Khaydien Anderson
GTM Engineer @ Apollo.io
Apollo.io
ex-YotpoFex-Frenford ClubsI build GTM systems that help B2B teams scale without the My work sits at the intersection of outbound, product thinking, and technical execution.
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I design and ship the actual infrastructure behind growth, not just the Now a GTM Engineer at io. Comfortable across enrichment APIs, CRM workflows, AI tooling, triggers, and Always building. Always focused on what works.
GTM Index
- APOLLO.IOJOB
- GTM Eng7M
GTM Engineer
Apollo.io
- B2B BOOSTEDJOB
- GTM Eng8M
GTM Engineer
B2B Boosted
Founding GTME supporting B2B with outbound strategy, automation, and scalable GTM systems. Focused on building repeatable flows that generate pipeline, improve efficiency, and drive growth.
- YOTPOJOB
- Account Executive6M
Account Executive
Yotpo
Promoted to AE after consistently outperforming as an SDR. Closed net-new deals across Yotpo’s product suite, while continuing to build and optimise outbound systems to support pipeline growth.
- Sales Development Represen…1Y 7M
Sales Development Representative
Yotpo
Outbound SDR focused on building pipeline for Yotpo’s retention platform. 🧠 Built automated sequences and lead scoring flows that outperformed manual efforts, reduced admin time, and consistently booked qualified meetings. Key highlights: • Broke internal records for cold outbound booking rate • Built internal prospecting systems still used by the team • Regularly exceeded quota • Promoted to AE in 18 months • Booked the highest number of meetings for event-based campaigns company-wide
- FRENFORD CLUBSJOB
- Studio Eng10Y 4M
Studio Engineer
Frenford Clubs
Successfully booked and managed studio sessions with over 100 independent artists, generating £50,000 in revenue. Mixed and mastered songs for singles and albums, ensuring they met all requirements. Mentored and guided over 10 young artists, helping them develop their skills as producers and engineers. Build and maintain a clean and safe environment via exceptional services. Assisted 5 independent filmmakers with sound design, contributing to award-winning films screened worldwide.
- Office Management9Y 5M
Office Management
Frenford Clubs
Successfully negotiated long-term booking prices for loyal customers, resulting in a 10% increase in repeat business. Greeted an average of 100 customers per day with a smile and professional demeanour. Managed team of 10 office assistants to provide administrative support for after-school clubs, increasing efficiency by 20%. Worked with local authority (social services) to ensure seamless activities by coordinating one-to-one music therapy sessions. Performed the opening and locking up of the building, while also taking bookings for buildings facilities.
- OUTBOUND BUDDYJOB
- Chief Solutions Officer (C…1Y 1M
Chief Solutions Officer (CSO)
Outbound Buddy
Founding operator responsible for building the outbound systems, automation stack, and internal delivery processes that supported OB’s early growth. 🧠 Led development of: • Self-hosted automation infrastructure. • Scalable lead enrichment and scoring workflows. • SOPs and systems used to train new delivery team 🚀 Key outcomes: • Delivered first client campaigns from scratch • Built internal tooling still in use post-departure • Supported client acquisition and onboarding through performance-led systems
- IFF RESEARCHJOB
- Telephone Interviewer7M
Telephone Interviewer
IFF Research
Conducted quantitative interviews with 200+ respondents per day, averaging a 20% successful contact rate. Successfully gathered data from 1,000 respondents in two weeks. Achieved a 70% response rate from targeted individuals, 10% above company average. Conducted outbound cold calls to over 200 potential customers daily averaging a 45% successful survey completion rate.
- ACCESS CREATIVE COLLEGESCHOOL
- RSL Level 3 Extended Diplo…1Y 8M
RSL Level 3 Extended Diploma for Music Practitioners
Access Creative College
- LOXFORD SIXTH FORM COLLEGESCHOOL
- Information Technology Adv…8M
Information Technology Advanced Diploma (Level 3)
Loxford Sixth Form College
- Job: Yotpo — Sales Development Representative · 2023-01 – 2024-08 · 1y 7mo — Outbound SDR focused on building pipeline for Yotpo’s retention platform. 🧠 Built automated sequences and lead scoring flows that outperformed manual efforts, reduced admin time, and consistently booked qualified meetings. Key highlights: • Broke internal records for cold outbound booking rate • Built internal prospecting systems still used by the team • Regularly exceeded quota • Promoted to AE in 18 months • Booked the highest number of meetings for event-based campaigns company-wide
- Job: Frenford Clubs — Studio Engineer · 2014-09 – 2025-01 · 10y 4mo — Successfully booked and managed studio sessions with over 100 independent artists, generating £50,000 in revenue. Mixed and mastered songs for singles and albums, ensuring they met all requirements. Mentored and guided over 10 young artists, helping them develop their skills as producers and engineers. Build and maintain a clean and safe environment via exceptional services. Assisted 5 independent filmmakers with sound design, contributing to award-winning films screened worldwide.
- Job: IFF Research — Telephone Interviewer · 2022-06 – 2023-01 · 7 mo — Conducted quantitative interviews with 200+ respondents per day, averaging a 20% successful contact rate. Successfully gathered data from 1,000 respondents in two weeks. Achieved a 70% response rate from targeted individuals, 10% above company average. Conducted outbound cold calls to over 200 potential customers daily averaging a 45% successful survey completion rate.
- Job: B2B Boosted — GTM Engineer · 2025-08 – 2026-04 · 8 mo — Founding GTME supporting B2B with outbound strategy, automation, and scalable GTM systems. Focused on building repeatable flows that generate pipeline, improve efficiency, and drive growth.
- Job: Frenford Clubs — Office Management · 2013-09 – 2023-02 · 9y 5mo — Successfully negotiated long-term booking prices for loyal customers, resulting in a 10% increase in repeat business. Greeted an average of 100 customers per day with a smile and professional demeanour. Managed team of 10 office assistants to provide administrative support for after-school clubs, increasing efficiency by 20%. Worked with local authority (social services) to ensure seamless activities by coordinating one-to-one music therapy sessions. Performed the opening and locking up of the building, while also taking bookings for buildings facilities.
- Job: Outbound Buddy — Chief Solutions Officer (CSO) · 2023-12 – 2025-01 · 1y 1mo — Founding operator responsible for building the outbound systems, automation stack, and internal delivery processes that supported OB’s early growth. 🧠 Led development of: • Self-hosted automation infrastructure. • Scalable lead enrichment and scoring workflows. • SOPs and systems used to train new delivery team 🚀 Key outcomes: • Delivered first client campaigns from scratch • Built internal tooling still in use post-departure • Supported client acquisition and onboarding through performance-led systems
- Job: Yotpo — Account Executive · 2024-08 – 2025-02 · 6 mo — Promoted to AE after consistently outperforming as an SDR. Closed net-new deals across Yotpo’s product suite, while continuing to build and optimise outbound systems to support pipeline growth.
- Job: Apollo.io — GTM Engineer · 2026-03 – present · 5 mo
- School: Access Creative College — RSL Level 3 Extended Diploma for Music Practitioners · 2012-09 – 2014-05
- School: Loxford Sixth Form College — Information Technology Advanced Diploma (Level 3) · 2011-09 – 2012-05
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