Gozde Gorce
Fractional GTM Leader | AI Advisor @USF | Career Coach | Startup Advisor | Former GTM Leader at Apollo.io & Twitter 🚀
With over three years of leadership as the Founder of The Success Path, I focus on empowering career-switchers to transition into Customer Success, Onboarding, and Support roles.
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By leveraging my expertise in enablement, AI, and GTM strategies, I guide individuals to translate their diverse professional experiences into opportunities in the tech sector through practical playbooks and actionable insights. As a Strategic AI Program Advisor at the University of San Francisco, I collaborate with industry leaders to integrate AI Governance and Ethics into technical product management education. My commitment to fostering talent and operational integrity reflects my dedication to shaping the next generation of AI leaders, while my work at io, Lob, and Twitter honed my skills in scaling customer success and go-to-market engineering for high-growth SaaS companies.
GTM Index
- USFJOB
- Advisor - Strategic AI Pro…5M
Advisor - Strategic AI Program
USF
Selected as a subject matter expert to shape the curriculum and strategic direction of the University’s AI certificate programs. Key Focus: Championing the integration of AI Governance and Ethics as a core pillar of technical product management, moving beyond "Model Performance" to "Operational Integrity." Advising on the development of high-utility modules covering AI concepts, and the ethical implications of large-scale recommendation systems. Collaborating with industry leaders to ensure the program produces AI leaders capable of navigating the complex regulatory and technical landscape of 2026.
- STEALTH STARTUPJOB
- Founder6M
Founder
Stealth Startup
- GTM LIFECYCLEJOB
- Founder3Y 9M
Founder | Fractional GTM Leader
GTM Lifecycle
GTM Lifecycle helps venture-backed startups turn their post-sales motion into a revenue engine. Most startups bolt on customer success reactively, after churn shows up. Onboarding drags, accounts go quiet, renewals get scary, and expansion never compounds. The fix isn't more headcount. It's the right operating motion, instrumentation, and playbooks. We help founders and CS leaders at Seed-to-Series D companies build, define, and lead their post-sales function so that retention and expansion become predictable, not accidental.
- THE SUCCESS PATHJOB
- Founder3Y 9M
Founder
The Success Path
You don’t need to code to work in tech. I help career-switchers land post-sales roles in Customer Success, Onboarding, and Support by using simple playbooks: conducting research like GTM Engineer, interviewing with stories that move you through the interview process, and translating your previous experience into tech roles Sign up for my course to start your career in tech: https://www.gozdegorce.com/break-in
- HARVARD BUSINESS SCHOOL ONLINESCHOOL
- Leadership Principles, Org…2Y 5M
Leadership Principles, Organizational Leadership
Harvard Business School Online
- APOLLO.IOJOB
- Mgr, Solutions & GTM Eng2Y
Manager, Solutions & GTM Engineer
Apollo.io
- Mgr, Scaled Customer Success11M
Manager, Scaled Customer Success
Apollo.io
- LOBJOB
- Mgr, Account Management &…3Y 5M
Manager, Account Management & Customer Success
Lob
Leadership role focused on the whole client journey, including Customer Success, Account Management, Onboarding, Solutions, and Support. Focus on leadership responsibilities, including GTM planning, team budgeting, and scaling the post-sales teams.
- PRODUCT SCHOOLSCHOOL
- Product Management, Product11M
Product Management, Product
Product School
- TRAACKRJOB
- Mgr, Solutions & Implement…1Y 6M
Manager, Solutions & Implementation
Traackr
Managed a team of 8 Enterprise Customer Success Managers. Developed a retention strategy, which I executed by implementing new processes and collaborating cross-functionally with other leaders across the company, that drove a significant increase in product adoption from 65% to 87% within the first two quarters, contributing to improved customer satisfaction and long-term retention. Collaborated cross-functionally with internal teams (Professional Services, Product, Sales, and Support) to ensure alignment on customer priorities and deliver exceptional business value, which increased our gross retention from 85% to 95% and drove significant account growth.
- TWITTERJOB
- Client Success Mgr1Y 11M
Client Success Manager
Twitter
Partnered internally with Solutions Architects and Success Engineers to optimize customer implementations for Twitter Promote Mode, which helped the product team take this pilot product to market within 3 months. Provided data-driven analysis and recommendations for our agency/SMB customers across Twitter's digital marketing solutions, which decreased the time to adjust campaigns by 50%. Advised the marketing and product team to improve the conversion rates of Twitter’s new subscription service, which increased conversion rates by 20%.
- HULT INTERNATIONAL BUSINESS SCHOOLSCHOOL
- Master of International Bu…1Y 11M
Master of International Business, International Business
Hult International Business School
- READWRITEJOB
- Lead Generation Mgr1Y
Lead Generation Manager
ReadWrite
Owned end-to-end outbound and email-led demand gen to drive attendance for invite-only, white-glove executive events (VP+). Built omni-channel campaigns (email, outbound, and coordinated touchpoints) that consistently filled high-intent rooms for B2B tech brands, including Intel, Microsoft, and IBM, plus other Fortune 500 clients. Operated like a revenue owner. Tight targeting, sharp messaging, fast iteration, and clean reporting to prove what moved pipeline and what didn’t.
- SABANCI UNIVERSITYSCHOOL
- Bachelor of Eng (B.Eng.),…5Y 11M
Bachelor of Engineering (B.Eng.), Industrial Engineering
Sabanci University
- THE HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGYSCHOOL
- Undergraduate, Studied Ind…1Y 11M
Undergraduate, Studied Industrial & Logistics Engineering in English. Overseas Studies Program:2 semesters at HKUST
The Hong Kong University of Science and Technology
- Job: USF — Advisor - Strategic AI Program · 2026-05 – present · 3 mo — Selected as a subject matter expert to shape the curriculum and strategic direction of the University’s AI certificate programs. Key Focus: Championing the integration of AI Governance and Ethics as a core pillar of technical product management, moving beyond "Model Performance" to "Operational Integrity." Advising on the development of high-utility modules covering AI concepts, and the ethical implications of large-scale recommendation systems. Collaborating with industry leaders to ensure the program produces AI leaders capable of navigating the complex regulatory and technical landscape of 2026.
- Job: Traackr — Manager, Solutions & Implementation · 2018-05 – 2019-11 · 1y 6mo — Managed a team of 8 Enterprise Customer Success Managers. Developed a retention strategy, which I executed by implementing new processes and collaborating cross-functionally with other leaders across the company, that drove a significant increase in product adoption from 65% to 87% within the first two quarters, contributing to improved customer satisfaction and long-term retention. Collaborated cross-functionally with internal teams (Professional Services, Product, Sales, and Support) to ensure alignment on customer priorities and deliver exceptional business value, which increased our gross retention from 85% to 95% and drove significant account growth.
- Job: Stealth Startup — Founder · 2026-04 – present · 4 mo
- Job: ReadWrite — Lead Generation Manager · 2015-05 – 2016-05 · 1y — Owned end-to-end outbound and email-led demand gen to drive attendance for invite-only, white-glove executive events (VP+). Built omni-channel campaigns (email, outbound, and coordinated touchpoints) that consistently filled high-intent rooms for B2B tech brands, including Intel, Microsoft, and IBM, plus other Fortune 500 clients. Operated like a revenue owner. Tight targeting, sharp messaging, fast iteration, and clean reporting to prove what moved pipeline and what didn’t.
- Job: Apollo.io — Manager, Solutions & GTM Engineer · 2024-06 – 2026-06 · 2y
- Job: Apollo.io — Manager, Scaled Customer Success · 2023-07 – 2024-06 · 11 mo
- Job: GTM Lifecycle — Founder | Fractional GTM Leader · 2023-01 – present · 3y 7mo — GTM Lifecycle helps venture-backed startups turn their post-sales motion into a revenue engine. Most startups bolt on customer success reactively, after churn shows up. Onboarding drags, accounts go quiet, renewals get scary, and expansion never compounds. The fix isn't more headcount. It's the right operating motion, instrumentation, and playbooks. We help founders and CS leaders at Seed-to-Series D companies build, define, and lead their post-sales function so that retention and expansion become predictable, not accidental.
- Job: Twitter — Client Success Manager · 2016-06 – 2018-05 · 1y 11mo — Partnered internally with Solutions Architects and Success Engineers to optimize customer implementations for Twitter Promote Mode, which helped the product team take this pilot product to market within 3 months. Provided data-driven analysis and recommendations for our agency/SMB customers across Twitter's digital marketing solutions, which decreased the time to adjust campaigns by 50%. Advised the marketing and product team to improve the conversion rates of Twitter’s new subscription service, which increased conversion rates by 20%.
- Job: The Success Path — Founder · 2023-01 – present · 3y 7mo — You don’t need to code to work in tech. I help career-switchers land post-sales roles in Customer Success, Onboarding, and Support by using simple playbooks: conducting research like GTM Engineer, interviewing with stories that move you through the interview process, and translating your previous experience into tech roles Sign up for my course to start your career in tech: https://www.gozdegorce.com/break-in
- Job: Lob — Manager, Account Management & Customer Success · 2019-11 – 2023-04 · 3y 5mo — Leadership role focused on the whole client journey, including Customer Success, Account Management, Onboarding, Solutions, and Support. Focus on leadership responsibilities, including GTM planning, team budgeting, and scaling the post-sales teams.
- School: Harvard Business School Online — Leadership Principles, Organizational Leadership · 2024-05 – present
- School: Hult International Business School — Master of International Business, International Business · 2015 – 2016
- School: The Hong Kong University of Science and Technology — Undergraduate, Studied Industrial & Logistics Engineering in English. Overseas Studies Program:2 semesters at HKUST · 2013 – 2014
- School: Sabanci University — Bachelor of Engineering (B.Eng.), Industrial Engineering · 2010 – 2015
- School: Product School — Product Management, Product · 2019 – 2019
Skills
Playbooks
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