Daniel Backhaus
Founding Enterprise AI Solution Sales & Strategy @ProfitOps.AI | Industrial AI, Causal AI, Industry 4.0
I have worked at large global corporations (SAP, Bosch, Global Payments), innovative digital agencies, and a number of startups across numerous industries and sectors and countries.
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I have co-founded three startups, successfully raised investment several times, participated in an IPO, and helped to open markets and offices in Germany, Italy, and The common denominator is the use of advanced digital technology and the desire to create value. I excel at taking an idea and bringing it to market, taking it from 0→1, developing a compelling value proposition, identifying a market, defining ICP (Ideal Customer Profile), and building a GTM motion around I have experience and expertise in AI, supply chain, aerospace & defense, automotive, e-commerce, and payments. Oh, I also co-founded a green-tech startup growing lettuce in converted shipping containers at one point. Great concept, brutal Technology is my tradecraft, leveraging it to solve business problems and enable innovative value creation is my My current focus is on leveraging the disruptive power of artificial intelligence to disrupt and transform the enterprise. We employ composite AI - an orchestrated amalgam of causal, generative, predictive, and optimization AI - to identify business problems, determine their root cause, map impacts and downstream effects, and then model and simulate millions of other outcomes to help business leaders improve their decision Gartner refers to this emerging field as Decision Intelligence, but I simply think of it as data and analytics on steroids, transformed and energized by the power of With extensive experience in enterprise solutions, I have a proven track record of delivering value to clients across various industries and geographies, from prospecting to post-sale My core competencies include the MEDDIC sales methodology, new business development, client requirements analysis, business case development, and project management. I am fluent in German and English, have lived in a half dozen countries, bring a global mindset, and am always looking for new challenges and opportunities to make a positive impact in the digital world.
GTM Index
- PROFITOPS.AIJOB
- Founding Enterprise Soluti…1Y 7M
Founding Enterprise Solutions GTM Lead
ProfitOps.AI
I lead the GTM motion at ProfitOps, working in close collaboration with our CEO & Founder, who leads Product. I focus on driving 0→1 action, setting target market, defining Ideal Customer Profile (ICP), tailoring positioning and honing our Unique Selling Proposition (USP). Results include a strategic account list, setting up Account-Based marketing (ABM) on a shoestring, extensive targeted outreach, hundreds of initial conversations, dozens of pitches, a handful of pilots - some even paid - and two projects with Fortune-500 clients. Keep in mind that this is for a pre-funded startup in a new product category, an emerging space with no clear corporate ownership, selling into very conservat…
- NULOGICJOB
- Sr Client Executive9M
Sr Client Executive
NULogic
Hired as part of the company's inaugural sales and strategy team, I stepped into an organization that had thrived through founder-led selling in a buoyant e-commerce technology market that developed after the COVID bubble. The company now faced strong headwinds with declining market demand, intensifying competition, and a need to sharpen its value proposition. With little existing infrastructure to build on, I established the commercial fundamentals from scratch: clarifying positioning, defining the ICP and USP, and architecting a GTM motion end-to-end. This began with standing up a CRM and sales outreach stack, the operational backbone the business had been missing, and defining target ac…
- SALSITA SOFTWAREJOB
- Chief Strategy Officer3Y 2M
Chief Strategy Officer
Salsita Software
I joined Salsita to help transform a 10yo digital services agency to a product-led solution company in the e-commerce space. Results achieved include: Product - Drove Online Product Configurator solution definition, initial roadmap, USP GTM - Lead ICP definition, development of target account list, outreach strategy, prospecting approach, events strategy, etc. Sales - Prospected, contacted, engaged, and closed intial customer accounts, growing ARR from zero to six figures, all while developing roadmap and building product framework in parallel without external funding. Led all sales efforts while also an individual contributor, from prospecting to post-close, closing new account deals acros…
- CORE DNAJOB
- VP, Global Growth3Y 2M
VP, Global Growth
Core dna
Sales leadership role with emerging DXP and e-commerce startup. Blend of individual contributor, strategy, and leadership role helping innovative digital content, experience and commerce platform increase presence within the US and globally. Primarily new account / hunter role, from prospect to close and post-sale success. Coredna disrupts how marketing and eCommerce websites are built and managed by providing a versatile SaaS-based solution that allows quicker time-to-market, enables more agile marketing operations, and empowers users to do more, faster, and at lower total cost of ownership.
- KERN AMERICASJOB
- Dir of Sales and Mktg1Y 6M
Director of Sales and Marketing
Kern Americas Corp.
Charged with developing and executing the go-to-market strategy for Allevo, the leading planning (FP&A), reporting, and enterprise performance management solution for SAP users across all channels for the NAFTA region. Closed several new accounts, including first one in Canada, helped grow a number of existing ones. In use by hundreds of global brands, including Adidas, Bayer, Mahle, Stihl, and more, Allevo offers unparalleled performance, flexibility and value.
- DELAWARE BELUXJOB
- Dir Digital Sales1Y 4M
Director Digital Sales
delaware BeLux
Delaware Consulting is a global digital strategy and services firm focused on omni-channel Web Experience Management and digital systems development and integration. Born out of Andersen and Deloitte Consulting, our global team of over 1,000 consultants help clients identify, assess and meet the challenges of today's omni-channel digital marketplace. Leveraging partnerships with SAP, Microsoft, Sitecore, ADAM Software, hybris and other technology leaders, we are digital strategists, marketing experts, and U/X professionals, as well as hands-on practitioners, enterprise solutions developers and implementers.
- ANSIRAJOB
- VP of Sales1Y 4M
VP of Sales
Ansira
SQ1 was acquired by Ansira. SQ1's sole focus is conversion optimization. This entails data-intensive analysis of the entire conversion process across all channels, media and touchpoints, including search, display, social, targeted landing pages, eCommerce processes, etc. To do this Sq1 leverages a combination of custom audience targeting, data-intensive analytics platforms, proprietary IP & technology, really smart people, our Adaptive Audience platform, and... a bit of magic. Okay, that last bit isn't true, technically. But you'll swear it is once you see the results.
- SEVERAL AGENCIES, START-UPS, MID-LARGE COMPANIESJOB
- BD and Digital Strategy3Y 4M
Business Development and Digital Strategy
Several Agencies, Start-Ups, Mid-Large Companies
New business development, digital strategy, brand development, technology consulting and M&A advisory/due diligence for several agencies, brands, and companies. Leveraging my international experience, I have worked on projects globally, including here in Atlanta, as well as Dallas, Los Angeles, Miami, New York, Washington, Canada, Germany and Switzerland.
- CREATIVE MISCHIEFJOB
- Principal & Co-Founder3Y 11M
Principal & Co-Founder
Creative Mischief
Boutique digital marketing agency specializing in Website development and integration, lead generation, social media and Web content management systems, including Drupal, Ektron, SiteCore and Joomla. Grew agency to $1.2 million in revenue and 10 staff within 18 months, left for personal reasons Sold and led enterprise digital marketing project for a $2 billion healthcare company with 120+ facilities Sold and led 7-figure enterprise CMS rollout for Global-2,000 company in 30+ markets / 12 languages
- ICROSSINGJOB
- Practice Lead (Sales)2Y 4M
Practice Lead (Sales)
iCrossing
New business development for a leading digital agency specializing in enterprise digital transformation. Focus on Automotive and Financial Services, closed several large ($1 mil+) accounts, primarily for enterprise CMS and online acquisition engagements.
- Job: delaware BeLux — Director Digital Sales · 2014-09 – 2016-01 — Delaware Consulting is a global digital strategy and services firm focused on omni-channel Web Experience Management and digital systems development and integration. Born out of Andersen and Deloitte Consulting, our global team of over 1,000 consultants help clients identify, assess and meet the challenges of today's omni-channel digital marketplace. Leveraging partnerships with SAP, Microsoft, Sitecore, ADAM Software, hybris and other technology leaders, we are digital strategists, marketing experts, and U/X professionals, as well as hands-on practitioners, enterprise solutions developers and implementers.
- Job: Creative Mischief — Principal & Co-Founder · 2007 – 2010 — Boutique digital marketing agency specializing in Website development and integration, lead generation, social media and Web content management systems, including Drupal, Ektron, SiteCore and Joomla. Grew agency to $1.2 million in revenue and 10 staff within 18 months, left for personal reasons Sold and led enterprise digital marketing project for a $2 billion healthcare company with 120+ facilities Sold and led 7-figure enterprise CMS rollout for Global-2,000 company in 30+ markets / 12 languages
- Job: Several Agencies, Start-Ups, Mid-Large Companies — Business Development and Digital Strategy · 2010 – 2013-05 — New business development, digital strategy, brand development, technology consulting and M&A advisory/due diligence for several agencies, brands, and companies. Leveraging my international experience, I have worked on projects globally, including here in Atlanta, as well as Dallas, Los Angeles, Miami, New York, Washington, Canada, Germany and Switzerland.
- Job: Core dna — VP, Global Growth · 2017-08 – 2020-10 — Sales leadership role with emerging DXP and e-commerce startup. Blend of individual contributor, strategy, and leadership role helping innovative digital content, experience and commerce platform increase presence within the US and globally. Primarily new account / hunter role, from prospect to close and post-sale success. Coredna disrupts how marketing and eCommerce websites are built and managed by providing a versatile SaaS-based solution that allows quicker time-to-market, enables more agile marketing operations, and empowers users to do more, faster, and at lower total cost of ownership.
- Job: Ansira — VP of Sales · 2013-04 – 2014-08 — SQ1 was acquired by Ansira. SQ1's sole focus is conversion optimization. This entails data-intensive analysis of the entire conversion process across all channels, media and touchpoints, including search, display, social, targeted landing pages, eCommerce processes, etc. To do this Sq1 leverages a combination of custom audience targeting, data-intensive analytics platforms, proprietary IP & technology, really smart people, our Adaptive Audience platform, and... a bit of magic. Okay, that last bit isn't true, technically. But you'll swear it is once you see the results.
- Job: NULogic — Sr Client Executive · 2024-04 – 2025-01 — Hired as part of the company's inaugural sales and strategy team, I stepped into an organization that had thrived through founder-led selling in a buoyant e-commerce technology market that developed after the COVID bubble. The company now faced strong headwinds with declining market demand, intensifying competition, and a need to sharpen its value proposition. With little existing infrastructure to build on, I established the commercial fundamentals from scratch: clarifying positioning, defining the ICP and USP, and architecting a GTM motion end-to-end. This began with standing up a CRM and sales outreach stack, the operational backbone the business had been missing, and defining target ac…
- Job: iCrossing — Practice Lead (Sales) · 2005-04 – 2007-08 — New business development for a leading digital agency specializing in enterprise digital transformation. Focus on Automotive and Financial Services, closed several large ($1 mil+) accounts, primarily for enterprise CMS and online acquisition engagements.
- Job: ProfitOps.AI — Founding Enterprise Solutions GTM Lead · 2025-01 – present — I lead the GTM motion at ProfitOps, working in close collaboration with our CEO & Founder, who leads Product. I focus on driving 0→1 action, setting target market, defining Ideal Customer Profile (ICP), tailoring positioning and honing our Unique Selling Proposition (USP). Results include a strategic account list, setting up Account-Based marketing (ABM) on a shoestring, extensive targeted outreach, hundreds of initial conversations, dozens of pitches, a handful of pilots - some even paid - and two projects with Fortune-500 clients. Keep in mind that this is for a pre-funded startup in a new product category, an emerging space with no clear corporate ownership, selling into very conservat…
- Job: Kern Americas Corp. — Director of Sales and Marketing · 2016-02 – 2017-08 — Charged with developing and executing the go-to-market strategy for Allevo, the leading planning (FP&A), reporting, and enterprise performance management solution for SAP users across all channels for the NAFTA region. Closed several new accounts, including first one in Canada, helped grow a number of existing ones. In use by hundreds of global brands, including Adidas, Bayer, Mahle, Stihl, and more, Allevo offers unparalleled performance, flexibility and value.
- Job: Salsita Software — Chief Strategy Officer · 2020-10 – 2023-12 — I joined Salsita to help transform a 10yo digital services agency to a product-led solution company in the e-commerce space. Results achieved include: Product - Drove Online Product Configurator solution definition, initial roadmap, USP GTM - Lead ICP definition, development of target account list, outreach strategy, prospecting approach, events strategy, etc. Sales - Prospected, contacted, engaged, and closed intial customer accounts, growing ARR from zero to six figures, all while developing roadmap and building product framework in parallel without external funding. Led all sales efforts while also an individual contributor, from prospecting to post-close, closing new account deals acros…
- School: EU Business School — MBA, International Management
- School: Arizona State University - W. P. Carey School of Business — Bachelor of Science - BS, International Business
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