job: Forward Internet Group — Entrepreneur in Residence · 2013 – 2014 · 1y
- Job: Mike Ollefs — GTM Engineer · 2025-09 – present · 11 mo
- Job: HowNow — Head of Marketing & Revenue Operations (RevOps) · 2021 – 2024 · 3y
- Job: Forward Internet Group — Analyst · 2012 – 2013 · 1y
- School: University of Nottingham — MSc, Management of Information Technlogy · 2008 – 2009
- School: University of East Anglia — BA, Economics · 2005 – 2008
Skills
Playbooks
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ex-Oyster®