Kristin K.
Head of GTM Engineering @ Pandadoc | RevOps & Marketing Operations Strategy | EX-Outreach, Salesloft, Netskope
PandaDocAbout
Over a decade of experience scaling complex technology systems within revenue operations has given me a deep understanding of what it takes to build infrastructure that performs at enterprise scale while supporting an org's GTM strategy. I've lead large-scale enterprise tool rollouts, built custom lifecycle workflows that actually reflect how the business operates/pipeline moves, and developed attribution models. I enjoy building and coaching the people behind these systems. More recently, I've been focused on laying agentic foundations and building internal/agile MCPs, creating the infrastructure that lets AI-driven workflows operate reliably at scale within revenue operations.When I am not at work, I love running and cycling! I'm plant-based and tend to a tiny but mighty apartment garden (yes, every inch counts). I'm a proud dog mom and all-around animal lover, and before you scroll past I also have pet spiders. They're furry, they're cute, and I promise NOT as scary as you might believe! A quick google search of a jumping spider might just cure your fear! Key Competencies:Translating Complex Technology into Strategy | Cross-Functional Fluency Business Partnerships | Marketing + Sales + Customer SuccessEvolving Tech for Sales/Marketing GTMs | Codify KPIs for LeadershipCRM Architecture & Governance | Rules of Engagement for Revenue-Generating teamsTech Stack:Workato, Marketo, Salesforce, SalesLoft, Looker, Pardot, Google Data Studio, Bizible, Terminus ABM, Full Circle Insights, Salesloft, Outreach, Zapier, Tray.ioAwards:March - Marketing Team GOAT 2022Marketing Achievement Award- New Member of the Year - 2021, AvidXchangeLeanData Ops Star finalist - 2019, LeanDataSalesLoft Star Employee - 2019, SalesLoftMost Valuable Employee - 2017, Pi LimitedGTM REO awards - 2023, Outreach
Company history
- Green Building Education Services (GBES)Digital Project Manager2016 – 2017 · 1y
- PRGX Global Inc.Digital Marketing Specialist2017 – 2018 · 1y
- Growing a Greener World (PBS)Growing a Greener World Farm Assistant2014-06 – 2016-09 · 2y 3mo
- OutreachHead of Marketing Operations2023 – 2023 · 0 mo
- MarketingOps(dot)comMember2020-01 – present · 6y 7mo
- Green Building Education Services (GBES)Sustainability Coordinator2015 – 2016 · 1y
- PRGX Global Inc.Digital & Product Marketing Manager2017 – 2019 · 2y
- University of ZambiaResearch Student2013-06 – 2013-07 · 1 mo
- NetskopeDirector of Marketing Operations2023-07 – 2024-06 · 11 mo
- PandaDocSenior Manager - Sales Operations2024-06 – 2025-02 · 8 mo
- OutreachSenior Manager of Marketing Operations2021 – 2023 · 2y
- SalesloftMarketing Operations Manager2019 – 2021 · 2y
- PandaDocSenior Revenue Operations Manager, New BusinessRevOps2025-02 – present · 1y 6mo
- AvidXchange, Inc.Senior Manager Marketing Operations (IPO, Re-Org)2021 – 2022 · 1y
- PandaDocHead of GTM Engineering | RevOps Strategy & Business SystemsHead of GTM Engineering2025-12 – present · 8 mo
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ex-Apple
OpenAsset
ex-Gong.io