Eduardo Muller
Enterprise Sales & GTM | Ex-Siemens
Enterprise Sales & GTM leader with 13+ years of experience building revenue from zero, closing complex enterprise deals, and scaling go-to-market across the S.
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and global I operate at the intersection of enterprise sales execution and GTM strategy, leading full-cycle deals, opening new markets, and working directly with CIOs, CTOs, and senior Currently focused on enterprise sales and S. market expansion, partnering with companies scaling into the S. and driving revenue through complex deals and strategic Previously, I built and scaled B2B Stack and Receita Previsível from the ground up, leading revenue generation, GTM, and sales execution as a Earlier in my career at Siemens, I developed a strong foundation in enterprise sales, working on complex technical deals across multiple Core strengths:Enterprise Sales · GTM Strategy · S. Market Expansion · Complex Deal Execution · Strategic Partnerships · C-Level Engagement
GTM Index
- B2B STACKJOB
- Chairman & GTM Advisor1Y 3M
Chairman & GTM Advisor
B2B Stack
Currently serving as Chairman & GTM Advisor following the strategic alliance between B2B Stack and Receita Previsivel. I support investor relations, go-to-market strategy, and board-level governance. • Advising leadership on growth strategy and executive hiring • Supporting Stack Manager’s spin-off transition and GTM execution • Overseeing strategic initiatives and organizational alignment at the board level
- Founder & Head of GTM - St…2Y 4M
Founder & Head of GTM - Stack Manager (Spin-off of B2B Stack)
B2B Stack
Stack Manager is a spin-off product incubated inside B2B Stack, built to solve IT governance and cost management challenges for finance and technology leaders. I led the initiative from zero to go-to-market, including: - Customer discovery with CFOs and CTOs from mid market to enterprise - Product strategy, technical scope, MVP delivery, and early-stage traction - Multi-channel client acquisition targeting mid-market to enterprise - Built alliances with Big Four consulting partners - Developed executive leadership structure to guide the next growth stage
- Founder & CEO6Y 2M
Founder & CEO
B2B Stack
As the Founder & CEO of B2B Stack, Latin America's largest platform for B2B software and services comparison, I have led the company through a successful $400K pre-seed raise and built it into a profitable market leader. I spearheaded the development and launch of multiple innovative products, including a SaaS comparison marketplace and an IT expense management SaaS platform. My leadership has been pivotal in achieving sustainable growth and expanding the company's reach across multiple international markets. Key Achievements: Achieved profitability by executing data-driven sales funnels and strategic product launches, increasing revenue year-over-year. Expanded the customer base to 10+ co…
- SOFTLANDIAJOB
- Strategic Advisor & U.S. G…1Y 5M
Strategic Advisor & U.S. GTM Lead
Softlandia Ltd.
Leading the U.S. market expansion of Softlandia, a Finnish state-of-the-art applied AI and automation company. I serve as a trusted advisor to the founding team and drive go-to-market strategy and execution in the U.S., helping position the company to win in a fast-evolving AI landscape. Strategic GTM input and sales execution targeting growth-stage U.S. startups Build key relationships with tech CEOs, CPOs, CTOs, investors, and advisors Advise on how to leverage applied AI for competitive advantage within their categories
- ANCIENT | THE WISDOM OF TECHNOLOGYJOB
- Strategic Enterprise Sales…1Y
Strategic Enterprise Sales & GTM
Ancient | The Wisdom of Technology
At Ancient, I lead enterprise sales and go-to-market strategy, working directly with CIOs, CTOs, and engineering leaders who need to scale delivery without compromising technical quality, team reliability, or execution speed. My focus is helping technical leaders build high-performing teams through high-caliber LATAM developers and IT talent. Fully integrated, timezone-aligned, and without the overhead of recruiting, onboarding, or ongoing HR maintenance. Ancient is a digital engineering and IT services firm helping U.S. tech companies expand their engineering capacity through trusted nearshore teams. We provide technical talent that actually fits high-growth teams, both technically and o…
- ENDEAVOR BRASILJOB
- Scale Up Endeavor 20224M
Scale Up Endeavor 2022
Endeavor Brasil
- UNIVERSIDADE PREVISÍVELJOB
- Partner2Y 7M
Partner
Universidade Previsível
- Country Mgr1Y 8M
Country Manager
Universidade Previsível
As the Country Manager, I successfully launched and grew Predictable University in Brazil, taking the company from zero to high six-figure revenues within two years, entirely through a bootstrapped operation. I led the business from inception, developing the local strategy, building a high-performing sales and operations team, and adapting the globally recognized Predictable Revenue methodology to meet the specific demands of the Brazilian market. Key Achievements: Bootstrapped the company from zero to high six-figure revenues, achieving rapid growth without any external funding. Built and led a team that secured key enterprise clients and venture-backed startups, driving the company's ado…
- SAASTOCKJOB
- Founding Partner - SaaStoc…1Y 5M
Founding Partner - SaaStock Latam
SaaStock
Led the LATAM edition of SaaStock, one of the world’s most influential SaaS conferences, in close collaboration with the organization’s global leadership team. As the Founding Partner in Brazil, I was responsible for the local strategy, execution, and adaptation of the event to the regional market, bringing together key players from both global and Latin American SaaS ecosystems. Key Responsibilities & Achievements: Built and managed strategic relationships with Latin American VCs, corporations, and startup founders Secured and executed sponsorships with Telefónica, Oracle, TOTVS, Zenvia, and other leading companies Oversaw vendor and partner contract negotiations, ensuring operational…
- GAMA ACADEMYJOB
- Coordinator & trainer of S…1Y 3M
Coordinator & trainer of Startup Sales - Formações
Gama Academy
- VENDAS B2B SUMMITJOB
- Co-Founder5M
Co-Founder
Vendas B2B Summit
Vendas B2B Summit 2017 was the largest Brazilian B2B sales online event designed for entrepreneurs and B2B sales professionals. It was the first event of its kind in the country, bringing state of the art content on how best sales teams worldwide utilize process, technology and people to accelerate their sales. Speakers 2017 included: Mark Roberge - Harvard Business School, former Hubspot CRO Aaron Ross & Marylou Tyler - authors of best seller "Predictable Revenue" Sean Sheppard - GrowthX Academy Gustavo Caetano - CEO of Samba Tech Sponsors: Salesforce, SharpSpring, Exact Sales, Plug CRM
- NUTSHELL CRMJOB
- Founding Account Executive10M
Founding Account Executive
Nutshell CRM
Helping businesses grow their relationships with their customers, sell smarter, and get organized. I started at Nutshell as the first Account Exec, and went through a growth of six people in the Sales - Customer Success team. Nutshell is a very dynamic startup company. I supported the team with training, sales process enhancements, and internal sales productivity tools. I did inside sales at Nutshell, having supported the company with SDR calls, product demos, and Customer Success calls nationally and internationally. I also performied product demonstrations, sales consultation calls, and closing calls mainly with North American larger customers.
- SIEMENSJOB
- Enterprise Account Executive1Y 10M
Enterprise Account Executive
Siemens
As an Enterprise Account Executive at Siemens Building Technologies, I drove sales of enterprise-level building management solutions to Fortune 500 clients, consistently exceeding quotas and closing $1M+ in deals. I specialized in providing clients with innovative solutions focused on energy efficiency, IoT (Internet of Things), and data-driven infrastructure management, positioning Siemens as a leader in smart building technology. Key Achievements: Closed over $1M in sales by building and maintaining strong relationships with clients across multiple verticals, including industrial, healthcare, commercial real estate, and education sectors. Delivered tailored solutions that ensured system…
- Job: B2B Stack — Chairman & GTM Advisor · 2025-05 – present — Currently serving as Chairman & GTM Advisor following the strategic alliance between B2B Stack and Receita Previsivel. I support investor relations, go-to-market strategy, and board-level governance. • Advising leadership on growth strategy and executive hiring • Supporting Stack Manager’s spin-off transition and GTM execution • Overseeing strategic initiatives and organizational alignment at the board level
- Job: B2B Stack — Founder & Head of GTM - Stack Manager (Spin-off of B2B Stack) · 2023-01 – 2025-05 — Stack Manager is a spin-off product incubated inside B2B Stack, built to solve IT governance and cost management challenges for finance and technology leaders. I led the initiative from zero to go-to-market, including: - Customer discovery with CFOs and CTOs from mid market to enterprise - Product strategy, technical scope, MVP delivery, and early-stage traction - Multi-channel client acquisition targeting mid-market to enterprise - Built alliances with Big Four consulting partners - Developed executive leadership structure to guide the next growth stage
- Job: B2B Stack — Founder & CEO · 2019-03 – 2025-05 — As the Founder & CEO of B2B Stack, Latin America's largest platform for B2B software and services comparison, I have led the company through a successful $400K pre-seed raise and built it into a profitable market leader. I spearheaded the development and launch of multiple innovative products, including a SaaS comparison marketplace and an IT expense management SaaS platform. My leadership has been pivotal in achieving sustainable growth and expanding the company's reach across multiple international markets. Key Achievements: Achieved profitability by executing data-driven sales funnels and strategic product launches, increasing revenue year-over-year. Expanded the customer base to 10+ co…
- Job: Softlandia Ltd. — Strategic Advisor & U.S. GTM Lead · 2025-03 – 2026-08 — Leading the U.S. market expansion of Softlandia, a Finnish state-of-the-art applied AI and automation company. I serve as a trusted advisor to the founding team and drive go-to-market strategy and execution in the U.S., helping position the company to win in a fast-evolving AI landscape. Strategic GTM input and sales execution targeting growth-stage U.S. startups Build key relationships with tech CEOs, CPOs, CTOs, investors, and advisors Advise on how to leverage applied AI for competitive advantage within their categories
- Job: Ancient | The Wisdom of Technology — Strategic Enterprise Sales & GTM · 2025-07 – 2026-07 — At Ancient, I lead enterprise sales and go-to-market strategy, working directly with CIOs, CTOs, and engineering leaders who need to scale delivery without compromising technical quality, team reliability, or execution speed. My focus is helping technical leaders build high-performing teams through high-caliber LATAM developers and IT talent. Fully integrated, timezone-aligned, and without the overhead of recruiting, onboarding, or ongoing HR maintenance. Ancient is a digital engineering and IT services firm helping U.S. tech companies expand their engineering capacity through trusted nearshore teams. We provide technical talent that actually fits high-growth teams, both technically and o…
- Job: Endeavor Brasil — Scale Up Endeavor 2022 · 2022-08 – 2022-12
- Job: Universidade Previsível — Partner · 2019-02 – 2021-09
- Job: Universidade Previsível — Country Manager · 2017-06 – 2019-02 — As the Country Manager, I successfully launched and grew Predictable University in Brazil, taking the company from zero to high six-figure revenues within two years, entirely through a bootstrapped operation. I led the business from inception, developing the local strategy, building a high-performing sales and operations team, and adapting the globally recognized Predictable Revenue methodology to meet the specific demands of the Brazilian market. Key Achievements: Bootstrapped the company from zero to high six-figure revenues, achieving rapid growth without any external funding. Built and led a team that secured key enterprise clients and venture-backed startups, driving the company's ado…
- Job: SaaStock — Founding Partner - SaaStock Latam · 2019-02 – 2020-07 — Led the LATAM edition of SaaStock, one of the world’s most influential SaaS conferences, in close collaboration with the organization’s global leadership team. As the Founding Partner in Brazil, I was responsible for the local strategy, execution, and adaptation of the event to the regional market, bringing together key players from both global and Latin American SaaS ecosystems. Key Responsibilities & Achievements: Built and managed strategic relationships with Latin American VCs, corporations, and startup founders Secured and executed sponsorships with Telefónica, Oracle, TOTVS, Zenvia, and other leading companies Oversaw vendor and partner contract negotiations, ensuring operational…
- Job: Gama Academy — Coordinator & trainer of Startup Sales - Formações · 2016-08 – 2017-11
- Job: Vendas B2B Summit — Co-Founder · 2016-12 – 2017-05 — Vendas B2B Summit 2017 was the largest Brazilian B2B sales online event designed for entrepreneurs and B2B sales professionals. It was the first event of its kind in the country, bringing state of the art content on how best sales teams worldwide utilize process, technology and people to accelerate their sales. Speakers 2017 included: Mark Roberge - Harvard Business School, former Hubspot CRO Aaron Ross & Marylou Tyler - authors of best seller "Predictable Revenue" Sean Sheppard - GrowthX Academy Gustavo Caetano - CEO of Samba Tech Sponsors: Salesforce, SharpSpring, Exact Sales, Plug CRM
- Job: Nutshell CRM — Founding Account Executive · 2015-06 – 2016-04 — Helping businesses grow their relationships with their customers, sell smarter, and get organized. I started at Nutshell as the first Account Exec, and went through a growth of six people in the Sales - Customer Success team. Nutshell is a very dynamic startup company. I supported the team with training, sales process enhancements, and internal sales productivity tools. I did inside sales at Nutshell, having supported the company with SDR calls, product demos, and Customer Success calls nationally and internationally. I also performied product demonstrations, sales consultation calls, and closing calls mainly with North American larger customers.
- Job: Siemens — Enterprise Account Executive · 2013-07 – 2015-05 — As an Enterprise Account Executive at Siemens Building Technologies, I drove sales of enterprise-level building management solutions to Fortune 500 clients, consistently exceeding quotas and closing $1M+ in deals. I specialized in providing clients with innovative solutions focused on energy efficiency, IoT (Internet of Things), and data-driven infrastructure management, positioning Siemens as a leader in smart building technology. Key Achievements: Closed over $1M in sales by building and maintaining strong relationships with clients across multiple verticals, including industrial, healthcare, commercial real estate, and education sectors. Delivered tailored solutions that ensured system…
- School: Purdue University — B.S., Mechanical Engineering
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