Kristoffer S.

Enterprise Sales Leader & GTM Lead | Ex-AWS, Adobe, Contentful | Scaling SaaS, Headless CMS & Cloud Transformation across EMEA

Greater Stockholm Metropolitan Area2.3k followers
Storyblokex-Microsoftex-Contentful

Commercial Sales Leader specializing in complex, multi-million-dollar digital transformation and cloud infrastructure cycles across the Nordics, Benelux, and Baltics. With a track record spanning Storyblok, AWS, Adobe, and Contentful, I build and scale high-performance enterprise

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Career Highlights:*Scale-to-Exit (Contentful): Pioneered the Scandinavian market entry, scaling it to a top-priority region and contributing directly to the enterprise footprint that led to the 2026 acquisition by *Revenue Velocity: Generated over $15M in lifetime TCV/ARR across SaaS, headless CMS, and public cloud *Strategic & Technical Depth: Led massive on-premise to Cloud migrations and spearheaded AWS Bedrock AI initiatives that earned public recognition from the AWS *Execution: Rigorous practitioner of MEDDPICC, Sandler, and Schranner negotiation frameworks to secure and expand Tier 1 enterprise logos.

Career Timeline

JobSchool

GTM Index

  1. STORYBLOKJOB
    1. GTM Lead
      1Y 6M
  2. BILLOGRAMJOB
    1. Sr. Enterprise Account Exe…
      6M
  3. AMAZON WEB SERVICES (AWS)JOB
    1. Sr. Named Account Mgr - AW…
      2Y 9M
  4. CONTENTFULJOB
    1. Enterprise Account Executive
      1Y 10M
  5. ADOBEJOB
    1. Sales Executive
      1Y 9M
  6. AKAMAI TECHNOLOGIESJOB
    1. Inside Sales Representative
      2Y 4M
  7. GROUPON FRANCEJOB
    1. Account Executive
      1Y 1M
  8. MICROSOFTJOB
    1. Student Brand Mgr (Interim…
      1Y 1M
    2. Retail Sales Specialist (I…
      6M
    3. Intel & Windows 8 Showroom…
      3M

Time in market 13Y 10MOpen 5Closed 9Stints 14

gtmindex.io/p/kristoffer-s-7a623641

  1. Job: Microsoft — Student Brand Manager (Interim position while studying) · 2013-08 – 2014-09 · 1y 1mo — Responsible for marketing towards students at Lund University, Sweden. Exposed Students to Windows Connected Story with Windows Phone, Xbox, Windows 8, hardware, and peripherals. Helped organize events to ensure a positive opinion of Microsoft and its products.
  2. Job: Microsoft — Retail Sales Specialist (Interim between studies) · 2013-02 – 2013-08 · 6 mo — I had this position while between studies at William & Mary, and Lund University Helped increase sales of Microsoft products in the Swedish Market in areas: Telecom and Computer Solutions. Educated hundreds of Salesmen at companies Media Markt, SIBA, Elgiganten, Telenor, and Telia. Oversaw brand marketing and concept at several Retail-clients throughout Sweden. Analyzed buying patterns and customer opinion and reported this to Microsoft Management in Consumer Channels Department.
  3. Job: Contentful — Enterprise Account Executive · 2020-01 – 2021-11 · 1y 10mo — *Scale-to-Exit & Market Entry: Served as the pioneering commercial representative for Scandinavia, successfully elevating the region from a Tier 2 territory to a high-priority global market. Built the foundational enterprise footprint that contributed to the company's scale and subsequent 2026 acquisition by Salesforce. *Revenue & Quota Attainment: Consistently drove high-velocity revenue growth against a $1.2M+ annual quota, achieving 100% attainment in FY21 and Q2-Q4 FY20. *Enterprise Logo Acquisition: Captured 18 net-new enterprise accounts, securing strategic wins with organizations such as Nordnet Bank, SATS Group, the Icelandic Ministry of Finance, and Paradox Interactive. *Channel &…
  4. Job: Billogram — Sr. Enterprise Account Executive · 2024-08 – 2025-02 · 6 mo — *Rapid Go-To-Market Execution: Generated a $7M+ net-new enterprise pipeline and secured initial flagship closures within a highly accelerated two-month ramp period.
  5. Job: Adobe — Sales Executive · 2018-04 – 2020-01 · 1y 9mo — *Record-Breaking Revenue Generation: Achieved a career-high 269% of quota in FY19, earning the prestigious Platinum Club 2020 distinction and the Sales Achievement Award 2018 for delivering 142% in year one. *Tier-1 Enterprise Deal Orchestration: Successfully closed multi-million-dollar digital transformation agreements, including a $3.2M TCV with Nordea Bank, a $2.6M TCV with the Norwegian Police, and a $1.6M TCV with Region Stockholm. *Strategic Market Expansion: Drove $7.5M in annual revenue expansion across the Nordic markets, managing the full end-to-end sales cycle for the Adobe Experience Cloud. *Complex Stakeholder Management: Navigated high-stakes procurement environments across he…
  6. Job: Microsoft — Intel & Windows 8 Showroom Manager (Interim between studies) · 2012-12 – 2013-03 · 3 mo — Had this position while between studies at William & Mary, and Lund University Oversaw the Intel & Windows 8 Showroom for the launch of Windows 8 and new Intel-powered laptops. Managed a workplace of five employees. Helped Microsoft Leadership market towards several large clients operating in Swedish Market. Helped sell for an approximate value of 400 000 SEK through Showroom and our partner Dustin. Managed meetings, catering, and event planning.
  7. Job: Akamai Technologies — Inside Sales Representative · 2015-11 – 2018-03 · 2y 4mo — *Enterprise Deal Velocity: Transitioned into a closing role, consistently securing major enterprise eCommerce agreements at $150K ARR. *Pipeline Generation: Delivered massive top-of-funnel impact as an Account Development Executive, achieving 119% against meeting KPIs and 219% in closed-won influence.
  8. Job: Amazon Web Services (AWS) — Sr. Named Account Manager - AWS - Games and Betting & Gaming · 2021-11 – 2024-08 · 2y 9mo — *Executive-Level AI Innovation: Spearheaded a strategic AI initiative utilizing AWS Bedrock, driving advanced technological adoption that resulted in a public reference by the AWS CEO. *High-Stakes Cloud Migration: Negotiated and orchestrated complex enterprise transitions, including a $2.2M TCV on-premise to public cloud migration and a $1.425M ARR agreement with a Tier-1 Swedish gaming firm. *Revenue & Quota Attainment: Consistently drove high-value enterprise consumption, achieving 101.3% of a $6.7M annual quota within the highly competitive gaming vertical.
  9. Job: Storyblok — GTM Lead / Sr. Enterprise Account Executive · 2025-04 – present · 1y 4mo — *GTM Strategy & Expansion: Spearheading new logo acquisition and leading the Go-To-Market strategy across Northern Europe, Italy, and SE Europe. *Digital Transformation: Partnering directly with C-level executives to modernize Digital Experience (DX) stacks, effectively transitioning enterprise organizations from legacy monolithic architectures to agile, Headless CMS ecosystems. *Complex Solution Architecture: Driving high-value consultative sales cycles by positioning strategic integrations across enterprise DAM, PIM, and scalable E-commerce frameworks.
  10. Job: Groupon France — Account Executive · 2014-09 – 2015-10 · 1y 1mo — Responsible for acquiring new business within SMB B2B from existing clients and new ones in the Helsingborg and Malmö area of Sweden with a monthly sales target of 200K+ DKK in gross billings. I created a new system for online redemption through ticket partners such as Ticketmaster. FY15 Achievement: 120%
  11. School: Lund University — Bachelor of Engineering, Mechanical Engineering
  12. School: Högskolan i Gävle — Bachelor's degree, Ekonomi
  13. School: The College of William and Mary — Scholarship Student, Non-degree undergraduate studies
  14. School: Vägga Gymnasieskola — Upper Secondary School-degree, Mathematics and Computer Science - Business Economics

Skills

SalesforceTechnical EnablementProblemlösningNya affärsmöjligheterProjektplaneringKundnöjdhetAvtalsförhandlingFörhandlingRelationsuppbyggnadGross Profit AnalysisIT SalesAktiveringBusiness ReviewSkriftlig kommunikationKommunikationStrategiPartner DevelopmentRecord of SuccessKomplex försäljningSenior Stakeholder ManagementCoaching

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