Kevin Leffew
Developer Platform, Coinbase
ex-AdobeGTM Index
- COINBASEJOB
- GTM Lead; Coinbase Develop…1Y 11M
GTM Lead; Coinbase Developer Platform
Coinbase
Leading go-to-market strategy and execution for the Coinbase Developer Platform; a suite of APIs/SDKs to enable developers to build onchain. Focused on Agentic applications of stablecoins, driving GTM for AgentKit a wrapper for the Coinbase SDK that enables Language Models (LLMs) and AI Agents to interface directly with the CDP SDK through external function calls. Co-creator of x402, an HTTP based protocol that enables agents to dynamically procure context retrieval and APIs, without human-in-the-loop configuration.
- REPLITJOB
- Sr. BizOps Mgr; B2B GTM1Y 8M
Sr. BizOps Manager; B2B GTM
Replit
Built the B2B GTM motion at Replit from scratch. Closed over 120 B2B Deals during my tenure – leading the company in named account revenue acquisition. Led effort under the COO and CRO to define and implement the full Replit customer sales cycle – qualification, onboarding, deal negotiation/contracting, and post-sales success. Worked cross-functionally with marketing and product management teams to improve product, helping grow product to 32MM+ signups.
- VALDIJOB
- Angel Investor1Y 3M
Angel Investor
VALDI
Angel Investor in Valdi.ai, a distributed compute model for GPU runtimes with Docker and SSH support. Successful exit on July 9th, 2024
- STORJ LABSJOB
- Sales, AI and Foundation M…11M
Sales, AI and Foundation Models
Storj Labs
Led GTM around Generative AI and Distributed Infrastructure for Storj. While in role, I: - Closed largest net revenue deal in company history - Wrote over 30 blog posts and documentations (including co-authoring the Generative AI Performance Whitepaper) - Defined the Generative AI workflow for Models & Datasets with distributed object storage
- Partner Mgr, Global BD3Y 3M
Partner Manager, Global Business Development
Storj Labs
Storj DCS is a developer tool built on the Storj Network for applications to store and share data in a performant, economical, and secure manner. Led Global Partnerships & Sales, driving APAC/EMEA strategy and expansion. Built partnerships and led technical storj integrations for MongoDB, Datastax, Fastly, rclone, zksync, etc. #1 in Logo/revenue acquisition, documentation writing, and blog posts. Co-author of Storj V3 Whitepaper.
- University Developer Evang…8M
University Developer Evangelist, Intern
Storj Labs
Storj is a distributed, open-source cloud platform built around a tokenized blockchain incentivization model. While in University, I led the following initiatives: • Promoted and led registration for Storj V2 cloud platform, leading onsite developer workshops • Introduced developers to formal implementation of Storj – the Command Line Interface, Heroku/Azure integration for PaaS, FTP, Storjshare algorithm for farming allocation contracts
- EUROPA LABSJOB
- Founder, Chief Product Off…1Y 6M
Founder, Chief Product Officer
Europa Labs
Led architecture and product development for the Europa product engine and application framework. Built custom solutions around a proven UX framework for brands, creators, and companies looking to bridge into web3. ∙ Led the first major NFT drop on zksync, an ethereum zero-knowledge rollup implementation built around zero knowledge proofs. ∙ Utilized distributed storage as a persistence layer via Storj DCS ∙ Incorporated a native-subgraph implementation to index relevant contract data Generated over 20m+ in total sales via technology implementations for notable applications across Jupiter and Europa app-frameworks like: Boonji Project, inBetweeners, Digital Twin, 11 Miami, Polygoonz, Noc…
- MICROSOFTJOB
- Teams Solution Specialist,…1Y 11M
Teams Solution Specialist, Public Sector; Extended Blockchain Engineering
Microsoft
Drove customer engagements to help build strategies for modernization, productivity, security, digital transformation. Public Sector Blockchain SME - worked on Extended Azure Blockchain Engineering team to help with GTM strategy, create developer documentation, and onboard partners to our blockchain ecosystem through hackfests and direct engagements.
- JAZZBOOJOB
- Web Development1Y 5M
Web Development
Jazzboo
• Took on many projects within company, playing key role in crafting differentiated branding, scoping target audience, developing and optimizing website, social media marketing, amongst others. • Compiled a large db of VAR's in telecom industry for entire Northeast region • Learned basics of web protocol – TCP/IP; DNS; FTP; SMTP POP/IMAP
- ADOBEJOB
- Mktg Cloud, Analytics & We…4M
Marketing Cloud, Analytics & Web Optimization
Adobe
• Focused on A/B testing, multivariate testing, data analysis, and audience segmentation practices. Gained experience in every step of optimization process: ideation, development, implementation, and analysis. • Created full-feature, 52 slide competitive analysis for E! Entertainment. Recommended strategic enhancements to desktop/mobile homepage and Article Display page in order to drive key metrics like click-through-rate (CTR). • Wire framed detailed test plans for UI elements, constructing 16 actionable result decks detailing A/B test results for clients including: Time Warner Cable, NFL.com, Starwood Hotels, Viacom, E! Entertainment, and Alex and Ani.
- Job: Microsoft — Teams Solution Specialist, Public Sector; Extended Blockchain Engineering · 2017-01 – 2018-12 · 1y 11mo — Drove customer engagements to help build strategies for modernization, productivity, security, digital transformation. Public Sector Blockchain SME - worked on Extended Azure Blockchain Engineering team to help with GTM strategy, create developer documentation, and onboard partners to our blockchain ecosystem through hackfests and direct engagements.
- Job: Coinbase — GTM Lead; Coinbase Developer Platform · 2024-11 – present · 1y 9mo — Leading go-to-market strategy and execution for the Coinbase Developer Platform; a suite of APIs/SDKs to enable developers to build onchain. Focused on Agentic applications of stablecoins, driving GTM for AgentKit a wrapper for the Coinbase SDK that enables Language Models (LLMs) and AI Agents to interface directly with the CDP SDK through external function calls. Co-creator of x402, an HTTP based protocol that enables agents to dynamically procure context retrieval and APIs, without human-in-the-loop configuration.
- Job: Adobe — Marketing Cloud, Analytics & Web Optimization · 2015-05 – 2015-09 · 4 mo — • Focused on A/B testing, multivariate testing, data analysis, and audience segmentation practices. Gained experience in every step of optimization process: ideation, development, implementation, and analysis. • Created full-feature, 52 slide competitive analysis for E! Entertainment. Recommended strategic enhancements to desktop/mobile homepage and Article Display page in order to drive key metrics like click-through-rate (CTR). • Wire framed detailed test plans for UI elements, constructing 16 actionable result decks detailing A/B test results for clients including: Time Warner Cable, NFL.com, Starwood Hotels, Viacom, E! Entertainment, and Alex and Ani.
- Job: Storj Labs — Partner Manager, Global Business Development · 2018-09 – 2021-12 · 3y 3mo — Storj DCS is a developer tool built on the Storj Network for applications to store and share data in a performant, economical, and secure manner. Led Global Partnerships & Sales, driving APAC/EMEA strategy and expansion. Built partnerships and led technical storj integrations for MongoDB, Datastax, Fastly, rclone, zksync, etc. #1 in Logo/revenue acquisition, documentation writing, and blog posts. Co-author of Storj V3 Whitepaper.
- Job: Storj Labs — Sales, AI and Foundation Models · 2022-09 – 2023-08 · 11 mo — Led GTM around Generative AI and Distributed Infrastructure for Storj. While in role, I: - Closed largest net revenue deal in company history - Wrote over 30 blog posts and documentations (including co-authoring the Generative AI Performance Whitepaper) - Defined the Generative AI workflow for Models & Datasets with distributed object storage
- Job: Europa Labs — Founder, Chief Product Officer · 2021-07 – 2023-01 · 1y 6mo — Led architecture and product development for the Europa product engine and application framework. Built custom solutions around a proven UX framework for brands, creators, and companies looking to bridge into web3. ∙ Led the first major NFT drop on zksync, an ethereum zero-knowledge rollup implementation built around zero knowledge proofs. ∙ Utilized distributed storage as a persistence layer via Storj DCS ∙ Incorporated a native-subgraph implementation to index relevant contract data Generated over 20m+ in total sales via technology implementations for notable applications across Jupiter and Europa app-frameworks like: Boonji Project, inBetweeners, Digital Twin, 11 Miami, Polygoonz, Noc…
- Job: Replit — Sr. BizOps Manager; B2B GTM · 2023-03 – 2024-11 · 1y 8mo — Built the B2B GTM motion at Replit from scratch. Closed over 120 B2B Deals during my tenure – leading the company in named account revenue acquisition. Led effort under the COO and CRO to define and implement the full Replit customer sales cycle – qualification, onboarding, deal negotiation/contracting, and post-sales success. Worked cross-functionally with marketing and product management teams to improve product, helping grow product to 32MM+ signups.
- Job: Jazzboo — Web Development · 2015-02 – 2016-07 · 1y 5mo — • Took on many projects within company, playing key role in crafting differentiated branding, scoping target audience, developing and optimizing website, social media marketing, amongst others. • Compiled a large db of VAR's in telecom industry for entire Northeast region • Learned basics of web protocol – TCP/IP; DNS; FTP; SMTP POP/IMAP
- Job: Storj Labs — University Developer Evangelist, Intern · 2016-11 – 2017-07 · 8 mo — Storj is a distributed, open-source cloud platform built around a tokenized blockchain incentivization model. While in University, I led the following initiatives: • Promoted and led registration for Storj V2 cloud platform, leading onsite developer workshops • Introduced developers to formal implementation of Storj – the Command Line Interface, Heroku/Azure integration for PaaS, FTP, Storjshare algorithm for farming allocation contracts
- Job: VALDI — Angel Investor · 2023-03 – 2024-06 · 1y 3mo — Angel Investor in Valdi.ai, a distributed compute model for GPU runtimes with Docker and SSH support. Successful exit on July 9th, 2024
- School: Wake Forest University — Bachelor’s Degree, Economics; Global Trade & Commerce
- School: Georgetown Preparatory School — High School
- School: Universitat Autònoma de Barcelona — Economics
- School: Fordham University — Information Technology
Skills
Playbooks
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