Kristin K.

Head of GTM Engineering @ Pandadoc | RevOps & Marketing Operations Strategy | EX-Outreach, Salesloft, Netskope

United States4k followers

PandaDoc

ex-Green Building Education Services (GBES)

ex-PRGX Global Inc.

Over a decade of experience scaling complex technology systems within revenue operations has given me a deep understanding of what it takes to build infrastructure that performs at enterprise scale while supporting an org's GTM strategy.
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I've lead large-scale enterprise tool rollouts, built custom lifecycle workflows that actually reflect how the business operates/pipeline moves, and developed attribution models. I enjoy building and coaching the people behind these systems. More recently, I've been focused on laying agentic foundations and building internal/agile MCPs, creating the infrastructure that lets AI-driven workflows operate reliably at scale within revenue When I am not at work, I love running and cycling! I'm plant-based and tend to a tiny but mighty apartment garden (yes, every inch counts). I'm a proud dog mom and all-around animal lover, and before you scroll past I also have pet spiders. They're furry, they're cute, and I promise NOT as scary as you might believe! A quick google search of a jumping spider might just cure your fear! Key Competencies:Translating Complex Technology into Strategy | Cross-Functional Fluency Business Partnerships | Marketing + Sales + Customer SuccessEvolving Tech for Sales/Marketing GTMs | Codify KPIs for LeadershipCRM Architecture & Governance | Rules of Engagement for Revenue-Generating teamsTech Stack:Workato, Marketo, Salesforce, SalesLoft, Looker, Pardot, Google Data Studio, Bizible, Terminus ABM, Full Circle Insights, Salesloft, Outreach, Zapier, ioAwards:March - Marketing Team GOAT 2022Marketing Achievement Award- New Member of the Year - 2021, AvidXchangeLeanData Ops Star finalist - 2019, LeanDataSalesLoft Star Employee - 2019, SalesLoftMost Valuable Employee - 2017, Pi LimitedGTM REO awards - 2023, Outreach

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GTM Index

MARKETINGOPS(DOT)COMJOB
1. Member
  6Y 9M
PANDADOCJOB
1. Head of GTM Eng
  10M
2. Senior Revenue Operations…
  1Y 8M
3. Senior Mgr - Sales Operati…
  8M
UDACITYSCHOOL
1. Digital Mktg
  9Y 9M
2. Front-End Programming
  10Y 9M
3. Data Science with R Progra…
  11M
NETSKOPEJOB
1. Dir of Mktg Operations
  11M
OUTREACH.IOJOB
1. Head of Mktg Operations
  11M
2. Senior Mgr of Mktg Operati…
  2Y 11M
AVIDXCHANGE,JOB
1. Senior Mgr Mktg Operations…
  1Y 11M
SALESLOFTJOB
1. Mktg Operations Mgr
  2Y 11M
PRGX GLOBALJOB
1. Digital & PMM
  2Y 11M
2. Digital Mktg Specialist
  1Y 11M
GREEN BUILDING EDUCATION SERVICES (GBES)JOB
1. Digital Project Mgr
  1Y 11M
2. Sustainability Coordinator
  1Y 11M
GROWING A GREENER WORLD (PBS)JOB
1. Growing a Greener World Fa…
  2Y 3M
UNIVERSITY OF ZAMBIAJOB
1. Research Student
  1M

Job: Green Building Education Services (GBES) — Digital Project Manager · 2016 – 2017 · 1y — • Managed email marketing strategy with over 100,000 email subscribers with a monthly 6x ROI • Maintained social media platforms for customer engagement and the facilitation of lead magnet • Optimized and organized HTML and CSS in GBES repository and manage ongoing SEO strategy • Designed and deployed frontend portions of the GBES website
Job: PRGX Global Inc. — Digital Marketing Specialist · 2017 – 2018 · 1y
Job: Growing a Greener World (PBS) — Growing a Greener World Farm Assistant · 2014-06 – 2016-09 · 2y 3mo
Job: Outreach.io — Head of Marketing Operations · 2023 – 2023 · 0 mo
Job: MarketingOps(dot)com — Member · 2020-01 – present · 6y 7mo — This community is made up of marketing ops professionals from a wide array of industries and backgrounds. We’ve got members who are experienced in multiple marketing automation platforms and a wide variety of marketing technology solutions.
Job: Green Building Education Services (GBES) — Sustainability Coordinator · 2015 – 2016 · 1y — • Developed and produced online LEED exam prep materials for LEED accredited professionals • Organized and produced LEED continuing education courses for GBES & USGBC websites • Contributed to relevant blogs, conferences, and events to increase brand awareness • Managed email marketing strategy with over 100,000 email subscribers with a monthly 6x ROI
Job: PRGX Global Inc. — Digital & Product Marketing Manager · 2017 – 2019 · 2y — • Utilized market insights to develop overall advertising strategy and execution for retail and commercial target segments across Google display and paid search. • Evaluated advertising impact on marketing communications goals and facilitated ongoing campaign optimization for events and content strategy • Led and served as key consultant in PRGX website overhaul and migration initiates as well as SEO/SEM strategies • Led and executed Marketo and Salesforce programs and campaigns to track successes and personalize communication sent to clients and prospects • Served as a liaison between marketing, brand, legal and other stakeholders to ensure approval for multi-department outreach and commun…
Job: University of Zambia — Research Student · 2013-06 – 2013-07 · 1 mo — Research: Soil bio-remediation, Karst and groundwater contamination, Nano-particle remediation.
Job: Netskope — Director of Marketing Operations · 2023-07 – 2024-06 · 11 mo — - Fully re-designed Marketo and Central Order of Operations - Partnered with Georgia Tech to engineer Job Title Annotation Python-Backed Code - Deployed Rules of Engagement and Re-Launched LeanData - Launched and Managed Funnel Management - Deployed Custom Funnel Object in SFDC
Job: PandaDoc — Senior Manager - Sales Operations · 2024-06 – 2025-02 · 8 mo
Job: Outreach.io — Senior Manager of Marketing Operations · 2021 – 2023 · 2y — I currently oversee Global Marketing Operations at Outreach. I am passionate about applying technology solutions to improve prospects’ experience, maximize marketing ROI, and to make revenue processes more efficient and effective. I’ve applied this passion multiple times in all of my work by identifying pain points, and responding with action. I am a designated Revenue/MOPs Operations liaison at Outreach, where I proactively maintain weekly discussions with the Salesforce technical team regarding prioritization of new Sales Processes, Demand Generation funnel maintenance, documentation guidance, and elevation and escalation of system issues and optimizations. •Manage the day-to-day of Pa…
Job: SalesLoft — Marketing Operations Manager · 2019 – 2021 · 2y — Owned and managed Marketing/Sales technology stack and worked alongside Demand Gen. to orchestrate SalesLoft's double funnel model within two segments - Commercial and Enterprise. • Optimized and Administrated 8+ technology stack for Unicorn SaaS SalesLoft • Partnered with sales and marketing to show an accurate and real-time view of marketing influence and Marketing-Sourced Pipeline • Built and implemented marketing attribution models and engagement scores to optimize sales outreach and ROI. • Collect data and develop dashboards and other reports to communicate the effectiveness of marketing and sales initiatives. KEY RESULTS & ACHIEVEMENTS: • Succeed in reducing SalesLoft's inbound res…
Job: PandaDoc — Senior Revenue Operations Manager, New Business (RevOps) · 2025-02 – present · 1y 6mo
Job: AvidXchange, Inc. — Senior Manager Marketing Operations (IPO, Re-Org) · 2021 – 2022 · 1y — I'm currently Senior Mktg. Operations Manager at AvidXchange, a Cloud 100 FinTech Unicorn. Overview: Supported the successful pivot of Avid's GTM strategy to support double funnel (Inbound & Account-Based) while fully implementing Sales Engagement and Outbound Selling. Developed Sales Playbooks for Inside and Outbound sales teams and restructured rules of engagement across revenue functions. I coordinated for a coalition of #RevOps to bring together members of Marketing/Sales Operations and Data Governance to streamline communication, ensure project readiness and promote adoption across the revenue channels. I currently lead bi-weekly meetings amongst these key stakeholders. • Owned and…
Job: PandaDoc — Head of GTM Engineering | RevOps Strategy & Business Systems (Head of GTM Engineering) · 2025-12 – present · 8 mo — Recruited directly by the CEO to build to join the Sales Operations team & PandaDoc's Outbound Sales motion from the ground up. Designed and operationalized end-to-end outbound programs including rules of engagement, Sales outbound cadences and multi-channel campaigns, routing logic, and Sales-Sourced Revenue reporting infrastructure; establishing the foundation for a scalable new business engine. Promoted internally to found and lead the Revenue Technology & GTM Engineering function. Stood up the team's operating rhythm through sprint ceremonies, launched a comprehensive Tech Debt audit, and re-architected 100+ routing /systemworkflows. Supported PandaDoc's AI governance framework, Agent…
School: Georgia College & State University — Environmental Science, Hydrogeology and Water Resources Science
School: Microsoft Virtual Academy — SQL · 2016
School: Udacity — Digital Marketing · 2017 – present
School: Udacity — Front-End Programming · 2016 – present
School: Udacity — Data Science with R Programming · 2020 – 2020

Skills

SalesforceZapierMarketosqlRevenue TechnologyDemand GenerationOperating SystemsRevenue Cycle ManagementMarketing AnalyticsRevenue OperationsProgram ManagementEmail MarketingMarketing StrategyOracle SQL DeveloperBusiness StrategyProject ManagementSalesSocial Media MarketingSocial MediaHTMLPublic SpeakingLeadership

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Kristin K.

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